46. The Community You Need to Succeed with Baking Champion Martin Sorge
Crank & Boom Podcast with Toa Green
Release Date: 02/13/2024
Crank & Boom Podcast with Toa Green
Hello Friends, I want to thank you so much for coming on this journey with me. We explored the greatest and most challenging parts of entrepreneurship together and I hope you have felt the deep love and support that I have felt in making this for you. I am making the difficult decision to pause the podcast indefinitely as I focus more of my energy on my business and family. I'm so grateful that you have met me here every week and I hope you use this archive of episodes as inspiration and guideposts in your entrepreneurial journey. Peace! ---------------------------- Running a small business...
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One of the best things you can do for your business is to create your home on the internet — your website. With social media platforms coming and going based on trends and demographics, having your own website is a piece of the internet landscape that you specifically own. It’s a special way to connect with your customers and build trust and repertoire with them. In this episode, Toa Green shares insight into building a functional yet polished website for your small business. With prior experience as a web designer, Toa breaks down the key components to focus on when crafting your digital...
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You've arrived at a point where you're considering expanding your business reach. Wholesale might be the perfect next step to grow your brand and products. The magical moment of seeing your products out in the wild next to other brands you admire is such a major moment in any business and requires a lot of determination and planning. In this episode, Toa Green gives an honest overview of her wholesale journey with insights into the positives and the challenges of adding wholesale to your business. Toa takes the mystery out of what it’s like to prepare and then sell your product...
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Burnout is real; chronic distress over long periods has detrimental effects on the body and the mind that can leave even the most passionate entrepreneur totally drained. No matter how much you love what you do, if you’re not aware that long hours and single focus will eventually make you hit a wall, it will manifest in other ways—exhaustion, apathy, and even illness. So how do you course correct when you've been barreling 120 miles per hour down the burnout highway? In this episode, , behavioral scientist and recovered-former burnout, joins host Toa Green to provide science-backed advice...
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You've arrived at the end of the year. The ups and downs of the business came and went, and you made it! Now it's time to take a moment and reflect on what went well and what didn't go well. So whip out your planner and favorite sticky notes, and get ready to start a process that will help you create a strategic roadmap that builds on past successes. Strategic planning in the hands of an entrepreneur is a flexible framework where you stay curious and pick out the patterns that will guide your business for the next year. In this episode, Toa shares her tips on how she conducts her yearly...
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In the chaotic world of entrepreneurship, finding purpose and peace can be a challenge. If you haven’t already tapped into your own personal belief system to guide your business journey, you may find your internal compass lacking when it comes to making decisions. Are the fires that stoked your business drive cooling as you’re constantly dealing with a bottom line that isn’t fueling your values and your long term goals? Well, it’s time to stop for a minute and focus on what you believe, what you want to accomplish (beyond paying the bills) and how to spark your intuition so that...
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When you are a parent and the CEO of your own business it is just about all you can do to keep your head above water. You want to give attention to your business, but you don’t want to neglect your family in the process. Toa Green wants to encourage you that being intentional about how you manage your time will give you balance in these areas and have the added bonus of making you a better boss and parent. Toa shares her personal journey of balancing the roles of being a CEO and a parent. Discover how she learned to integrate these two demanding worlds and the surprising ways...
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Have you ever witnessed the remarkable power of exceptional customer service? Customer service is not just a business strategy, it's a way to forge lasting and authentic connections with your customers. But what happens when a disgruntled customer walks through your doors or leaves a tough review? Toa Green learned through lived experience that kindness and empathy can turn even the most dissatisfied customer into a loyal advocate. By utilizing a structured response system to reviews and empowering her employees to delight customers, Toa Green has transformed her business into a...
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Are you feeling the squeeze on finding time to focus on growing your small business? By outsourcing functions to others who can do it more easily (and affordably), you can streamline your operations, allowing you to concentrate on what you do best. In this episode Toa Green shares the moment she realized the importance of seeking out an expert’s guidance and outsourcing executive functions as her business grew. The turning point came when she reflected on the mistakes made during the lease negotiation for her Thai Orchid restaurant. Without a lawyer's guidance, they faced unnecessary...
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There are so many fires that can arise when running a small business, but one consistent practice can change how you work and how you thrive — Gratitude. Embracing gratitude as an attitude change not only has intrinsic value for your life but also is a strategic skill that can transform your business. The benefits of gratitude include being able to shift your perspective, inject purpose into your actions, and offer clarity during challenging times. In this episode of the Crank and Boom Podcast, you'll join host Toa Green as she delves into the power of gratitude in the workplace....
info_outlineHello Friends, I want to thank you so much for coming on this journey with me. We explored the greatest and most challenging parts of entrepreneurship together and I hope you have felt the deep love and support that I have felt in making this for you.
I am making the difficult decision to pause the podcast indefinitely as I focus more of my energy on my business and family. I'm so grateful that you have met me here every week and I hope you use this archive of episodes as inspiration and guideposts in your entrepreneurial journey. Peace!
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Running a small business can feel lonely and overwhelming at times. That’s why it’s so important for entrepreneurs to build a strong network and community. Connecting with other business owners provides valuable mentorship opportunities and helps you avoid feeling isolated in your journey.
In this episode, host Toa Green speaks with Martin Sorge, winner of The Great American Baking Show, about his experience shifting from supporting small businesses to becoming a business owner himself. Martin shares how vital it is for entrepreneurs to reach out to peers for advice, resources and collaborations.
In this episode, you’ll hear Martin’s best tips for entrepreneurs including:
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The importance of connecting with other business owners and building a community of mentors.
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Spending dedicated time working “on” your business, not just “in” your business.
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Being ambitious in setting goals for yourself even if it feels uncomfortable.
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Thank you to our sponsors!
Goldbelly | Find the most famous, most regional iconic foods from around the country–including Crank & Boom Ice Cream–and ship it all right to your door at goldbelly.com/
Holly Hill Restaurants | 9 unique locations in Kentucky that celebrate the connection of family, to farm to table. Find stories, recipes, how-to's, and curated gifts by visiting hollyhillandco.com
Resources and Links Mentioned in Episode
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Listen to Chef Ouita Michel’s episode on turning a disaster into a success
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Check out Martin’s “A-maize-ing Cro-corn-bouche in the finale of the Great American Baking Show”
Quotable Moments From the Episode
“The self-promotion part of entrepreneurship is always hard, especially if that's not something you're used to. I always advise when I talk to people that you're robbing the world of your greatness if you don't share it.” - Toa Green
“As an entrepreneur, always be connecting with other folks, making sure that you are reaching out both to tell people about your business and what you're doing. And don't hesitate to ask for help or share challenges when you know you have a trusted friend or a partner.” - Martin Sorge
“Look at the big picture and plan for the future. Carve out 20% of your time for it. That might seem like a lot, but it’s important to work on your business and think about how you can do things better, or what the future looks like, or how to improve what you're doing.” - Martin Sorge
“I always tell people when starting a small business, it's not necessarily forever. It's something you try out. If it's something you love, keep it going. But it doesn't have to be forever. You can always change your mind or change course.” - Martin Sorge
Connect with Martin!
Martin's Baking website
Martin’s Bio
Martin Sorge is the winner of the sixth season of The Great American Baking Show. He is a home baker, recipe developer, and food writer based in Chicago.
Martin has loved baking since he set the microwave on fire, making a biscuit as a wee youngster. Luckily, he's been doing a little bit of learning since then. As a self-trained baker, Martin was taught by dozens of blogs, a vast cookbook collection, the local public library, and the people around him because he loved the communities where he grew up. He has also spent countless hours helping small businesses thrive within their cities and neighborhoods. As a former economic development coordinator and now small business consultant, Martin understands the vibrancy that small businesses create for their communities.
Connect with Toa!
C&B Podcast website
*Production by Four Eyes Media*