27. Managing a Team: Secrets to Creating a Positive Work Environment
Crank & Boom Podcast with Toa Green
Release Date: 09/12/2023
Crank & Boom Podcast with Toa Green
Hello Friends, I want to thank you so much for coming on this journey with me. We explored the greatest and most challenging parts of entrepreneurship together and I hope you have felt the deep love and support that I have felt in making this for you. I am making the difficult decision to pause the podcast indefinitely as I focus more of my energy on my business and family. I'm so grateful that you have met me here every week and I hope you use this archive of episodes as inspiration and guideposts in your entrepreneurial journey. Peace! ---------------------------- Running a small business...
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One of the best things you can do for your business is to create your home on the internet — your website. With social media platforms coming and going based on trends and demographics, having your own website is a piece of the internet landscape that you specifically own. It’s a special way to connect with your customers and build trust and repertoire with them. In this episode, Toa Green shares insight into building a functional yet polished website for your small business. With prior experience as a web designer, Toa breaks down the key components to focus on when crafting your digital...
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You've arrived at a point where you're considering expanding your business reach. Wholesale might be the perfect next step to grow your brand and products. The magical moment of seeing your products out in the wild next to other brands you admire is such a major moment in any business and requires a lot of determination and planning. In this episode, Toa Green gives an honest overview of her wholesale journey with insights into the positives and the challenges of adding wholesale to your business. Toa takes the mystery out of what it’s like to prepare and then sell your product...
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Burnout is real; chronic distress over long periods has detrimental effects on the body and the mind that can leave even the most passionate entrepreneur totally drained. No matter how much you love what you do, if you’re not aware that long hours and single focus will eventually make you hit a wall, it will manifest in other ways—exhaustion, apathy, and even illness. So how do you course correct when you've been barreling 120 miles per hour down the burnout highway? In this episode, , behavioral scientist and recovered-former burnout, joins host Toa Green to provide science-backed advice...
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You've arrived at the end of the year. The ups and downs of the business came and went, and you made it! Now it's time to take a moment and reflect on what went well and what didn't go well. So whip out your planner and favorite sticky notes, and get ready to start a process that will help you create a strategic roadmap that builds on past successes. Strategic planning in the hands of an entrepreneur is a flexible framework where you stay curious and pick out the patterns that will guide your business for the next year. In this episode, Toa shares her tips on how she conducts her yearly...
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In the chaotic world of entrepreneurship, finding purpose and peace can be a challenge. If you haven’t already tapped into your own personal belief system to guide your business journey, you may find your internal compass lacking when it comes to making decisions. Are the fires that stoked your business drive cooling as you’re constantly dealing with a bottom line that isn’t fueling your values and your long term goals? Well, it’s time to stop for a minute and focus on what you believe, what you want to accomplish (beyond paying the bills) and how to spark your intuition so that...
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When you are a parent and the CEO of your own business it is just about all you can do to keep your head above water. You want to give attention to your business, but you don’t want to neglect your family in the process. Toa Green wants to encourage you that being intentional about how you manage your time will give you balance in these areas and have the added bonus of making you a better boss and parent. Toa shares her personal journey of balancing the roles of being a CEO and a parent. Discover how she learned to integrate these two demanding worlds and the surprising ways...
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Have you ever witnessed the remarkable power of exceptional customer service? Customer service is not just a business strategy, it's a way to forge lasting and authentic connections with your customers. But what happens when a disgruntled customer walks through your doors or leaves a tough review? Toa Green learned through lived experience that kindness and empathy can turn even the most dissatisfied customer into a loyal advocate. By utilizing a structured response system to reviews and empowering her employees to delight customers, Toa Green has transformed her business into a...
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Are you feeling the squeeze on finding time to focus on growing your small business? By outsourcing functions to others who can do it more easily (and affordably), you can streamline your operations, allowing you to concentrate on what you do best. In this episode Toa Green shares the moment she realized the importance of seeking out an expert’s guidance and outsourcing executive functions as her business grew. The turning point came when she reflected on the mistakes made during the lease negotiation for her Thai Orchid restaurant. Without a lawyer's guidance, they faced unnecessary...
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There are so many fires that can arise when running a small business, but one consistent practice can change how you work and how you thrive — Gratitude. Embracing gratitude as an attitude change not only has intrinsic value for your life but also is a strategic skill that can transform your business. The benefits of gratitude include being able to shift your perspective, inject purpose into your actions, and offer clarity during challenging times. In this episode of the Crank and Boom Podcast, you'll join host Toa Green as she delves into the power of gratitude in the workplace....
info_outlineOne of the greatest challenges for startups or even seasoned companies is managing people. How a team interacts, lifts each other up, or feels motivated to hit their goals can determine whether your company succeeds. There are so many ways to cultivate a positive work environment but Toa Green has one specific insight from years of building businesses — "be good humans to each other."
Join Toa as she parses this statement out in actionable steps that can alter your business for the better. Toa distills how she fosters an uplifting and supportive work environment and motivates her team, ultimately leading to big wins for her business.
In this episode, you’ll learn to:
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Acquire insights on the importance of addressing employee satisfaction for overall business success.
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Learn stellar communication techniques and strategies.
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Discover strategies for fostering an uplifting and engaging workspace which ultimately boosts productivity.
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Understand the benefits of aligning individual growth with the company's mission.
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Transform your dreaded employee evaluations into successful conversations
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Thank you to our sponsors!
Goldbelly | Find the most famous, most regional iconic foods from around the country–including Crank & Boom Ice Cream–and ship it all right to your door at goldbelly.com/
Holly Hill Restaurants | 9 unique locations in Kentucky that celebrate the connection of family, to farm to table. Find stories, recipes, how-to's, and curated gifts by visiting hollyhillandco.com
Resources Mentioned in Episode
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Read the research study by Gallup that found that highly engaged employees and teams increase profitability by more than 20%
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Learn more about Salesforce’s finding that “employees who feel heard are nearly 5 times more likely to feel empowered to do their best work.”
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Crank & Boom’s Success Checklist — Download a FREE employee evaluation template to supercharge your employee reviews at crankandboompodcast.com! 📒🎯
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Watch Crank & Boom’s Orientation Video for new employees!
Quotable Moments From the Episode
“Focusing on being good humans to one another has been the key to unlocking our team's biggest potential.” - Toa Green
“We need each other. There's no way I could do everything by myself. I think when I started to really embrace that mindset, that is when things changed for us. I wasn't just there to pay a paycheck and they weren't there to just punch in and punch out. We actually had a relationship and we had a connection, and we were here to help each other out along this journey of life together.” - Toa Green
“We were fortunate to have someone from a different generation, a different mindspace and someone who's a bit more on the pulse of what is new and hip and interesting say, “Hey, we should do Barbie specials.” And that just unleashed a whole load of fun stuff that came from that suggestion. We had pink whipped cream; we had a frame that people were taking photos with. And it just came from that one suggestion that kind of snowballed and catapulted into this whole promotion that we did.” - Toa Green
“One thing that I really realized over the years is that people don't want to stay stagnant. Most people, especially those who are looking to make a career in our industry, are looking for ways to learn; they are looking for mentorship; they are looking for advancement.” - Toa Green
Connect with Toa!
C&B Podcast website
*Production by Four Eyes Media*