How to Bury a $55M Lawsuit with SEO
The Edward Show
E702: In this episode, I share how SEO can be used to make negative news harder to find. Using parasite SEO and strategic social media publishing, individuals and companies can control what appears at the top of Google. I explain how this works, why it matters, and what it reveals about the current state of search and online reputation. Topics covered include: - How targeted content can suppress search visibility of legal issues - The role of user-generated platforms in search rankings - How video and social posts often outrank traditional websites - The fine line between smart strategy and...
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AI Content Penalties Are Here - What Google Really Wants
The Edward Show
E701: Google is penalizing sites for mass AI-generated content. In this follow-up to episode 699, I answer listener questions about Google's scaled content policy, manual penalties, and how to stay safe if you're using AI to create tons of pages. We cover: - Why “noindex” is your friend - The difference between AI spam and programmatic SEO - Why targeting transactional keywords still works - How the SEO and digital marketing community feels about this - What "scaled content abuse" means - The AI update to Google’s Quality Rater Guidelines Whether you're building an app, growing an SEO...
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The Google Business Profile SEO Hack No One’s Using
The Edward Show
E700: I share a simple SEO strategy that helps service businesses drive more qualified traffic and improve rankings with minimal effort. It centers around using Google Business Profile’s “Products” feature to link directly to individual service pages on your site - boosting engagement and sending valuable signals to Google. What we cover: - Why building dedicated pages for each service helps with SEO and conversions - How to structure a clean, organized services hub on your website - How to use Google Business Profile to drive real traffic to those pages - Why this approach works even if...
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Google’s AI Crackdown: What It Means & How to Stay Safe
The Edward Show
E699: There are fresh reports that Google has started issuing more manual penalties for websites using large amounts of AI-generated content. To help you navigate this, I explain what’s happening, how it works, and how you can avoid getting penalized. I cover: - What “scaled content abuse” means - What we know so far about the recent manual actions - How Google’s quality raters evaluate AI-written content - Why publishing too much too quickly can be risky - How to make AI content more natural and useful If you’re using AI tools like ChatGPT to create articles, this is worth watching....
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How to Do SEO for Healthcare: Local Rankings, Patient Trust, Doctors, and HIPAA
The Edward Show
E698: What actually works when doing SEO for healthcare businesses. Whether you're helping a small clinic or a local service provider, this episode covers real steps you can take to improve search rankings and build trust with patients. You'll hear tips on how to update outdated websites, set up service pages the right way, and use your Google Business Profile to help people find you. We also get into important HIPAA concerns - like what not to put on your website and why you need to be careful with analytics and reviews. This episode is based on a popular Reddit thread full of useful advice...
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The SEO Hack to Boost Your Best Blog Posts
The Edward Show
E697: I break down a simple SEO tactic to give your top blog posts and articles more visibility and priority within Google’s search algorithm. If you have blog posts you know deserve to rank higher on Google, this is for you. You'll learn: - Why your best content might be buried (and losing traffic) - The real impact of click depth on SEO - How to use hub pages - The difference between pagination and poor placement Whether you're a content creator, marketer, or business owner, this strategy will help you get more eyes (and clicks) on the blog posts and articles that matter most. 💎 Compact...
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The Google API Leak: 3 Ranking Factors They Said Didn’t Matter (But Do)
The Edward Show
E696: One year after the biggest leak in Google’s history, we’re going deep on the 3 most important discoveries - ranking factors Google claimed didn’t influence search... but absolutely do. In this episode: - How Google really uses click data from Chrome to boost rankings (Navboost explained) - What long vs short clicks tells Google about your content (and how to stop it) - Why Google will sometimes count backlinks on top domains as worthless Bonus: What the leak revealed about SEO myths, and how to trust your instincts Whether you're a seasoned SEO or just getting started, this...
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The One SEO Fix Everyone Should Make Right Now
The Edward Show
E695: There’s one simple SEO fix that most people skip - and it’s more important than anything else. In this episode, I explain why this overlooked change matters so much, how I’m applying it to my own site, and what it means for your blog posts, landing pages, and conversions. ⭐️ How Adding TL;DR Boosted My Conversions by 33% - ⭐️ How to Humanize ChatGPT Content - ⭐️ My newsletter - 💎 Compact Keywords - My SEO Course - Get paying customers through SEO - Clear step-by-step video breakdowns - SEO templates to be copied and adapted for your products and services:...
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SEO for Clothing Brands: Why It's Easier Than You Think (Full Strategy Breakdown)
The Edward Show
E694: The full playbook for how to do SEO for a clothing website. Everything is covered here: - Backlink strategies for clothing brands - beginner to advanced, including directories, targeting fashion reporters, getting on lifestyle podcasts, and sophisticated linkable assets - How to format a clothing website for SEO - URL structure, category page setup, and how to write effective page titles and meta descriptions - SEO for fashion product pages - step-by-step layout of high-converting, SEO-optimized product pages with copywriting guidance - Targeting multiple keywords...
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The SHOCKING Truth About Shared Hosting & SEO Rankings (Real Experiment Results)
The Edward Show
E693: Does shared hosting - being on a shared IP address / shared server - hurt SEO? I go over a crazy SEO experiment that tested 20 nearly identical websites - half hosted on shared servers, half on dedicated IP addresses. The goal: to see whether shared hosting environments affect Google rankings. Topics covered: - What the "bad neighborhood" effect really is - What happens to your SEO when you use a shared IP address - What Google’s own documentation says about this - Tools you can use to check your current hosting setup - Practical advice on when to consider switching to a dedicated IP...
info_outlineE686: What does it really take to close and manage million-dollar SEO deals? In this powerhouse episode, we sit down with Yas Haque, the former Head of SEO at Omnicom.
While Yas was at Omnicom, it was the largest publicly traded marketing agency in the world. Its current market cap is nearly $15 billion.
Head of SEO at the biggest marketing agency = King of SEO in my book.
Yas shares:
- How to land and manage seven-figure SEO contracts
- What it was like being Head of SEO at the largest publicly traded marketing agency
- SEO strategy for high-ticket contracts and enterprise clients
- The role of storytelling and presentation design in winning large deals
- Real-world SEO case studies, including marketing $500K spaceship rides and branded search optimization
- Diagnosing and solving technical SEO issues for large, complex websites
- How to communicate SEO clearly to non-technical stakeholders
- How somebody starting in SEO can work their way up to Head of SEO
-Lessons from the jewelry industry on effective landing pages and emotion-driven marketing
- The future of SEO in a world shaped by AI, content saturation, and evolving user behavior
- Practical tips for freelancers and agency SEOs on scaling their impact and closing bigger deals
Thanks again to Yas for coming on!
⭐️ Yas Haque on LinkedIn: https://www.linkedin.com/in/yashaque/
⭐️ Yas Haque on Instagram: https://www.instagram.com/yhawke/
💎 Compact Keywords - My SEO Course - Get paying customers through SEO - Clear step-by-step video breakdowns - SEO templates to be copied and adapted for your products and services: https://compactkeywords.com/
00:00 Introduction and Background
00:53 Wedding Planning and Viral Proposal
02:38 SEO for High Ticket Contracts
03:34 Challenges in High-Ticket SEO
05:24 Case Study: $500,000 SEO Project
06:16 Navigating SEO for High-Ticket Items
08:12 Biggest SEO Contract Closed
09:06 SEO in Highly Regulated Industries
11:25 Importance of Internal Buy-In
13:47 SEO Presentation Tips
16:16 SEO's Role in Marketing Funnels
17:25 Navigating Large Organizations
20:50 SEO's Resilience and Evolution
26:02 Global SEO and Market Differences
29:29 Advice for Aspiring SEOs
32:02 Effective SEO Communication
35:00 Niche SEO Content and Growth
36:01 The Importance of Communication
36:28 SEO Challenges and Solutions
37:08 Skills for SEO Success
38:14 Advice for Freelancers and Small Agencies
39:00 Job Hunting Tips for SEO Professionals
40:14 Optimizing Workflow
41:19 Interview Tips for SEO Roles
44:22 Understanding Page Speed
44:53 SEO Tools and Techniques
50:39 The Role of a CMS in SEO
53:01 Opportunities for Small Companies in SEO
54:45 Personal Insights and Experiences
55:38 The Jewelry Buying Experience
01:03:53 Marketing Channels and YouTube
01:07:11 Final SEO Advice
01:08:16 Conclusion and Farewell
The Edward Show. Your daily search engine optimization podcast: https://edwardsturm.com/the-edward-show/
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