#49: Why Video in Today's Marketing for 2023
Captivate Inform Convert Podcast
Why Video in Today's Marketing for 2023 Better information retention Ability to share visuals Create more depth in relationship, if they're seeing the team (they can feel connected)
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#48: 5 Reasons Many Businesses Are Losing Sales from Their Website 2023
Captivate Inform Convert Podcast
5 Reasons why businesses are losing sales because of their website for 2023 1. Many businesses are losing customers due to poorly designed or outdated websites. 2. A slow loading website can be a major turn-off for customers 3. Another area of improvement for websites is a cluttered or confusing website layout because this can be difficult for customers to use. 4. Lack of trust signals, such as security badges or customer reviews, can make customers hesitant to make a purchase 5. Another negative for many business websites is the lack of customer support options
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#47: How to Use Video for B2B + How Fortune 500 Companies are Using Video
Captivate Inform Convert Podcast
How to Use Video for B2B + How Fortune 500 Companies are Using Video User Generated Content Video to Answer FAQ Live Video Events Fortune 500 use videos for: Training and Onboarding Replace SOP's
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#46: How to Sell More from Your Website in 2023
Captivate Inform Convert Podcast
How to Sell More from Your Website in 2023 There are several key ways you can sell more services through your website: Make sure your website is set up to sell It has a clear call to action It has an easy to navigate & appealing design It’s optimized for search engines Your paid ads have a relevant webpage to point to Customer reviews and testimonials are powerful
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#45: Best Videos for More Sales in 2023
Captivate Inform Convert Podcast
Brand Intro Video Video Sales Letter Testimonial videos If possible have the actual client BONUS: Video on how to start working with your company
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#44: 4 Videos to Get New Prospects Quickly
Captivate Inform Convert Podcast
4 types of videos that would help get you business prospects Quickly Explainer video about the services you provide Testimonial videos Answer the videos for questions that you get from social media and give them a shout out Demo video of how your service/product works
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#43: 5 Things to Have to Get Better ROI on Your Marketing
Captivate Inform Convert Podcast
5 Things to Have to scale your marketing for Better ROI Know your numbers Cost per acquisition _ how much does it cost to acquire a new customer What are the margins for the services rendered Cost per click Variations for creative There should be different variations getting distributed It should be catering to the ideal customer Use what works Words are KEY The right ad copy will make a huge difference Credible + Clear and the most important Interesting Gets you better cost, and better traffic Good team Someone organized Someone creative Someone good with words 5....
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#42: 8 Web Design Concepts To Boost Sales
Captivate Inform Convert Podcast
8 Web Design Concepts To Boost Sales Podcast Episode 42 Have your best content ABOVE the fold. Optimized for Mobile Clear Call to Action Use Whitespace Hierarchy Unity Contrast Minimize Distractions
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#41: 7 Things to Captivate Your Audience
Captivate Inform Convert Podcast
HINT: Be where they are. If you’re clients are on LinkedIn, Twitter, or YouTube Send out a newsletter about issues that you solved for your clients (without their names) Send out social media posts on what you wish you knew when you first started Social media content of what you believe is underrated info for decisions of brands in the industry Images of where you were when you first started and where you are now. What you’re grateful for. Key lessons you learned that makes your business unique Pictures of the team and what they’ve overcome...
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#40: 3 Videos and 3 Offers to Make You $1,000,000
Captivate Inform Convert Podcast
The ads need to have reiterations but this is keeping into consideration if we optimize consistently If there is enough raw video, it can be sliced and edited into 30 different ads. Getting all of the ads and optimized and tested Have a video of the core offer Have a video of the upsell offer Have a video of the downsell offer
info_outlineThis Friday we are covering the discussing how to create and automate production and distribution of videos for your online and social media presence. We will also talk about a few things to consider when creating videos and what to do to improve existing content.
For a limited time only we are giving FREE consultations to boost your marketing and get more sales. If interested, click here Strategy Session or contact us at [email protected].
P21 How to Automate Your Video Marketing
A lot of the time people say marketing they are not talking about full automation
- That is too hands-off most of the time
Systematized content creation: put in some work in the beginning and then the systems take care of the rest.
Videos are one of the best and most consumed types of media
Automation is something that is useful and that can put you far ahead of your competition
First thing that would help automating is knowing your audience
If you know the audience well then you likely know what message that would work and where to put it
Then create content for that group of people (aka your tribe)
Then you can get their feedback and then create more of what they’re asking for
- Pro-tip: or give them something you know they would love if it existed, if it makes sense scratch your own itch.
Once you have the raw content then have editors edit the big chunk into a lot of valuable little pieces of content.
- Example: You have a keynote of 45 minutes you can splice it up into 3 different 10-15 min videos
- Example 2: You have a 30 minute show, you can splice it into seven different 1minute snips of valuable information
For optimization:
- Write descriptions
- Make the descriptions contain the keywords that people would look for, hashtags if appropriate (ex: LinkedIn)
Distribute the pieces of content on RELEVANT channels
- Not all content is relevant for every platform.
- On Twitter some people might be interested on what you had for lunch, but LinkedIn that would be unprofessional.
- 1 minute videos for Instagram reels could be good | But 10 minutes on Instagram Stories might not be optimal
Optimize the thumbnails and description as time goes on
- One of the best things about evergreen platforms like YouTube, is that you can go back and change images and descriptions to optimize the video for views
- So for example it wasn’t performing well, if the content is really good, you can go and change the thumbnail/headline and it can have a huge impact on views
Have a CTA (Call to Action)
- Lastly with your videos and marketing communications there should be at least one call to action
- Example: go to our website and get a free consultation
- Example 2: click below to sign up for our email where we give awesome free advise that took dozens of mistakes to learn
For a limited time only we are giving FREE consultations to boost your marketing and get more sales. If interested, click here Strategy Session or contact us at [email protected].
Have a good day.