Forget Your Ideal Client (For Now)
The Energy of Your Message with Sarah Lucille
Release Date: 07/25/2025
Becoming Someone Who Trusts Themselves and Their Words
The Energy of Your Message with Sarah Lucille
We're talking about the practice of self-trust and at least three areas it shows up when you're tapping into your boldest messaage and what you came here to say. Even before ChatGPT, the most common question people had about marketing themselves was "what's the best way to say this?" But, ChatGPT doesn't do a very good job at digging much deeper than what you already know...or what can be taken from elsewhere. This is especially for those with a big message that helps people heal. You could be a wellness practitioner, healer, yoga instructor, artist, therapist, life coach,...
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When Building an Aligned Business Feels Hard Before It Feels Easier
The Energy of Your Message with Sarah Lucille
When you've followed your passion or chosen yourself and, at first, it feels harder... In today's podcast episode, I'm naming something that came up again and again in December for me, for clients, and for so many founders I spoke with behind the scenes. The question: “How do I make this work long term?” Even deeper than that: "Is it always going to feel this hard?" In this episode, you’ll hear: Why doing the aligned thing for you can initially feel harder than staying in familiar (but draining) patterns How those patterns of hustle, status, and “making it work” get mistaken for...
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Safe to be Seen (and Sell): A Messaging Session with a Vedic Astrologer
The Energy of Your Message with Sarah Lucille
A lot of incredible healers are hiding behind a deep-seated fear of visibility. In an ideal world, your dreamiest clients would immediately understand the value of your work and hire you without hesitation. No explaining. No proving. No straining yourself to get in front of them and win their attention. The thing is, though, once people do work with you...they get it. They experience the magic. Yet, are they coming in for a short time, or a long time? Once you're working with a new client, are any of these things happening: You find yourself pouring hours of...
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The Cost of Being Yourself in Business (And, It's Worth It)
The Energy of Your Message with Sarah Lucille
"I want to make my message feel more like me...and I want to repel the right people and also attract the right people." I love this question and it's something I get to dive into with a client this week. AND, I wanted to bring it to the podcast to share something that you won't hear many talking about in the messaging and copywriting space: There is a cost to being yourself in business. But, yeah, it's worth it. It's not just time, money, or even mindset. When you make a bold declaration about what you want, and you really mean it and are ready to own it, anything...
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Legacy Message Part 4: Why to act like you’re a living legend now (and watch life catch up)
The Energy of Your Message with Sarah Lucille
Thank you for being here! Please follow and share if this episode resonated with you! What happens when you start acting like a living legend now? What is it about Florence Welch that draws such admiration and relief when she drops a new album? When I say Prince, why do people automatically know who I'm talking about (and don't assume we're talking hoity toity old school royalty)? What if more breakthrough product ideas were met with break-the-boring-rules marketing and branding? And, why, when the closer you get to really embodying your fullness and owning your voice,...
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Legacy Message Part 3: What You’ve Been Afraid to Own is What Makes You Magnetic
The Energy of Your Message with Sarah Lucille
The part of you that certain mentors couldn’t handle and that systems tried to silence is exactly what makes your message magnetic. When your greatest gifts weren't always well received, it makes sense to tuck them away. When you bring depth and curiosity and intuition into spaces that rely on you and others settling into the status quo, and chasing standardized ways of living, you'll meet resistance. You're a disrupto. But, that's kind of the good news now. When you challenge the status quo, you're shifting paradigms. And, that's the kind of messaging that makes a difference. It's...
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Part Two: Legacy Marketing - Create for Meaning, Not Mass Approval
The Energy of Your Message with Sarah Lucille
What happens when creatives follow their intuition over the question "what do people want?" This episode is part two in a four part series on what it means to go beyond a smaller marketing message and get into your Legacy Message. And today is all about the path of a Legacy Creator. How do you know if you're one? Legacy creators see what's possible before it fully makes sense to others. They have endless ideas and feel most alive when they get to direct their energy and attention toward what they love learning and talking about. And, they have often felt very strange in most...
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Legacy Message: The Key Differences Between Marketing for Temporary Sales and Messaging for Longevity
The Energy of Your Message with Sarah Lucille
What Beyoncé, Kendrick Lamar, and Shonda Rhimes teach us about Legacy Messaging... In this new four-part series, I'm sharing one of my favorite lessons from my six-month mentorship, Energy of Your Message. We're getting into legacy messaging. This is where you get to to do the kind of creative work that shapes movements and attracts an audience that feels like a connected community. Your legacy message is why people stick with you and are willing to grow with you. Also, I get to talk about three innovators I love, Beyoncé, Kendrick Lamar, and Shonda Rhimes. ...
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Why It's So Important to Find Your Words Right Now
The Energy of Your Message with Sarah Lucille
In today's climate, now more than ever, there's a reason it's so important for the creative and spiritual folks to really find their own words right now. While other people are outsourcing their thinking and self-expression to tools like ChatGPT and templates, you pour your real gifts into the world when you own what it is you came here to say and do. And, when you know how to say that with full confidence. Want to build trust with people faster? Want longevity in your business? Want to have your highest level of creativity fully seen and compensated well? Want to...
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When You Have to Choose Between “It’s Business” & the Integrity of Your Message
The Energy of Your Message with Sarah Lucille
How do you stay in integrity with your message when you need to sell? We're going to talk about what happens when we abandon ourselves as creatives in the name of "business." We'll get into: Why "do people want this?" can start to erode the integrity of your message when you're a creative When you might be self-abandoning and how to come back to yourself and the purpose and depth of the message you're here to share Why you don't need everyone to understand your message or what you're creating right now Do an integrity check with your own message and work and why it...
info_outlineIn this second episode, I answer the question:
"What ideal client should I focus on?"
Rather than give the canned, expected response, we're going deeper. Behind most questions are what we really want to know.
Here’s what we explore:
– What it really means when you start second-guessing your offer, even if it’s “working”
– Why “Who’s the ideal client?” might not be the right question (yet)
– The energetic rebellion that happens when your message outgrows your current structure
– The trap of writing for objections vs. writing from bold resonance
– Why your discernment system matters more than anyone else’s advice
– What it looks like to write from your inner knowing and attract the people who are actually ready
– How to realign your message without handing over all of your thinking
This episode is for the creators, visionaries, and intuitives who know they were given something to say but feel like their current positioning is boxing them in.
LINKS:
Start here with the free guidebook: Will My Messaging Work? Depends. Can You Own It? A guide help you reconnect to your true message and attract the kinds of clients ready for you without shrinking or performing:
Free Guidebook: https://sarahlucille.com/guidebook/
Training: https://sarahlucille.com/willitwork/
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🎙 The Energy of Your Message Podcast
Hosted by Sarah Lucille – Messaging Mentor, Intuitive Strategist, and Creator of The Energy of Your Message