2025 Trends
Sound Insights from Humanise
As we start the new year we thought it would be a great time to look at consumer trends that have been bubbling under in 2024, that we think we become bigger trends in 2025. This a small collection of insights we have observed from our own consumer base and from countless interviews we have been involved in over the last 12 months.
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Gen Z Drinking Habits
Sound Insights from Humanise
We delve into two drinking stories that have been creating headlines and online buzz. The first is Gen Z shunning tea! And then we take a closer look at the Guinness Splitting The G craze, and what lessons can be learned from each.
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Sustainability
Sound Insights from Humanise
This episode takes a closer look at what sustainability means to consumers, what changes (if any) have they made in their own lives, plus what they want to see from brands, products and services. We hear from consumers from across the UK as well as expert views from people who work in the field of sustainability.
info_outlineWe delve into two drinking stories that have been creating headlines and online buzz. The first is Gen Z shunning tea! And then we take a closer look at the Guinness Splitting The G craze, and what lessons can be learned from each.