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Why Smart Coaches Still Freeze on Calls (And How We’re Fixing It) The Missing Link Between Knowing and Coaching Well

The Art & Skill of Coaching

Release Date: 02/03/2026

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More Episodes

Coaches are consuming more content than ever—books, podcasts, trainings—and yet many still freeze on calls, overthink what to say next, or default to advice-giving when clients get emotional or stuck.

In this episode of The Art and Skill of Coaching, I name the skill gap most coaches feel but can’t articulate: the gap between knowing coaching concepts and being able to execute them cleanly in real time.

I’m joined by Cat—ASC graduate, peer coach, and collaborator inside The Art & Skill of Coaching—who helps break down why content consumption doesn’t create mastery, and what actually makes coaching skills stick.

We discuss:

  • Why freezing on calls isn’t a confidence or motivation problem—it’s a training problem

  • The difference between understanding coaching theory and being able to coach live

  • Why mastery is an embodied skill (and how therapists and elite performers are actually trained)

  • Inside the new ASC Intervention Library and how it teaches coaches how to coach, not just what to know

If you’ve ever thought, “I know this… why can’t I do it on a call?”—this episode will make it click.

 

Learn more about The Art & Skill of Coaching certification:

https://www.jessicademarchis.com/the-art-skill-of-coaching

 

ASC Waitlist: 

https://purple-lion-72607.myflodesk.com/ascwaitlist 

 

Stay in Touch:

www.jessicademarchis.com

IG @jess_demarchis_coaching

 

The Coach Skill Audit:

https://purple-lion-72607.myflodesk.com/coachskillaudit 

 

Coach Question of the Week:

https://purple-lion-72607.myflodesk.com/agcj1mr1y3 

 

Catherine’s IG: @cat_farrell_lifecoach

 

Why Intuition Isn’t Coaching: How to Spot and Stop Projection in Sessions (Episode 181): https://podcasts.apple.com/us/podcast/the-art-skill-of-coaching/id1612960277?i=1000719596313