The Edward Show
Founder and go-to-market stories from the lens of a world-class marketer.
info_outline
AI Content Penalties Are Here - What Google Really Wants
06/05/2025
AI Content Penalties Are Here - What Google Really Wants
E701: Google is penalizing sites for mass AI-generated content. In this follow-up to episode 699, I answer listener questions about Google's scaled content policy, manual penalties, and how to stay safe if you're using AI to create tons of pages. We cover: - Why “noindex” is your friend - The difference between AI spam and programmatic SEO - Why targeting transactional keywords still works - How the SEO and digital marketing community feels about this - What "scaled content abuse" means - The AI update to Google’s Quality Rater Guidelines Whether you're building an app, growing an SEO site, or experimenting with AI, this episode breaks down what Google wants - and how not to get burned. ⭐️ Ep 699 - Google’s AI Crackdown: What It Means & How to Stay Safe - ⭐️ Ep 596 - Seeing if my SEO pages work with Grok 3 DeepSearch - ⭐️ The Penalties: ⭐️ Google quality raters now assess whether content is AI-generated: ⭐️ Google On Scaled Content: “It’s Going To Be An Issue”: ⭐️ How to Humanize ChatGPT Content: 💎 Compact Keywords - My SEO Course - Get paying customers through SEO - Clear step-by-step video breakdowns - SEO templates to be copied and adapted for your products and services: 00:00 Introduction 00:32 Addressing Concerns on AI-Generated Content 01:43 Google's Scaled Content Abuse Policy 05:34 Google's Historical Battle with Scaled Content 07:16 Gradual Content Generation Strategy 08:34 Programmatic SEO vs. AI-Generated Content 11:45 Targeting Transactional Keywords 13:49 The Em Dash Dilemma in AI Content 16:32 Final Thoughts The Edward Show. Your daily search engine optimization podcast: #SEOhacks #AICopywriting #SearchEngineOptimization #DigitalMarketing
/episode/index/show/9342edaa-17ad-4315-a037-ec4dfabd63f7/id/36865280
info_outline
The Google Business Profile SEO Hack No One’s Using
06/04/2025
The Google Business Profile SEO Hack No One’s Using
E700: I share a simple SEO strategy that helps service businesses drive more qualified traffic and improve rankings with minimal effort. It centers around using Google Business Profile’s “Products” feature to link directly to individual service pages on your site - boosting engagement and sending valuable signals to Google. What we cover: - Why building dedicated pages for each service helps with SEO and conversions - How to structure a clean, organized services hub on your website - How to use Google Business Profile to drive real traffic to those pages - Why this approach works even if you’re not a local business - A quick example of how this applies to both services and products This is a practical, low-effort tactic that fits into almost any SEO strategy. ⭐️ Google Business Profile: 💎 Compact Keywords - My SEO Course - Get paying customers through SEO - Clear step-by-step video breakdowns - SEO templates to be copied and adapted for your products and services: 00:00 Introduction to the Local Business Hack 00:18 Building Service Pages for SEO 00:45 Google Business Profile 01:13 Creating a Service Hub Page 02:03 Targeting Granular Services 02:59 Detailed Steps for Implementation 06:01 Extending the Strategy to Products 07:19 Final Thoughts The Edward Show. Your daily search engine optimization podcast: #localseo #searchengineoptimization #seohacks #seotips
/episode/index/show/9342edaa-17ad-4315-a037-ec4dfabd63f7/id/36848525
info_outline
Google’s AI Crackdown: What It Means & How to Stay Safe
06/03/2025
Google’s AI Crackdown: What It Means & How to Stay Safe
E699: There are fresh reports that Google has started issuing more manual penalties for websites using large amounts of AI-generated content. To help you navigate this, I explain what’s happening, how it works, and how you can avoid getting penalized. I cover: - What “scaled content abuse” means - What we know so far about the recent manual actions - How Google’s quality raters evaluate AI-written content - Why publishing too much too quickly can be risky - How to make AI content more natural and useful If you’re using AI tools like ChatGPT to create articles, this is worth watching. ⭐️ The 𝕏 Thread: ⭐️ Google quality raters now assess whether content is AI-generated: ⭐️ Google On Scaled Content: “It’s Going To Be An Issue”: ⭐️ How to Humanize ChatGPT Content: ⭐️ SEO Shortcuts From a 25 Year Veteran - Bill Hartzer - Ep 608: 💎 Compact Keywords - My SEO Course - Get paying customers through SEO - Clear step-by-step video breakdowns - SEO templates to be copied and adapted for your products and services: 00:00 Introduction: Google's Crackdown on AI Content 00:23 Initial Reactions and Speculations 03:18 Google's Quality Rater Guidelines 09:53 How to Avoid Penalties for AI Content 13:28 Best Practices for Using AI in SEO 15:42 Final Thoughts The Edward Show. Your daily search engine optimization podcast: #SEOhacks #AICopywriting #SearchEngineOptimization #DigitalMarketing
/episode/index/show/9342edaa-17ad-4315-a037-ec4dfabd63f7/id/36834415
info_outline
How to Do SEO for Healthcare: Local Rankings, Patient Trust, Doctors, and HIPAA
06/02/2025
How to Do SEO for Healthcare: Local Rankings, Patient Trust, Doctors, and HIPAA
E698: What actually works when doing SEO for healthcare businesses. Whether you're helping a small clinic or a local service provider, this episode covers real steps you can take to improve search rankings and build trust with patients. You'll hear tips on how to update outdated websites, set up service pages the right way, and use your Google Business Profile to help people find you. We also get into important HIPAA concerns - like what not to put on your website and why you need to be careful with analytics and reviews. This episode is based on a popular Reddit thread full of useful advice from people who do this work every day. Some of the strategies shared have helped clinics grow from 90,000 to over 500,000 monthly visits. What we cover: - How to make your site easier to use and find - Why symptoms matter more than services in search - What to include on doctor pages - How to handle reviews without breaking HIPAA rules - The difference between general SEO and healthcare-specific concerns If you’re doing SEO for a healthcare provider - or any local service business - this episode will give you practical, honest advice that you can start using right away. DISCLAIMER: The information provided in this podcast episode is for general informational purposes only and does not constitute legal or medical advice. Please consult with a qualified professional for any legal or compliance matters related to your healthcare practice. ⭐️ The Reddit Thread: 💎 Compact Keywords - My SEO Course - Get paying customers through SEO - Clear step-by-step video breakdowns - SEO templates to be copied and adapted for your products and services: 00:00 Best Practices for Healthcare SEO 00:38 Real-World SEO Tips 02:28 Google Business Profile Optimization 04:57 Structuring Your Healthcare Website 11:31 HIPAA Compliance in SEO 14:49 Final Thoughts The Edward Show. Your daily search engine optimization podcast: #healthcareseo #clinicseo #doctorseo #localseo
/episode/index/show/9342edaa-17ad-4315-a037-ec4dfabd63f7/id/36821565
info_outline
The SEO Hack to Boost Your Best Blog Posts
06/01/2025
The SEO Hack to Boost Your Best Blog Posts
E697: I break down a simple SEO tactic to give your top blog posts and articles more visibility and priority within Google’s search algorithm. If you have blog posts you know deserve to rank higher on Google, this is for you. You'll learn: - Why your best content might be buried (and losing traffic) - The real impact of click depth on SEO - How to use hub pages - The difference between pagination and poor placement Whether you're a content creator, marketer, or business owner, this strategy will help you get more eyes (and clicks) on the blog posts and articles that matter most. 💎 Compact Keywords - My SEO Course - Get paying customers through SEO - Clear step-by-step video breakdowns - SEO templates to be copied and adapted for your products and services: 00:00 Introduction: Boosting Your Top Blog Posts 01:35 Understanding Click Depth and SEO 02:54 Creating a Hub Page for Top Articles 03:30 Practical Examples and Personal Experience 06:04 Final Thoughts The Edward Show. Your daily search engine optimization podcast: #searchengineoptimization #seohacks #seotips #bloggingtips
/episode/index/show/9342edaa-17ad-4315-a037-ec4dfabd63f7/id/36805460
info_outline
The Google API Leak: 3 Ranking Factors They Said Didn’t Matter (But Do)
05/31/2025
The Google API Leak: 3 Ranking Factors They Said Didn’t Matter (But Do)
E696: One year after the biggest leak in Google’s history, we’re going deep on the 3 most important discoveries - ranking factors Google claimed didn’t influence search... but absolutely do. In this episode: - How Google really uses click data from Chrome to boost rankings (Navboost explained) - What long vs short clicks tells Google about your content (and how to stop it) - Why Google will sometimes count backlinks on top domains as worthless Bonus: What the leak revealed about SEO myths, and how to trust your instincts Whether you're a seasoned SEO or just getting started, this breakdown will help you focus on what truly moves the needle - based on real, leaked internal data - as well as first hand experiences from the overall SEO community. Listen now to learn how to turn this once-secret info into actual SEO results. ⭐️ An Anonymous Source Shared Thousands of Leaked Google Search API Documents with Me; Everyone in SEO Should See Them - ⭐️ I have one thing to say - Dan Petrovic - ⭐️ To The Web Page Title Testing Tool - 💎 Compact Keywords - My SEO Course - Get paying customers through SEO - Clear step-by-step video breakdowns - SEO templates to be copied and adapted for your products and services: 00:00 The Google API Leak: A Year in Review 01:46 Top Discoveries from the Leak 02:03 Clicks and Rankings: The Navboost Revelation 06:27 Pogo Sticking and User Engagement 08:28 Backlinks and Real Marketing 09:24 Final Thoughts The Edward Show. Your daily search engine optimization podcast: #googleleak #searchengineoptimization #seohacks #seotips
/episode/index/show/9342edaa-17ad-4315-a037-ec4dfabd63f7/id/36799615
info_outline
The One SEO Fix Everyone Should Make Right Now
05/30/2025
The One SEO Fix Everyone Should Make Right Now
E695: There’s one simple SEO fix that most people skip - and it’s more important than anything else. In this episode, I explain why this overlooked change matters so much, how I’m applying it to my own site, and what it means for your blog posts, landing pages, and conversions. ⭐️ How Adding TL;DR Boosted My Conversions by 33% - ⭐️ How to Humanize ChatGPT Content - ⭐️ My newsletter - 💎 Compact Keywords - My SEO Course - Get paying customers through SEO - Clear step-by-step video breakdowns - SEO templates to be copied and adapted for your products and services: https://compactkeywords.com/ 00:00 The Most Important Thing in SEO 00:33 Revamping Blog Layout for Better Engagement 01:22 Optimizing Content for SEO 02:29 Cutting the Fluff 04:44 The Power of TLDR Summaries 06:46 Success Stories and Testimonials The Edward Show. Your daily search engine optimization podcast: #searchengineoptimization #seotips #seohacks #uiux
/episode/index/show/9342edaa-17ad-4315-a037-ec4dfabd63f7/id/36795705
info_outline
SEO for Clothing Brands: Why It's Easier Than You Think (Full Strategy Breakdown)
05/29/2025
SEO for Clothing Brands: Why It's Easier Than You Think (Full Strategy Breakdown)
E694: The full playbook for how to do SEO for a clothing website. Everything is covered here: - Backlink strategies for clothing brands - beginner to advanced, including directories, targeting fashion reporters, getting on lifestyle podcasts, and sophisticated linkable assets - How to format a clothing website for SEO - URL structure, category page setup, and how to write effective page titles and meta descriptions - SEO for fashion product pages - step-by-step layout of high-converting, SEO-optimized product pages with copywriting guidance - Targeting multiple keywords for one product - using /collections/ and /styles/ pages to rank the same items for different search queries - Visual SEO tactics - how to use alt text, compress images, and serve fast-loading image formats like WebP - Real examples of SEO keyword targeting - such as “women’s summer dresses” vs. “resort wear dresses for women” and how to structure pages for both - Creating linkable assets for fashion ecommerce - with real-world case studies like Canva’s Color Palette Tool - Using social media to boost SEO - why real engagement from Instagram and TikTok drives rankings, and how fashion brands can capitalize on this - Full ecommerce SEO strategy breakdown - how to grow organic traffic, build domain authority, and drive organic conversions from Google Search - Applicable to more than just fashion - these strategies work for all ecommerce: apparel, accessories, lifestyle products, and more This is an in-depth breakdown of how to do SEO for ecommerce and especially clothing/accessories/fashion. ⭐️ Pareto SEO: The 20% of SEO That Matters - ⭐️ 100,000 Journalist Pitches Sent! Secrets From an Expert Link Builder - ⭐️ AI Podcast Matcher - ⭐️ Source of Sources - ⭐️ Help a Reporter Out - ⭐️ Making Millions With Insane High Frequency Posting - ⭐️ Canva’s color palette generator - ⭐️ No link building budget could buy these results - 💎 Compact Keywords - My SEO Course - Get paying customers through SEO - Clear step-by-step video breakdowns - SEO templates to be copied and adapted for your products and services: 00:00 Introduction to SEO for Clothing Brands 00:10 Understanding the SEO Landscape for Clothing Brands 01:05 Episode Structure and Overview 02:03 Backlink Strategies for Clothing Brands 04:11 Advanced Backlink Techniques 11:12 Structuring Your Clothing Site for SEO 12:55 Detailed SEO Tactics for Clothing Sites 22:44 Final Thoughts The Edward Show. Your daily search engine optimization podcast: #clothingseo #ecommerceseo #clothingmarketing #searchengineoptimization
/episode/index/show/9342edaa-17ad-4315-a037-ec4dfabd63f7/id/36780870
info_outline
The SHOCKING Truth About Shared Hosting & SEO Rankings (Real Experiment Results)
05/28/2025
The SHOCKING Truth About Shared Hosting & SEO Rankings (Real Experiment Results)
E693: Does shared hosting - being on a shared IP address / shared server - hurt SEO? I go over a crazy SEO experiment that tested 20 nearly identical websites - half hosted on shared servers, half on dedicated IP addresses. The goal: to see whether shared hosting environments affect Google rankings. Topics covered: - What the "bad neighborhood" effect really is - What happens to your SEO when you use a shared IP address - What Google’s own documentation says about this - Tools you can use to check your current hosting setup - Practical advice on when to consider switching to a dedicated IP ⭐️ 21 SEO Experiments That Will Change The Way You Think About SEO (Forever) - ⭐️ Google’s documentation on this - ⭐️ Get your IP address - ⭐️ Check if you’re on shared hosting - 💎 Compact Keywords - My SEO Course - Get paying customers through SEO - Clear step-by-step video breakdowns - SEO templates to be copied and adapted for your products and services: 00:00 Introduction to the SEO Experiment 00:30 Overview of the Shared Hosting Experiment 01:11 Detailed Explanation of the Experiment 05:42 Experiment Results and Analysis 06:57 Practical Advice for SEO and Hosting 08:48 Conclusion and Final Thoughts The Edward Show. Your daily search engine optimization podcast: #searchengineoptimization #seohacks #seotips #digitalmarketing
/episode/index/show/9342edaa-17ad-4315-a037-ec4dfabd63f7/id/36759610
info_outline
How to Become an SEO Pro From Scratch
05/27/2025
How to Become an SEO Pro From Scratch
E692: Unconventional advice for how to become nasty at SEO. This isn’t just about being able to rank with SEO - it’s about how to sell and make money. I start with explaining the why - why would you even want to become pro at SEO in 2025 when there are so many other great marketing channels? Then I explain the overall philosophy on what you should be doing… and what you shouldn’t. Finally, I tell you what to do and where to start. This is how to become an SEO pro - from scratch - in 2025. ▶️ $600,000 From Instagram and TikTok - In-Depth Funnel Breakdown - Joshua Ryan Schaver - ▶️ Is Blog SEO Necessary for Topical Authority? - 🎯 Compact Keywords - My SEO Course - Get paying customers through SEO - Clear step-by-step video breakdowns - SEO templates to be copied and adapted for your products and services: 00:00 Introduction 00:49 Why Become an SEO Pro in 2025? 02:26 Challenges and Advantages of SEO 07:06 The Pitfalls of Blogging for SEO 10:45 Selling Your Own Product 14:19 Practical Steps to Start 20:40 Final Thoughts The Edward Show. Your daily search engine optimization podcast: #searchengineoptimization #seohacks #seotips #digitalmarketing
/episode/index/show/9342edaa-17ad-4315-a037-ec4dfabd63f7/id/36737685
info_outline
The Schema Lie SEO Gurus Sell You
05/26/2025
The Schema Lie SEO Gurus Sell You
E691: Schema markup - the lie SEO agencies and consultants have been using for the past decade to fearmonger and basically steal money from clients. I, first, demystify what Schema markup actually is. Then, I explain the lie SEO agencies and consultants use, giving examples. Next I share when you need to worry about Schema markup. Finally - I explain how to implement it yourself - without paying lots of money to an agency or consultant. Don’t let agencies and consultants take money from you with this lie! ⭐️ Google’s General structured data guidelines: ⭐️ Schema Markup Validator: 🎯 Compact Keywords - My SEO Course - Get paying customers through SEO - Clear step-by-step video breakdowns - SEO templates to be copied and adapted for your products and services: 00:00 Introduction: Chatbase’s SEO Success 00:40 SEO Growth and Keyword Gaps 01:25 Inspiration from Chatbase’s Marketing Lead 02:13 SEO Strategies and Results 02:56 Paid Ads and Social Media Tactics 03:36 Deep Dive into SEO Techniques 06:35 Blog SEO vs. Bottom of Funnel SEO 10:09 Chatbase’s Keyword Rankings 13:56 Opportunities in SEO 14:28 Final Thoughts The Edward Show. Your daily search engine optimization podcast: #searchengineoptimization #seohacks #seotips #digitalmarketing
/episode/index/show/9342edaa-17ad-4315-a037-ec4dfabd63f7/id/36720725
info_outline
How Chatbase Added $103K MRR with Just 36 Keywords - SEO Is NOT Dead
05/25/2025
How Chatbase Added $103K MRR with Just 36 Keywords - SEO Is NOT Dead
E690: A lot of people say SEO doesn’t work anymore. This episode shows otherwise. Chatbase grew their monthly recurring revenue by $103,000 - and SEO was a huge part of it. They didn’t rank for thousands of keywords. They just focused on a few that mattered, backed by a focused content effort. I walk you through what they did, what actually drove results, and why SEO still has plenty of room - if you know where to look. ⭐️ Sources 2025 State of SEO: - Sandra’s 2 tweets: - - Apple Crushed Their Ads So They Learned SEO and Hit $10M ARR: - 🎯 Compact Keywords - My SEO Course - Get paying customers through SEO - Clear step-by-step video breakdowns - SEO templates to be copied and adapted for your products and services: 00:00 Introduction: Chatbase’s SEO Success 00:40 SEO Growth and Keyword Gaps 01:25 Inspiration from Chatbase’s Marketing Lead 02:13 SEO Strategies and Results 02:56 Paid Ads and Social Media Tactics 03:36 Deep Dive into SEO Techniques 06:35 Blog SEO vs. Bottom of Funnel SEO 10:09 Chatbase’s Keyword Rankings 13:56 Opportunities in SEO 14:28 Final Thoughts The Edward Show. Your daily search engine optimization podcast: #searchengineoptimization #seohacks #seotips #performancemarketing
/episode/index/show/9342edaa-17ad-4315-a037-ec4dfabd63f7/id/36705295
info_outline
How to Exploit Search Frustration for More Traffic & Conversions
05/24/2025
How to Exploit Search Frustration for More Traffic & Conversions
E689: People are searching Google now more than ever. A study last year showed, “Survey: 54% of people look through more search results vs. 5 years ago.” But are they searching more because they like it or out of frustration? Signs point to frustration… and this leads to a great opportunity for marketers. It’s now easier than ever to stand out in SEO - and I share how. Plus - huge news from Google: AI Mode reporting is coming to Google Search Console. GSC to show AI queries in addition to normal Google Search queries. I break this down. ⭐️ Google’s AI Mode GSC Announcement: ⭐️ Survey: 54% of people look through more search results vs. 5 years ago: ⭐️ 🎯 Compact Keywords - My SEO Course - Get paying customers through SEO - Clear step-by-step video breakdowns - SEO templates to be copied and adapted for your products and services: 00:00 AI Mode Reporting in Google Search Console 02:32 Survey Insights: Search Behavior Over the Years 09:20 SEO Strategies: How to Exploit Search Behavior 16:13 Wrapping The Edward Show. Your daily search engine optimization podcast: #searchengineoptimization #seohacks #seotips #performancemarketing
/episode/index/show/9342edaa-17ad-4315-a037-ec4dfabd63f7/id/36699255
info_outline
Can Blogging Too Much Damage SEO?
05/23/2025
Can Blogging Too Much Damage SEO?
E688: If you frequently publish a blog that isn’t optimized AT ALL, will that hurt your SEO? I break down the full answer. Here’s what I cover: - Why publishing a high volume of content, without keyword targeting, isn’t necessarily harmful - The situations where it can cause problems, and how to prevent them - How I use a similar approach on my own blog, - A simple SEO trick: how to optimize already-published content in five minutes using data from Google Search Console - The smart way to organize your blog so Google understands it - and so visitors can find the right content I also explain how to turn non-optimized content into long-term assets for brand building, SEO value, and potential keyword wins. Mentioned tools and tips: - Google Search Console - Screaming Frog (free for up to 500 URLs) - Keyword discovery using ChatGPT - URL structure and internal linking best practices 💎 Compact Keywords - My SEO Course - Get paying customers through SEO - Clear step-by-step video breakdowns - SEO templates to be copied and adapted for your products and services: 00:00 Introduction and Question Overview 00:49 Personal Experience with Blogging 01:52 Optimizing Blog Posts for SEO 03:54 Potential SEO Problems and Solutions 07:15 Effective Content Structuring 10:31 Final Thoughts The Edward Show. Your daily search engine optimization podcast: #searchengineoptimization #seohacks #seotips #performancemarketing
/episode/index/show/9342edaa-17ad-4315-a037-ec4dfabd63f7/id/36693490
info_outline
Reddit Reacts: LLM SEO vs. Google - Is the Shift Real?
05/22/2025
Reddit Reacts: LLM SEO vs. Google - Is the Shift Real?
E687: Is AI-generated traffic replacing classic SEO (optimizing for the “10 blue links”) or is this just hype? I share the Internet’s most insightful thoughts on this and practical advice on how to optimize for AI tools like ChatGPT, Gemini, Claude, Perplexity, and more. Plus, we break down: - What Google’s new AI Mode means for search traffic and visibility - Whether LLM SEO is truly replacing traditional search - How to structure your content to appear in AI-generated answers - Why backlinks, crawlability, and FAQ sections still matter - but not always in the way you think - Why many SEO strategies are missing the mark when it comes to conversions - How to create bottom-of-funnel, sales-focused content that actually gets results in both classic and AI search - How to target transactional keywords rather than informational keywords ⭐️ The Reddit thread: ⭐️ Yesterday’s podcast with the Head of SEO at Omnicom: 💎 Compact Keywords - My SEO Course - Get paying customers through SEO - Clear step-by-step video breakdowns - SEO templates to be copied and adapted for your products and services: 00:00 Introduction to AI and SEO 00:55 Top Comments from the SEO Subreddit 06:16 Google's AI Mode Announcement 07:14 Personal Insights on Optimizing for AI 11:45 Final Thoughts and Recommendations The Edward Show. Your daily search engine optimization podcast: #searchengineoptimization #seohacks #seotips #performancemarketing
/episode/index/show/9342edaa-17ad-4315-a037-ec4dfabd63f7/id/36671970
info_outline
King of SEO: How He Closes Seven-Figure Deals
05/21/2025
King of SEO: How He Closes Seven-Figure Deals
E686: What does it really take to close and manage million-dollar SEO deals? In this powerhouse episode, we sit down with Yas Haque, the former Head of SEO at Omnicom. While Yas was at Omnicom, it was the largest publicly traded marketing agency in the world. Its current market cap is nearly $15 billion. Head of SEO at the biggest marketing agency = King of SEO in my book. Yas shares: - How to land and manage seven-figure SEO contracts - What it was like being Head of SEO at the largest publicly traded marketing agency - SEO strategy for high-ticket contracts and enterprise clients - The role of storytelling and presentation design in winning large deals - Real-world SEO case studies, including marketing $500K spaceship rides and branded search optimization - Diagnosing and solving technical SEO issues for large, complex websites - How to communicate SEO clearly to non-technical stakeholders - How somebody starting in SEO can work their way up to Head of SEO -Lessons from the jewelry industry on effective landing pages and emotion-driven marketing - The future of SEO in a world shaped by AI, content saturation, and evolving user behavior - Practical tips for freelancers and agency SEOs on scaling their impact and closing bigger deals Thanks again to Yas for coming on! ⭐️ Yas Haque on LinkedIn: ⭐️ Yas Haque on Instagram: 💎 Compact Keywords - My SEO Course - Get paying customers through SEO - Clear step-by-step video breakdowns - SEO templates to be copied and adapted for your products and services: 00:00 Introduction and Background 00:53 Wedding Planning and Viral Proposal 02:38 SEO for High Ticket Contracts 03:34 Challenges in High-Ticket SEO 05:24 Case Study: $500,000 SEO Project 06:16 Navigating SEO for High-Ticket Items 08:12 Biggest SEO Contract Closed 09:06 SEO in Highly Regulated Industries 11:25 Importance of Internal Buy-In 13:47 SEO Presentation Tips 16:16 SEO's Role in Marketing Funnels 17:25 Navigating Large Organizations 20:50 SEO's Resilience and Evolution 26:02 Global SEO and Market Differences 29:29 Advice for Aspiring SEOs 32:02 Effective SEO Communication 35:00 Niche SEO Content and Growth 36:01 The Importance of Communication 36:28 SEO Challenges and Solutions 37:08 Skills for SEO Success 38:14 Advice for Freelancers and Small Agencies 39:00 Job Hunting Tips for SEO Professionals 40:14 Optimizing Workflow 41:19 Interview Tips for SEO Roles 44:22 Understanding Page Speed 44:53 SEO Tools and Techniques 50:39 The Role of a CMS in SEO 53:01 Opportunities for Small Companies in SEO 54:45 Personal Insights and Experiences 55:38 The Jewelry Buying Experience 01:03:53 Marketing Channels and YouTube 01:07:11 Final SEO Advice 01:08:16 Conclusion and Farewell The Edward Show. Your daily search engine optimization podcast: #searchengineoptimization #seohacks #seotips #performancemarketing
/episode/index/show/9342edaa-17ad-4315-a037-ec4dfabd63f7/id/36662180
info_outline
Interest in SEO Just Hit an All-Time High (And I’m Shocked)
05/20/2025
Interest in SEO Just Hit an All-Time High (And I’m Shocked)
E685: Interest in search engine optimization is shockingly at a literal all-time high. Since December 2024, interest has spiked up. I share why I believe this is, what to look out for, and what to do now. Topics covered: - Why SEO interest spiked in December 2024 - The role of AI in enabling SEO and product launches - What Google’s AI Overviews and “AI Mode” mean for search - How to structure bottom-of-funnel hub pages - The growing influence of transactional keywords - Why backlinks matter less than they used to - How to build topical authority fast - Google I/O 2025 preview & what to watch for 💎 Compact Keywords - My SEO Course - Get paying customers through SEO - Clear step-by-step video breakdowns - SEO templates to be copied and adapted for your products and services: 00:00 SEO Interest Hits All-Time High 01:35 Factors Driving SEO Popularity 02:34 Upcoming Google AI Announcements 04:31 Optimizing for Transactional Keywords 06:03 Building Topical Authority 07:58 Final Thoughts and Resources The Edward Show. Your daily search engine optimization podcast: #searchengineoptimization #seohacks #seotips #performancemarketing
/episode/index/show/9342edaa-17ad-4315-a037-ec4dfabd63f7/id/36646670
info_outline
Moz Exec: Is SEO Dead or Stronger Than Ever in the Age of AI? - Jonathan Berthold
05/19/2025
Moz Exec: Is SEO Dead or Stronger Than Ever in the Age of AI? - Jonathan Berthold
E684: Jonathan Berthold, a senior executive at SEO data company, Moz, joins the pod! We go deep into one of the biggest questions in digital marketing: Is SEO dead in the era of AI? Topics for the show: - How Google’s AI Overviews and ChatGPT are impacting SEO strategies - The future of affiliate SEO and how it must adapt - Link building tactics that still work (and the ones that don’t) - How Moz is using AI agents and internal tools to scale SEO - Why bottom-of-funnel SEO is still thriving - The surprising SEO trends from Moz’s internal data - The case for investing in brand, email lists, and content that actually converts Jonathan brings over a decade of hands-on experience in performance marketing, affiliate SEO, and large-scale SERP analysis. If you care about staying ahead in search, this is a must-listen. Thanks again to Jonathan for coming on! ⭐️ Jonathan Berthold on LinkedIn: ⭐️ Jonathan Berthold on 𝕏: 💎 Compact Keywords - My SEO Course - Get paying customers through SEO - Clear step-by-step video breakdowns - SEO templates to be copied and adapted for your products and services: 00:00 Introduction to SEO Data Insights 00:29 Evolution of SEO and Marketing Investment Trends 01:51 Challenges and Opportunities in Competitive Industries 03:29 Impact of AI on Affiliate SEO 06:16 Adapting SEO Strategies for AI Overviews 07:55 Brand Building in the Age of AI 09:38 Role of Informational Content and AI 19:35 Linkable Assets Are GOATED 21:47 Future of SEO and Brand Building 27:33 SEO as a Long-Term Investment 45:13 Using Personal Profiles for Brand Advocacy 45:24 Exploring B2B and B2C Marketing Channels 46:10 Understanding Audience Behavior and Tools 47:12 Importance of Email Lists and Risk Mitigation 48:57 Effective Email Marketing Strategies 54:46 Valuable Lead Magnets 01:00:41 More AI in SEO and Content Creation 01:11:42 Building Links and Content for New Sites 01:13:54 Black Hat SEO Tactics 01:23:11 Final Thoughts The Edward Show. Your daily search engine optimization podcast: #searchengineoptimization #seohacks #seotips #performancemarketing
/episode/index/show/9342edaa-17ad-4315-a037-ec4dfabd63f7/id/36627710
info_outline
Google’s AI Overviews Stole My Entire Page
05/18/2025
Google’s AI Overviews Stole My Entire Page
E683: Google’s AI overviews took my entire page, rewrote it, and gave it right there in the Google results - the whole thing - so that searchers would not have to click into my page… and I would lose the traffic. But this isn’t necessarily a bad thing! And in this video, I share why. Plus two more examples of AI Overviews rewriting content and giving it in the Google results so that searchers do not have to click through to the pages the content comes from. ⭐️ Lily Ray’s post: ⭐️ Glen Allsopp’s post: 💎 Compact Keywords - My SEO Course - Get paying customers through SEO - Clear step-by-step video breakdowns - SEO templates to be copied and adapted for your products and services: 0:00 Introduction to Keyword Arbitration 01:03 Lessons from AI Overviews 02:01 Why Targeting Transactional Keywords Matters 06:13 Examples from Industry Experts 09:55 Final Thoughts The Edward Show. Your daily search engine optimization podcast: #searchengineoptimization #seohacks #seotips #digitalmarketing
/episode/index/show/9342edaa-17ad-4315-a037-ec4dfabd63f7/id/36615055
info_outline
Stop Losing SEO Traffic: How to Measure and Fix Pogo Sticking
05/17/2025
Stop Losing SEO Traffic: How to Measure and Fix Pogo Sticking
E682: How to measure pogo sticking in SEO and how to fix it! Plus more SEO questions from the audience… Question 1: Should you change the name of your company and URL if your company name is too common? If so, what’s the best way to do this while still maintaining SEO? Question 2: How do we measure pogo sticking in SEO - when a searcher comes to our page through Google Search, but goes back to the search engine results because our page doesn’t give them what they want? How do we measure this and fix it? Question 3: What’s the real way to tell if a keyword is competitive / difficult or not? Thank you to everybody for the questions! 💎 Compact Keywords - My SEO Course - Get paying customers through SEO - Clear step-by-step video breakdowns - SEO templates to be copied and adapted for your products and services: 00:00 Episode Overview 00:49 Question 1: Should You Change Your Company Name for Better SEO? 03:43 Question 2: Measuring Pogo Sticking in SEO 07:18 Question 3: Evaluating Keyword Competitiveness 10:42 Conclusion and Further Resources The Edward Show. Your daily search engine optimization podcast: #searchengineoptimization #seohacks #seotips #digitalmarketing
/episode/index/show/9342edaa-17ad-4315-a037-ec4dfabd63f7/id/36603785
info_outline
Is Blog SEO Necessary for Topical Authority?
05/16/2025
Is Blog SEO Necessary for Topical Authority?
E681: Is blog SEO - doing search engine optimization with a blog and top-of-funnel SEO’d articles - necessary for building topical authority? Topical authority being how much authority your website and company have in your specific niche. Is blog SEO necessary for this? No - it’s not. And in fact, it’s a distraction. I share how you should be building topical authority in the absence of search engine optimization with a blog. 🔥 Sources and information: How to build topical authority: - Put up one to two blog posts a month - not for SEO, just for potential customers and existing customers - Put up lots of bottom-of-funnel SEO landing pages targeting different transactional keywords - Do normal link building to your root domain that you should be doing anyway - Enjoy developing other parts of your marketing funnel! What your 1-2 monthly blog posts / articles should ACTUALLY be about: - Case studies - Thoughts on your industry - Company announcements - milestones, new offerings/features - Frequently asked questions - Reusing newsletter content - Write posts / articles for potential customers or existing customers - Only target a keyword if there’s one that’s directly relevant to what you were going to already write The root domain link building you should be doing, regardless of blog SEO: - Help a Reporter Out - Source of Sources - Qwoted - Featured.com - Help a B2B Writer - Podcasts - - Directories ⭐️ My newsletter turned to marketing articles: ⭐️ Personal Injury Law SEO - Everyone in SEO Is Making This Mistake: ⭐️ How to Build Backlinks for a New Website (2025 Edition): ⭐️ Rand Fishkin on the podcast: ⭐️ Google testing follower counts in the search engine results pages: 💎 Compact Keywords - My SEO Course - Get paying customers through SEO - Clear step-by-step video breakdowns - SEO templates to be copied and adapted for your products and services: 00:00 Introduction and Viewer Question 00:35 Why Blog SEO is Not Necessary 01:33 Effective Use of Blog Posts 03:53 Developing Topical Authority Aside From Articles 05:50 Link Building Strategies 07:02 Outside Marketing Efforts 08:39 Conclusion and Final Thoughts The Edward Show. Your daily search engine optimization podcast: #searchengineoptimization #seohacks #seotips #digitalmarketing
/episode/index/show/9342edaa-17ad-4315-a037-ec4dfabd63f7/id/36595135
info_outline
What the Latest Google Core Update Really Changed
05/15/2025
What the Latest Google Core Update Really Changed
E680: The dust has settled on the March 2025 Google Core Algorithm Update. Here’s what actually changed. In this episode, I break down the biggest winners, losers, and key shifts from the latest update - and more importantly, how you should adjust your SEO strategy in response. Topics covered: - Content quality signals refined - UGC platforms: Reddit’s rise, Quora’s dip, forums fading - Retail & e-commerce SEO volatility: Uniqlo vs. Amazon - AI Overviews and their impact on blog CTR - The rise of bottom-of-funnel SEO - How to build topical authority that ranks 💎 Compact Keywords - My SEO Course - Get paying customers through SEO - Clear step-by-step video breakdowns - SEO templates to be copied and adapted for your products and services: 00:00 Introduction to the Core Algorithm Update 00:15 Content Quality Signals Refined 01:15 Impact on User-Generated Content (UGC) Platforms 02:46 Volatility in Retail and E-commerce 03:46 AI Overviews and Their Effects 05:02 Strategies for SEO Success Post-Update 06:37 Final Thoughts The Edward Show. Your daily search engine optimization podcast: #searchengineoptimization #seohacks #seotips #digitalmarketing
/episode/index/show/9342edaa-17ad-4315-a037-ec4dfabd63f7/id/36579815
info_outline
Is Google Actively Making Search Results Worse to Get More Ad Clicks?
05/14/2025
Is Google Actively Making Search Results Worse to Get More Ad Clicks?
E679: There’s a growing theory that Google is intentionally degrading its search results to drive more ad clicks and revenue. Is this actually true? I break down a recent rant from a two-decade Google engineer who directly pushes back on this claim. We’ll look at what the data actually says, why the court case may have misunderstood it, and what this means for SEO moving forward. If my conclusions are true, there’s actually far more opportunity in SEO than I previously thought. ⭐️ Barry Schwartz sharing Ryan Moulton’s private thread - ⭐️ The comment about less SEOs in the field - ⭐️ Rand Fishkin on the pod - ⭐️ Barry Schwartz on the pod - ⭐️ Give visitors what they want before they start scrolling - ⭐️ Pareto SEO: The 20% of SEO That Matters - 💎 Compact Keywords - My SEO Course - Get paying customers through SEO - Clear step-by-step video breakdowns - SEO templates to be copied and adapted for your products and services: 00:00 The Growing Opportunity in SEO 01:00 Google Engineer Debunks SEO Myths 01:40 The TLDR 02:31 Google Is Not Trying to Ruin Search 04:38 Google's Search Quality Experiments 05:57 The Real Impact of Search Quality 08:27 Google's Continuous Improvement Efforts 11:46 SEO Strategies for Success 12:53 Resources The Edward Show. Your daily search engine optimization podcast: #searchengineoptimization #seohacks #seotips #digitalmarketing
/episode/index/show/9342edaa-17ad-4315-a037-ec4dfabd63f7/id/36566260
info_outline
Should You Use Google’s Disavow Tool in 2025?
05/13/2025
Should You Use Google’s Disavow Tool in 2025?
E678: The disavow tool in Google Search Console lets you tell Google to ignore “toxic” backlinks. But is this actually useful in 2025? I break down whether you should be using the disavow tool, who it is really for, and why most websites and businesses are wasting their time (and money) on it. A listener emailed me about their SEO expert disavowing links with zero results. That inspired this deep dive into: - What the disavow tool is and how it works - Real opinions from SEOs on Reddit and the broader community - My honest take after well over a decade in SEO - What actually moves the needle in rankings - Why focusing on keywords, search intent, and smart link building is way more effective 💡 TLDR: Unless you’ve received a manual penalty, disavowing links might be doing more harm than good. ⭐️ Google Disavow Tool Mega Thread - 💎 Compact Keywords - My SEO Course - Get paying customers through SEO - Clear step-by-step video breakdowns - SEO templates to be copied and adapted for your products and services: 00:00 Introduction 00:10 Real-Life Query: Asaf’s Experience 00:58 Overview of the Disavow Tool 02:12 Community Opinions: Mixed Reviews 04:38 The Heated Debate: Is Disavowing Worth It? 09:40 Alternative SEO Strategies 12:16 Conclusion and Upcoming Episodes The Edward Show. Your daily search engine optimization podcast: #searchengineoptimization #seohacks #seotips #linkbuilding
/episode/index/show/9342edaa-17ad-4315-a037-ec4dfabd63f7/id/36548100
info_outline
The Compounding Effect of Daily Effort
05/12/2025
The Compounding Effect of Daily Effort
E677: This is for if you want to stick with something long enough to see results… if you’re seeking the 1% daily improvements that compound A TON over time. I share what I’ve learned from doing this show for 677 days in a row, making short-form videos for 925 consecutive days, and sending out a weekly newsletter without missing a week for nearly two years. I go into: - The truth about consistency and how to keep showing up, even when motivation is low - Shaan Puri’s Taste Gap - why your early work feels bad (and why that’s actually a good sign) - A powerful excerpt from Paul Graham’s essay “How to Do Great Work” - The story behind how one of my lowest-effort videos turned into a viral hit and made me a top affiliate - How small daily actions lead to huge long-term outcomes Whether you're trying to grow on social media, start a business, build a podcast, or just stick with a creative habit, this episode will fuel your fire and remind you of the power of persistence. ⭐️ The Taste Gap: ⭐️ How to Do Great Work: 💎 Compact Keywords - My SEO Course - Get paying customers through SEO - Clear step-by-step video breakdowns - SEO templates to be copied and adapted for your products and services: 00:00 Streak Society 01:04 Importance of Consistency 02:11 Shaan Puri’s 'The Taste Gap' 05:56 Personal Success Stories 11:32 Paul Graham's 'How to Do Great Work' 14:33 Encouragement The Edward Show. Your daily digital marketing podcast: #consistency #atomichabits #buildinpublic #exponentialgrowth
/episode/index/show/9342edaa-17ad-4315-a037-ec4dfabd63f7/id/36536910
info_outline
Reddit Parasite SEO: The 2 Mistakes Everybody Makes
05/11/2025
Reddit Parasite SEO: The 2 Mistakes Everybody Makes
E676: Reddit parasite SEO - using Reddit to rank your brand for your keywords - is attempted by many SEOs and marketers. But there are two mistakes everybody makes. The thing is… they’re pretty simple mistakes, too. Sometimes knowing what to do isn’t enough; you need to know what NOT to do - pitfalls to avoid. This is how to do Reddit Parasite SEO. By the way, I don’t endorse this strategy, and you 100% should not do it! ⭐️ How to Humanize ChatGPT Content: 💎 Compact Keywords - My SEO Course - Get paying customers through SEO - Clear step-by-step video breakdowns - SEO templates to be copied and adapted for your products and services: 00:00 Introduction and Tweet Analysis 00:51 Understanding Parasite SEO 02:28 Common Mistakes in Parasite SEO 03:19 Case Study: Air Purifier Post 06:23 Final Thoughts and Conclusion The Edward Show. Your daily search engine optimization podcast: #parasiteseo #seohacks #seotips #searchengineoptimization
/episode/index/show/9342edaa-17ad-4315-a037-ec4dfabd63f7/id/36523370
info_outline
How to Humanize ChatGPT Content
05/10/2025
How to Humanize ChatGPT Content
E675: How to make ChatGPT output sound human. First, I give a high-level prompt to use in your ChatGPT settings. Then I give words to avoid, the best ChatGPT model for copywriting, what to do about emdashes, and AI writing detectors to double-check with. Then I share how to get away with AI-written video scripts. Finally, I share advice from Steven Bartlett about AI-written text. Shared in the episode 👇 ⭐️ From @justinfineberg_ on Instagram Add to Settings 👉 Personalization 👉 Custom instructions 👉 What traits should ChatGPT have? Write like a human. Keep it professional but conversational. Don't use em dashes or buzzwords like 'streamlined.' Avoid sounding like a press release. Be clear, direct, and natural, like you're writing to a smart friend. ⭐️ Most common ChatGPT words: embarked, delved, invaluable, relentless, groundbreaking, endeavour, enlightening, insights, esteemed, shed light, deep understanding, crucial, delving, elevate, resonate, enhance, expertise, offerings, valuable, leverage, Intricate, tapestry, foster, systemic, inherent, tapestry, treasure trove, testament, peril, landscape, delve, pertinent, synergy, explore, underscores, empower, unleash, unlock, elevate, foster, intricate, folks, pivotal, adhere, amplify, embarked, delved, invaluable, relentless, groundbreaking, endeavour, enlightening, insights, esteemed, shed light and cognizant, conceptualize, insights, crucial, foster, emphasize, valuable, complexity, recognize, adapt, promote, critique, comprehensive, implications, complementary, perspectives, holistic, discern, multifaceted, nuanced, underpinnings, cultivate, integral, profound, facilitate, encompass, elucidate, unravel, paramount, characterized, significant. ⭐️ My favorite tools: ⭐️ The viral Lower East Side video: ⭐️ Steven Bartlett’s LinkedIn post: ⭐️ Episode with Rand Fishkin: 💎 Compact Keywords - My SEO Course - Get paying customers through SEO - Clear step-by-step video breakdowns - SEO templates to be copied and adapted for your products and services: 00:00 Introduction 00:44 High-Level Prompt for Humanizing ChatGPT Content 01:43 Personal Tips for Humanizing ChatGPT Content 03:30 Common ChatGPT Words to Avoid 04:36 Proofreading and AI Writing Detectors 08:15 Humanizing AI-Generated Video Scripts 10:00 Steven Bartlett's Perspective on AI and Authenticity 12:34 Conclusion The Edward Show. Your daily digital marketing podcast: #digitalmarketing #aicopywriting #copywritingtips #marketingstrategy
/episode/index/show/9342edaa-17ad-4315-a037-ec4dfabd63f7/id/36517640
info_outline
Rand Fishkin on SEO, AI Overviews, and the Future of Content Marketing
05/09/2025
Rand Fishkin on SEO, AI Overviews, and the Future of Content Marketing
E674: Rand Fishkin joins the pod! Founder of Moz. Creator of SparkToro. Hugely influential in how millions of people - myself included - approach marketing. He goes deep on: - The future of SEO in an AI world - Why engagement beats backlinks (confirmed in Google’s own court testimony) - The unexpected top-of-funnel gap being left to exploit - The marketing metrics he actually tracks - And why audience insights are the most overlooked growth lever ⭐️ Rand and his companies: Rand on Threads: Rand on LinkedIn: SparkToro: Snackbar Studio: 💎 Compact Keywords - My SEO Course - Get paying customers through SEO - Clear step-by-step video breakdowns - SEO templates to be copied and adapted for your products and services: 00:00 Introduction to Rand Fishkin 00:57 Evolution of Moz and Digital Marketing Insights 02:46 Rand’s KPIs 04:02 Impact of AI on SEO and Marketing 16:20 Marketing Strategies for Snackbar Studio 22:05 Data-Driven Approach to Game Marketing 30:42 Importance of Data-Driven Decisions 34:36 Influence of Anecdotes and Stories 35:30 Understanding Audience Resonance 36:38 Challenges with Data Accuracy 39:17 Evolution of SEO and SparkToro 45:39 Customer Success Stories with SparkToro 54:10 Google API Leak: Engagement vs Backlinks 01:05:03 Final Thoughts The Edward Show. Your daily search engine optimization podcast: #searchengineoptimization #digitalmarketing #seotips #marketing
/episode/index/show/9342edaa-17ad-4315-a037-ec4dfabd63f7/id/36510705
info_outline
What Apple’s AI Shift Means for SEO (And Why I’m Not Panicking)
05/08/2025
What Apple’s AI Shift Means for SEO (And Why I’m Not Panicking)
E673: Alphabet stock bombs after Apple says it is reconsidering its $19 billion partnership with Google - using Google as their default engine. Instead, Apple is considering going with a more AI-dominant search solution. So, should we as SEOs, marketers, and business owners be worried? I’m not, and here’s why. ⭐️ CNBC - Alphabet shares sink 7%: ⭐️ Google’s Statement: ⭐️ Search Engine Land - Google searches in Apple’s Safari fall for first time in 22 years: 💎 Compact Keywords - My SEO Course - Get paying customers through SEO - Clear step-by-step video breakdowns - SEO templates to be copied and adapted for your products and services: 00:00 Breaking News: Google and Apple in AI Turmoil 00:34 Eddie Cue’s Testimony and Its Implications 00:45 Google's Response to AI Search Threat 01:42 The Rise of AI Search Engines 02:42 Impact on Marketers and SEO Strategies 04:36 Stability in Bottom-of-Funnel SEO 07:50 Concerns About AI Hallucinations 08:25 The Future of AI Literacy 09:10 Conclusion and Upcoming Episode Teaser The Edward Show. Your daily search engine optimization podcast: #marketingnews #seonews #searchengineoptimization #performancemarketing
/episode/index/show/9342edaa-17ad-4315-a037-ec4dfabd63f7/id/36484385
info_outline
The End of Publishing? Here’s the Strategy to Pivot Fast
05/07/2025
The End of Publishing? Here’s the Strategy to Pivot Fast
E672: There’s a growing concern among publishers that the party is coming to an end. That: - Zero-click searches are on the rise because of AI Overviews and Chatbots - Google updates like the Helpful Content Update are making it hard to operate So, is there a world where web publishers can thrive? I believe there is, and I share it in this episode. — 💎 Compact Keywords - My SEO Course - Get paying customers through SEO - Clear step-by-step video breakdowns - SEO templates to be copied and adapted for your products and services: 00:00 Introduction and Comment Overview 01:03 Responding to the Publisher's Concern 01:47 Shifting Business Models: Product Sales 02:36 Creating and Promoting Your Own Product 03:29 Focusing on Transactional Keywords 05:23 Starting Small: Simplicity 06:40 Learning from User Feedback 07:45 Risk Management 09:32 Additional Resources The Edward Show. Your daily search engine optimization podcast: #blogging #bloggingtips #seotips #searchengineoptimization
/episode/index/show/9342edaa-17ad-4315-a037-ec4dfabd63f7/id/36468375