American Dreamers: 50 Years of Taylor Guitars
In the final episode of our 50th Anniversary podcast, co-founders Bob Taylor and Kurt Listug sit down with current Taylor Guitars CEO, President and Chief Guitar Designer, Andy Powers, to discuss the design and development process behind some of Taylor’s most innovative designs. Andy shares insights into his early work with the company, including the Grand Orchestra body style, the redesign of the 800 Series and the challenges inherent to the creation of the Builder’s Edition Collection. The conversation dives into the philosophy of guitar design, with Bob and Andy reflecting on the...
info_outlineAmerican Dreamers: 50 Years of Taylor Guitars
In this episode of our 50th Anniversary podcast, Andy Powers joins co-founders Bob Taylor and Kurt Listug to reflect on his journey from crafting his first guitar to becoming Taylor’s CEO, President, and Chief Guitar Designer. Together, they discuss the importance of taking risks to fuel inspiration and drive innovation. Andy shares personal stories about his early fascination with woodworking and music, his unique approach to guitar-making and the happenstance first meeting with Bob Taylor that shaped his path at Taylor Guitars. Discover how they navigated the challenges of the pandemic to...
info_outlineAmerican Dreamers: 50 Years of Taylor Guitars
In this episode of our 50th Anniversary podcast, Bob Taylor and Kurt Listug reflect on pivotal moments in Taylor Guitars’ journey, from adapting to the challenges of the COVID-19 pandemic to embracing innovative approaches like Urban Ash. They share how Taylor navigated factory closures and supply chain issues while meeting the rising demand for guitars, showcasing the resilience and creativity of the team during uncertain times. The conversation also explores Bob’s round-the-world forestry tour, where he made discoveries about sustainable tree planting and end-of-life practices as well as...
info_outlineAmerican Dreamers: 50 Years of Taylor Guitars
In this episode of our 50th Anniversary podcast, Bob Taylor and Kurt Listug revisit the latter half of the 2010s and discuss Taylor Guitars’ commitment to sustainability and innovation. They explore the challenges of responsibly sourcing woods like ebony and koa, the cultural nuances of working in regions like Cameroon and Hawaii, and efforts to reforest and plant these tonewoods sustainably. Bob reflects on the importance of respecting local cultures and laws, while Kurt shares insights into the shifting strategies for branding and marketing in a dynamic industry. It’s a compelling look...
info_outlineAmerican Dreamers: 50 Years of Taylor Guitars
In this episode of our 50th Anniversary podcast, Bob Taylor and Kurt Listug dive back into the history of Taylor Guitars during the 2010s. Together, they reflect on the pivotal moments that shaped their approach to innovation, sustainability and leadership. They share their experience meeting Andy Powers and how he exhibited the qualities they sought in a successor. They also discuss the unique challenges of designing electric guitars, how the company balances musicality with environmental responsibility, and redesigning the 600 Series and 800 Series. Don’t miss this enlightening...
info_outlineAmerican Dreamers: 50 Years of Taylor Guitars
In this episode of our 50th Anniversary podcast, Bob Taylor and Kurt Listug take us back to the early 2010s—a transformative era for Taylor Guitars. Discover how the GS Mini became a global sensation, redefining the small-bodied guitar market with its blend of sound, affordability, and portability. Bob shares the story behind its design and why it’s his proudest accomplishment in guitar building. The episode also dives into Taylor’s acquisition of the Crelicam ebony mill in Cameroon, a bold move that sparked the company’s sustainability journey. Learn how embracing colored ebony...
info_outlineAmerican Dreamers: 50 Years of Taylor Guitars
In this episode of our 50th Anniversary podcast, Bob Taylor and Kurt Listug once again look back on Taylor Guitars’ journey through the 2000s. It’s a behind-the-scenes look at the evolution of Taylor Guitars. Discover why the introduction of nylon-string models allowed Taylor to tap into a broader market. Bob explains the trial-and-error process behind the development of the ES and ES2 pickup system as well as the struggles they faced with different electronic solutions. They also reflect on the fine balance between artistry and business, sharing insights on how the company competes with...
info_outlineAmerican Dreamers: 50 Years of Taylor Guitars
In this episode of our 50th Anniversary podcast, Bob Taylor and Kurt Listug revisit Taylor Guitars’ journey into the early 2000s. They explore the evolution of the NT Neck, the challenges of scaling up production and the opening of a new manufacturing facility in Tecate. They also reminisce about the historic Liberty Tree guitars and their release of elaborately designed and inlaid guitars like the Gallery Series Living Jewels Guitar, featuring inlays of koi fish, and the Cujo Guitar. Plus, learn about how they forged a relationship with a young Taylor Swift and the Swift family. ...
info_outlineAmerican Dreamers: 50 Years of Taylor Guitars
Join Bob Taylor and Kurt Listug as they retrace Taylor Guitars’ journey through the 1990s. It was a decade of pioneering innovation and tremendous growth for the company. In part 4 of our historical podcast, Bob and Kurt reminisce about the inspiration for Taylor’s brand identity, the invention of the Grand Auditorium body style, the artists who inspired them, and how computer-controlled machines enabled them to design and build guitars in a whole new way.
info_outlineAmerican Dreamers: 50 Years of Taylor Guitars
After a tumultuous start and some early setbacks, Bob Taylor and Kurt Listug persevered into the '80s—a decade in which the music scene was not particularly friendly to acoustic guitars. As the acoustic market languished, Bob and Kurt found ways to keep their fledgling operation on its feet and growing, seizing unexpected opportunities to support the business when conditions were less than ideal. But it wasn't all cloudy skies. As Bob and Kurt discuss in the third episode of our oral history podcast, Taylor began making guitars for artists, building guitar cases in house, Bob introduced the...
info_outlineIn this episode of our 50th Anniversary podcast, Bob Taylor and Kurt Listug dive back into the history of Taylor Guitars during the 2010s. Together, they reflect on the pivotal moments that shaped their approach to innovation, sustainability and leadership. They share their experience meeting Andy Powers and how he exhibited the qualities they sought in a successor. They also discuss the unique challenges of designing electric guitars, how the company balances musicality with environmental responsibility, and redesigning the 600 Series and 800 Series. Don’t miss this enlightening conversation! #TaylorGuitars #50thAnniversary