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NJCS 02: Growing a Foodie Content Creator Account on Social Media with Mike Desmarets from Two Chomp
06/07/2025
NJCS 02: Growing a Foodie Content Creator Account on Social Media with Mike Desmarets from Two Chomp
Why do some food reviewers rack up millions of views while others get lost in the digital crowd? In a world where everyone’s filming their dinner, authenticity stands out. In this episode, Mike Desmarets of Two Chomp shares how he and his friend Sean went from texting each other wild restaurant finds to building a buzzing YouTube channel-without fancy cameras, staged moments, or sugarcoated reviews. If you’ve ever wondered how to break into the food content game and actually get noticed, this conversation is your recipe for success. For more from Mike, check out Part 1 with him, where we talked about with his tattoo brand Evolve Ink. In This Episode 00:41–01:12 - The Origin of Two Chomp 01:12–03:28 - Starting Out: From Food Fans to Content Creators 04:10–05:24 - Simple Equipment and Filming Style 05:24–07:12 - Filming in Restaurants: Staying Low-Key 07:12–09:17 - Honest Reviews and Authenticity 09:17–09:41 - Viral Success: The Middle Child Video 09:41–11:04 - Credibility vs. Hype in Food Reviews 11:04–12:15 - Naming and Branding Two Chomp 13:11–13:55 - Who’s the Hero? The Food, Not the Reviewer If you’re a content creator hungry to grow your own channel, Mike’s candid insights and practical tips from the Two Chomp journey are a must-listen. --- See even more at
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