13 Underrated SEO Tips That Actually Work (From Reddit’s Best)
Release Date: 08/09/2025
Control Your Destiny with SEO: Shortening Sales Cycles with Google Snippets
The Edward Show
E780: SEO strategy for Google snippets - learn how to control your brand narrative, dominate “People Also Ask,” and shorten sales cycles. I show you how to use FAQ snippets and search features to position your business as the clear choice. You’ll discover: - How to use Google snippets to boost SEO and conversions - Why PR + SEO together build authority and trust - Ways to control brand perception directly in search results - How this approach accelerates the customer journey from awareness to purchase This is a must-listen for SEO professionals, digital marketers, and anyone who wants to...
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Beating Google with AI SEO, Brand Signals & Obnoxiously Long Titles
The Edward Show
E779: How well does AI content rank? I sit down with Mike Friedman from The SEO Pub to break down what’s really working in SEO right now - from AI-generated content and brand authority signals to the underrated power of ridiculously long title tags. We talk about: - Why AI SEO still works (and where it fails) - How brand building beats backlinks in the long run - The truth about press releases and topical authority - Why Google rewards “real” brands - even when they use AI - The strategy behind obnoxiously long titles (and why they rank) Whether you’re a startup trying to get...
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How HubSpot Lost Its SEO Crown - And What You Can Learn
The Edward Show
E778: HubSpot once dominated organic search with 24 million monthly clicks from Google. Today, that number has plummeted to just 4.2 million - and they have already been overtaken by mere startups. I break down why HubSpot’s traffic collapsed and the critical role topical authority plays in SEO. You’ll learn: - Why HubSpot’s “blog about everything” strategy backfired - How niche focus gives you faster, stronger, and longer-lasting rankings - A real case study of how I outranked the New York Times in 5 minutes with topical authority - Practical steps to build authority in your...
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Buying Backlinks: Smart SEO Strategy or Dangerous Gamble?
The Edward Show
E777: Are paid backlinks the ultimate SEO shortcut… or a dangerous trap that could tank your rankings? I break down the heated debate from the SEO community about whether buying backlinks is ever worth the risk. We’ll cover: - Why some marketers swear by $500+ “high quality” backlinks - The dangers of cheap link farms and PBNs - What Google actually does when it detects paid links - Real stories of success and penalties - My take on when (if ever) buying backlinks makes sense If you’ve ever wondered whether paying for links can boost your site or destroy it, this episode is for you....
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Why Images Might Be Hurting Your SEO (Lessons from 6M Visitors)
The Edward Show
E776: Most people assume images at the top of a blog post or landing page improve SEO. In reality, the opposite can often be true. I explain when images help and when they actually hurt your search performance. You’ll discover: - Why top-of-funnel content often performs better without a big header image. - How bottom-of-funnel landing pages should use images strategically to drive conversions. - The surprising role user experience plays in rankings and bounce rate reduction. - Why AI-generated summaries may become a major trend in SEO. - How small design choices can be the difference between...
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5.5M Monthly Visitors in 2 Months: The AI SEO Playbook
The Edward Show
E775: 5.5M monthly organic visitors in just 2 months?! I break down one of the craziest SEO growth stories I’ve ever seen - a site that scaled from ~300K visitors to 5.5M, fueled by smart AI content strategies. You’ll learn: - How AI content can drive massive organic traffic - The role of EEAT (experience, expertise, authoritativeness, trustworthiness) in building credibility with Google - Why scaling slowly with AI content matters - and how to avoid red flags that trigger penalties - The importance of branding, backlinks, and a human face in making AI content trustworthy - How interactive...
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The Truth About Backlinks: Why You Don’t Need Hundreds to Rank
The Edward Show
E774: Backlinks are one of the most misunderstood parts of SEO. You’ll often hear that “backlinks are everything” - but that’s simply not true. I break down when backlinks actually matter, when they don’t, and why most businesses already have enough authority to rank without spending endless hours chasing links. You’ll learn: - Why backlinks are overrated for many purchase-intent keywords - When backlinks do make the biggest difference - The danger of over-focusing on link building instead of content and keyword targeting - How niche, topical links can outperform high-volume...
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Niche SEO That Brings Readers: Poetry, Short Stories & Creative Blogs
The Edward Show
E773: I break down how to use niche SEO to actually bring an audience to your work. You’ll hear real keyword examples (like “poetry about sadness” and “short stories in space”) that are wide open on Google right now - and how to target them so your writing or products or services gets discovered. I’ll show you: - How to find low-competition keywords with real search demand - Why niche SEO is often easier than broad SEO - The exact steps to optimize your blog posts, poems, and short stories - Recognize when low domain authority sites ranking high = your opportunity - Spot the...
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LLMs.txt Is Dead? Why AI Bots Aren’t Listening
The Edward Show
E772: LLMs.txt was hyped as the next big thing in SEO - but are AI bots even using it? I break down fresh research from Adobe’s SEO Strategist, Flavio Longato, that exposes the reality: GPT, Claude, and Perplexity aren’t crawling your LLMs.txt at all. I’ll share the data, explain why this “AI SEO” tactic is dead on arrival, and reveal two unique strategies that actually work to get your brand into AI search results. Whether you’re a marketer, SEO, or business owner trying to future-proof your search strategy, this episode is your myth-busting guide to what matters in AI-era...
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The #1 SEO Mistake Still Killing Rankings in 2025
The Edward Show
E771: Are you still making the biggest SEO mistake of 2025? It’s surprisingly common, it’s quietly killing rankings, and most marketers don’t even realize they’re doing it. You’ll discover: - The subtle difference between writing for search engines vs. writing for searchers - How to spot this ranking-killing habit in your own content - Why modern algorithms are different - The simple mindset shift that leads to copy that converts - A real-world example showing how to do it right Whether you’re a seasoned SEO or just starting out, this one tweak can make the difference between page...
info_outlineE766: Real SEO tips and hacks that bring traffic.
I share my favorite underrated SEO strategies from a killer Reddit thread. These tips are weird, creative, and proven to work - from boosting rankings with image file names to clever backlink hacks you’ve never heard of.
You’ll learn:
- How to structure your site for maximum credibility with Google
- Why writing for people (not bots) is more important than ever
- The “footer hub page” trick for bottom-of-funnel keywords
- Image SEO tips that rank in Google Images
- A smart way to use Search Console queries to improve pages
- Internal linking strategies that keep visitors hooked
- The ultra-long title tag method that can boost traffic 20%+
- And much more - all from SEO pros who’ve tested these in the wild
Whether you’re new to SEO or a veteran looking for fresh tactics, you’ll find at least one gem here you can use today.
⭐️ From - https://www.reddit.com/r/SEO/comments/1mfuzfd/whats_your_most_underrated_seo_tip_that_actually/
💎 Compact Keywords - My SEO Course - Get paying customers through SEO - Clear step-by-step video breakdowns - SEO templates to be copied and adapted for your products and services: https://compactkeywords.com/
00:00 Underrated SEO Tips
00:41 Website Structure
02:27 Writing for People, Not Search Engines
04:39 Image Filenames
05:53 Google Search Console
06:56 Effective Internal Linking
08:05 Absurdly Long Page Titles
10:48 Updating Old Content for Freshness
12:03 The Unsplash Backlink Hack
13:45 Final Thoughts
The Edward Show. Your daily search engine optimization podcast: https://edwardsturm.com/the-edward-show/
#seotips #seohacks #searchengineoptimization #digitalmarketing