The Edward Show
Founder and go-to-market stories from the lens of a world-class marketer.
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Control Your Destiny with SEO: Shortening Sales Cycles with Google Snippets
08/23/2025
Control Your Destiny with SEO: Shortening Sales Cycles with Google Snippets
E780: SEO strategy for Google snippets - learn how to control your brand narrative, dominate “People Also Ask,” and shorten sales cycles. I show you how to use FAQ snippets and search features to position your business as the clear choice. You’ll discover: - How to use Google snippets to boost SEO and conversions - Why PR + SEO together build authority and trust - Ways to control brand perception directly in search results - How this approach accelerates the customer journey from awareness to purchase This is a must-listen for SEO professionals, digital marketers, and anyone who wants to turn visibility into sales. ⭐️ How PR Pros Manufacture Credibility (And How to Copy Them on a Budget) - ⭐️ 3 Marketing Exercises Every Marketer Should Try - 💎 Compact Keywords - My SEO Course - Get paying customers through SEO - Clear step-by-step video breakdowns - SEO templates to be copied and adapted for your products and services: 00:00 Introduction 00:37 Google's FAQ Snippet 02:05 Public Relations for FAQs 05:00 Image SEO 06:21 Marketing Exercises to Boost SEO 07:47 Conclusion and Final Thoughts The Edward Show. Your daily search engine optimization podcast: #searchengineoptimization #seotips #publicrelations #marketingtips
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Beating Google with AI SEO, Brand Signals & Obnoxiously Long Titles
08/22/2025
Beating Google with AI SEO, Brand Signals & Obnoxiously Long Titles
E779: How well does AI content rank? I sit down with Mike Friedman from The SEO Pub to break down what’s really working in SEO right now - from AI-generated content and brand authority signals to the underrated power of ridiculously long title tags. We talk about: - Why AI SEO still works (and where it fails) - How brand building beats backlinks in the long run - The truth about press releases and topical authority - Why Google rewards “real” brands - even when they use AI - The strategy behind obnoxiously long titles (and why they rank) Whether you’re a startup trying to get your first traffic, or a seasoned SEO rethinking your playbook for 2025, this conversation will challenge a lot of assumptions. ⭐️ My guest - Mike Friedman is the seasoned SEO strategist behind The SEO Pub and founder of Clicked Consulting. His SEO journey began in 2003, working on his own sites, and by 2007 he launched The SEO Pub as a no-nonsense source for practical, actionable SEO tactics, guiding everyone from local mom-and-pop shops to enterprise marketing teams with clear, jargon-free advice. Since then, he’s grown Clicked Consulting into a trusted SEO consultancy, helping businesses across industries, from SaaS and e-commerce to healthcare and manufacturing, achieve record growth with simplified, data-driven SEO strategies. ⭐️ The SEO Pub - ⭐️ Clicked Consulting - ⭐️ Mike Friedman on LinkedIn - 💎 Compact Keywords - My SEO Course - Get paying customers through SEO - Clear step-by-step video breakdowns - SEO templates to be copied and adapted for your products and services: 00:00 Introduction to SEO Challenges 01:05 Current Trends in SEO: AI and Optimization 02:17 Effective SEO Strategies for AI 03:33 Press Releases and AI: A Case Study 04:52 Branding and SEO: Best Practices 18:53 Long Page Titles: A New Approach 25:38 Meta Descriptions and Content Structure 30:11 Topical Authority and Content Strategy 46:00 Glossary and Resource Centers with AI 48:11 Understanding Demand Forecasting 48:56 Improving Content for Better Indexing 50:57 Creating Brand-Specific GPTs 52:21 Challenges with AI-Generated Content 56:36 AI Content Success Stories 01:12:06 Link Building Strategies 01:17:13 Outreach and Networking 01:21:11 Conclusion and Final Thoughts The Edward Show. Your daily search engine optimization podcast: #searchengineoptimization #seotips #generativeengineoptimization #digitalmarketing
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How HubSpot Lost Its SEO Crown - And What You Can Learn
08/22/2025
How HubSpot Lost Its SEO Crown - And What You Can Learn
E778: HubSpot once dominated organic search with 24 million monthly clicks from Google. Today, that number has plummeted to just 4.2 million - and they have already been overtaken by mere startups. I break down why HubSpot’s traffic collapsed and the critical role topical authority plays in SEO. You’ll learn: - Why HubSpot’s “blog about everything” strategy backfired - How niche focus gives you faster, stronger, and longer-lasting rankings - A real case study of how I outranked the New York Times in 5 minutes with topical authority - Practical steps to build authority in your niche today If you’ve ever wondered how to outrank giants in your industry, this is the playbook. Riches are in the niches - here’s how to claim yours. ⭐️ 10-Minute Topical Authority Hack That Took My Page From Invisible to #1 on Google - 💎 Compact Keywords - My SEO Course - Get paying customers through SEO - Clear step-by-step video breakdowns - SEO templates to be copied and adapted for your products and services: 00:00 HubSpot's Decline in Organic Traffic 01:15 Importance of Topical Authority 01:32 Case Study: Outranking the New York Times 04:47 Building Topical Authority: Practical Tips 07:00 Final Thoughts The Edward Show. Your daily search engine optimization podcast: #searchengineoptimization #digitalmarketing #blogging #contentmarketing
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Buying Backlinks: Smart SEO Strategy or Dangerous Gamble?
08/20/2025
Buying Backlinks: Smart SEO Strategy or Dangerous Gamble?
E777: Are paid backlinks the ultimate SEO shortcut… or a dangerous trap that could tank your rankings? I break down the heated debate from the SEO community about whether buying backlinks is ever worth the risk. We’ll cover: - Why some marketers swear by $500+ “high quality” backlinks - The dangers of cheap link farms and PBNs - What Google actually does when it detects paid links - Real stories of success and penalties - My take on when (if ever) buying backlinks makes sense If you’ve ever wondered whether paying for links can boost your site or destroy it, this episode is for you. ⭐️ Source thread - ⭐️ The Truth About Backlinks: Why You Don’t Need Hundreds to Rank - ⭐️ The State of Link Building | 2025 - ⭐️ HubSpot Is Losing 80% of Its Blog Traffic - 💎 Compact Keywords - My SEO Course - Get paying customers through SEO - Clear step-by-step video breakdowns - SEO templates to be copied and adapted for your products and services: 00:00 The Controversy of Buying Backlinks 00:27 The SEO Subreddit Discussion 01:31 Opinions on Buying Backlinks 03:21 The Nuances of Link Quality and PBNs 05:00 WebLinkr's Insights on Link Building 10:17 Recommendations The Edward Show. Your daily search engine optimization podcast: #linkbuilding #blackhatseo #searchengineoptimization #seotips
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Why Images Might Be Hurting Your SEO (Lessons from 6M Visitors)
08/20/2025
Why Images Might Be Hurting Your SEO (Lessons from 6M Visitors)
E776: Most people assume images at the top of a blog post or landing page improve SEO. In reality, the opposite can often be true. I explain when images help and when they actually hurt your search performance. You’ll discover: - Why top-of-funnel content often performs better without a big header image. - How bottom-of-funnel landing pages should use images strategically to drive conversions. - The surprising role user experience plays in rankings and bounce rate reduction. - Why AI-generated summaries may become a major trend in SEO. - How small design choices can be the difference between traffic bouncing… or scaling into the millions. This is packed with practical takeaways for content creators, marketers, and business owners who want to grow traffic by thinking like both a search engine and a user. ⭐️ 5.5M Monthly Visitors in 2 Months: The AI SEO Playbook - 💎 Compact Keywords - My SEO Course - Get paying customers through SEO - Clear step-by-step video breakdowns - SEO templates to be copied and adapted for your products and services: 00:00 Introduction to Explosive Growth 01:13 The Role of Images in SEO Content 03:47 AI Summaries: The Future of Blog SEO 04:07 Optimizing Bottom of Funnel SEO 07:46 Wrapping Up The Edward Show. Your daily search engine optimization podcast: #seotips #searchengineoptimization #blogseo #digitalmarketing
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5.5M Monthly Visitors in 2 Months: The AI SEO Playbook
08/18/2025
5.5M Monthly Visitors in 2 Months: The AI SEO Playbook
E775: 5.5M monthly organic visitors in just 2 months?! I break down one of the craziest SEO growth stories I’ve ever seen - a site that scaled from ~300K visitors to 5.5M, fueled by smart AI content strategies. You’ll learn: - How AI content can drive massive organic traffic - The role of EEAT (experience, expertise, authoritativeness, trustworthiness) in building credibility with Google - Why scaling slowly with AI content matters - and how to avoid red flags that trigger penalties - The importance of branding, backlinks, and a human face in making AI content trustworthy - How interactive features (summaries, charts, tools, chatbots) keep users engaged and boost rankings - Why being transparent about AI-generated content can actually work in your favor - The risks of going all-in on AI SEO - and how to protect yourself if Google pushes back - The difference between lazy AI content vs. a smart, methodical playbook - How to combine AI + humans to scale content while still maintaining quality Whether you’re experimenting with AI content or just curious about where SEO is headed, this episode is packed with insights and takeaways. ⭐️ EEAT Made Simple: Fast, Easy Steps to Improve Your SEO - 💎 Compact Keywords - My SEO Course - Get paying customers through SEO - Clear step-by-step video breakdowns - SEO templates to be copied and adapted for your products and services: 00:00 Unbelievable SEO Case Study 00:10 The Phenomenal Growth 01:43 Strategy and Tactics 03:22 Potential Risks and Warnings 04:14 Exploring Products and Features 06:34 Social Media Presence 08:26 Key Takeaways and Lessons The Edward Show. Your daily search engine optimization podcast: #seotips #searchengineoptimization #scaledcontentabuse #digitalmarketing
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The Truth About Backlinks: Why You Don’t Need Hundreds to Rank
08/17/2025
The Truth About Backlinks: Why You Don’t Need Hundreds to Rank
E774: Backlinks are one of the most misunderstood parts of SEO. You’ll often hear that “backlinks are everything” - but that’s simply not true. I break down when backlinks actually matter, when they don’t, and why most businesses already have enough authority to rank without spending endless hours chasing links. You’ll learn: - Why backlinks are overrated for many purchase-intent keywords - When backlinks do make the biggest difference - The danger of over-focusing on link building instead of content and keyword targeting - How niche, topical links can outperform high-volume general backlinks If you’ve been told that SEO success is impossible without hundreds of backlinks, this episode will set the record straight. ⭐️ How to Build Backlinks for a New Website (2025 Edition) - 🏆 Compact Keywords - My SEO Course - Get paying customers through SEO - Clear step-by-step video breakdowns - SEO templates to be copied and adapted for your products and services: 00:00 Debunking the Backlink Myth in SEO 00:38 When Backlinks Truly Matter 01:45 The Role of Backlinks for New Sites 02:39 Misconceptions About Backlinks and SEO 03:39 The Importance of Quality Content Over Backlinks The Edward Show. Your daily search engine optimization podcast: #linkbuilding #backlinks #searchengineoptimization #seotips
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Niche SEO That Brings Readers: Poetry, Short Stories & Creative Blogs
08/16/2025
Niche SEO That Brings Readers: Poetry, Short Stories & Creative Blogs
E773: I break down how to use niche SEO to actually bring an audience to your work. You’ll hear real keyword examples (like “poetry about sadness” and “short stories in space”) that are wide open on Google right now - and how to target them so your writing or products or services gets discovered. I’ll show you: - How to find low-competition keywords with real search demand - Why niche SEO is often easier than broad SEO - The exact steps to optimize your blog posts, poems, and short stories - Recognize when low domain authority sites ranking high = your opportunity - Spot the difference between “open” keywords and fully optimized ones Whether you’re a poet, fiction writer, creative blogger, or just somebody with a niche business, this will give you practical strategies to get your work seen, shared, and read. 💎 Compact Keywords - My SEO Course - Get paying customers through SEO - Clear step-by-step video breakdowns - SEO templates to be copied and adapted for your products and services: 00:00 Introduction to Niche SEO for Creative Projects 01:24 Understanding Open Keywords 03:04 Exploring Specific Keywords 06:17 Competitive Keywords 08:36 Optimizing Your Content for SEO 13:50 Building Backlinks and Authority 15:27 Conclusion and Further Resources The Edward Show. Your daily search engine optimization podcast: #searchengineoptimization #blogging #nicheseo #creativewriting
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LLMs.txt Is Dead? Why AI Bots Aren’t Listening
08/15/2025
LLMs.txt Is Dead? Why AI Bots Aren’t Listening
E772: LLMs.txt was hyped as the next big thing in SEO - but are AI bots even using it? I break down fresh research from Adobe’s SEO Strategist, Flavio Longato, that exposes the reality: GPT, Claude, and Perplexity aren’t crawling your LLMs.txt at all. I’ll share the data, explain why this “AI SEO” tactic is dead on arrival, and reveal two unique strategies that actually work to get your brand into AI search results. Whether you’re a marketer, SEO, or business owner trying to future-proof your search strategy, this episode is your myth-busting guide to what matters in AI-era SEO. What you’ll learn: - The hard numbers behind LLMs.txt bot activity (or lack of it) - Why generative engine optimization hype is fading - Two proven ways to get AI to recommend your brand - How press releases and Grok can still move the needle Tune in now and stop wasting time on tactics AI isn’t even looking at. ⭐️ LLMs.txt - Why Almost Every AI Crawler Ignores it as of August 2025 - 💎 Compact Keywords - My SEO Course - Get paying customers through SEO - Clear step-by-step video breakdowns - SEO templates to be copied and adapted for your products and services: 00:00 Introduction to LLM SEO and LLMs.txt 00:26 The Hype and Reality of LLMs.txt 01:00 Flavio Longato's Study on LLMs.txt 01:26 Key Findings from the Study 02:58 SEO for AI: Parasite SEO 04:01 SEO for AI: Press Release Manipulation 06:13 Conclusion and Final Thoughts The Edward Show. Your daily search engine optimization podcast: #searchengineoptimization #generativeengineoptimization #seotips #searchengineroundtable #searchengineland
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The #1 SEO Mistake Still Killing Rankings in 2025
08/14/2025
The #1 SEO Mistake Still Killing Rankings in 2025
E771: Are you still making the biggest SEO mistake of 2025? It’s surprisingly common, it’s quietly killing rankings, and most marketers don’t even realize they’re doing it. You’ll discover: - The subtle difference between writing for search engines vs. writing for searchers - How to spot this ranking-killing habit in your own content - Why modern algorithms are different - The simple mindset shift that leads to copy that converts - A real-world example showing how to do it right Whether you’re a seasoned SEO or just starting out, this one tweak can make the difference between page one and being buried in the results. 💎 Compact Keywords - My SEO Course - Get paying customers through SEO - Clear step-by-step video breakdowns - SEO templates to be copied and adapted for your products and services: 00:00 Introduction 00:26 Identifying the Common SEO Mistake 00:40 Understanding Search Intent 01:18 Examples of Misaligned SEO Copy 04:17 Correcting the Mistake: Writing for Searchers 06:00 The Importance of User-Focused Content 08:45 SEO Best Practices for 2025 09:27 Conclusion and Further Learning The Edward Show. Your daily search engine optimization podcast: #searchengineoptimization #copywriting #seotips #digitalmarketing
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The SEO Scheme That Gets You Free Content, Backlinks, and Brand Searches
08/14/2025
The SEO Scheme That Gets You Free Content, Backlinks, and Brand Searches
E770: My proven SEO strategy for getting free content, earning natural industry backlinks, and increasing branded searches - all while building topical authority in your niche. This is a repeatable system that turns industry experts into content contributors who help grow your traffic, brand awareness, and search rankings. You’ll discover how to: - Attract guest authors and industry experts to write for your site at no cost - Turn those contributions into one-way editorial backlinks, social shares, and brand mentions - Increase brand searches that improve your authority in Google’s eyes - Use AI tools to streamline editing while keeping the content authentic - Build a scalable content marketing loop that fuels long-term organic growth This isn’t just another SEO tip - it’s a complete link building and content marketing framework that strengthens your E-E-A-T signals, improves your SERP visibility, and keeps your brand top of mind in your industry. Whether you’re focused on white hat link building, topical authority, or branded keyword growth, this approach works. What you’ll learn: - Leveraging expert contributions for SEO content creation - Getting high-value backlinks without cold outreach - Creating shareable content assets that promote themselves - Using internal linking and site structure to highlight your best pages 💎 Compact Keywords - My SEO Course - Get paying customers through SEO - Clear step-by-step video breakdowns - SEO templates to be copied and adapted for your products and services: 00:00 Introduction 00:06 Benefits of Increased Branded Searches 00:38 Overview of Help A Reporter Out (HARO) 01:52 The Scheme: Getting More Content from Experts 02:23 Using AI for Content Revision 02:35 Creating Heading Images 03:06 Incentivizing Social Shares with Quote Images 04:36 Optimizing Author Pages for SEO 05:17 Using Mediocre Content 06:29 Maximizing Backlinks and Clout 06:59 Advanced Tactics: NoFollow Links 07:27 Targeting Industry-Specific Guest Contribution Keywords 08:49 Building Topical Authority and Engagement 09:54 Conclusion The Edward Show. Your daily search engine optimization podcast: #searchengineoptimization #linkbuilding #backlinks
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3 Marketing Exercises Every Marketer Should Try (One Changed My Life)
08/12/2025
3 Marketing Exercises Every Marketer Should Try (One Changed My Life)
E769: Three powerful marketing exercises that will significantly improve your SEO, boost your copywriting, and strengthen your overall digital marketing results. These exercises are used by top marketers to increase visibility, build authority, and drive long-term business growth. In this episode, you’ll learn how to: - Structure your website for better SEO rankings and improved crawlability - Refine your messaging to convert more qualified leads - Build marketing discipline that compounds over time for sustainable growth - Apply strategies that enhance search engine optimization and user experience - Create systems that position your brand ahead of the competition in digital marketing If you work in SEO, content marketing, or online business, this episode is packed with insights you can apply immediately to: - Improve search performance - Increase organic traffic - Strengthen EEAT and topical authority - Scale your marketing strategy effectively Perfect for marketers, entrepreneurs, and business owners looking for proven methods to attract traffic, generate leads, and build long-term success. 💎 Compact Keywords - My SEO Course - Get paying customers through SEO - Clear step-by-step video breakdowns - SEO templates to be copied and adapted for your products and services: 00:00 Introduction to Marketing Exercises 00:19 Structuring Your Website for SEO 05:07 Crafting a One-Sentence Value Proposition 07:46 The Life-Changing Marketing Exercise 14:53 Final Thoughts The Edward Show. Your daily search engine optimization podcast: #digitalmarketing #searchengineoptimization #copywriting #ecommerce
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$6 Press Releases Are Hacking ChatGPT, Perplexity, and Google
08/11/2025
$6 Press Releases Are Hacking ChatGPT, Perplexity, and Google
E768: A single $6 press release can hijack ChatGPT’s results, Perplexity’s answers, and Google’s AI Overviews - and hardly anyone is talking about it. I break down a way to influence AI search rankings with bulk press releases, why it works, and how brands could exploit it for SEO gains. You’ll learn: - The exact tactic used to game AI - How AB Newswire’s pricing makes this hack dirt cheap - Why low-volume keywords still matter for AI SEO - The risks and future of AI-influenced search rankings This one will blow your mind. ⭐️ Harpreet’s findings: 💎 Compact Keywords - My SEO Course - Get paying customers through SEO - Clear step-by-step video breakdowns - SEO templates to be copied and adapted for your products and services: 00:00 Manipulating AI Overviews with Press Releases 00:24 Harpreet's Findings and SEO Tactics 01:36 Testing the Strategy on ChatGPT 02:24 Cost and Accessibility of Press Releases 03:39 Effectiveness and Limitations of the Strategy 04:32 Creating Effective SEO Pages 05:09 Speed and Anonymity of Press Releases 06:01 Final Thoughts The Edward Show. Your daily search engine optimization podcast: #generativeengineoptimization #blackhatseo #searchengineoptimization #seotips
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Next-Level Parasite SEO: Ranking #1 on Google with UGC & Backlinks
08/10/2025
Next-Level Parasite SEO: Ranking #1 on Google with UGC & Backlinks
E767: The juiced-up next-level parasite SEO tactic that’s helping marketers rank #1 on Google - fast. I break down how savvy SEOs are gaming high-authority user-generated content platforms like Reddit, Medium, and LinkedIn Pulse, then juicing those posts with backlinks to dominate competitive keywords. You’ll learn: - What Parasite SEO is and why it works so well right now - How Reddit and smaller subreddits can be leveraged for rankings - The backlink twist that takes this tactic to the top spot - Risks, limitations, and why it’s not for everyone - A safer, proven alternative for long-term SEO success Whether you’re an entrepreneur, affiliate marketer, or SEO pro, this will give you a behind-the-scenes look at one of the most powerful (and controversial) ranking methods in the game. 💎 Compact Keywords - My SEO Course - Get paying customers through SEO - Clear step-by-step video breakdowns - SEO templates to be copied and adapted for your products and services: 00:00 Introduction to Parasite SEO 00:27 Common Platforms for Parasite SEO 01:23 Examples and Tactics 04:59 Advanced Techniques and Risks 08:45 Wrapping The Edward Show. Your daily search engine optimization podcast: #seotips #blackhatseo #searchengineoptimization #digitalmarketing
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13 Underrated SEO Tips That Actually Work (From Reddit’s Best)
08/09/2025
13 Underrated SEO Tips That Actually Work (From Reddit’s Best)
E766: Real SEO tips and hacks that bring traffic. I share my favorite underrated SEO strategies from a killer Reddit thread. These tips are weird, creative, and proven to work - from boosting rankings with image file names to clever backlink hacks you’ve never heard of. You’ll learn: - How to structure your site for maximum credibility with Google - Why writing for people (not bots) is more important than ever - The “footer hub page” trick for bottom-of-funnel keywords - Image SEO tips that rank in Google Images - A smart way to use Search Console queries to improve pages - Internal linking strategies that keep visitors hooked - The ultra-long title tag method that can boost traffic 20%+ - And much more - all from SEO pros who’ve tested these in the wild Whether you’re new to SEO or a veteran looking for fresh tactics, you’ll find at least one gem here you can use today. ⭐️ From - 💎 Compact Keywords - My SEO Course - Get paying customers through SEO - Clear step-by-step video breakdowns - SEO templates to be copied and adapted for your products and services: 00:00 Underrated SEO Tips 00:41 Website Structure 02:27 Writing for People, Not Search Engines 04:39 Image Filenames 05:53 Google Search Console 06:56 Effective Internal Linking 08:05 Absurdly Long Page Titles 10:48 Updating Old Content for Freshness 12:03 The Unsplash Backlink Hack 13:45 Final Thoughts The Edward Show. Your daily search engine optimization podcast: #seotips #seohacks #searchengineoptimization #digitalmarketing
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Grok’s Big Privacy Problem? How Businesses Are Gaming Google With Shared Chats
08/09/2025
Grok’s Big Privacy Problem? How Businesses Are Gaming Google With Shared Chats
E765: Grok seems to be quietly indexing all shared chats by default - as Google is showing them to the world. I dig into: - How I discovered Grok chats ranking for thousands of keywords on Google - The massive privacy risk - from leaked API keys to sensitive corporate strategies - Parasite SEO tactics marketers are using to hijack Grok for Google rankings, traffic, and sales - What Grok’s robots.txt and page code reveal about indexing - The exact step-by-step method people use to get Grok to recommend their business - Why this could be even bigger than ChatGPT’s recent indexing controversy If you use Grok - or care about online privacy and SEO - this is one episode you can’t afford to miss. 💎 Compact Keywords - My SEO Course - Get paying customers through SEO - Clear step-by-step video breakdowns - SEO templates to be copied and adapted for your products and services: 00:00 Grok and OpenAI Indexing Issues 00:23 ChatGPT's Indexing Controversy 02:07 Grok's Default Indexing Problem 03:31 SEO Exploits Using Grok 03:51 Technical Analysis of Grok's Indexing 07:42 Parasite SEO Tactics with Grok 10:42 That’s What’s Up The Edward Show. Your daily search engine optimization podcast: #grokai #technews #searchengineoptimization #blackhatseo
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This ‘Useless’ SEO Tactic Might Actually Boost Your Rankings
08/08/2025
This ‘Useless’ SEO Tactic Might Actually Boost Your Rankings
764: Most SEOs believe reciprocal backlinks are worthless. I explain why a small minority believes them to be anything but. I explain what reciprocal backlinks are, how to do them, what not to do, and why they may actually carry SEO value. You’ll learn: - What reciprocal backlinks actually are - Why Google says they’re risky - and when they’re not - How to use them without hurting your site - Real data from large-scale backlink studies - Tips for doing it naturally and effectively ⭐️ From - 💎 Compact Keywords - My SEO Course - Get paying customers through SEO - Clear step-by-step video breakdowns - SEO templates to be copied and adapted for your products and services: 00:00 Introduction to Reciprocal Backlinks 00:40 Understanding PageRank and Link Juice 03:04 Benefits of Reciprocal Backlinks 04:29 Case Studies and Evidence 05:26 Best Practices and What to Avoid 06:53 How to Implement Reciprocal Backlinks 09:20 Personal Insights The Edward Show. Your daily search engine optimization podcast: #blackhatseo #linkbuilding #searchengineoptimization #backlinks
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The SEO Trick That Breaks All the Rules: How Ultra-Long Page Titles Boost Rankings
08/06/2025
The SEO Trick That Breaks All the Rules: How Ultra-Long Page Titles Boost Rankings
E763: Are longer page titles better? This is how 200+ character title tags actually boosted Google rankings and improved organic traffic, despite the traditional 60-character limit. I share SEO case studies showing these crazy results. You’ll learn: - Why ultra long title tags can outperform short ones for SEO - Example ultra long page titles - How Google rewrites and interprets extended title tags for better context - Real SEO stories - Best practices for writing long title tags without keyword stuffing ⭐️ Do Longer Title Tags Help with Google Rankings? A Case Study - 💎 Compact Keywords - My SEO Course - Get paying customers through SEO - Clear step-by-step video breakdowns - SEO templates to be copied and adapted for your products and services: 00:00 Normal Page Titles in SEO 01:17 Challenging Traditional SEO Practices 03:00 Best Practices for Longer Title Tags 05:27 How to Use Longer Title Tags Effectively 06:18 Examples of Super Long Title Tags 08:35 Final Thoughts and Recommendations The Edward Show. Your daily search engine optimization podcast: #seotips #searchengineoptimization #seohacks #performancemarketing
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The Unsplash Backlink Hack: How to Earn 100+ Links with Free Photos
08/06/2025
The Unsplash Backlink Hack: How to Earn 100+ Links with Free Photos
E762: I share a link-building strategy for earning hundreds of backlinks by posting photos on Unsplash and Pexels. You’ll learn: - How one person generated 100-200 backlinks per photo - Tracking where your photos are being used - Crafting outreach messages that get results - Can you automate parts of the process to save time If you’re looking for practical ways to build links and improve your rankings, this episode covers the full process. ⭐️ From - 💎 Compact Keywords - My SEO Course - Get paying customers through SEO - Clear step-by-step video breakdowns - SEO templates to be copied and adapted for your products and services: 00:00 Introduction to a Unique Link Building Tactic 00:42 The Unsplash and Pexels Strategy 01:54 Success Stories and Practical Tips 04:26 Addressing Concerns and Advanced Techniques 05:46 Reviving Dead Meetups for Backlinks 08:05 Final Thoughts and Additional Resources The Edward Show. Your daily search engine optimization podcast: #seotips #searchengineoptimization #linkbuilding #performancemarketing
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EEAT Made Simple: Fast, Easy Steps to Improve Your SEO
08/04/2025
EEAT Made Simple: Fast, Easy Steps to Improve Your SEO
E761: I break down EEAT - Experience, Expertise, Authoritativeness, and Trustworthiness - into simple, actionable steps you can implement today. Google uses EEAT as a major factor to decide which sites deserve top spots in search results. But here’s the good news - you don’t need to be a giant brand or spend a fortune to build it. I’ll walk you through straightforward steps to improve your EEAT (many you can implement today). From improving your website’s structure and author bios to off-site strategies that build authority, these are the foundational changes that make your site look more credible - both to users and search engines. Here’s what you’ll learn: - What EEAT really means (and why it’s more than just a Google buzzword) - Why EEAT matters for every website - not just YMYL (Your Money, Your Life) industries - The must-have pages every site needs: About, Contact, Privacy Policy, and more - How to create author bios that showcase real expertise and build trust - Why you need an SSL certificate (and how it affects rankings) - How to use citations and outbound links to boost your content’s credibility - The right way to structure page titles for SEO impact - How to use custom images (and why stock photos alone hurt your EEAT) - Simple technical fixes: titles, meta descriptions, alt text, and more - The role of business directories in building off-site authority - Why you should post regularly on social media (even just once every few months!) - How to leverage podcast guesting for backlinks and brand authority - Quick content ideas to showcase your expertise beyond keyword-focused posts If you want to build a site that ranks higher, faster, and stays competitive in search results, this episode is for you. ⭐️ AI Podcast Matcher - 💎 Compact Keywords - My SEO Course - Get paying customers through SEO - Clear step-by-step video breakdowns - SEO templates to be copied and adapted for your products and services: 00:00 Introduction to EEAT in SEO 01:27 Basic Steps to Enhance EEAT 01:36 EEAT for Blogs: Best Practices 03:27 Optimizing Your Website for EEAT 05:36 Building EEAT Outside Your Website 07:36 Final Thoughts The Edward Show. Your daily search engine optimization podcast: #seotips #searchengineoptimization #digitalmarketing #webdevelopment
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The ChatGPT Confessions Leak: SEO Gone Horribly Wrong
08/03/2025
The ChatGPT Confessions Leak: SEO Gone Horribly Wrong
E760: A recent discovery shows 110,000 ChatGPT conversations are still available on the Wayback Machine, even after OpenAI's recent actions to deindex shared ChatGPT conversations. Here’s what we cover: - 110,000 leaked ChatGPT chats - and what they reveal - How shared ChatGPT chats ended up on Google and the Wayback Machine - Sensitive confessions exposed - from dark corporate strategies to academic fraud - Grok’s share feature - the next big tool for black-hat SEO? - Why nothing truly disappears from the internet If you care about SEO, privacy, or want to understand how digital features can spiral out of control, this is an episode you can’t miss. ⭐️ ChatGPT Confessions gone? They are not! - 💎 Compact Keywords - My SEO Course - Get paying customers through SEO - Clear step-by-step video breakdowns - SEO templates to be copied and adapted for your products and services: 00:00 The Story Gets Crazier 00:18 The SEO Nightmare Begins 00:57 OpenAI's Feature Removal and Google's Involvement 01:20 The Unseen Problem: Archive.org 03:15 Grok: A New SEO Frontier 06:10 Case Studies: The Dark Side of Shared Chats 09:44 Final Thoughts The Edward Show. Your daily search engine optimization podcast: #parasiteseo #generativeengineoptimization #searchengineoptimization #digitalmarketing
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OpenAI Pulls ChatGPT Chats from Google - The End of a Wild SEO Trick
08/02/2025
OpenAI Pulls ChatGPT Chats from Google - The End of a Wild SEO Trick
E759: OpenAI just killed one of the wildest SEO tricks we’ve seen this year - and it happened fast. For a brief moment, marketers discovered a loophole: by using ChatGPT’s shared conversation feature, they could rank high-authority pages on Google for competitive keywords - all with minimal effort. This “Parasite SEO” method blew up, going viral across TikTok, YouTube, and the SEO community. But now? It’s gone. In this episode, I break down everything you need to know: - How the ChatGPT shared chat indexing feature worked (and why it was so powerful for SEO) - The privacy concerns that caused OpenAI to quietly remove this option - Why this was such a big deal for parasite SEO and backlink strategies - What this means for marketers who relied on shared platforms for quick rankings - Alternative platforms and methods still being used for similar SEO hacks ⭐️ Search Engine Journal’s article - 💎 Compact Keywords - My SEO Course - Get paying customers through SEO - Clear step-by-step video breakdowns - SEO templates to be copied and adapted for your products and services: 00:00 Why We Can't Have Nice Things 00:11 OpenAI's Response to Shared ChatGPT Chats 00:49 The SEO Trick with ChatGPT 01:49 How the Trick Worked 03:36 Privacy Concerns and OpenAI's Action 07:28 The Impact on SEO and Alternatives 10:52 Conclusion The Edward Show. Your daily search engine optimization podcast: #parasiteseo #generativeengineoptimization #searchengineoptimization #growthhacking
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Google’s June 2025 Core Update: Biggest Winners, Losers & What It All Means
08/01/2025
Google’s June 2025 Core Update: Biggest Winners, Losers & What It All Means
E758: Google’s June 2025 Core Algorithm Update was one of the biggest updates we’ve seen in years. In this episode, we break down what this update was trying to achieve, who the biggest winners and losers were, and what these changes mean for site owners, SEOs, and marketers. Here’s what you’ll learn: - Why Google rolls out these core updates (and what they’re aiming to improve) - The biggest winners (YouTube, Wikipedia, Macy’s, and more) - The biggest losers (Amazon, LinkedIn, Target, and others) - Great insights from Lily Ray’s in-depth analysis of the update - Why previously penalized sites are finally recovering - Category-specific trends (entertainment, retail, health, and more) - Practical takeaways to help your site adapt to these changes Whether you’re a business owner, SEO professional, or just curious about how Google’s search landscape is shifting, this episode gives you the insights you need to stay ahead. ⭐️ Lily Ray - June 2025 Core Update: Winners, Losers & Trends - https://www.amsive.com/insights/seo/june-2025-core-update-winners-losers-trends/ 💎 Compact Keywords - My SEO Course - Get paying customers through SEO - Clear step-by-step video breakdowns - SEO templates to be copied and adapted for your products and services: https://compactkeywords.com/ 00:00 Introduction 00:55 Overview of the June 2025 Core Update 04:29 Impact on Websites: Winners and Losers 11:39 Detailed Analysis of Winners 14:56 Detailed Analysis of Losers 17:24 Category-Specific Trends and Takeaways 20:34 Final Thoughts The Edward Show. Your daily search engine optimization podcast: https://edwardsturm.com/the-edward-show/ #googlecoreupdate #searchengineoptimization #seotips #digitalmarketing
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Google Is Indexing ChatGPT Conversations?! Huge SEO Opportunity (And Risks)
07/31/2025
Google Is Indexing ChatGPT Conversations?! Huge SEO Opportunity (And Risks)
E757: Google is indexing ChatGPT conversations - and it could change the SEO game forever. I share a surprising development that has huge implications for search engine optimization, digital marketing, and online visibility. Here’s what we cover: - Why ChatGPT conversations are suddenly appearing in Google search results - The massive number of keywords ChatGPT is ranking for - and what that means - How this affects businesses, marketers, and anyone trying to get found online - The overlooked risks of having your AI conversations indexed - Creative ways people are leveraging ChatGPT’s authority for visibility - Why this opens up new opportunities for SEO (if done right) - How this trend could reshape the relationship between AI tools and search engines - What you need to know before you try to use this for your own brand If you’re a marketer, SEO professional, business owner, or just curious about how AI is reshaping the web, this episode is packed with insights you don’t want to miss. 💎 Compact Keywords - My SEO Course - Get paying customers through SEO - Clear step-by-step video breakdowns - SEO templates to be copied and adapted for your products and services: 00:00 ChatGPT's SEO Impact 00:35 Understanding Shared Chats with ChatGPT 01:47 ChatGPT's Keyword Rankings 03:59 Exploiting ChatGPT for SEO 05:32 Advanced SEO Tactics with ChatGPT 10:27 Limitations and Opportunities with ChatGPT SEO 16:00 Final Thoughts The Edward Show. Your daily search engine optimization podcast: #parasiteseo #generativeengineoptimization #searchengineoptimization #growthhacking
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Google Confirms: Normal SEO Works for AI Overviews
07/31/2025
Google Confirms: Normal SEO Works for AI Overviews
E756: I break down Google’s Gary Ilyes’ recent comments on generative engine optimization, AI Overviews, and “normal SEO.” We cover: - What Google recently revealed about AI Overviews - How this impacts your current SEO strategy - Why some marketers are chasing the new generative engine optimization (and whether they even should) - A simple approach to stay ahead without the hype You’ll learn: - A true AI SEO hack - If “AI SEO” is really different from traditional SEO - How AI Overviews fit into Google’s ranking systems - Practical steps to keep your SEO strategy strong in 2025 ⭐️ The Reddit thread - ⭐️ The LinkedIn post - ⭐️ LLMs.txt - What It Is and Do You Need One? - ⭐️ AI SEO vs. Traditional SEO: What Really Works (and What’s Just Hype) - 💎 Compact Keywords - My SEO Course - Get paying customers through SEO - Clear step-by-step video breakdowns - SEO templates to be copied and adapted for your products and services: 00:00 The Buzz in SEO 00:41 Google's Confirmation on AI SEO 00:55 Misconceptions 01:45 Fundamentals of SEO for AI? 02:05 Community Reactions and Comments 04:05 SEO Strategies and Personal Insights 07:26 Press Releases in AI SEO 10:53 Final Thoughts The Edward Show. Your daily search engine optimization podcast: #generativeengineoptimization #searchengineoptimization #seotips #digitalmarketing
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Are You Misusing 404 Pages? Google Says STOP
07/29/2025
Are You Misusing 404 Pages? Google Says STOP
E755: How to handle 404 pages for SEO… why the way you’re doing it now could be hurting your organic traffic. I explain a common mistake SEOs and site owners make, one that Google says to stop doing immediately. Here’s what we cover: - The one thing Google says NOT to do with your 404 pages - Why a “quick fix” for broken URLs can actually hurt your rankings - What Google’s Martin Splitt revealed in a recent SEO Office Hours - How to handle missing pages the right way (without confusing users or crawlers) If you manage websites, do SEO, or care about rankings, you don’t want to miss this one. ⭐️ The article - 💎 Compact Keywords - My SEO Course - Get paying customers through SEO - Clear step-by-step video breakdowns - SEO templates to be copied and adapted for your products and services: 00:00 Introduction to the 404 Dilemma 00:49 Google's Stance on 404s 02:02 Proper 301 Redirects 04:33 Best Practices for Handling 404 Pages 05:50 404 Page Ideas and Insights The Edward Show. Your daily search engine optimization podcast: #searchengineoptimization #seotips #webdevelopment #digitalmarketing
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Choosing the Best CMS for SEO: Avoid These Headaches Before You Build
07/28/2025
Choosing the Best CMS for SEO: Avoid These Headaches Before You Build
E754: Choosing the right CMS can make or break your SEO. I share my go-to tests for evaluating content management systems before you commit, plus my recommendations for the best platforms for long-term search success. Whether you’re debating WordPress, Squarespace, Webflow, Joomla, Drupal, Weebly, Wix, GoHighLevel, or other CMS options, this guide will help you avoid costly mistakes, improve your site’s crawlability, and set yourself up for sustainable traffic growth. What you’ll learn: - How to test a CMS for SEO before building your site - Why URL structures, crawlability, and site speed matter - My top CMS recommendations for SEO beginners - Common CMS pitfalls that can hurt your rankings If SEO is part of your growth strategy, don’t skip these steps. 💎 Compact Keywords - My SEO Course - Get paying customers through SEO - Clear step-by-step video breakdowns - SEO templates to be copied and adapted for your products and services: 00:00 Introduction to CMSs for SEO 01:09 Understanding Content Management Systems (CMS) 01:35 Preliminary Tests for Choosing a CMS 02:09 Using Screaming Frog for Site Crawling 04:22 Key SEO Features to Look for in a CMS 09:33 CMS Speed 10:37 Recommended CMS Platforms 12:14 Final Thoughts The Edward Show. Your daily search engine optimization podcast: #searchengineoptimization #seotips #digitalmarketing #marketingstrategy
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The #1 SEO Tactics That Actually Work in 2025
07/27/2025
The #1 SEO Tactics That Actually Work in 2025
E753: I break down the best SEO strategies that are driving results in 2025. From mastering search intent to programmatic internal linking, refreshing evergreen content, and optimizing for Google’s latest ranking systems (including AI Overviews), you’ll learn how to grow your organic traffic, leads, and conversions this year. What you’ll get in this episode: - The #1 SEO tactic experts rely on in 2025 - Why search intent optimization is critical for higher rankings - How internal linking strategies boost SEO performance - The real impact of Google AI Overviews on click‑through rates - How to refresh old content to reclaim lost rankings - Quick SEO tips to increase engagement and conversions If you want to learn how to rank higher on Google, drive qualified traffic, and stay ahead of algorithm updates, this episode is for you. ⭐️ What is the ONE SEO tactic in 2025 that is giving you the best results? - ⭐️ Google confirms normal SEO works for AI Overviews - ⭐️ How Adding TL;DR Boosted My Conversions by 33% - 💎 Compact Keywords - My SEO Course - Get paying customers through SEO - Clear step-by-step video breakdowns - SEO templates to be copied and adapted for your products and services: 00:00 Introduction to SEO Tactics for 2025 00:27 Fundamentals of SEO Explained 00:59 Top SEO Tactic: Answering Real Questions 02:27 Why Internal Linking is Critical 04:28 Evergreen SEO Principles 07:56 Boosting Engagement and Conversions 08:53 YouTube SEO Strategies 09:29 Refreshing Evergreen Content 10:10 Conclusion The Edward Show. Your daily search engine optimization podcast: #searchengineoptimization #uiux #seohacks #digitalmarketing
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AI SEO vs. Traditional SEO: What Really Works (and What’s Just Hype)
07/27/2025
AI SEO vs. Traditional SEO: What Really Works (and What’s Just Hype)
E752: Everyone’s talking about “AI SEO.” But is it actually different from traditional SEO - or just marketing hype? We dig into brand-new experiments that could change how you think about AI, ChatGPT, and search. Here’s what you’ll discover in this episode: - Two surprising SEO experiments revealing how AI like ChatGPT surfaces answers - What leading experts Abhishek Iyer and Aleyda Solis uncovered about AI and search - The real differences (and overlap) between AI SEO and traditional SEO strategies - How Google’s AI Overviews are changing what users see - and how you can influence them - Why “AI SEO specialists” are popping up everywhere - and whether you actually need one - A low-cost strategy to get your brand quoted in AI-generated responses - What you should focus on if you want to future-proof your SEO in the age of AI If you’re serious about staying ahead in SEO - and separating real strategies from the hype - you don’t want to miss this one. ⭐️ Is ChatGPT Using Google Search Results? - ⭐️ Abhishek Iyer - ⭐️ Aleyda Solis - 💎 Compact Keywords - My SEO Course - Get paying customers through SEO - Clear step-by-step video breakdowns - SEO templates to be copied and adapted for your products and services: 00:00 Debunking AI SEO Myths 00:24 SEO Experiments with ChatGPT 01:06 Proving ChatGPT Uses Google 02:47 Further Evidence and Analysis 07:34 Implications for SEO Strategies 09:30 Optimizing for Google and AI 11:30 Conclusion The Edward Show. Your daily search engine optimization podcast: #searchengineoptimization #generativeengineoptimization #seohacks
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The Surprising SEO Tests That Grew Traffic (Even After Google’s Updates)
07/25/2025
The Surprising SEO Tests That Grew Traffic (Even After Google’s Updates)
E751: João Filipe Pereira, my guest, has led SEO at Eventbrite and TripAdvisor. We go deep into surprising SEO experiments that challenge conventional wisdom - and actually improved traffic, even after Google’s latest updates. In this episode: - How adding 2 H1 tags (instead of one) boosted rankings - Why removing meta descriptions increased CTR - Using AI for keyword research and finding new content opportunities - Split-testing for SEO - Lessons from Google’s recent core updates - Bottom-of-funnel keywords: why they convert better and how to find them - Programmatic SEO at scale (and what smaller sites can learn from it) - How to spot and fix thin or underperforming content - Aligning SEO with revenue goals to get leadership buy-in - A clever link-building case study: EF’s global English proficiency index - João’s personal journey breaking into SEO at major companies - The mindset shift needed to test, persist, and keep innovating in SEO If you want to hear real-world SEO experiments (and what they mean for your site), this episode is for you. João Filipe Pereira is author of SEO as a Distribution Game & currently Director of Marketing at Busbud. With over a decade of experience leading growth and SEO at major companies like Eventbrite, TripAdvisor, EF, and Hostelworld, João brings a product-oriented perspective to organic marketing. At Busbud, he’s focused on scaling demand through SEO, conversion, and content strategies aligned with business outcomes. Known for challenging outdated playbooks, João believes SEO is no longer just about rankings, but about visibility across all the surfaces where users discover content. He’s a frequent speaker at global conferences like BrightonSEO and DMWF, and is passionate about helping teams think more clearly, act faster, and build marketing systems that work. He’s a dad of two, a fan of strong espresso, and, when he’s not working, escapes on long road trips. ⭐️ Add João Filipe Pereira on LinkedIn: 💎 Compact Keywords - My SEO Course - Get paying customers through SEO - Clear step-by-step video breakdowns - SEO templates to be copied and adapted for your products and services: 00:00 Introduction to SEO Experiments 01:33 H1 Tag Experiment Insights 04:00 Split Testing Methodology 05:19 SEO Testing Case Studies 07:18 Client Work and SEO Strategies 16:06 No Meta Descriptions Test 18:10 SEO for AI and Press Releases 29:33 Content Quality and Google's Algorithm 41:14 Google's Organic Value and AI in Keyword Research 41:47 Machine Learning for Keyword Intent Identification 43:35 LLMs for Content Strategy 45:56 In-House Data Processing for Large Websites 48:07 Programmatic SEO for Large and Small Sites 52:46 Building Authority and Linkable Assets 01:01:38 Personal Stories of Persistence in Marketing 01:08:42 SEO Strategies and the Changing Landscape 01:18:27 Final Thoughts The Edward Show. Your daily search engine optimization podcast: #searchengineoptimization #seotips #seohacks #performancemarketing
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