#22: 5 Reasons that Funnels can be better for business than your website

This Tuesday we are discussing the importance of a funnel in your marketing strategy. We will go over the main things that websites do and what they don’t do. We will also cover incredible benefits of what funnels do.

 

P22: 5 Reasons that Funnels can be better for business than your website

 

We believe that websites are very valuable but so many businesses when they’re starting out put all of the effort for a website but don’t think or know about funnels

 

Today we will be discussing 5 reasons Funnels can be more profitable than a website 

1. It has a clear call to action and flow

• It has various actions that they can take and many different avenues they can go down
• You know what/when they’re going to see things
• People will go down the same pathway, being much more system friendly
• Description: On the 1st page of the funnel, (aka landing page) it will have the headline of what the person will learn. Then after the pitch there will be a clear action step for the visitor.
  
  

2. You can drive targeted traffic and they will likely stay and consume the message

• There can be so much information that the prospect might lose focus and not move forward with anything
• Funnels have a direct set of messages that it delivers, and you can get people with ads or other promotions to get there, and they are willing to hear the message
• When the visitor is understanding what is coming they are more likely to stay for the message and willing to hear it out

3. The people you’re engaging with will be much more likely to take the next step

• They mainly just visit out of curiosity, and are most of them are not going to do anything else
• Because the visitors know why they’re there, they are much more likely to make the purchase, sign up or contact the professional

 

4. There are up-sell, down-sell and cross-sell capabilities easily doable

• When it comes to websites you can disclose the pricing range but it’s usually static
• For funnels you can create a message to pitch the core offer, and if they purchase that, you can offer them the premium offer.
  
  
  

5. You can easily track, measure, and see where in the funnel things broke down

• Have a great amount of ability to see what visitors are looking at on your website and what they’re viewing. But you’re unsure on what headline, image or pitch turned the person off
• Arguably one of the best things about funnels is that everything is trackable. Everyone is going down a similar path, so you can get an accurate gauge on what page/message is working and what needs to be adjusted

 

There is a place for a website, it will be a hub of communication with prospects. BUT a funnel can work with you to educate and sell your services.