EP048 - “Hungry, Passionate, and Honest: Adam Mackay Talks Zero BS Estate Agency”
Release Date: 11/15/2024
EP075: Why Estate Agents Sell Contracts (Not Houses) - Paul Childs
Zero BS Estate Agency
Episode 075: Why Estate Agents Sell Contracts (Not Houses) - Paul Childs Most sellers think they’re choosing an estate agent. What they’re actually buying… is a contract. In this episode, Paul Childs joins me for a brutally honest conversation about what really goes on behind valuations, long tie-ins, and “active buyer” promises. We get into: Why sellers default to high-street brands — even when it costs them money How overpricing isn’t optimism, it’s risk avoidance by agents The uncomfortable truth about long contracts and who they really protect Why price drops...
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EP074 — You’re Not Selling Houses. You’re Selling You with Samantha Cerrone
Zero BS Estate Agency
There are only three things that decide whether a house sale succeeds or quietly goes wrong: The agent. The pricing strategy. And the marketing. Get any one of them wrong and the seller loses — often tens of thousands — without ever realising why. This episode digs into a truth most people only understand after a failed sale: buyers don’t just judge the house — they judge who is selling it. Weak agents, weak questioning, weak positioning and weak marketing send the wrong signals to buyers. Strong agents do the opposite — they control perception, pricing psychology, and the...
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EP073 - Most Estate Agents Don’t Lose Deals on Price — They Lose Them on Discovery with Geoff Ketterer
Zero BS Estate Agency
Most estate agents don’t lose instructions because of fees, price, or the market. They lose because they don’t know how to tell the truth — or don’t have the skill to make that truth land without losing the deal. In this episode, John Savage is joined by Geoff Ketterer, an elite-level remote closer who has delivered tens of millions of dollars in high-ticket sales, to expose why most agents struggle to win instructions and why “I need to think about it” is usually self-inflicted. They break down why weak soft skills, poor discovery, and scripted conversations kill deals before they...
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EP072 - Understanding the One Thing | Why Most Agents Market Instead of Sell with Ian Macbeth
Zero BS Estate Agency
In this episode of the Zero BS Estate Agency Podcast, John Savage speaks with Ian Macbeth, founder of Avocado Property, about what truly maximises a seller’s result — and why most estate agents get it wrong. Ian explains why homes don’t sell because they’re marketed harder, listed longer, or pushed across more portals. They sell when an agent identifies the one defining factor that matters to the right buyer and builds the strategy around it. This conversation covers: The difference between marketing a property and actually selling it Why portals like Rightmove are...
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EP071 - Why Property Deals Collapse: Buyer Qualification, Valuations & Mortgage Failures Explained
Zero BS Estate Agency
Most property deals don’t collapse because of interest rates or lenders. They collapse because buyers aren’t properly qualified. In this episode of Zero BS Estate Agency, John Savage speaks with Emily Franks, an experienced mortgage broker, about the real financial reasons property sales fall apart — often weeks before agents realise there’s a problem. Emily explains why most finance-led fall-throughs come down to valuation issues, poor preparation, or buyers approved on hope instead of lender policy. She breaks down what proper buyer qualification actually involves, why an Agreement...
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EP070 - Inside EXP's Global Growth With Felix Bravo
Zero BS Estate Agency
In this episode of the Zero BS Estate Agency Podcast, John Savage is joined by Felix Bravo, Managing Director of eXp International, for a deep, honest conversation about where estate agency is heading — and why the self-employed model is accelerating globally. Felix shares a behind-the-scenes view of eXp’s international growth, the realities of scaling across dozens of countries, and what truly separates high-performing agents from everyone else. This isn’t theory or corporate spin — it’s a grounded discussion based on what’s actually working in real markets, right now. What we...
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EP069: The Launch Strategy That Gets Homes Sold Fast (And Why Agents Skip It)
Zero BS Estate Agency
In this Zero BS Estate Agency episode, John Savage and Ian Wilkinson break down the truth about launch strategy — the single most important (and most ignored) part of selling a home for maximum value. Most agents rush the launch. They slap photos online, guess a price, cross their fingers, and hope “the right buyer” turns up. That’s why so many properties sit on the market for months and bleed value. In this conversation, we dig into: • Why a powerful launch creates instant demand • How pricing, marketing, and presentation must work together • The real consequences of a weak or...
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EP068 - Lexi Hensby | Why Advice, Not Asking Price, Maximises Value
Zero BS Estate Agency
In this episode, I sit down with Lexi Hensby — a self-employed estate agent who’s breaking the mould and delivering 104% of asking price on average. We go deep into why most sellers are getting stitched up before they even hit the market, the psychological damage caused by weak agents, and the brutal truth behind overvaluations. We cover: The single biggest factor that determines a successful home sale Why most agents are incentivised to win listings, not results The emotional toll of a failed sale — and how to avoid it Lexi’s capped-client model (15 max) and why it works ...
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EP067 - Paul Leslie | Overvalued, Undersold: How the Wrong Agent Costs You Thousands
Zero BS Estate Agency
In this episode, John Savage sits down with Paul Leslie of Leslie & Co. to unpack what really drives maximum value in a home sale — and why most sellers are getting it completely wrong. They talk inflated valuations, weak negotiation, agent accountability, and what separates order-takers from elite performers. If you’re selling a home — or you’re an agent who gives a sh*t — this one’s unmissable.
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EP066 – Adam Day: The Truth About Self-Employment, Sacrifice & Building a Business That Matters
Zero BS Estate Agency
In this raw and revealing episode, John sits down with Adam Day, one of the most influential figures in UK estate agency and a driving force behind eXp’s growth. Adam shares the unfiltered story behind why he joined eXp instead of launching his own brand, what self-employment really demands from agents in the first 12 months, and the deeply personal experiences that shaped his mindset—including losing his father at age one and watching his mum struggle to make ends meet. This is more than an industry chat. It’s a conversation about why we work, who we’re working for, and what...
info_outlineWhat really maximises the value of your home?
According to Adam Mackay, it’s not gimmicks or sales patter—it’s hunger, passion, and authenticity.
In the latest Zero BS Estate Agency podcast, Adam delivers a masterclass on what separates mediocre agents from game-changing professionals.
He argues that understanding a seller’s unique needs, backed by deep local market knowledge, is key. “Clients don’t just want nice promises; they want someone who gets them, who’ll tell them the truth—even when it’s hard,” Adam shares. This ethos extends to walking away when a deal isn’t right, a tough but essential part of maintaining credibility and delivering results.
Packed with actionable insights and captivating stories, Adam also challenges the current state of the industry, from bad training to the pitfalls of unregulated practices.
Curious to hear more? Tune in now and discover why this episode is a must for sellers and agents alike.