E35: Building a Multi-Product Platform with Seismic’s CRO, Hayden Stafford
The Revenue Leadership Podcast with Kyle Norton
Release Date: 06/04/2025
E40: Partnership Lessons from COELEVATE with Author Richard Ezekiel
The Revenue Leadership Podcast with Kyle Norton
has created partnerships with Fortune 500 companies and helped scale market-defining startups in Silicon Valley. He joins Kyle to share hard-won lessons on building strategic partnerships that deliver real business impact—not just press. They cover how to assess if partnerships are the right growth lever, why most programs fail, and what it takes to build a durable, high-impact strategy. Richard breaks down his “Partnership T” framework and offers practical guidance for CROs and GTM leaders scaling post-product-market fit. Thanks for tuning in! New episodes of The Revenue Leadership...
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E39: CRO James Roth on Resilience, Reinvention, and AI at ZoomInfo
The Revenue Leadership Podcast with Kyle Norton
What does it take to lead a public go-to-market organization through rapid change without losing focus? In this episode, Kyle Norton sits down with James Roth, CRO of ZoomInfo, to unpack the leadership principles, GTM evolution, and cultural shifts powering ZoomInfo’s next chapter. From rethinking account ownership models to re-centering around core strengths like data and AI enablement, James shares how he's helping rebuild ZoomInfo into a sharper, more focused enterprise. Thanks for tuning in! New episodes of The Revenue Leadership Podcast drop every Wednesday. Don’t miss GTM2025...
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E38: How Adam Alfano Is Leading Salesforce Into Its AI Era
The Revenue Leadership Podcast with Kyle Norton
, EVP of Global SMB and Emerging Products at Salesforce, joins Kyle Norton to share what it takes to lead through change at scale. Over 17 years at Salesforce, Adam has navigated market cycles, evolving go-to-market models, and now the rise of AI—while building and inspiring high-performing teams. He explains how to stay relevant as a leader, scale culture across thousands, and embrace mindset as a competitive advantage. Kyle and Adam also dig into Salesforce’s AgentForce strategy, how AI is transforming sales execution, and why adaptability is the most underrated leadership skill. Thanks...
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E37: Jason Wolf on Uncovering Hidden Growth Opportunities in Go-To-Market
The Revenue Leadership Podcast with Kyle Norton
Jason Wolf, President of FullStory and former CRO at Ping Identity and SAP Ariba, joins Kyle Norton to share how companies unlock step-change growth by entering new markets, building new capabilities, and aligning cross-functional teams. Jason has led revenue growth from $200 million to $1.6 billion and brings hard-won lessons from scaling globally.
He explains how to time multi-product and multi-region moves, validate new growth bets, and build strategies driven by customer pull rather
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E36: Why Product Thinking Beats Process Obsession in GTM with Sangeeta Chakraborty
The Revenue Leadership Podcast with Kyle Norton
Most GTM teams operate in straight lines. Sangeeta Chakraborty believes they should function more like product organizations, with constant iteration, testing, and learning.
In this episode, the former CRO of Miro shares how applying product management principles helped her design go-to-market systems that reflect the full customer journey. She explains how her team ran structured GTM experiments, embraced cross-functional collaboration, and built systems for long-term customer growth. K
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E35: Building a Multi-Product Platform with Seismic’s CRO, Hayden Stafford
The Revenue Leadership Podcast with Kyle Norton
In this episode, Kyle Norton sits down with Hayden Stafford, President and CRO at Seismic, to unpack what it really takes to transform a company from a single-product business into a true multi-product platform. Drawing from his experience leading global teams at Microsoft and now steering Seismic toward half a billion in ARR, Hayden shares the go-to-market, organizational, and cultural changes required t
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E34: Why Enablement Is the Most Overlooked Growth Lever with Luke Arno, CRO of Transcend
The Revenue Leadership Podcast with Kyle Norton
Is enablement the most overlooked growth lever in sales? Luke Arno thinks so—and he’s got the track record to prove it.
In this episode, Kyle Norton talks with Luke Arno, CRO at Transcend and veteran of Salesforce, Box, and Segment, about how great enablement can drive real sales productivity. Luke breaks down his three-part framework—onboarding, ongoing development, and in-the-moment fiel
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E33: What It Takes to Be a Revenue Leader in the AI Era with Mike Donohue, CRO of 11x
The Revenue Leadership Podcast with Kyle Norton
What happens when a company completely replaces its SDR team with AI? In this episode, Kyle Norton sits down with Mike Donahue, CRO at 11X, to unpack how digital workers—AI agents named Alice and Julian—now generate over 90% of the company’s pipeline.
Mike shares how 11X is pioneering an AI-native go-to-market model, where full-cycle reps are supported by centralized agent orchestration, and where growth marketing owns what used to be outbound sales. You’ll hear how AI is reshapi
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E32: Layering SLG Without Breaking the Product with John Eitel
The Revenue Leadership Podcast with Kyle Norton
Most product-led companies hit a wall when they try to add sales-led growth. Too often, the motions clash, teams misalign, and growth stalls. So, how do you scale revenue without sacrificing your product-led roots?
In this episode of The Revenue Leadership Podcast, Kyle Norton sits down with John Eitel, former Global VP of Sales & Success at Canva and CRO at Demandbase, about how to success
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E31: The Rise of the 10X SDR with Florin Tatulea of Common Room
The Revenue Leadership Podcast with Kyle Norton
In today’s episode, Kyle sits down with Florin Tatulea, Head of Sales Development at Common Room, to discuss the evolution of outbound sales in the context of AI and technology. Florin shares insights on the importance of understanding signals and intent in sales, the changing profile of sales reps, and the role of RevOps in strategizing outbound efforts. The discussion highligh
info_outlineIn this episode, Kyle Norton sits down with Hayden Stafford, President and CRO at Seismic, to unpack what it really takes to transform a company from a single-product business into a true multi-product platform. Drawing from his experience leading global teams at Microsoft and now steering Seismic toward half a billion in ARR, Hayden shares the go-to-market, organizational, and cultural changes required to make the shift. From overhauling sales motions and enablement to building a value consulting function and rethinking partnerships, Hayden offers a candid look at the challenges and breakthroughs behind Seismic’s platform evolution.
Thanks for tuning in! New episodes of The Revenue Leadership Podcast drop every Wednesday.
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Key Moments:
(00:00) Introduction
(03:06) Understanding the Transition from Product to Platform
(05:47) Seismic's Evolution: From Content Automation to Comprehensive Platform
(09:03) The Role of Enablement in Sales Success
(11:55) Strategic Decisions: Joining Seismic and Transforming the Company
(14:53) Navigating the Go-to-Market Strategy for Multi-Product Companies
(17:55) Building a Strong Ecosystem for Platform Success
(20:59) Partner Selection and Metrics for Success
(23:56) Final Thoughts on Platform Strategy and Future Directions
(40:20) Navigating Pricing and Business Value
(45:04) The Importance of Value Continuum
(47:55) Transitioning to Platform Positioning
(55:01) Engaging with CROs and Sales Leaders
(01:00:57) Common Pitfalls in Platform Transformation
(01:08:47) Lessons from Past Experiences