Unlock Results in Healthcare Through Better Storytelling with Bethany Cranfield and Prentice Howe
The Leadership Lab with Asbel Montes
Release Date: 05/08/2025
The Importance of Advocacy in Healthcare with Kim Godden
The Leadership Lab with Asbel Montes
EMS is often the forgotten link in the healthcare delivery chain—but that oversight comes with real costs. In this episode, Kim Godden, Vice President at Superior Air Ground Ambulance, shares her journey from CASA advocate to healthcare legal and compliance leader. She unpacks the power of advocacy in EMS and how a single form—the Physician Certification Statement (PCS)—helped cut red tape, reduce appeals, and improve patient outcomes across Illinois. You’ll discover: How EMS is being left out of key healthcare finance conversations Why the PCS form matters for Medicaid, Medicare,...
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The Soundtrack of Leadership
The Leadership Lab with Asbel Montes
Leadership isn’t one-size-fits-all—and neither is your journey. In this powerful episode of The Leadership Lab podcast, I invite you to explore your personal leadership soundtrack. Drawing from my personal background as a musician and executive leader, I share vulnerable stories and actionable insights to help you: ✅ Identify the unique song that defines your leadership style ✅ Tune out critics and distractions that derail your purpose ✅ Lead with authenticity, empathy, and grace—especially in high-pressure healthcare environments Whether you’re a healthcare executive, team...
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The Use of AI in Healthcare Finance with Brian Choate
The Leadership Lab with Asbel Montes
Is artificial intelligence the next breakthrough in healthcare finance—or just another buzzword? In this episode of The Leadership Lab Podcast, together with Brian Choate, we unpack the real-world impact of AI on healthcare reimbursement, automation, and operational efficiency. With firsthand insights and candid conversation, they explore how healthcare organizations can harness AI the right way—without falling for the hype. If you’re a healthcare CFO, CTO, or revenue cycle leader, this episode offers a roadmap for using AI to lower costs, increase efficiency, and support your...
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Care Design + Patient Outcomes = Advancing Healthcare with Brandy Beierle
The Leadership Lab with Asbel Montes
Healthcare systems are strained. Clinical staff is overwhelmed. And the cost of care keeps rising. So how can healthcare finance leaders create sustainable, patient-centered solutions—today? In this episode, Brandy Beierle, Chief Clinical Officer at Home Care Home Base, shares game-changing insights on the integration of mobile health and community paramedicine—a model that could transform how we deliver care in home health and hospice. With data-driven urgency and visionary clarity, Brandy explains: ✅ Why seamless data integration between EMS, home health, and hospice is no longer...
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Unlock Results in Healthcare Through Better Storytelling with Bethany Cranfield and Prentice Howe
The Leadership Lab with Asbel Montes
Are healthcare brands missing the mark? Most organizations market like they’re the hero—but in today’s hyper-competitive healthcare space, that narrative is no longer enough. In this episode, Bethany Cranfield and Prentice Howe of Door No. 3 dive deep into why challenger healthcare brands must pivot their messaging—from self-centered to patient-centered—to achieve growth and measurable ROI. What if your marketing strategy isn’t broken—but your message is? This conversation breaks down how forward-thinking marketing leaders at Baylor Scott & White Health transformed...
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The $1 Billion Question: Why EMS Still Struggles to Get Paid with Eric Beck
The Leadership Lab with Asbel Montes
Are we thinking about healthcare reimbursement the wrong way? Why do 55% of EMS and Mobile Integrated Health programs fail? Is it time for EMS to shift from being the "hero" to the "guide" in healthcare? In this inaugural episode of The Leadership Lab, we dive deep into the world of healthcare finance, EMS, and Mobile Integrated Healthcare (MIH) with Eric Beck, President & CEO of ESO, as we discuss: ✔️ The financial sustainability crisis in EMS & healthcare ✔️ The real reason most EMS and MIH programs fail (it’s not what you think) ✔️ How data-driven...
info_outlineAre healthcare brands missing the mark?
Most organizations market like they’re the hero—but in today’s hyper-competitive healthcare space, that narrative is no longer enough. In this episode, Bethany Cranfield and Prentice Howe of Door No. 3 dive deep into why challenger healthcare brands must pivot their messaging—from self-centered to patient-centered—to achieve growth and measurable ROI.
What if your marketing strategy isn’t broken—but your message is?
This conversation breaks down how forward-thinking marketing leaders at Baylor Scott & White Health transformed storytelling, improved patient outcomes, and stopped talking about themselves. If you’re a healthcare finance executive or strategy leader looking to make your organization’s marketing actually matter, this is your wake-up call.
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Drop your thoughts in the comments. How has your organization embraced challenger thinking?
Links:
Asbel Montes LinkedIn - https://www.linkedin.com/in/asbel-montes-31027634
Solutions Group Services:
LinkedIn - https://www.linkedin.com/company/solutionsgroupservices
Instagram - https://www.instagram.com/solution_sgroup/
Facebook - https://www.facebook.com/solutionsgroupservices
Website - https://www.solutionsgroup.com/
Bethany Cranfield LinkedIn - https://www.linkedin.com/in/bethany-cranfield-a60738111/
Prentice Howe LinkedIn - https://www.linkedin.com/in/prentice-howe-54163b4/
Door No. 3:
Website - https://www.dn3austin.com/