NJCS 02: Growing a Foodie Content Creator Account on Social Media with Mike Desmarets from Two Chomp
Release Date: 06/07/2025
NJCS 02: Growing a Foodie Content Creator Account on Social Media with Mike Desmarets from Two Chomp
NJ Content Studio Show
Why do some food reviewers rack up millions of views while others get lost in the digital crowd? In a world where everyone’s filming their dinner, authenticity stands out. In this episode, Mike Desmarets of Two Chomp shares how he and his friend Sean went from texting each other wild restaurant finds to building a buzzing YouTube channel-without fancy cameras, staged moments, or sugarcoated reviews. If you’ve ever wondered how to break into the food content game and actually get noticed, this conversation is your recipe for success. For more from Mike, check out Part 1 with him,...
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NJCS 01: Get Millions of Views By Decoding the YouTube Algorithm with Mike Desmarets from Evolve Ink - Part 1
NJ Content Studio Show
Want to shortcut years of struggle and finally crack the code on building a real audience--and actually getting paid for it? In this episode, Mike Desmarets from Evolve Ink reveals how he went from just “posting videos” to dominating his niche with over 200,000 subscribers. You’ll hear the real story behind his rebrand, the simple consistency trick that exploded his growth, and the exact monetization strategies he used to turn views into dollars. If you want to know how to stand out, keep people hooked, and turn your content into a business, don’t miss this. Listen now and...
info_outlineWhy do some food reviewers rack up millions of views while others get lost in the digital crowd? In a world where everyone’s filming their dinner, authenticity stands out.
In this episode, Mike Desmarets of Two Chomp shares how he and his friend Sean went from texting each other wild restaurant finds to building a buzzing YouTube channel-without fancy cameras, staged moments, or sugarcoated reviews.
If you’ve ever wondered how to break into the food content game and actually get noticed, this conversation is your recipe for success.
For more from Mike, check out Part 1 with him, where we talked about how to grow a youtube channel with his tattoo brand Evolve Ink.
In This Episode
- 00:41–01:12 - The Origin of Two Chomp
- 01:12–03:28 - Starting Out: From Food Fans to Content Creators
- 04:10–05:24 - Simple Equipment and Filming Style
- 05:24–07:12 - Filming in Restaurants: Staying Low-Key
- 07:12–09:17 - Honest Reviews and Authenticity
- 09:17–09:41 - Viral Success: The Middle Child Video
- 09:41–11:04 - Credibility vs. Hype in Food Reviews
- 11:04–12:15 - Naming and Branding Two Chomp
- 13:11–13:55 - Who’s the Hero? The Food, Not the Reviewer
If you’re a content creator hungry to grow your own channel, Mike’s candid insights and practical tips from the Two Chomp journey are a must-listen.
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