Stephanie Jiroch, Founder and CEO of Female Founders Alliance of Nevada
Business Leaders of America Podcast
In this episode, we had the pleasure of speaking with Stephanie Jiroch, the founder of the Female Founders Alliance of Nevada. With headquarters in Reno and an expansion to Las Vegas underway, Stephanie is dedicated to providing comprehensive educational resources and fostering strategic networking opportunities to support female entrepreneurs throughout Nevada. As an international brand strategist and brand messaging expert, Stephanie brings 15 years of global digital and brand strategy, coaching, and marketing experience to high-performing entrepreneurs and purpose-driven companies. Her...
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Abbigail Davidson, Founder and CEO of Shinedelight Enterprises
Business Leaders of America Podcast
In this episode, we had the privilege of interviewing Abbigail Davidson, Founder and CEO of Shinedelight Enterprises. Abbigail is a visionary entrepreneur and community advocate, passionate about fostering community, continuing education, and providing innovative business solutions that drive efficiency, manageability, and production. Abbigail's entrepreneurial spirit led her to shatter the glass ceiling and establish multiple successful ventures, including a tech company, a remote call center, two online stores, and a transportation business. Her company, Shinedelight Enterprises, is...
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Brendan Keegan, 6X CEO and 17X Board Director, Chairman, Founder, and Board Director of Keegan Family Courage & Faith Foundation
Business Leaders of America Podcast
In this episode, we had the privilege of speaking with Brendan Keegan, an award-winning six-time president and CEO, two-time best-selling author, and the visionary leader behind the bFEARLESS movement. Brendan has raised over $10 billion in capital and led over 250,000 people globally, executing six successful liquidity events across five industries. Currently, he serves as co-owner and board member of several prominent organizations, including Andretti Racing, United Autosports, Merchants Fleet, and more. Most notably, as Chairman, CEO, and President of Merchants Fleet, Brendan transformed...
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Rick Conlow, Founder and CEO of RCI
Business Leaders of America Podcast
In this episode, we had the privilege of sitting down with Rick Conlow, a visionary leader dedicated to shaping the future of business through servant leadership principles. With over two decades of experience and a passion for inspiring greatness in others, Rick has become a beacon of innovation and transformation in the corporate world. Throughout his career, Rick has championed the power of people-first leadership, recognizing the profound impact it can have on organizational success. As the driving force behind RCI, Rick and his team are committed to elevating leadership trust,...
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Dr. Timothy Chou, Founder of Pediatric Moonshot
Business Leaders of America Podcast
In our latest episode of the Business Leaders of America podcast featuring Dr. Timothy Chou, a distinguished Professor at Stanford, renowned tech entrepreneur, and visionary leader in cloud computing and healthcare innovation. With a career spanning academia, startups, and major corporations, Dr. Chou brings a wealth of experience and insights to the table. From his groundbreaking work as the first President of Oracle's cloud computing business to his role as Chairman of the Alchemist Accelerator, Timothy has been at the forefront of driving transformative change in the tech industry. In...
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John Hewitt, CEO of Loyalty Brands
Business Leaders of America Podcast
In this episode, we had the privilege of speaking with John T. Hewitt, CEO of Loyalty Brands Inc., a true luminary in the world of franchising and business management. With over five decades of experience and expertise, John has left an indelible mark on the tax preparation and business services industry. From founding three successful companies to authoring a best-selling book, "iCompete: How My Extraordinary Strategy for Winning Can Be Yours," John's entrepreneurial journey is nothing short of inspiring. In our conversation, we explored John's entrepreneurial principles and the common...
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Dr. Todd Dewett, President of TVA Inc.
Business Leaders of America Podcast
In this episode we had the privilege of hosting Dr. Todd Dewett, a renowned leadership expert whose insights continue to inspire individuals and organizations worldwide. Dr. Dewett's distinguished career spans from his early days as a consultant to his tenure as an award-winning professor and his current role as a sought-after speaker and educator. With over a thousand professional speeches delivered globally and millions reached through his online courses, Dr. Dewett's impact on leadership development is truly profound. In our conversation, Dr. Dewett shared valuable insights into...
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Julie Hutchinson, CEO of Core Performance
Business Leaders of America Podcast
In this captivating episode of the Business Leaders of America Podcast, we have the privilege of hosting Julie Hutchinson, a dynamic entrepreneur who has carved her path from the corridors of corporate America to the forefront of stress reduction and resilience training. With an illustrious career spanning over 25 years, Julie's journey is a testament to perseverance and reinvention. Join us as we delve into her fascinating story, exploring the pivotal moments that led her to found Core Performance and revolutionize the way individuals and organizations approach stress management. From her...
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Jim Manning, Serial Entrepreneur
Business Leaders of America Podcast
In this insightful episode, we had the pleasure of hosting Jim Manning, a visionary entrepreneur transforming the landscape of real estate investing. Jim's story is one of inspiration and determination, rooted in his early experiences working alongside a self-made billionaire. Fueled by a desire for both financial freedom and personal fulfillment, Jim embarked on a journey that led him to establish multiple successful real estate companies. Along the way, he discovered a passion for empowering others to achieve similar success through passive income opportunities in real estate. As the...
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Don Ward, Founder and CEO of Laundris Corporation
Business Leaders of America Podcast
In today's episode, we delve into the fascinating journey of Don Ward, Founder and CEO of Laundris Corporation, which is revolutionizing inventory management in the hospitality industry. With nearly two decades of experience honed at tech giants like Microsoft, IBM, and VMWare, Don's expertise spans enterprise sales and B2B platforms. Recognized by Google as one of the top 30 Black founders to watch in America and a recipient of prestigious awards, including the American Business Awards and the Austin Business Journal's Most Influential Technologist, Don's achievements are truly remarkable....
info_outlineIn this episode, JC Cedeno, founder and CEO of Palm Era, which is a multicultural marketing agency serving clients in the US and LATAM, illuminates the challenges and rewards of running his own marketing agency. We touch on ways they differentiate from marketing agencies at Palm Era, as well as, the importance of storytelling in marketing campaigns. JC is a passionate entrepreneur driven by the possibility that new things can be done. His ability to formulate actionable strategies, create powerful storytelling combined with financial metrics, help him and his team at Palm Era generate massive value for their clients.
*Notable Awards and Recognitions*
- Emmy Award Winner
- WINA 2023 Award Winner
- World Record Holder
Few Key Takeaways:
Differentiating Factors from other Marketing Agencies-
- Clients want ROI
- Not just measuring branding campaigns, but really understanding the business and business context beyond marketing.
- Vertical business unit structure, cross-functional teams.
Importance of storytelling in marketing campaigns-
- Cultural Relevance
- Connecting on the basis of heritage.
3 tips when thinking about launching a business-
- Be ready to work long hours
- Understand the financial side of the business
- Invest in your people
Show Notes:
[1:51] JC shares with us how he got to where he is today.
[4:21] When JC realized he wanted to start PalmEra Marketing.
[5:13] Differentiating from other multicultural marketing agencies.
[7:43] Client Retention
[9:32] Ensuring employees align with Palm Era's core values.
[10:57] Unique challenges and opportunities Palm Era faces while marketing to the latino audiences.
[13:33] Developing niche market campaigns.
[14:45] Market research and data analysis most valuable to understand the latino market.
[16:12] Work dynamics at Palm Era
[17:54] Choosing the best media and communication channels most effective for each campaign.
[19:52] Importance of storytelling in campaigns.
[24:22] Utilization of AI.
[26:17] Advice given by JC to listeners who are looking to become leaders or become better leaders within their organizations.