25. Sisters in Success: Women Breaking Business Bias and Building Toward a Better Future

Despite major moves forward for women in terms of educational advancements and career opportunities, there are still so many biases and challenges that can arise as they climb the ladder of success. The pain of feeling undervalued, overworked, and overlooked is real and can happen to anyone attempting to build their career and entrepreneurial journey. 

Toa Green grew up with a positive growth mindset that she learned from her mother. This “can do” attitude empowered Toa to take up space, reach for her dreams and not limit herself based on any minority demographics others projected onto her. In this episode Toa lets us in on one of her secrets of success: how being different can be a superpower. 

Join Toa as she gives us a roadmap for navigating challenging situations and empowering ourselves and the women around us in building successful companies and careers. 

In this episode, you’ll learn to:

• Embrace your potential or help others embrace theirs as powerful women in business and leadership

• Discern the obstacles women encounter on the path to entrepreneurship

• Grasp the importance of rejoicing over every win on your enterprise journey

• Discover ways to join a community of backing female entrepreneurs

 

* * *

Thank you to our sponsors!

 

Goldbelly | Find the most famous, most regional iconic foods from around the country–including Crank & Boom Ice Cream–and ship it all right to your door at goldbelly.com/  

 

Holly Hill Restaurants | 9 unique locations in Kentucky that celebrate the connection of family, to farm to table. Find stories, recipes, how-to's, and curated gifts by visiting hollyhillandco.com

Resources Mentioned in Episode

• Read the report by McKinsey Global Institute on advancing women's equality and the impact on global GDP by 2025.

• Check out Feast: a community of women chefs around the country supporting each other

• Gary Vaynerchuk’s thoughts on imposter syndrome 

• Explore resources and support for women entrepreneurs through Women Leading Kentucky. Attend their speaking events and networking events to connect with other women business owners. (womenleadingky.com)

Resources for Funding and Certification

• SBA’s Woman-owned business contract program

• How to become a woman-owned certified business

• Kentucky’s Minority and Women Business Certified Business Program

• List of Business Grants for Women Entrepreneurs 

• NerdWallet’s List of Business Grants for Women Entrepreneurs

• Tax incentives and information for Minority-owned businesses

 

Quotable Moments From the Episode 

 

“If you can tap into those things that make you unique and use those as your superpower, then you will be unstoppable.” - Toa Green

 

“According to a report by the McKinsey Global Institute, advancing women's equality could add 12 trillion to the Global GDP by 2025. This includes the economic growth generated by women starting and growing their own businesses. Teaching women to run their own businesses impacts them and their communities on a micro-level. The confidence that can bloom when women are supported and recognized as leaders is astronomical.” - Toa Green

 

“One of the reasons why I've been able to do all the things in the way that I have is 100% because my mom has raised me to not focus on all these barriers: I'm a person of color; I'm short; I'm young; I am Asian; I am a woman. All these things, according to statistics, are pieces of me that might have potentially held me back. My mom never spoke to me in a way or spoke about herself in a way to say those things were ever a disadvantage.” - Toa Green

 

I feel like I've been very blessed to have the opportunity to be at different tables, in different rooms that maybe other people aren't. So what can I do? I can bring positivity, I can bring optimism, I can bring joy, I can bring perspective–I can bring all these things because of who I am. And just because I don't have whatever qualities that maybe some other people do, it doesn't disqualify me from being in the room.”   - Toa Green

 

“I think women are especially prone to having feelings of not being good enough and having a lot of imposter syndrome, which, as Gary V. would say, is a fancy word for insecurity and feeling like you don't deserve this or you don't deserve success.”  - Toa Green

 

“If I take care of myself and I do the things that bring me joy and I find that happiness, that happiness and that joy is going to radiate to everybody around me.” - Toa Green

Connect with Toa!
C&B Podcast website

C&B Ice Cream website

C&B Podcast's Instagram

*Production by Four Eyes Media*