AI Overviews Are Changing SEO Forever | Semrush 2025 Study Deep Dive
Release Date: 05/06/2025
AI Content Penalties Are Here - What Google Really Wants
The Edward Show
E701: Google is penalizing sites for mass AI-generated content. In this follow-up to episode 699, I answer listener questions about Google's scaled content policy, manual penalties, and how to stay safe if you're using AI to create tons of pages. We cover: - Why “noindex” is your friend - The difference between AI spam and programmatic SEO - Why targeting transactional keywords still works - How the SEO and digital marketing community feels about this - What "scaled content abuse" means - The AI update to Google’s Quality Rater Guidelines Whether you're building an app, growing an SEO...
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The Google Business Profile SEO Hack No One’s Using
The Edward Show
E700: I share a simple SEO strategy that helps service businesses drive more qualified traffic and improve rankings with minimal effort. It centers around using Google Business Profile’s “Products” feature to link directly to individual service pages on your site - boosting engagement and sending valuable signals to Google. What we cover: - Why building dedicated pages for each service helps with SEO and conversions - How to structure a clean, organized services hub on your website - How to use Google Business Profile to drive real traffic to those pages - Why this approach works even if...
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Google’s AI Crackdown: What It Means & How to Stay Safe
The Edward Show
E699: There are fresh reports that Google has started issuing more manual penalties for websites using large amounts of AI-generated content. To help you navigate this, I explain what’s happening, how it works, and how you can avoid getting penalized. I cover: - What “scaled content abuse” means - What we know so far about the recent manual actions - How Google’s quality raters evaluate AI-written content - Why publishing too much too quickly can be risky - How to make AI content more natural and useful If you’re using AI tools like ChatGPT to create articles, this is worth watching....
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How to Do SEO for Healthcare: Local Rankings, Patient Trust, Doctors, and HIPAA
The Edward Show
E698: What actually works when doing SEO for healthcare businesses. Whether you're helping a small clinic or a local service provider, this episode covers real steps you can take to improve search rankings and build trust with patients. You'll hear tips on how to update outdated websites, set up service pages the right way, and use your Google Business Profile to help people find you. We also get into important HIPAA concerns - like what not to put on your website and why you need to be careful with analytics and reviews. This episode is based on a popular Reddit thread full of useful advice...
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The SEO Hack to Boost Your Best Blog Posts
The Edward Show
E697: I break down a simple SEO tactic to give your top blog posts and articles more visibility and priority within Google’s search algorithm. If you have blog posts you know deserve to rank higher on Google, this is for you. You'll learn: - Why your best content might be buried (and losing traffic) - The real impact of click depth on SEO - How to use hub pages - The difference between pagination and poor placement Whether you're a content creator, marketer, or business owner, this strategy will help you get more eyes (and clicks) on the blog posts and articles that matter most. 💎 Compact...
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The Google API Leak: 3 Ranking Factors They Said Didn’t Matter (But Do)
The Edward Show
E696: One year after the biggest leak in Google’s history, we’re going deep on the 3 most important discoveries - ranking factors Google claimed didn’t influence search... but absolutely do. In this episode: - How Google really uses click data from Chrome to boost rankings (Navboost explained) - What long vs short clicks tells Google about your content (and how to stop it) - Why Google will sometimes count backlinks on top domains as worthless Bonus: What the leak revealed about SEO myths, and how to trust your instincts Whether you're a seasoned SEO or just getting started, this...
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The One SEO Fix Everyone Should Make Right Now
The Edward Show
E695: There’s one simple SEO fix that most people skip - and it’s more important than anything else. In this episode, I explain why this overlooked change matters so much, how I’m applying it to my own site, and what it means for your blog posts, landing pages, and conversions. ⭐️ How Adding TL;DR Boosted My Conversions by 33% - ⭐️ How to Humanize ChatGPT Content - ⭐️ My newsletter - 💎 Compact Keywords - My SEO Course - Get paying customers through SEO - Clear step-by-step video breakdowns - SEO templates to be copied and adapted for your products and services:...
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SEO for Clothing Brands: Why It's Easier Than You Think (Full Strategy Breakdown)
The Edward Show
E694: The full playbook for how to do SEO for a clothing website. Everything is covered here: - Backlink strategies for clothing brands - beginner to advanced, including directories, targeting fashion reporters, getting on lifestyle podcasts, and sophisticated linkable assets - How to format a clothing website for SEO - URL structure, category page setup, and how to write effective page titles and meta descriptions - SEO for fashion product pages - step-by-step layout of high-converting, SEO-optimized product pages with copywriting guidance - Targeting multiple keywords...
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The SHOCKING Truth About Shared Hosting & SEO Rankings (Real Experiment Results)
The Edward Show
E693: Does shared hosting - being on a shared IP address / shared server - hurt SEO? I go over a crazy SEO experiment that tested 20 nearly identical websites - half hosted on shared servers, half on dedicated IP addresses. The goal: to see whether shared hosting environments affect Google rankings. Topics covered: - What the "bad neighborhood" effect really is - What happens to your SEO when you use a shared IP address - What Google’s own documentation says about this - Tools you can use to check your current hosting setup - Practical advice on when to consider switching to a dedicated IP...
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How to Become an SEO Pro From Scratch
The Edward Show
E692: Unconventional advice for how to become nasty at SEO. This isn’t just about being able to rank with SEO - it’s about how to sell and make money. I start with explaining the why - why would you even want to become pro at SEO in 2025 when there are so many other great marketing channels? Then I explain the overall philosophy on what you should be doing… and what you shouldn’t. Finally, I tell you what to do and where to start. This is how to become an SEO pro - from scratch - in 2025. ▶️ $600,000 From Instagram and TikTok - In-Depth Funnel Breakdown - Joshua Ryan Schaver - ...
info_outlineE671: Semrush just released a MASSIVE study analyzing 10 million+ keywords to uncover how Google’s AI Overviews are reshaping search in 2025 - and I’m going through the whole thing with you.
In this, we cover:
- How often AI Overviews are appearing (spoiler: it’s growing FAST)
- Which search terms and industries are most affected
- Zero-click search trends - is AI really stealing your clicks?
- Why informational content is at the highest risk
- The safest SEO strategies going forward
- What this all means for SEOs, publishers, and digital marketers
- My takeaways + practical advice for thriving in the AI search era
We also go into:
- How AI Overviews impact SERP features
- How Google avoids disrupting ad revenue (for now)
- What keyword types are “safe”
And why distributing your brand beyond just search is more important than ever.
📊 Study by Semrush & Datos, “AI Overviews Study: What 2025 SEO Data Tells Us About Google’s Search Shift”: https://www.semrush.com/blog/semrush-ai-overviews-study/
💎 Compact Keywords - My SEO Course - Get paying customers through SEO - Clear step-by-step video breakdowns - SEO templates to be copied and adapted for your products and services: https://compactkeywords.com/
00:00 Introduction to the AI Overview Study
01:50 Key Takeaways from the Study
04:13 Understanding AI Overviews and Their Impact
05:02 Methodology of the Study
05:53 Zero Click Behavior Analysis
09:08 Insights on AI Overview Queries
16:20 High Opportunity Keywords
21:34 Industry-Specific Impacts of AI Overviews
25:29 Strategic Takeaways for Marketers
29:43 My Final Takeaway
The Edward Show. Your daily search engine optimization podcast: https://edwardsturm.com/the-edward-show/
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