From Stunt Driver to SEO Expert: How Risk-Taking Builds Better Businesses

Before mastering Google’s algorithms, Amber Goetz was mastering high-speed corners as a professional stunt driver. In this episode, we explore how Amber’s fearless mindset behind the wheel became the foundation for her success as founder of Active Media, a leading web and SEO agency.

With nearly two decades of experience helping businesses generate over $10 million in revenue through organic growth, Amber shares why calculated risk-taking is the secret engine behind innovation, visibility, and long-term success. From navigating racetracks to optimizing websites, she reveals how courage, precision, and adaptability drive better business decisions—on and off the track.

Tune in as we uncover how to:

• Apply a stunt driver’s mindset to bold, strategic business growth.

• Build sustainable marketing systems that put you in control—not your agency.

• Turn uncertainty into momentum through clear strategy and authentic leadership.

Whether you’re an entrepreneur, marketer, or leader ready to accelerate results, this conversation will inspire you to embrace risk with confidence and win the race to the top.

About Guest:  Amber Goetz

Amber Goetz is the creator of Active Media, a premium web and SEO agency she established back in 2005. With almost two decades of experience converting websites into conversion-focused machines, Amber has assisted clients create 10M+ in revenue through natural channels and expanded sites from zero to 100K+ monthly visitors. But here's what makes her story especially fascinating - before she was conquering Google rankings, she was actually dominating racetracks as a skilled stunt driver from 1999-2011. Over her career, she's created 500+ websites, exited her first company back in 2010, and today operates Active Media to help brands achieve better rankings and produce leads faster.

 

Amber's developed her reputation on an "no-nonsense" philosophy and honest approach that avoids the fluff and gives business owners implementable insights they can really use. She's not your standard SEO expert who talks in complex jargon or keeps businesses hooked on agencies - instead, she's dedicated on teaching them to fish rather than just providing services. Whether she's presenting at Utah Tech University, coaching freelancers moving toward SEO leadership roles, or enabling business owners to regain control of their marketing, Amber brings this unique perspective on strategic risk-taking that comes right from her stunt driving days.

 

 

https://www.imdb.com/name/nm1096910/bio/

https://www.linkedin.com/company/the-active-media/

https://www.facebook.com/theambergoetz/

 

1 435-250-3880, [e-mail]

 

About Christopher Salem

Christopher Salem, the dynamic host of the Sustainable Success Show, has been empowering business leaders, entrepreneurs, and organizations for nearly 8 years. Through thought-provoking weekly content, Christopher delivers actionable insights that inspire growth and sustainable success in today’s ever-evolving marketplace.

His show spotlights influential thought leaders, offering transformative strategies to overcome challenges, enhance performance, and achieve long-term goals. Christopher’s expertise, coupled with his dedication to fostering professional and personal development, has made him a trusted voice in the world of leadership and entrepreneurship.

Discover more about Christopher and the Sustainable Success Show at www.christophersalem.com and www.sustainablesuccess.net.

 Connect with Christopher on Social Media:

• Facebook: Personal | Sustainable Success | Professional
• Instagram: @chrisrsalem
• Twitter: @chrisrsalem
• LinkedIn: Christopher Salem
• YouTube: Christopher Salem Channel

Join Christopher to unlock the keys to your sustainable success!