#35: 7 things to do to improve conversions on your website
Captivate Inform Convert Podcast
Release Date: 11/05/2022
#49: Why Video in Today's Marketing for 2023
Captivate Inform Convert Podcast
Why Video in Today's Marketing for 2023 Better information retention Ability to share visuals Create more depth in relationship, if they're seeing the team (they can feel connected)
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#48: 5 Reasons Many Businesses Are Losing Sales from Their Website 2023
Captivate Inform Convert Podcast
5 Reasons why businesses are losing sales because of their website for 2023 1. Many businesses are losing customers due to poorly designed or outdated websites. 2. A slow loading website can be a major turn-off for customers 3. Another area of improvement for websites is a cluttered or confusing website layout because this can be difficult for customers to use. 4. Lack of trust signals, such as security badges or customer reviews, can make customers hesitant to make a purchase 5. Another negative for many business websites is the lack of customer support options
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#47: How to Use Video for B2B + How Fortune 500 Companies are Using Video
Captivate Inform Convert Podcast
How to Use Video for B2B + How Fortune 500 Companies are Using Video User Generated Content Video to Answer FAQ Live Video Events Fortune 500 use videos for: Training and Onboarding Replace SOP's
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#46: How to Sell More from Your Website in 2023
Captivate Inform Convert Podcast
How to Sell More from Your Website in 2023 There are several key ways you can sell more services through your website: Make sure your website is set up to sell It has a clear call to action It has an easy to navigate & appealing design It’s optimized for search engines Your paid ads have a relevant webpage to point to Customer reviews and testimonials are powerful
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#45: Best Videos for More Sales in 2023
Captivate Inform Convert Podcast
Brand Intro Video Video Sales Letter Testimonial videos If possible have the actual client BONUS: Video on how to start working with your company
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#44: 4 Videos to Get New Prospects Quickly
Captivate Inform Convert Podcast
4 types of videos that would help get you business prospects Quickly Explainer video about the services you provide Testimonial videos Answer the videos for questions that you get from social media and give them a shout out Demo video of how your service/product works
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#43: 5 Things to Have to Get Better ROI on Your Marketing
Captivate Inform Convert Podcast
5 Things to Have to scale your marketing for Better ROI Know your numbers Cost per acquisition _ how much does it cost to acquire a new customer What are the margins for the services rendered Cost per click Variations for creative There should be different variations getting distributed It should be catering to the ideal customer Use what works Words are KEY The right ad copy will make a huge difference Credible + Clear and the most important Interesting Gets you better cost, and better traffic Good team Someone organized Someone creative Someone good with words 5....
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#42: 8 Web Design Concepts To Boost Sales
Captivate Inform Convert Podcast
8 Web Design Concepts To Boost Sales Podcast Episode 42 Have your best content ABOVE the fold. Optimized for Mobile Clear Call to Action Use Whitespace Hierarchy Unity Contrast Minimize Distractions
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#41: 7 Things to Captivate Your Audience
Captivate Inform Convert Podcast
HINT: Be where they are. If you’re clients are on LinkedIn, Twitter, or YouTube Send out a newsletter about issues that you solved for your clients (without their names) Send out social media posts on what you wish you knew when you first started Social media content of what you believe is underrated info for decisions of brands in the industry Images of where you were when you first started and where you are now. What you’re grateful for. Key lessons you learned that makes your business unique Pictures of the team and what they’ve overcome...
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#40: 3 Videos and 3 Offers to Make You $1,000,000
Captivate Inform Convert Podcast
The ads need to have reiterations but this is keeping into consideration if we optimize consistently If there is enough raw video, it can be sliced and edited into 30 different ads. Getting all of the ads and optimized and tested Have a video of the core offer Have a video of the upsell offer Have a video of the downsell offer
info_outline7 things to do to improve conversions on your website
- Improve page speed
- Perform competitor analysis
- Unique value proposition
- Reviews and Testimonials
- Simple webpages
- Have support
- Have good visuals
- Make your website have a clear call to action for next steps