Captivate Inform Convert Podcast

The CIC podcast is to show how to Captivate your audience, Inform them and then Convert them to clients. If you're a consultant or coach that wants to: take your business to the next level with proven marketing techniques that actually bring in more clients this podcast is for you. We bring Video and marketing together to discuss how to sell your services online much more efficiently.

#49: Why Video in Today's Marketing for 2023 01/11/2023

#48: 5 Reasons Many Businesses Are Losing Sales from Their Website 2023 01/04/2023

#47: How to Use Video for B2B + How Fortune 500 Companies are Using Video 12/28/2022

#46: How to Sell More from Your Website in 2023 12/24/2022

#45: Best Videos for More Sales in 2023 12/21/2022

#44: 4 Videos to Get New Prospects Quickly 12/14/2022

#43: 5 Things to Have to Get Better ROI on Your Marketing 12/10/2022

#42: 8 Web Design Concepts To Boost Sales 12/07/2022

#41: 7 Things to Captivate Your Audience 12/03/2022

#40: 3 Videos and 3 Offers to Make You $1,000,000 11/30/2022

#39: How to Captivate Your Customers (Beginner Show) 11/19/2022

P38: How I would get 5 new clients as a business consultant 11/16/2022

#37: 10 Psychological Points for The Biggest Marketing Success 11/12/2022

#36: 3 Systems to 5x Your Marketing Results 11/08/2022

#35: 7 things to do to improve conversions on your website 11/05/2022

#34: 7 FREE things to do to build brand awareness (Brand Show) 11/01/2022

#33: Three 6-Figure Incomes I Missed Out On | You don't have to... 10/29/2022

#32: How to Use Upsells to 3x Your Profits and Funnel Overview 10/25/2022

#31: Best Long Term Marketing Strategy for B2B Businesses 10/22/2022

#30 Biggest Takeaways from World Class Marketing Event 10/19/2022

#30 Biggest Takeaways from World Class Marketing Event This Tuesday we are discussing one of the biggest Marketing conferences in the world. It emphasizes actual marketing strategies to utilize for maximum growth. We will be discussing 3 core strategies to consider for your next marketing campaign. Episode 30 - Important Takeaways from Traffic and Conversion Summit B2B not all marketing strategies are relevant Traffic and conversion is a once a year event hosted in San Diego, California From what I gathered there were 3 big takeaways from the conference: YouTube Organic is the hot thing for B2B. According to statista, approximately 500 hours of content is uploaded to youtube every minute. Which could sound like too much, and how could you stand out. But there are a lot of consumers: about 2.6 Billion Users worldwide And YouTube is the Second most popular search engine in the world only after Google, which owns YouTube. Which enables searching on google to find YouTube videos easier And the last intense statistic that everyday people watch 1 billions hours of video on YouTube So when someone says that there is too much on YouTube, just remember that 1/3 of the population goes on YouTube and 1 billion hours of video are consumed a day. Here are some pro tips for success: A face is easier to get traction for than a random company name Value over the best camera. You don’t need the $10,000 camera to have success on YouTube. People mainly go on YouTube for 1 of 3 reasons, to get entertained, informed or inspired. When you create content on YouTube it should hit 1 or more of these types of content consistently and that’s how you can grow and make impact. The next point that was discussed: was the power of dicing and redistributing content Many professionals believe that when they have to create content, they have to do so every day from the start. But that is not true. The last point that was discussed was the power of short form video in terms of YT shorts and TikTok It is now about interest grabbing the person not just because of a following or subscriber account. • It is the amount of interest and attention you can capture and keep through your creation’s merit. • That being said, short form video is so digestible and quick that it can be consumed so much and so quick, enabling more views in a quicker amount of time, and increasing the chances for potential virality. Whereas TikTok they want to see what is entertaining, informational or inspirational QUICKLY. When a creator figures that out, it dramatically helps their growth. 167 Million TikTok Videos Watched in an Internet Minute Up to 300% the amount of engagement compared to other social media /episode/index/show/91aacec7-e5b0-429f-b174-0c56622ee6e9/id/24732156

#29 Best Marketing Strategy for B2B Businesses 30-90 Day Results 10/15/2022

#28: Social Media Marketing for Businesses 101 (For Beginners) 10/11/2022

#28: Social Media Marketing for Businesses 101 (For Beginners) This Tuesday we are discussing the common questions for using Social Media Marketing for businesses. We discuss which platform and what to consider when choosing. We also go over how frequent to create and distribute content on the various platforms. Lastly we discuss the very valuable insight of getting one piece of content and making it into 30 pieces to dramatically improve your social media presence. Episode 28 Social Media Marketing for Businesses 101 1. Can social media be your greatest marketing tool for B2B sales? A resounding YES. The big reason that it can be valuable is going to the place where the ideal prospect currently is, thousands of them. You can even become an influencer there, if you choose to be If done well, you become the authority, they will come to you Ability to do research on your clients, visitors and competitors 2. When do you start your social media platform? Short answer is Any time For the best results and better conversions you should have an online presence Have a website Have a clear problem you solve Share a brief overview on how you can solve it Have a crystal clear call to action to start business 3. Which platform should I use? That depends on who you’re catering to Know who you’re helping What problem are you solving What service are you selling It could be LinkedIn, YouTube or even TikTok in some cases 4. How frequent do I have to create content? Actually create content, not often But, you should be posting frequently Difference, a half dozen hours of content can be stretched for the next month if you’re working with the right professionals 5. When will I see the return on investment? This isn’t a mailer, with a few week turnaround If done well in 3-6 months you will see more leads coming in “If done well” is the caveat, there are ways to make it less effective PPC is the quickest but not great for long term per se Organic Social Media growth is great for long term goals of brand building /episode/index/show/91aacec7-e5b0-429f-b174-0c56622ee6e9/id/24658191

#27: When to Use Website and Funnel for Maximum Profit 10/08/2022

#26: 5 Things To Know To Get Better Leads 10/05/2022

#25: How to Get New Clients as a Consultant 09/30/2022

#25: How to Get New Clients as a Consultant This Friday we are going back to the fundamental focus of getting new clients. We discuss simple quick ways to get many more referrals for your business. We also covered the different types of events to be hosted for consultants and coaches. For a limited time only we are giving FREE consultations to boost your marketing and get more sales. If interested, click here or contact us at . How to get new clients as a consultant - #25 There are so many things you can do to get clients, today we’re going to discuss a few practical ways to get clients as a coach or consultant. Choose 2 niches Choose a niche you’re very knowledgeable about and you have experience in Choose a niche that is profitable, that you have a lot of connections in It should include the demographic (age, sex, location), psychographic if possible (values, attitudes, interests) Social Media Creation Create a LinkedIn profile and one other relevant social media profile dedicated to the brand and style you are looking to portray It should have a download of a relevant piece of content to beneficial to your niches Create content in unique ways to share your brand message and valuable information for the potential client Host events Host live webinars Host recorded webinars, with live chat professional Host live workshop of common issues and important solutions for big problems Get Referrals Get referrals from past happy clients Get referrals from current happy clients Give discount for more referrals Partner with another consultant You can partner with a consultant that does not cater to your niche You can partner with a complementary professional, like tax accountant or business lawyer Have a business referral program or fee for anyone that refers to you Email List Very powerful, underrated is an email list Share very valuable tips, promotions, other relevant information weekly or bimonthly Direct line of communication, no other company owns or can intervene with fair communications For a limited time only we are giving FREE consultations to boost your marketing and get more sales. If interested, click here or contact us at . Have a good day. /episode/index/show/91aacec7-e5b0-429f-b174-0c56622ee6e9/id/24550302

#24: Huge Benefits and Minor Cons of a Marketing Funnel 09/27/2022

#24: Huge Benefits and Minor Cons of a Marketing Funnel This Tuesday we are discussing the major benefits of creating a thriving Marketing Funnel. Additionally we cover a few downsides to making a Marketing Funnel and lastly we discuss things to consider when you're about to make one for your company. For a limited time only we are giving FREE consultations to boost your marketing and get more sales. If interested, click here or contact us at . Pros and cons of a complete marketing funnel There are drawbacks to every type of marketing strategy Marketing funnels are no exception, here are some of the biggest pros and cons of developing and utilizing a marketing funnel + You can bring Paid and Organic traffic and it can really convert! There are so many ads but to what end? Funnel has a straightforward path - It is not good for Google SEO + You have a place to take them You can set clear goals and clear messages that will likely improve sales - It can take a while to get working well + You have a journey to guide them on If optimized, it will greatly increase the conversion rate - It’s not ideal for multiple brand messages + Ability to upsell and downsell You can improve the profitability dramatically with upsells Then when they can’t buy the core offer, you can still offer a smaller offer (downsell) if they show interest - It can be expensive upfront + There doesn’t need to be any major changes for a long time Most of the work is does up front, and then small bits over time - This is in addition to the website not replacing it + Simple to analyze and optimize Each page will have it’s own analytics, so you can easily see which page is not performing well When whichever page isn’t doing well, you can split test copy, buttons, images, etc + It is very profitable when working properly Like I said, it can take a little while, and be slightly costly, when it is working, it can sell so much for you When working well, it is your best salesperson that you can bring traffic from anywhere with a call to action and it can and will help with so many qualified leads and various sales For a limited time only we are giving FREE consultations to boost your marketing and get more sales. If interested, click here or contact us at . Have a good day. /episode/index/show/91aacec7-e5b0-429f-b174-0c56622ee6e9/id/24509664

#23: 5 Biggest Mistakes to Avoid When Making Professional Videos 09/23/2022

#23: 5 Biggest Mistakes to Avoid When Making Professional Videos This Friday we are discussing common video mistakes committed by business professionals. We discuss topics like video equipment, the importance of story, and practical ways to optimize your video. Anyone that needs to improve their videos, this is helpful for you. If you would like to learn more about our FREE consultation, click here or contact us at 5 Biggest mistakes while making videos Many businesses know that video is the most powerful medium to convey their marketing and promotions, but many businesses don’t have a team to create videos. So the biggest mistakes while making videos in house are: 1. Prioritizing the quality of the gear Many businesses think they need to spend a lot of money to get good quality videos Cinema equipment is unnecessary 2. Thinking that good looking video is a good video There is a big difference between a good looking video and a great video $10,000 videos is not equal to great videos 3. Overthinking the content and not creating Many professionals think: ‘I don’t think it’s good enough’ or ‘it’s been done before’ Many things have been done before, but you can still create something good similar to other stuff As for the ‘not good enough’ is subjective, put it out there and test. 4. Just creating and not optimizing The original content needs to be good and when optimized it can actually go viral, most of the time it won’t happen, but there’s a chance. Optimize by improving the thumbnail, headline, and description. 5. Not focusing on the story enough Now every creation I keep in mind what the story is, what is the goal, what are the obstacles, what is the climax/end If more professionals would add a story structure they would likely improve their retention, humans are lovers of stories. Just think cinema, novels, shows, people are enthralled with the story, the worlds, the characters. They want to see the transformation of the character, and see the resolution of the tension set up in the story 6. Not having clear and relevant brand story When it is not clear what your brand represents, it is going to be hard for others to promote the brand for you and refer other relevant clients to you. The content needs to always be relevant to the viewer, if you can do that with your brand message, it would be a a lot better for the brand. Thank you for listening, if you have any questions please message us at . Have a great day. /episode/index/show/91aacec7-e5b0-429f-b174-0c56622ee6e9/id/24470832

#22: 5 Reasons that Funnels can be better for business than your website 09/20/2022

#22: 5 Reasons that Funnels can be better for business than your website This Tuesday we are discussing the importance of a funnel in your marketing strategy. We will go over the main things that websites do and what they don’t do. We will also cover incredible benefits of what funnels do. P22: 5 Reasons that Funnels can be better for business than your website We believe that websites are very valuable but so many businesses when they’re starting out put all of the effort for a website but don’t think or know about funnels Today we will be discussing 5 reasons Funnels can be more profitable than a website 1. It has a clear call to action and flow It has various actions that they can take and many different avenues they can go down You know what/when they’re going to see things People will go down the same pathway, being much more system friendly Description: On the 1st page of the funnel, (aka landing page) it will have the headline of what the person will learn. Then after the pitch there will be a clear action step for the visitor. 2. You can drive targeted traffic and they will likely stay and consume the message There can be so much information that the prospect might lose focus and not move forward with anything Funnels have a direct set of messages that it delivers, and you can get people with ads or other promotions to get there, and they are willing to hear the message When the visitor is understanding what is coming they are more likely to stay for the message and willing to hear it out 3. The people you’re engaging with will be much more likely to take the next step They mainly just visit out of curiosity, and are most of them are not going to do anything else Because the visitors know why they’re there, they are much more likely to make the purchase, sign up or contact the professional 4. There are up-sell, down-sell and cross-sell capabilities easily doable When it comes to websites you can disclose the pricing range but it’s usually static For funnels you can create a message to pitch the core offer, and if they purchase that, you can offer them the premium offer. 5. You can easily track, measure, and see where in the funnel things broke down Have a great amount of ability to see what visitors are looking at on your website and what they’re viewing. But you’re unsure on what headline, image or pitch turned the person off Arguably one of the best things about funnels is that everything is trackable. Everyone is going down a similar path, so you can get an accurate gauge on what page/message is working and what needs to be adjusted There is a place for a website, it will be a hub of communication with prospects. BUT a funnel can work with you to educate and sell your services. /episode/index/show/91aacec7-e5b0-429f-b174-0c56622ee6e9/id/24435987

#21: How to Automate Your Video Creation 09/16/2022

#21: How to Automate Your Video Creation This Friday we are covering the discussing how to create and automate production and distribution of videos for your online and social media presence. We will also talk about a few things to consider when creating videos and what to do to improve existing content. For a limited time only we are giving FREE consultations to boost your marketing and get more sales. If interested, click here or contact us at [email protected]. P21 How to Automate Your Video Marketing A lot of the time people say marketing they are not talking about full automation That is too hands-off most of the time Systematized content creation: put in some work in the beginning and then the systems take care of the rest. Videos are one of the best and most consumed types of media Automation is something that is useful and that can put you far ahead of your competition First thing that would help automating is knowing your audience If you know the audience well then you likely know what message that would work and where to put it Then create content for that group of people (aka your tribe) Then you can get their feedback and then create more of what they’re asking for Pro-tip: or give them something you know they would love if it existed, if it makes sense scratch your own itch. Once you have the raw content then have editors edit the big chunk into a lot of valuable little pieces of content. Example: You have a keynote of 45 minutes you can splice it up into 3 different 10-15 min videos Example 2: You have a 30 minute show, you can splice it into seven different 1minute snips of valuable information For optimization: Write descriptions Make the descriptions contain the keywords that people would look for, hashtags if appropriate (ex: LinkedIn) Distribute the pieces of content on RELEVANT channels Not all content is relevant for every platform. On Twitter some people might be interested on what you had for lunch, but LinkedIn that would be unprofessional. 1 minute videos for Instagram reels could be good | But 10 minutes on Instagram Stories might not be optimal Optimize the thumbnails and description as time goes on One of the best things about evergreen platforms like YouTube, is that you can go back and change images and descriptions to optimize the video for views So for example it wasn’t performing well, if the content is really good, you can go and change the thumbnail/headline and it can have a huge impact on views Have a CTA (Call to Action) Lastly with your videos and marketing communications there should be at least one call to action Example: go to our website and get a free consultation Example 2: click below to sign up for our email where we give awesome free advise that took dozens of mistakes to learn For a limited time only we are giving FREE consultations to boost your marketing and get more sales. If interested, click here or contact us at . Have a good day. /episode/index/show/91aacec7-e5b0-429f-b174-0c56622ee6e9/id/24398640

#20: Biggest Marketing Mistakes Costing You Thousands 09/13/2022

#20: Biggest Marketing Mistakes Costing You Thousands This Tuesday we are discussing some of the most expensive mistakes that many business professionals make when they’re managing their marketing campaigns. We will also discuss a few methods that would save you hours of headaches and thousands in ad spend. If you would like to learn more about our FREE consultation, click here or contact us at We release new podcasts every Tuesday and Friday. Biggest Marketing Mistakes Costing You Thousands Starting too big with your campaign There are times when to increase your ad budget, that is not at the beginning Get a proof of concept for the ad before you put most of the budget on one ad Not having a target audience If you have a target audience you know what to say, how to say it and what they’re really looking for If you don’t know that target audience, then your message might not resonate as much Not having an email list/engaged following If you haven't started an email list, it will be more difficult The list/following would give you people to broadcast to and give you some insights on the demographics and psychographics Not optimizing the ad campaigns running Many times, ads are run for extended periods of time without adjustment There can be optimizations by cutting off non-profitable demographic focuses. Maybe your purchase audience is more male than female, then you can put more ad spend for the male audience. Not have the systems in place for success Many businesses and agencies can start strong but there is such thing as growing too fast Systems are super valuable, they can help you scale, when you find something that works you can repeat it many more times Overpaying for inefficient marketing methods There are dozens of ways to use your ad spend and most of them work for different buyer personas Most of the time we wouldn’t recommend spending all your $10,000+ on just billboards, but it could be a good idea if you have a very specific action you desire for the viewer Not analyzing and adapting The best marketing strategies leave room for adjustments, analyzing to see the best changes will allow for optimal conversions Adaptations are crucial for the best campaign, that could be for demographic or change the whole communication medium. Not testing Many things don’t go according to plan, so testing various things would enable you to get the best strategy much of the time But the beauty of testing is that the expectation is low, it is mainly to gain information and insights, and this will empower you to make new and improved decisions in the future. Have a good day. /episode/index/show/91aacec7-e5b0-429f-b174-0c56622ee6e9/id/24363873

Captivate Inform Convert Podcast

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