042 - Be Notorious: The Reputation Strategy That Sells Anything You Launch
Business Witchery
Are you liked (online & in your business)... or are you notorious? There’s a difference – and only one of them sells out every launch. This week’s podcast episode breaks down the real currency behind visibility, demand, and becoming that witch people can’t look away from… ✨ a notorious reputation ✨ Inside, we get into: Why basic-bitch, pretty content won’t make you unforgettable The real reason you “hate-follow” certain people What you’re already known for… vs. what you WANT to be known for The puke zone and why your 2026 success depends on your willingness...
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041 - 3 Tips for Finally Publishing Your Book in 2026
Business Witchery
Hey Witches — About 16 months ago, I set out to write Business Witchery, the book… and totally failed. I spent $6k, countless hours, and tried to force something “big and important” into existence. Then I got mischievous. What if instead of heavy and hard… it was light and fun? Enter: The Business Witchery Oracle Deck. 🖤✨ My third published work — and by far the easiest, most joyful one yet. In this episode, I share what shifted, and the 3 biggest things that keep witches from publishing their magic: 1.The illusion of grandeur (trying to be the next Liz Gilbert) 2.Thinking you...
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040 - When Your Problem Isn’t Strategy – It’s Self-Love
Business Witchery
In this episode, Rachael gets real about one of the biggest blocks witches, coaches, and creators face in business – and it’s not strategy. It’s self-love. The part that thinks your business should be easier is actually your inner critic – a protective voice trying to shield you from failure, shame, and visibility. But when that voice runs the show, every strategy stops working. Rachael shares the truth she landed on while creating the Business Witchery Oracle Deck: Business Witchery isn’t about doing magic on your business. It’s about using your business as magic – a technology...
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039 - The #1 Way to Succeed FASTER in Business
Business Witchery
Are you working hard but not getting results as fast as you want? It might come down to one thing: failure aversion. In this episode, I break down the two sneaky ways failure aversion slows your success – internalizing your “failures” as something wrong with you, and clinging to what’s not working because you’ve already invested in it. Here’s the truth: the fastest path to success is failing faster – and learning quicker. Every so-called “failure” is data, direction, and gold for your next move. You’ll hear my top 3 business failures from the last five years and how they...
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038 - 7 Tips to Initiate Your Creative Genius
Business Witchery
What up, Witches!! So happy to be back with a FRESH episode on the Business Witchery Podcast. I was talking on the phone with one of my besties the other week, and she was sharing how she was stuck in perfectionism around HER podcast creation, when I asked – "Wait... are you recording 2-3 practice episodes for every published episode that makes the cut?" "HUH???" she responded. "Yes!! The best way to get out of perfectionism is to know you're gonna throw two thirds of what you're making in the trash. It takes the pressure off. It lets...
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037 – The Most Overlooked Marketing Strategy for People Who Don't Love Social Media Marketing
Business Witchery
Whatup witches!, At least 50% of my clients dreaddddd the social media churn. Heck, at least 50% of the time, I do, too. Which is why in today’s Business Witchery episode, I'm going deeper about the most under-taught, under-utilized marketing strategy that can change your business forever: relational marketing. Here’s what I cover: - Why staying top of mind matters more than showing up on the feed - How to build a simple database and reach out seasonally without being salesy - The power of mixers + intentional community building to make you unforgettable -...
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036 – How To Go From, "You're So Inspiring" to "TAKE MY MONEY" With Your Messaging
Business Witchery
What's up witches, Big truth time: When it comes to sales & marketing... Confidence is compelling. But PROOF seals the deal. In today’s Business Witchery episode, I’m guiding you through the art of showing your audience why & how your process actually works. Here’s what we cover: - The two most compelling forms of proof - How to anchor trust with testimonials - Why proof transforms you from “inspiring” to “I need to hire them” When you connect the dots for your prospects around... Their problem → Your process → Proof your process works ... you...
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035 – BTS of My $135k Messaging Strategy
Business Witchery
Hey witches, How do you create content that doesn’t just “land”… but sells? In this week's episode, I break down the messaging strategy that brought in $135k in just 8 days during my Launch Bestie launch. Here’s the secret: it wasn’t about being clever. It was about being clear. Naming the desires my people are already committed to. Shining light on the internal + tangible ways they get stuck. Answering the exact questions they were already asking themselves. And then turning all of that into content – podcasts & emails – that CONNECTED with my community, right...
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034 - 5 Reasons Why You Should Join Launch Bestie THIS WEEK ⏰
Business Witchery
Whatup, Witches! Real talk: doing business at the end of the world requires... doing business. Making the pitch. Inviting the witches in. Saying, "why you, why now." Standing joyfully behind the work you've birthed. And yet – so many of us stop ourselves from the actual selling part. It doesn't feel fun or easy. There's too much damn pressure. We don't want to sell to people in this economy. We don't want to MAKE MONEY and make other people... feel bad? We don't want to risk the vulnerability of putting ourselves out there, and then... crickets....
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033 - Take a Hero's Dose of Your Own Damn Medicine (or How to Get Unstuck in Your Biz)
Business Witchery
All my clients come to me thinking — “I just want to make my art / be in my craft / give my gift… …without the business part feeling so hard.” They crave intimacy with their magick, their medicine & the aliveness of being IN THEIR SOUL’S CALL. Yet — they don’t actually bring their soul’s call allllll the way into the… business part of their business. They don’t fully believe that THEIR OWN MEDICINE (10xed) IS THE MISSING INGREDIENT TO THEIR BIZ SUCCESS. They still believe — somewhere sneaky inside — that a strategy outside of themselves will save them. The...
info_outlineOkay okay okay —
I LOVE copy & content that are super client-focused. That really connect with the person you’re wanting to serve. But you know what is possibly *MORE* connective than painting problems & solutions?!?
✨➡️💖➡️🔥➡️💖➡️✨
MAIN CHARACTER ENERGY!💅
SHOWING your people what’s possible by LIVING the drama of this moment in your life / biz / relationship… out loud.
On full cinematic display. 📺
Even if the moment is hard. Even if the moment is chaotic. Even if the moment is more fucking ✨MAGICKAL✨ than you’ve ever experienced before & you’re afraid everyone is gonna be jealous.😘
Give the era you’re in… a name.✨
Give the launch method you’re experimenting with… a theme song & a plot twist.🪩
Give the archetype you’re embodying… a costume & a title.🦄
Tell us the story of where you’ve been, how it used to be, and the threshold you’re crossing now. 🌀
LET US WATCH YOU.
Cheer for you.
RELATE to you.
Maybe low-key judge or envy you.
BE YOU. Out loud. Volume UP.
Story unfolding before our eyes.👀
Here’s MY Main Character Story for my upcoming Launch Bestie launch 👇🏻👇🏻👇🏻
(Doors open Monday September 1st, btw… get ready!!!)
For YEARSSSSS I’d get so fricking stressed & obsessed with financial outcomes when I launched.
I’d refresh my Kajabi portal 5 times an hour & track my IG engagement like a hawk.
And real talk? Most of the time I’d hit my goals. But still feel deflated.
❌The STRESS wasn’t worth it.❌
About a year ago I decided to triple down on my 🧙♀️Genius Witch 🧙
On onlyyy doing what felt FULLY fun & FULLY value-aligned — then cut the rest.
Real talk? There were so many things about launching I didn’t love.
But the biggest one???
WAS TRACKING MY GOALS.
As soon as I made launch goals, I left the presence & PLAY place —
…and dove head first into the torture of pressure & grind.😬
Now? I still future cast a 10x business plan — which helps me stay soul-aligned & strength-based.
(Plus avoid the trap of small-thinking that can keep us on an incoherent hamster wheel.)
But then? I JUST devote to my craft.🎨 I do NOT obsess over numbers.🤑
I’ve left my Ambitious Biz Witch Era.
👻I’m in my TRANSFORMATIONAL FUN & COLLECTIVE JOY Era.👻
I’m in my play-and-presence over pressure-and-plans era.
My ONLY strategy is to stay connected to my Genius Witch frequency.
I’m all-in on joy… Liberatory joy.
For everyone.
I’m wearing bright pink lipstick, cheetah print bras… a Star of David & a keffiya.
I’m smokin’ a spliff in the hot tub on a Tuesday.
I’m grounding into ✨unhinged paradox✨ more than ever before.
Heart cracked open to & for the world.💔
Heart bubbling over with wildly on-purpose joy. ❤️🔥
Is this a business strategy?
Apparently, yes.
I’m so fully & truly in my Genius Witch — so deeply integrated — that my work feels like play & my call is bigger than my work.
People join my programs for practical help, of course. But ALSO? For a feeling.
A feeling of COURAGE.
A feeling of HOPE.
A feeling of POSSIBILITY.
You can become MORE YOU & simultaneously MORE SUCCESSFUL. 🥰💰🌳🐝👯♀️
It won’t be easy. It’ll take a half dozen ego deaths (or more).☠️
But it’s possible. I’m living proof.
Come into my cauldron and I’ll show you how this can be true for you, too.
Join the Launch Bestie waitlist here: businesswitchery.com/waitlist