Zero BS Estate Agency
Hi, I'm John and I'm on a mission to transform this industry from within. Every week, I sit down with elite level agents from all over the UK. No fancy talk, no nonsense - they spill the beans on their real experiences and show agents how to supercharge their career's in estate agency and how homesellers truly maximise the value of their home's. Most agents hate what I'm doing. Others love it. You decide..
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Episode 068 — Lexi Hensby | Why Advice, Not Asking Price, Maximises Value
05/20/2025
Episode 068 — Lexi Hensby | Why Advice, Not Asking Price, Maximises Value
In this episode, I sit down with Lexi Hensby — a self-employed estate agent who’s breaking the mould and delivering 104% of asking price on average. We go deep into why most sellers are getting stitched up before they even hit the market, the psychological damage caused by weak agents, and the brutal truth behind overvaluations. We cover: The single biggest factor that determines a successful home sale Why most agents are incentivised to win listings, not results The emotional toll of a failed sale — and how to avoid it Lexi’s capped-client model (15 max) and why it works What elite-level service actually looks like If you’re a seller (or an agent), this is a masterclass in how to protect your most valuable asset — and what great agency actually sounds like.
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EP067 Paul Leslie | Overvalued, Undersold: How the Wrong Agent Costs You Thousands
05/13/2025
EP067 Paul Leslie | Overvalued, Undersold: How the Wrong Agent Costs You Thousands
In this episode, John Savage sits down with Paul Leslie of Leslie & Co. to unpack what really drives maximum value in a home sale — and why most sellers are getting it completely wrong. They talk inflated valuations, weak negotiation, agent accountability, and what separates order-takers from elite performers. If you’re selling a home — or you’re an agent who gives a sh*t — this one’s unmissable.
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Episode 66 – Adam Day: The Truth About Self-Employment, Sacrifice & Building a Business That Matters
05/05/2025
Episode 66 – Adam Day: The Truth About Self-Employment, Sacrifice & Building a Business That Matters
In this raw and revealing episode, John sits down with Adam Day, one of the most influential figures in UK estate agency and a driving force behind eXp’s growth. Adam shares the unfiltered story behind why he joined eXp instead of launching his own brand, what self-employment really demands from agents in the first 12 months, and the deeply personal experiences that shaped his mindset—including losing his father at age one and watching his mum struggle to make ends meet. This is more than an industry chat. It’s a conversation about why we work, who we’re working for, and what it takes to build something that actually lasts. Expect straight talk on: – The brutal truth about work/life balance in year one – Why consistency only works when it’s tied to your deepest “why” – What sets eXp apart (without the sales pitch) – How helping others succeed has become Adam’s real mission If you’re self-employed, thinking about making the leap, or just want to understand what high-performance looks like without the fluff—this episode is a must-listen.
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EP065 - Building a Global Legacy Without Selling Your Soul — with Barry Pulver
04/28/2025
EP065 - Building a Global Legacy Without Selling Your Soul — with Barry Pulver
In this episode of the Zero BS Estate Agency Podcast, I’m joined by Barry Pulver — #1 International Agent at eXp Realty and one of the true pioneers of self-employed agency done right. Barry shares his journey from a brand-new agent in North Carolina to leading a business that now spans 17 countries, helping agents build real careers, real wealth, and real freedom. We dive into why the old High Street model is broken, how the future belongs to agents who back themselves, and what it really takes to build a business — and a life — you’re proud of. This isn’t about theory. This is about real-world experience from someone who’s living it at the highest level. If you’re serious about growing your agency career, making an impact, and staying true to yourself in the process — you don’t want to miss this one.
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EP064 - How to Become a Professional Estate Agent (Not Just a Salesperson) — with Charlotte Jeffrey-Campbell, of The Able Agent®
04/21/2025
EP064 - How to Become a Professional Estate Agent (Not Just a Salesperson) — with Charlotte Jeffrey-Campbell, of The Able Agent®
Are you building a career in estate agency — or just chasing your next deal? In this episode of The Zero BS Estate Agency Podcast, John sits down with Charlotte Jeffrey-Campbell, Director of The Able Agent®, the UK’s leading online training platform for estate and letting agents. Charlotte has helped thousands of agents become confident, qualified professionals through practical training that blends sales, compliance, and legal know-how — all aligned to Ofqual-regulated qualifications and RoPA-ready standards. Together, they discuss: Why seller education, not sales patter, is the key to maximising profit The real reason overvalued homes sit on the market for 100+ days Why we’ve lost the art of questioning — and how to get it back What’s broken in traditional agency training and how to fix it How to build a career that actually lasts Whether you’re new to the industry or looking to sharpen your edge, this is your roadmap to becoming a true property professional. 🎧 Listen now 📝 Read the full write-up at 📲 Book a 1:1 with Charlotte at
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EP063 - Mateo Cave | “Why Most Agents Fail After Survey – And How to Fix It”
04/14/2025
EP063 - Mateo Cave | “Why Most Agents Fail After Survey – And How to Fix It”
What if we stopped treating surveys as an afterthought? Had the privilege of sitting down with Mateo Cave, an emerging force in UK property surveying. In our latest Zero BS Estate Agency podcast, we unpacked something crucial (and all too often ignored): The condition of the property is the product. So why are so many agents clueless about it? Matteo didn’t hold back: ✔️ Lack of agent training around condition ✔️ Retrofits that ruin Victorian homes ✔️ The hidden cost of buyer’s remorse ✔️ Why pre-listing surveys could save us all time, stress, and thousands in fall-throughs He’s 20. Just twenty! Yet his vision for transparency, tech-driven solutions, and informed decisions is years ahead of where our industry is stuck. We talked lofts with no building regs, patchwork repairs, and how opinion overload (mum, dad, Terry down the pub) derails deals. Matteo’s message? Surveyors and agents aren’t on opposing teams. We’re both here to help people make smarter decisions with what’s often their biggest financial commitment. If you’re an agent who gives a damn about standards, listen to this one. https://www.survey-shack.com/ #EstateAgency #Surveyors #PropertyTransparency #HomeBuying #ZeroBSPodcast #SurveyShack #PropTech #EstateAgentsWhoCare
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EP062 - Roger Black | Olympic Mindset, Momentum & Making the Leap to Self-Employment
04/06/2025
EP062 - Roger Black | Olympic Mindset, Momentum & Making the Leap to Self-Employment
What does it take to stand on an Olympic start line with Michael Johnson in the lane beside you… and hold your nerve? In this episode, Olympic silver medallist Roger Black shares the mindset shifts that helped him perform at the highest level — and how those same lessons apply to estate agents thinking about going solo. We talk about dealing with fear, the power of momentum, and why being part of the right team makes all the difference when you step into uncertainty. If you’re an agent wrestling with doubt, delay, or the discomfort of building something for yourself — this is the wake-up call you didn’t know you needed. What You’ll Learn: • Why defining your version of success is the key to confidence • How to build momentum and stay consistent when nothing is guaranteed • The power of accountability and finding your tribe • What elite athletes can teach estate agents about pressure, performance #Leavingthe9to5 #StartingYourOwnBusiness #EntrepreneurshipUK #PersonalDevelopment #DisciplineOverMotivation #GrowthMindset #MindsetforSuccess #MotivationforEntrepreneurs #RealEstateMotivation #HowtoBecomeaTopEstateAgent
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EP061 - How Reiss Braniff Built a High-Fee, Low-BS Estate Agency
03/31/2025
EP061 - How Reiss Braniff Built a High-Fee, Low-BS Estate Agency
In this episode, I sit down with Reiss Braniff, one of the sharpest self-employed estate agents in the game. We dive deep into what really maximises the value of a home (hint: it’s not a glossy brochure or Rightmove listing), why Reiss walks away from sellers who won’t listen, and how he built a thriving agency rooted in truth, trust, and delivery. We talk Purplebricks, pricing strategies, leasehold nightmares, and how being radically honest—especially with buyers—sets him apart. Whether you’re an agent trying to level up or a seller tired of hearing the same empty promises, this is a must-listen. 🔥 In This Episode, You’ll Learn: • Why the agent—not the marketing—is what really sells the home. • Reiss’s approach to walking away from overpriced or misaligned sellers. • How to position yourself as the trusted expert in your area. • Why transparency with buyers leads to stronger sales outcomes. • Lessons from Purplebricks and how volume can kill service. • The power of helping flat owners when no one else would. • The systems and mindset that earn Reiss 1.5–2% fees with ease. 💬 Standout Quotes: “This isn’t a KPI exercise. I work with sellers who want to work with me.” “I’d rather win two instructions out of ten and actually deliver, than win ten and underperform.” “Anyone can list a property. But can they get it through to completion? That’s where the real work begins.” 🎯 Who’s It For? • Estate agents (new or experienced) who want to operate with more integrity and get better results. • Sellers trying to figure out who’s full of it and who actually delivers. • Anyone curious about what great agency should look like in 2025.
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Episode 060 - Radical Honesty in Estate Agency | Mark Heneghan on Why Transparency Wins
03/17/2025
Episode 060 - Radical Honesty in Estate Agency | Mark Heneghan on Why Transparency Wins
In this episode of the Zero BS Estate Agency podcast, John Savage sits down with Mark Heneghan, founder of Bespoke Estate Agents, to talk about why honesty, transparency, and a no-nonsense approach are the future of estate agency. With over 25 years of experience, Mark has seen the best—and worst—of the industry. From high street chains to Purplebricks, he’s done it all. But when he launched Bespoke, he decided to do things differently: ✅ No long-term tie-ins ✅ No overpromising ✅ No BS Just straight-talking advice and tailored marketing that delivers results. You’ll learn: ▶ Why overvaluing properties kills trust and costs sellers time and money ▶ How to manage seller expectations the right way (without losing instructions) ▶ Why Mark operates with a zero-day contract and gives sellers total freedom ▶ The key questions every agent should ask to find out a seller’s real motivation ▶ And why transparency and honesty aren’t just ethical—they’re better for business This episode is a must-listen if you’re an estate agent who wants to raise your game, or a seller who’s fed up with the same old empty promises. 👉 Learn more about Mark and Bespoke Estate Agents at . ⭐ Follow the Zero BS Estate Agency podcast for more straight-talking insights on how to sell homes the right way. Leave a review if you found this valuable—it helps more agents (and sellers) find the truth in an industry full of noise.
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EP059: What Really Maximises Your Home’s Value? No Nonsense Advice with Henry Sherwood
03/10/2025
EP059: What Really Maximises Your Home’s Value? No Nonsense Advice with Henry Sherwood
In this episode of the Zero BS Estate Agency Podcast, I sit down with property veteran Henry Sherwood for an unfiltered conversation every seller—and agent—needs to hear. With over three decades of experience on both sides of the property game, Henry’s seen it all. He started out as a traditional estate agent back in 1991 and now runs a successful buying agency, representing high-net-worth clients and navigating deals most agents only dream about. That means he knows exactly how the industry works—from the inside out. In this no-nonsense chat, we dive into: The one thing that actually maximises the value of your home when selling Why sellers keep falling for overinflated valuations—and how to avoid it The difference between a professional agent and a polished sales pitch Why trust, common sense, and asking the right questions are key to getting a great result The three waves of buyers—and how agents often get it wrong by missing the best ones How to interview an agent properly (including the deal-breaker questions you need to ask) Why most sellers don’t do their due diligence, and how it costs them thousands How Henry’s insider knowledge helps buyers and sellers make smarter decisions And why having a clear launch strategy (and Plan B) is non-negotiable in today’s market Henry doesn’t hold back, and neither do I. If you’re a homeowner thinking of selling—or you’ve been on the market with no success—this episode is your reality check. Straight-talking advice, no fluff, and no BS. Plus, I share details of my 7-Step Pre-Sale Playbook and 21 Exam Questions Every Seller Should Ask an Agent—both designed to help you get the best possible outcome when selling your home. Tune in now and get armed with the knowledge most sellers only wish they had before they listed.
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EP058 - The High-Performance Agent: Winning For Your Clients with Len Taylor
03/02/2025
EP058 - The High-Performance Agent: Winning For Your Clients with Len Taylor
Zero BS Estate Agency Podcast: The Len Taylor Episode If you’re an estate agent looking to sharpen your skills, raise your fees, and cut through the industry noise, this episode is for you. Len Taylor joins me to break down what separates top agents from the rest, how to command premium fees with confidence, and why honesty is your most powerful tool in this business. We get straight to the point—no fluff, no corporate BS. Just real talk on winning instructions, handling objections, and building a business that actually serves your clients (and your bank account). > Why most agents struggle to justify their fees > The art of winning instructions without gimmicks > How to create undeniable value that sellers want to pay for If you’re serious about taking your agency to the next level, don’t miss this one. Subscribe now, share with an agent who needs to hear it, and let’s raise the bar together. Listen now and take action.
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EP057 - The Biggest Thing Holding Estate Agents Back (And How to Fix It) – with Jason Cannon
02/24/2025
EP057 - The Biggest Thing Holding Estate Agents Back (And How to Fix It) – with Jason Cannon
In this episode of Zero B.S. Estate Agency, I sit down with my mentor and coach, Jason Cannon, to talk about something that’s probably holding you back right now—your mindset and communication. A lot of agents think their biggest challenge is the market, their competition, or lead generation. But the truth? Most agents sabotage themselves before they even walk into a valuation. Jason and I get into the inner dialogue that’s wrecking your confidence, the communication mistakes that cost you instructions, and how to shift from doubting yourself to dominating your market. I also share a simple but game-changing analogy that won me an instruction instantly—something you can use on your next appointment. If you’re tired of second-guessing yourself and want to start winning more business at the right fees, this episode is for you.
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Ep056 - The Truth About Selling Homes—What Most Agents Won’t Say
02/16/2025
Ep056 - The Truth About Selling Homes—What Most Agents Won’t Say
Estate agency is full of noise. Bold claims. Empty promises. But when it comes down to it, who actually delivers? In this episode of Zero BS Estate Agency, I sit down with Jack Bowyer of eXp, an agent who’s cutting through the industry fluff and proving that results speak louder than words. 💡 We get straight into: 🔹 The one factor that truly maximises a home’s value. 🔹 Why so many homes sit on the market for months—and how to avoid it. 🔹 The pricing strategy that works (and why most agents get it wrong). 🔹 How sellers can spot the red flags before signing with an agent. No fluff. No gimmicks. Just an honest conversation about what actually works in today’s property market.
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EP055: How to Stand Out & Sell More – Jack Fletcher, Enfield Estate Agents
02/06/2025
EP055: How to Stand Out & Sell More – Jack Fletcher, Enfield Estate Agents
Most estate agents think they’re offering great service—but are they really? In this episode of Zero BS Estate Agency, I sit down with Jack Fletcher of Enfield Estate Agents in Poole, a high-performance agent who’s built a reputation for cutting through the noise and delivering real results. We dive into: ✅ The biggest mistakes agents make that cost them business. ✅ How to stand out in a crowded market. ✅ The mindset shift that separates top agents from the ones just coasting. ✅ Practical steps to win more instructions and sell smarter. If you’re a sales negotiator looking to improve or a self-employed agent wanting shortcuts to success, this episode is packed with insights you can apply immediately. 🎧 Listen now and start getting better at what you do. No fluff, no nonsense—just the truth about being a successful agent. 👉 Follow & subscribe for more Zero BS insights!
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EP054 - Jamie Fisher | How Elite Agents Win in Any Market
01/31/2025
EP054 - Jamie Fisher | How Elite Agents Win in Any Market
In this no-fluff episode, Jamie Fisher joins John Savage to reveal what truly separates elite agents from the rest. Forget generic sales advice—this is about mastering the craft, building unshakable trust with clients, and ensuring that you’re not just another agent chasing listings but one who actually closes profitable sales. In This Episode: 🚀 How the best agents think differently—and why most get it wrong. 📉 Why many agents are stuck in low-fee, high-volume traps (and how to break out). 🤝 The negotiation secrets that turn hesitant buyers into committed ones. 🏡 How elite agents position properties so they sell faster and for more money. 💡 If you’re tired of the same old estate agency nonsense and want to level up your game, this episode is for you. 🎧 Listen now and transform the way you operate as an agent. #RealEstatePodcast #EstateAgency #SalesTraining #ZeroBSPodcast #EliteEstateAgents
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EP053: The Truth About Selling Homes for Maximum Value – with James Hughes
01/22/2025
EP053: The Truth About Selling Homes for Maximum Value – with James Hughes
If you’re an estate agent looking to level up your game, this episode is an absolute must. I sat down with James Hughes, a seasoned pro who’s been through it all – from Foxtons to CBRE and now smashing it with eXp. We cut through the fluff and get straight into what actually drives results in this industry. Here’s what we cover: 🔹 The #1 factor that maximises a seller’s price – and no, it’s not just about pricing or presentation. James explains why the agent is the real difference-maker. 🔹 Why most agents get pricing completely wrong – and how to use competition, data, and market dynamics to drive offers up (instead of overpricing and slashing later). 🔹 How to build trust and authority fast – from leveraging social proof to using social media the right way to win listings without cold calling. 🔹 The high-street model is dying – James shares why traditional agencies are losing their best talent to the self-employed model, and why those who don’t adapt will struggle. 🔹 Scaling your agency beyond just selling houses – how James built a business, not just a job, through revenue share, equity, and smart systems. This is a straight-talking, no-BS conversation about what it actually takes to dominate in estate agency today. Whether you’re a new agent trying to break through or a seasoned pro looking to refine your strategy, you’re going to get a ton of value from this one. 🔥 Tune in now and let’s talk real estate.
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EP052: Matt Baldock on Raising the Bar in Estate Agency
12/23/2024
EP052: Matt Baldock on Raising the Bar in Estate Agency
In the latest episode of the Zero BS Estate Agency Podcast, Matt Baldock shared his refreshingly honest insights on what it takes to succeed in estate agency today. It’s About Layers, Not Miracles When asked how to maximise a property’s value, Matt debunked the myth of a single magic solution. “It’s layers of lots of things,” he explained, emphasising the importance of choosing the right agent—someone who combines data-driven strategies with a clear understanding of market dynamics. Evolving the Industry Drawing on over two decades of experience, Matt reflected on the transformation of estate agency from newspaper ads to sophisticated marketing. Success now hinges on keeping both properties and personal brands at the forefront of clients’ minds. As a coach to other agents, Matt highlighted his vision of elevating the profession’s reputation. “By helping others, I can multiply the positive impact on sellers,” he explained. Challenges and Rewards Matt addressed the rise of self-employed agents, praising the opportunity for business ownership but cautioning about the challenges of building from scratch. He also championed the importance of relationships, advising agents to seek clients who value their expertise and integrity. Reputation Over Quick Wins Matt’s golden rule is simple: “Chase your reputation, and the money will follow.” His commitment to doing the right thing—rather than chasing fast cash—has shaped his career and inspired agents across the industry. For anyone in estate agency, Matt’s message is clear: professionalism, persistence, and authenticity are the keys to success.
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EP051 - The Secrets to Selling Smarter with John Paul Rafferty
12/18/2024
EP051 - The Secrets to Selling Smarter with John Paul Rafferty
Join us in this episode of the podcast as we welcome John Paul Rafferty, a seasoned expert in the estate agency world, to share his incredible journey and the secrets behind his success. From the importance of staging and expert negotiation to innovative marketing strategies that maximise property value, John reveals the key components that elevate an agent’s role from ordinary to extraordinary. With anecdotes of creative problem-solving and deep insights into the evolving estate agency landscape, this episode is packed with valuable takeaways for both industry professionals and property sellers alike. Whether you’re curious about the rise of self-employed agents or the impact of cutting-edge marketing like drone videography, this conversation is a must-listen for anyone passionate about real estate. Learn why collaboration, quality, and a human touch make all the difference in today’s market.
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EP050 - Manifesto Promises vs. Estate Agent Accountability
11/29/2024
EP050 - Manifesto Promises vs. Estate Agent Accountability
In Episode 50 of the Zero BS Estate Agency Podcast, we tackle one of the biggest challenges in estate agency and real estate: losing instructions to shady agents who overpromise and underdeliver. Drawing parallels to the world of politics—an industry infamous for broken manifesto promises—we explore how unfulfilled commitments erode trust and damage reputations. Through real-world examples, including the Liberal Democrats’ U-turn on tuition fees, George H.W. Bush’s tax pledge, and Boris Johnson’s social care promises, we highlight how similar tactics can harm the estate agency profession. The solution? Empower sellers to think critically by walking them through five powerful questions to ask agents. These questions expose shady practices, encourage accountability, and position you as the trustworthy choice without directly calling out competitors. This episode is packed with actionable advice, practical examples, and strategies to help you not only win instructions but also rebuild trust in the estate agency profession. Don’t miss it!
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EP:049 - The Brand Within: Redefining Trust and Character in Estate Agency with Chris Arnold
11/22/2024
EP:049 - The Brand Within: Redefining Trust and Character in Estate Agency with Chris Arnold
In this compelling episode, Chris Arnold unpacks the crucial distinction between finding the “best” estate agent and discovering the “best fit” estate agent. He challenges the traditional reliance on KPIs and big-brand recognition, emphasising the importance of character, trust, and alignment in achieving outstanding results for homeowners. Through thought-provoking stories and candid insights, Chris illustrates how transparency, integrity, and personal connections can transform the perception of estate agents and elevate the experience for clients. Whether you’re navigating the housing market or working within the estate agency industry, this conversation offers invaluable perspectives on the power of relationships and the true essence of professional success.
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EP048 - “Hungry, Passionate, and Honest: Adam Mackay Talks Zero BS Estate Agency”
11/15/2024
EP048 - “Hungry, Passionate, and Honest: Adam Mackay Talks Zero BS Estate Agency”
What really maximises the value of your home? According to Adam Mackay, it’s not gimmicks or sales patter—it’s hunger, passion, and authenticity. In the latest Zero BS Estate Agency podcast, Adam delivers a masterclass on what separates mediocre agents from game-changing professionals. He argues that understanding a seller’s unique needs, backed by deep local market knowledge, is key. “Clients don’t just want nice promises; they want someone who gets them, who’ll tell them the truth—even when it’s hard,” Adam shares. This ethos extends to walking away when a deal isn’t right, a tough but essential part of maintaining credibility and delivering results. Packed with actionable insights and captivating stories, Adam also challenges the current state of the industry, from bad training to the pitfalls of unregulated practices. Curious to hear more? Tune in now and discover why this episode is a must for sellers and agents alike.
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Ep:047 - 14-Day Contracts, No Gimmicks: How Jonathan Morgan Is Putting Control Back in Sellers’ Hands
11/08/2024
Ep:047 - 14-Day Contracts, No Gimmicks: How Jonathan Morgan Is Putting Control Back in Sellers’ Hands
In this episode of the Zero Bs Estate Agency Podcast, I had the pleasure of getting behind the mic with Jonathan Morgan, a standout in the world of estate agency, known for his no-nonsense, client-first approach. Jonathan’s insights were as refreshing as they were revealing, casting a light on an industry often overshadowed by questionable tactics and corporate motivations. Jonathan didn’t hold back in critiquing the typical estate agency model, particularly the corporate approach that prioritises long contracts and aggressive price reductions over genuine client service. He explained how his agency turns this practice on its head: rather than securing business by inflating property values only to reduce them later, Jonathan’s team gives an honest assessment from the outset, delivering transparency and a realistic valuation. His agency operates on a no-sale, no-fee basis with a 14-day contract—meaning clients can walk away at any time if they’re not satisfied. “We put our money where our mouth is,” Jonathan said, and it’s clear he means it. What makes Jonathan’s approach so compelling is his team’s dedication to securing the best price for each property, not just adding another listing to the agency’s portfolio. He explained how his agents are trained to value clients’ properties accurately and passionately, a principle that eliminates the need for price reductions altogether. It’s a sharp contrast to the corporate approach he describes as “sign them high and sell them low,” where agents are incentivised to hit numbers rather than act in the client’s best interest. “If you get it wrong and need to reduce, you’re already on the back foot,” he stated, emphasising the strategic integrity his agency brings to every listing. Jonathan’s ethos goes beyond just selling houses; it’s about fostering trust and commitment within his team and with his clients. His nearly 50-member team operates more like a family than a business, with a shared commitment to excellence that he takes personally. “These people rely on me—their wages, their mortgages, their families,” he said, highlighting the sense of duty he feels toward his staff and their well-being. This dedication to both his team and his clients creates a level of accountability and service that few agencies can rival. Throughout our conversation, Jonathan made it clear that he’s not just in the business of selling houses—he’s in the business of reshaping the industry. His passion for raising standards and delivering true value to clients is palpable, setting a new benchmark for what estate agency can and should be. If there’s one takeaway from this episode, it’s that Jonathan Morgan isn’t just selling homes; he’s selling a vision of what estate agency could look like when it’s done right, with integrity and transparency leading the way.
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EP046 - The Agent's Edge: Honesty, Integrity, and Maximising Home Value
06/21/2024
EP046 - The Agent's Edge: Honesty, Integrity, and Maximising Home Value
Today, I'm joined by two industry powerhouses who are shaking up the real estate world. First, we have Alex Howard-Jones, the Operating Principal at Keller Williams UK. With over two decades of experience in property, Alex has been instrumental in pioneering the self-employed agent model in the UK. Her expertise spans residential sales, lettings, and property management. Alongside Alex, we have Tanya Blake, the Managing Director at Keller Williams UK. Tanya brings a wealth of knowledge from her 15-year career in estate agency. She's known for her innovative approach to training and developing high-performing agents, and her passion for transforming the industry's reputation. Both Alex and Tanya are at the forefront of revolutionising the UK property market, championing a model that prioritises agent empowerment and client satisfaction. They're here to share their insights on what truly maximises home value and how to navigate the ever-changing landscape of estate agency.
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EP045 - Harry Trueman | Andrews Property Group
04/28/2024
EP045 - Harry Trueman | Andrews Property Group
Want to elevate your lettings services and stand out as an elite agency? Get the inside track from Angharad Trueman of Andrews Property Group on maximising value for landlords through ethical practices and professional property management. Table of Contents: 1. The Charitable Approach: Operating with Purpose 2. Educating Landlords: Key to Responsible Letting 3. Tailored Services: Letting Only to Full Management 4. Advocating Professional Hands-On Management 5. Creating Value Through Transparency and Respect 1. The Charitable Approach: Operating with Purpose As an estate agency _owned by a charitable trust_, Andrews Property Group has a purpose beyond just profits - funding housing and community initiatives through their business success. This ethical core shapes their entire approach, as Lettings Director Angharad Trueman explains: "Andrews exists to give back for that charity so that they can go off and do some great things to progress housing." Operating as a social enterprise allows them to prioritise responsible practices and professional service delivery over mere financial returns. Their charitable ownership is a key differentiator. 2. Educating Landlords: Key to Responsible Letting Angharad sees landlord education as vital for upholding housing legislation and fostering a professional landlord-tenant dynamic. Increasingly complex legal responsibilities demand proactive guidance: "Part of my job is educating [landlords], talking to them about their legal responsibilities and helping them understand how to be a better landlord." Through blogs, newsletters, seminars and social media efforts, Andrews empowers landlords with knowledge on: * Legislative compliance * Ethical tenant treatment * Maximising investment returns This raises the overall standards of landlord conduct in their market. 3. Tailored Services: Letting Only to Full Management To cater to varied landlord needs, Andrews offers a comprehensive suite of lettings services: * Letting Only - Finding tenants * Rent Collection - Handling monthly payments * Legal Protection - Safeguarding rent receipt * Full Management - End-to-end hands-off service Whether accidental or professional investors, landlords can select the level of direct involvement that suits them best while ensuring legal and ethical obligations are met. 4. Advocating Professional Hands-On Management While offering the choice, Angharad is a strong advocate for Andrews' premium fully-managed service, even for local landlords: "I get so frustrated when my landlords say they don't want managed because they live next door...That's the last thing you want!" Drawing on her extensive experience, she highlights the value of professional distancing between landlord and tenant: "You'll have just sat down to tuck into dinner and they'll be knocking on your door with an issue...The managed service is worth it to take the emotion out and treat it as a business." 5. Creating Value Through Transparency and Respect Throughout, a core ethos of transparency and respect for tenants underpins Andrews' elite service delivery: "We actually care about the people we deal with...we are there to educate [landlords] and help them." By comprehensively addressing legal responsibilities while maximising returns, Andrews exemplifies how an ethical, tenant-oriented approach can drive value for the landlord: "Their elite service aims to create value through transparency, respect for tenants, and addressing landlord duties beyond just profits." In summary, Angharad Trueman and Andrews Property Group demonstrate how operating with ethical purpose, providing educational support, offering tailored services, advocating professional management and prioritising transparency can elevate an estate agency to elite status. Angharad Trueman, Lettings Director - Andrews Estate Agents LinkedIn Profile: linkedin.com/in/angharad-trueman-marla Website: andrewsonline.co.uk (Blog) Phone: 01242 235021 (Work) https://www.andrewsonline.co.uk/
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EP044 - David Warburton | A Masterclass in Elite-level Estate Agency
04/17/2024
EP044 - David Warburton | A Masterclass in Elite-level Estate Agency
The secret to maximising home value lies in understanding pounds per square foot. Elite agent David Warburton meticulously researches market data to present sellers with a credible, well-informed valuation range - not just an emotional price point. Honesty and authenticity are the hallmarks of David's approach. He takes the time to educate clients on market realities, building unshakable trust as a true partner in the selling process. David's cinematic marketing materials rival TV property shows, captivating buyers and delivering a remarkable ROI for sellers. He has a unique ability to identify a home's potential and sell the dream to the right target market. Confidence in pricing is key. David embraces the subjectivity of the market, guiding sellers with data-driven valuations rather than inflated promises. This approach consistently unlocks the true worth of any property. For agents and savvy sellers, David's insights offer a masterclass in elite-level estate agency. Implement his strategies around pounds per square foot, honest pricing, captivating marketing, and confident client guidance to achieve exceptional results. To Contact David burtonjames.co.uk
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EP043 - Giles Redford | The Digital Side of Estate Agency
04/10/2024
EP043 - Giles Redford | The Digital Side of Estate Agency
As a savvy estate agent, you know that effective marketing can make all the difference in driving up buyer interest and closing sales at premium prices. But according to digital marketing expert Giles Redford, most agents are missing a crucial piece of the puzzle - optimizing the property advert itself. In a recent interview, Redford pulled back the curtain on the strategies he uses to help his clients maximize views and attract serious, qualified buyers. From leveraging keyword-rich descriptions to deploying eye-catching photography techniques, Redford outlined a comprehensive framework for crafting estate agency listings that truly stand out in a crowded market. "The objective of a great property ad is not to sell the house, it's to sell the viewing," Redford explained, emphasising the importance of piquing a buyer's curiosity rather than overwhelming them. Discover Redford's top tips for fueling a feeding frenzy of interest around your listings and dominating the local market. Get in touch with Giles via
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EP042 - Ant Perkins | Keller Williams
04/03/2024
EP042 - Ant Perkins | Keller Williams
In an eye-opening interview, top real estate agent Ant Perkin pulled back the curtain on the key elements for a successful property marketing strategy to achieve maximum sale prices. The veteran agent emphasised the critical importance of a comprehensive, multi-pronged approach aimed squarely at the ideal buyer. "Each component - professional photography, videography, detailed descriptions, floor plans, virtual tours - should speak directly to the likely purchaser and make the property truly stand out," Perkin stated. Pre-marketing tactics like social media videos and direct mail are leveraged to build early buzz. However, the linchpin is accurate, competitive pricing based on in-depth market analysis. "If the pricing is wrong, it doesn't matter how good the marketing is - you'll attract the wrong buyers," Perkin bluntly assessed. Notably, the agent stressed complete transparency with sellers from day one. "You have to be upfront and honest, not over-promise just to get the listing. The real work begins after the offer is accepted, so you need that trust and alignment." Perkin's strong client relationships, exemplified by receiving baby gifts from sellers, evidence the high degree of confidence his candid, ethical approach inspires in clients. Undoubtedly, implementing his multi-faceted, buyer-focused marketing strategy positions properties optimally to maximize sale prices. Linktr.ee/antperkinkw @antperkinkw (insta & tiktok) 07791 573201
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EP041 - Chris Webb | £100,000 Estate Agent Consultancy
03/27/2024
EP041 - Chris Webb | £100,000 Estate Agent Consultancy
In this insightful interview, Chris Webb, an estate agency consultant and author of "The £100,000 Agency" e-book, reveals the secrets to maximising a home's sale value and achieving six-figure earnings as a self-employed estate agent. Webb emphasises the critical importance of having an exceptional estate agent guiding the entire sales process. He believes modern agents must be highly skilled across all areas - marketing, negotiating, valuations and more - with no weaknesses. His e-book provides a step-by-step roadmap for new agents to earn £100,000 in their first year by breaking it down into achievable goals like 16 valuations and just 2-3 sales per month. The focus is on simple, actionable advice using free online training resources. Webb also offers one-on-one consulting to identify and improve weaknesses in an agent's business. With his no-nonsense approach, Webb aims to prevent agents from failing and equip them with the tools for sustainable six-figure success in a competitive market. [email protected] Social Media Handles: Facebook: https://www.facebook.com/profile.php?id=100091620096258 Instagram: https://www.instagram.com/estateagent.consultancy/ LinkedIn: https://www.linkedin.com/in/theestateagentconsultancy/ Best Contact Number: 07765 829184
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Episode 40 - Philip Shaw | Bedebrooke
03/20/2024
Episode 40 - Philip Shaw | Bedebrooke
In this insightful episode, elite estate agent Philip Shaw reveals the single most important factor for maximising a home's sale price - impeccable property presentation. Philip passionately argues that compelling online listing photos create that crucial first impression to motivate buyers to view the home. He shares his proven tactics for upfront conversations with sellers about decluttering, depersonalising, and staging the home like a model apartment before professional photography. While an initial investment may be needed for updates like fresh paint, Philip demonstrates how this small outlay can yield exponentially higher sale proceeds. Beyond the presentation advice, Philip offers wisdom on building client trust, providing premium service, and justifying slightly higher commissions through exceptional results. This episode equips agents with concrete strategies from an elite performer for optimising every listing's marketability and profit potential.
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EP039 - Holly Price | Why The Self Employed Agency Model is The Way Forward
02/15/2024
EP039 - Holly Price | Why The Self Employed Agency Model is The Way Forward
My next guest joins me to share her secrets to success in Estate Agency. Holly Price is an independent estate agent based in York who is redefining the industry with her passion for top-notch marketing and unmatched customer service. Ranking as one of the top agents in her area, Holly credits her success to going the extra mile at every step of the home sale process - from compelling listing photos and videos to transparent communication during showings. With an eye for showcasing lifestyle over just bricks and mortar, she helps sellers maximise their sale price no matter the market. I'm excited to dive into Holly's approach to real estate and why she believes the self-employed agent model is the future. Please join me in welcoming the one and only Holly Price!" Here are the formatted contact details: Phone: 01904 373 131 Email: Facebook: LinkedIn: Instagram: #eliteagent #luxuryrealestate #independentagent #selfemployedagent #transparency #lifestylemarketing #propertymarketing #realestatevideos #realestatephotography #clientexperience #johnsavage #zerobsestateagency
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