33. High Fives Everywhere: Secrets to Brand Recognition and Winning Awards
Crank & Boom Podcast with Toa Green
Release Date: 10/24/2023
46. The Community You Need to Succeed with Baking Champion Martin Sorge
Crank & Boom Podcast with Toa Green
Hello Friends, I want to thank you so much for coming on this journey with me. We explored the greatest and most challenging parts of entrepreneurship together and I hope you have felt the deep love and support that I have felt in making this for you. I am making the difficult decision to pause the podcast indefinitely as I focus more of my energy on my business and family. I'm so grateful that you have met me here every week and I hope you use this archive of episodes as inspiration and guideposts in your entrepreneurial journey. Peace! ---------------------------- Running a small business...
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45. Crafting Your Digital Front Door: Building a Welcoming Business Website
Crank & Boom Podcast with Toa Green
One of the best things you can do for your business is to create your home on the internet — your website. With social media platforms coming and going based on trends and demographics, having your own website is a piece of the internet landscape that you specifically own. It’s a special way to connect with your customers and build trust and repertoire with them. In this episode, Toa Green shares insight into building a functional yet polished website for your small business. With prior experience as a web designer, Toa breaks down the key components to focus on when crafting your digital...
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44. The Basics of Wholesale: How to Expand Beyond Your Doors Successfully
Crank & Boom Podcast with Toa Green
You've arrived at a point where you're considering expanding your business reach. Wholesale might be the perfect next step to grow your brand and products. The magical moment of seeing your products out in the wild next to other brands you admire is such a major moment in any business and requires a lot of determination and planning. In this episode, Toa Green gives an honest overview of her wholesale journey with insights into the positives and the challenges of adding wholesale to your business. Toa takes the mystery out of what it’s like to prepare and then sell your product...
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43. Stop Burnout: An Entrepreneur's Guide to Wellbeing
Crank & Boom Podcast with Toa Green
Burnout is real; chronic distress over long periods has detrimental effects on the body and the mind that can leave even the most passionate entrepreneur totally drained. No matter how much you love what you do, if you’re not aware that long hours and single focus will eventually make you hit a wall, it will manifest in other ways—exhaustion, apathy, and even illness. So how do you course correct when you've been barreling 120 miles per hour down the burnout highway? In this episode, , behavioral scientist and recovered-former burnout, joins host Toa Green to provide science-backed advice...
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42. Reflect, Plan, Thrive: Year End Lessons Toward Creating Next Year’s Roadmap
Crank & Boom Podcast with Toa Green
You've arrived at the end of the year. The ups and downs of the business came and went, and you made it! Now it's time to take a moment and reflect on what went well and what didn't go well. So whip out your planner and favorite sticky notes, and get ready to start a process that will help you create a strategic roadmap that builds on past successes. Strategic planning in the hands of an entrepreneur is a flexible framework where you stay curious and pick out the patterns that will guide your business for the next year. In this episode, Toa shares her tips on how she conducts her yearly...
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41. Find Peace and Purpose: Harnessing Intuition to Guide Your Business
Crank & Boom Podcast with Toa Green
In the chaotic world of entrepreneurship, finding purpose and peace can be a challenge. If you haven’t already tapped into your own personal belief system to guide your business journey, you may find your internal compass lacking when it comes to making decisions. Are the fires that stoked your business drive cooling as you’re constantly dealing with a bottom line that isn’t fueling your values and your long term goals? Well, it’s time to stop for a minute and focus on what you believe, what you want to accomplish (beyond paying the bills) and how to spark your intuition so that...
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40. Applying Principles of Parenting to Your Business: (and Surviving It All In the Process)
Crank & Boom Podcast with Toa Green
When you are a parent and the CEO of your own business it is just about all you can do to keep your head above water. You want to give attention to your business, but you don’t want to neglect your family in the process. Toa Green wants to encourage you that being intentional about how you manage your time will give you balance in these areas and have the added bonus of making you a better boss and parent. Toa shares her personal journey of balancing the roles of being a CEO and a parent. Discover how she learned to integrate these two demanding worlds and the surprising ways...
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39. Why Over-The-Top Customer Service Matters for Your Business
Crank & Boom Podcast with Toa Green
Have you ever witnessed the remarkable power of exceptional customer service? Customer service is not just a business strategy, it's a way to forge lasting and authentic connections with your customers. But what happens when a disgruntled customer walks through your doors or leaves a tough review? Toa Green learned through lived experience that kindness and empathy can turn even the most dissatisfied customer into a loyal advocate. By utilizing a structured response system to reviews and empowering her employees to delight customers, Toa Green has transformed her business into a...
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38. Outsourcing to Grow: The Who, What and When of Hiring Outside Help
Crank & Boom Podcast with Toa Green
Are you feeling the squeeze on finding time to focus on growing your small business? By outsourcing functions to others who can do it more easily (and affordably), you can streamline your operations, allowing you to concentrate on what you do best. In this episode Toa Green shares the moment she realized the importance of seeking out an expert’s guidance and outsourcing executive functions as her business grew. The turning point came when she reflected on the mistakes made during the lease negotiation for her Thai Orchid restaurant. Without a lawyer's guidance, they faced unnecessary...
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37. Hard-Wiring Moments of Gratitude into Daily Life and the Workplace
Crank & Boom Podcast with Toa Green
There are so many fires that can arise when running a small business, but one consistent practice can change how you work and how you thrive — Gratitude. Embracing gratitude as an attitude change not only has intrinsic value for your life but also is a strategic skill that can transform your business. The benefits of gratitude include being able to shift your perspective, inject purpose into your actions, and offer clarity during challenging times. In this episode of the Crank and Boom Podcast, you'll join host Toa Green as she delves into the power of gratitude in the workplace....
info_outlineWho doesn’t love to win an award? But aside from just getting a pat on the back to make you feel good about the hard work you’ve put into your business–getting involved with local business awards and online press awards not only establishes your credibility but also increases your brand's reputation in the industry. And this can look a lot of different ways — local "best of" lists, local chamber of commerce awards, or "top 10" lists from national and regional press. All of it adds up over time to create credibility and trust with your community, and expands your awareness on a bigger level both locally and nationally.
Join Toa Green as she shares her time-tested strategies on building brand recognition by seeking out opportunities in awards spaces, and being "press-ready" to share those accolades to the world at large.
In this episode, you’ll gain insight into:
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Boosting your brand recognition by harnessing the power of local awards and community recognition
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Increasing your chances of winning awards by actively engaging with your community and creating strategies to stand out
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Sharing your gratitude and acknowledgement of the support you’ve received from your community to foster brand affinity
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Thank you to our sponsors!
Goldbelly | Find the most famous, most regional iconic foods from around the country–including Crank & Boom Ice Cream–and ship it all right to your door at goldbelly.com/
Holly Hill Restaurants | 9 unique locations in Kentucky that celebrate the connection of family, to farm to table. Find stories, recipes, how-to's, and curated gifts by visiting hollyhillandco.com
Resources Mentioned in Episode
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Find your local Chamber of Commerce:: https://www.uschamber.com/co/chambers
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Find the top media outlets for your services or products: https://prowly.com/magazine/top-media-outlets/
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Example of C&B’s story ready for the press: https://www.crankandboom.com/ourstory
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C&B’s press mention in “People Magazine”
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C&B’s press mention in “Food and Wine Magazine”
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C&B’s press mention in “A Taste of Home”
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C&B’s press mention in the “Cooking Channel”
Quotable Moments From the Episode
“If we happen to be doing what our mission is, doing good stuff for our team, our business, and our community, I feel like awards a lot of times will just naturally come.” - Toa Green
“I think when you are around organizations and people [so they can] get to know you better, that increases your chances of winning something.” - Toa Green
“Awards and accolades are not the goal of what we are doing. But being intentional and being strategic about participating in those awards, and engaging in those different processes can be very, very beneficial to your business.” Toa Green
“Celebrate your wins. Be sure to shout it from the rooftops, celebrate. Be proud of yourself. You deserve it. You earned it. You are worthy. Do not shy away from it.” Toa Green
Connect with Toa!
C&B Podcast website
*Production by Four Eyes Media*