Business Witchery
A podcast by Rachael Maddox for world-changing witches, with world-changing visions, who are ready to cultivate world-changing wealth. Wealth is not just about money– it's about community and ecology. Ancestry and resiliency. And the leadership capacity to rise to the collective moment. In this podcast Executive Business Witch and Oracle, Rachael Maddox, will pull on 15 years experience in the fields of online entrepreneurship, social change, somatic transformation, and practical magick to help you hear and heed the call of your destiny through the vessel of your business. Dive deeper into the mystery school of business and world-changing witchery at businesswitchery.com and @rachaelmaddox on Instagram.
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057 - Launch Trauma ➝ Six Figures (Lydia’s Story of Relational Marketing Magick)
01/12/2026
057 - Launch Trauma ➝ Six Figures (Lydia’s Story of Relational Marketing Magick)
In this episode, Rachael sits down with her client Lydia McClain to unpack how she healed years of launch trauma and rebuilt her business into steady, spacious six-figure momentum – without burning out or forcing herself into misaligned marketing. You’ll hear exactly what changed: Why relational marketing (not daily content) became Lydia’s highest-ROI strategy How a simple structural shift healed her nervous system around launching What it really takes to prepare to prosper – so launches feel grounded, fun, and sustainable If launching currently makes you anxious, exhausted, or want to disappear… this conversation will show you another way. ✨ Doors to Launch Bestie are OPEN – and they close Friday 1/16. Launch Bestie is Rachael’s year-long business incubator for service-based biz witches who want predictable high-cash months, aligned strategy, and launches that don’t wreck their nervous systems. 👉 Join us inside Launch Bestie before doors close Friday 1/16:
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056 – The Risk-Taker: How Quantum Leaps are Actually Made
01/08/2026
056 – The Risk-Taker: How Quantum Leaps are Actually Made
Doors to Launch Bestie are officially OPEN for 8 days only!🥳💰👯♀️ Launch Bestie is a 12-month business leadership initiatory portal focused on helping you hit predictable high cash months that feel like an illegal amount of fun. We focus on: Irresistible body of work building, re-building or scaling (depending on your phase in biz) Strength, joy and value-led marketing Easeful, fun audience growth Messaging that converts like magick while feeling ethical and authentic Launches that are super aligned and sell out on day 1 Sign up right here before 1/16: ✨✨✨ Join Rachael live for Cash & Cackles TODAY. A free 2-hour Ritual Workshop on January 8 (2:30-4:30pm MT), to identify the two leadership archetypes that will bring the highest ROI for you in 2026. Register at ✨✨✨ The Risk-Taker isn’t reckless. The Risk-Taker is discerning. This archetype holds an instinctual wisdom for identifying high-ROI risks – knowing what to go all in on, what needs testing, and what’s simply not worth the energy. In this final episode of the Predictable High Cash Months series, Rachael explores how the Risk-Taker matures from impulsive leaps or over-caution into seasoned, strategic boldness. You may need this initiation if you: Stall on soul-aligned risks Go all-in on ideas without proof of concept Make pivots that flop instead of soar Swing between hesitation and recklessness Inside this episode, you’ll learn: The difference between aligned risk and chaotic action How to design right-sized experiments that sharpen your instincts Why discernment is the true currency of wealth creation How pairing the Risk-Taker with the Champion accelerates learning Why every risk can yield a high ROI when you know how to harvest the lesson This archetype is about moving decisively – not impulsively – and using every leap, win or lose, to refine your power.
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055 - The Coven-Mate Initiation: How Interdependent Leaders Make Predictable High Cash Months
01/07/2026
055 - The Coven-Mate Initiation: How Interdependent Leaders Make Predictable High Cash Months
Join Rachael live for Cash & Cackles, a free 2-hour Ritual Workshop on January 8 (2:30-4:30pm MST), to identify the two leadership archetypes that will bring the highest ROI for you in 2026. Register at . ✨✨✨✨ Your business will shrink or grow in proportion to the quality of your coven. In this episode of the Predictable High Cash Months series, we explore the Coven-Mate Initiation – the leadership threshold that asks you to release hyper-independence and step into the unparalleled power of community, reciprocity, and collective abundance. The Coven-Mate knows that celebration, solidarity, and support aren’t “nice-to-haves.” They’re the foundation of sustainable success – and a direct portal to predictable high cash months. You’ll know you need this initiation if you: Feel alone in your business, even if you have a team Struggle to trust collaborators, mentors, or support Default to rigid boundaries rooted in fear Carry everything yourself instead of letting others in In this episode, Rachael explores: Why capitalist individualism quietly limits growth How healing relational wounds becomes a business advantage The shift from isolation → collaboration → webbed abundance How referrals, collaborations, and emotional support fuel revenue What collaborative magick looks like at the level of mastery ✨✨✨✨ PS – Doors open to on 1/8 as well! Launch Bestie is a 12-month business leadership initiatory portal focused on helping you hit predictable high cash months that feel like an illegal amount of fun. We focus on: Irresistible body of work building, re-building or scaling (depending on your phase in biz) Strength, joy and value-led marketing Easeful, fun audience growth Messaging that converts like magick while feeling ethical and authentic Launches that are super aligned and sell out on day 1 Anndddd… if you’re looking for YOUR coven, in Launch Bestie we match you up with a group of 6 other rad, ambitious biz witches based on interests, niche, positionality, experience, etc. We’ve had students tell us that their Peer Coven ALONE was worth the entire cost of admission for the program. And some covens are still gathering monthly, years after meeting inside the world of Busines Witchery. Get your $$ ready, Witch! We’ve got magick and money to make. xox
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054 - The Executive Initiation: Preparing to Prosper as a Path to Predictable High Cash Months
01/06/2026
054 - The Executive Initiation: Preparing to Prosper as a Path to Predictable High Cash Months
Join Rachael live for Cash & Cackles, a free 2-hour Ritual Workshop on January 8 (2:30–4:30pm MT), to identify the two leadership archetypes that will bring the highest ROI for you in 2026. Register at . ✨✨✨✨ If you’re a wild creative soul, managing time, money, and energy can feel… elusive. The Executive Initiation isn’t about rigid strategy or over-control. It’s about vision – the ability to see your business clearly from above and direct resources in a way that’s truly regenerative. In this episode of the Predictable High Cash Months series, Rachael explores the Executive as the archetype of preparing to prosper – moving beyond cramming, burnout, and boom-and-bust cycles into maturity, clarity, and sustainable abundance. You’ll know you need this initiation if you: Feel exhausted by last-minute launches Swing between feast and famine months Avoid your numbers or feel stressed about money Over-promise time, energy, or access Work constantly but still feel behind Inside this episode, you’ll learn: Why Executive leadership is about honesty, not hustle How to manage cash flow, energy flow, and creative flow together What structural maturity actually looks like in business How stacking systems creates freedom (not restriction) What mastery feels like when your business works for you This episode is an invitation to stop relying on wishful thinking – and start leading your business with precise, compassionate vision. ✨✨✨✨ PS – Doors open to Launch Bestie on 1/8 as well! Launch Bestie is a 12-month business leadership initiatory portal focused on helping you hit predictable high cash months that feel like an illegal amount of fun. We focus on: Irresistible body of work building, re-building or scaling (depending on your phase in biz) Strength, joy and value-led marketing Easeful, fun audience growth Messaging that converts like magick while feeling ethical and authentic Launches that are super aligned and sell out on day 1 Learn more at
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053 - The Sales Star Initiation: How Generous Leaders Make Predictable High Cash Months
01/05/2026
053 - The Sales Star Initiation: How Generous Leaders Make Predictable High Cash Months
Join Rachael live for Cash & Cackles, a free 2-hour Ritual Workshop on January 8 (2:30–4:30pm MT), to identify the two leadership archetypes that will bring the highest ROI for you in 2026. Register at . Welcome back to Predictable High Cash Months, a podcast series exploring the leadership initiations required to create consistent abundance in your business. In Archetype #5, we enter The Sales Star Initiation – the threshold that transforms sales from something you avoid or endure into a form of visionary leadership. The Sales Star sells a movement with confidence that can’t be denied. This initiation is calling you if you’ve: avoided marketing because it feels unethical, gross, or annoying burned out trying to sell in ways that don’t align with your strengths worried people won’t respect or like you if you share your work followed strategies that didn’t convert – and blamed yourself In this episode, we explore: why marketing is how we vision the future – and sales is how we fund it how ethical marketing gives people the time and information they need to decide why selling from your strengths is a form of self-love and community care how messaging should improve your offers, not just promote them what mastery looks like when you trust your ability to sell with clarity Because when the Sales Star matures: the right people can actually find you your offers meet real needs you sell with ease, confidence, and proof you spend less energy worrying about sales and more energy improving results
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052 – The Witch Initiation: How Bold Leaders Make More Money
01/04/2026
052 – The Witch Initiation: How Bold Leaders Make More Money
✨ Invitation: Join Rachael live for Cash & Cackles, a free 2-hour Ritual Workshop on January 8 (2:30-4:30pm MST), to identify the two leadership archetypes that will bring the highest ROI for you in 2026. Register at . Welcome back to Predictable High Cash Months, a podcast series exploring the leadership initiations required to create consistent abundance in your business. In Archetype #4, we enter The Witch Initiation – the threshold that asks you to stop seeking approval and start standing for what you’d burn for. The Witch holds your: why passion values edge magnetism This initiation is calling you if you’ve been: self-censoring to avoid rejection avoiding unconventional or controversial work you’re deeply called to hiding parts of your identity or complexity experiencing value-conflict in your spaces trying to belong by shrinking instead of leading In this episode, we explore: the initiatory portal of losing approval to gain soul-level belonging how to move from proving and burning → emanating and inviting why witches were never meant to stand alone how coven, solidarity, and shared calling mature this archetype and how mastering the Witch makes you far more money Because when your Witch matures: you become magnetic and repellent your people find you faster – and stay longer your communities are clearer, more resonant, and less conflicted your work circulates because it stands for something
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051 – The Genius Initiation: How Creative Leaders Create Predictable High Cash Months
01/03/2026
051 – The Genius Initiation: How Creative Leaders Create Predictable High Cash Months
Welcome back to Predictable High Cash Months, a podcast series exploring the leadership initiations required to create consistent abundance in your business. In Archetype #3, we dive into The Genius Initiation – the threshold that asks you to release insecurity, perfectionism, and pressure… and return to play, practice, and devotion to your craft. If the Champion taught us how to relate to loss, and the Mystic taught us how to relate to timing and the unknown, the Genius teaches us how to relate to joyful devotion – and why joyful devotion is not a “nice-to-have,” but a prerequisite for predictable income. In this episode, you’ll explore: how insecurity and perfectionism block consistency (and cash flow) why play is the bridge from initiation → maturity → mastery how pressure kills momentum – and momentum makes money how to double down on what’s fun and get support where it’s not If you’ve been stalling on something you want to create… waiting to feel “ready”… or trying to perform instead of practice… This episode will meet you exactly where you are. ✨ You’re invited to Cash & Cackles: a live Ritual Workshop on Jan 8th, 2:30-4:30pm MST, where we’ll identify the two highly personalized leadership thresholds for YOU to cross in order to create predictable high cash months in 2026. Register at . ✨ On January 8th, doors open to Launch Bestie, my 12-month business leadership incubator focused on sticky AF offer suites, strength-based marketing, and launches that sell out like MAGICK. If you want 2026 to be a year of predictable high cash months that feel like an illegal amount of fun – join Launch Bestie at
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050 - The Mystic Initiation: How Deeply Guided Leaders Make Predictable High Cash Months
01/02/2026
050 - The Mystic Initiation: How Deeply Guided Leaders Make Predictable High Cash Months
Welcome back to Predictable High Cash Months, the podcast series helping you uncover the leadership initiations required to create consistent abundance in your business in 2026. In Day 2, Rachael dives into The Mystic Initiation — the archetype that worships the mystery, values questions over quick answers, and learns how to hold the unknown even under pressure. You’ll explore: why the Mystic is essential for predictable income (yes, really) the two core shadows: control/grasping vs ungrounded dreamland how maturity looks: marrying divine guidance with grounded action a simple practice for identifying the question you’re living inside — and letting clarity emerge without forcing it If you’ve been trying to force timelines, answers, or certainty in your business… this episode is your permission slip (and your initiation) to slow down, listen, and move in right timing. ✨ Invitation: Join Rachael live for Cash & Cackles on Thursday 1/8 (2:30–4:30pm MST) — a free 2-hour Ritual Workshop to identify your two biggest money-making leadership initiations for Q1 of 2026. Register at . And if you want ongoing support to build predictable high cash months all year long, doors to Launch Bestie open 1/8. Learn more at
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049 - The Champion Initiation: How Resilient Leaders Create Predictable High Cash Months
01/01/2026
049 - The Champion Initiation: How Resilient Leaders Create Predictable High Cash Months
Welcome back to Predictable High Cash Months, a free New Year mini-series on the Business Witchery Podcast exploring the leadership initiations required to earn consistently as your own boss. In today’s episode, Rachael dives into the first leadership archetype: The Champion. The Champion initiation is about learning how to relate to loss in a way that builds power instead of eroding confidence. Predictable income doesn’t come from avoiding mistakes – it comes from the ability to stay regulated, extract wisdom, and keep going with resilience and self-trust. Inside this episode, you’ll explore: How the Champion archetype supports consistent high cash months The difference between initiation, maturity, and mastery as a Champion Why learning from losses is a core money-making skill Reflection questions to assess where you are in this initiation If you’ve experienced flopped launches, financial losses, or painful business lessons, this episode will help you reframe them as fuel for future growth. ✨ Invitation: If you want to identify the two leadership initiations that will create the biggest income shift for you in Q1 of 2026, join Rachael live for Cash & Cackles, a free 2-hour Ritual Workshop on January 8th, 2:30 - 4:30pm MST. Register at . Tomorrow, we continue with the second leadership initiation on the path to predictable high cash months!
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048 – Predictable High Cash Months Mini-Series
12/31/2025
048 – Predictable High Cash Months Mini-Series
💰✨Join me live on 1/8 for Cash & Cackles, a 2-hour Ritual Workshop where we’ll reveal the two leadership initiations your business is asking you to cross in order to unlock your biggest money expansion in Q1 of 2026: 🎙️This episode kicks off a free 9-part mini series on the Business Witchery Podcast called Predictable High Cash Months. Over the next nine days, you’ll be guided through a deep, masterclass-level exploration of what it actually takes—spiritually, emotionally, and practically—to succeed as your own boss without burning out or living in income whiplash. After 15 years in business, here’s the truth: predictable high cash months don’t come from better tactics alone. They come from specific leadership initiations that mature your power, capacity, and ability to hold money consistently. By the end of this series, you won’t just “understand” predictable income—you’ll have a deep inside-out sense of what’s needed for you to become the kind of business owner who can earn steadily, lead wisely, and create real impact at the same time. PS – On January 8th, doors open to ✨Launch Bestie✨ – my year-long business incubator for service-based biz witches who want to cultivate illegally fun consistent high cash months. For $2500, or 10 monthly payments of $250, you get 12 full months of ongoing high-touch support, including: - Weekly Group Coaching - Potent + Snappy Launch Bestie Library - Monthly Live Ritual Workshops - A Q+A portal with a 48-hour response time - Peer Covens for Courage - Co-Working for Momentum ✨Hop on the waitlist at
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047 - Quick Messaging Hack for Easy Sales in 2026 💸
12/22/2025
047 - Quick Messaging Hack for Easy Sales in 2026 💸
Hey Witches!, In today’s episode, Rachael shares a wildly simple, wildly effective messaging hack that will uplevel every single piece of content you create – emails, podcasts, Reels, sales pages, you name it. If you’re prepping for an early 2026 launch, definitely tune in. This one lil trick will save you so much time, energy and effort in your messaging. You’ll learn how to identify your client’s true $100,000 problem, name the things they’re already trying (that aren’t working), and offer the soul-aligned alternative that actually gets them results. This framework is compassionate, clear, and leads to easy conversions. And once you learn it, you’ll be able to generate magnetic messaging FAST & EASYYYY. Tune in & use this daily for more sales in 2026! And happy holidays :) PS – On January 8th, doors open to ✨Launch Bestie✨ – my year-long business incubator for service-based biz witches who want to cultivate illegally fun consistent high cash months. For $2500, or 10 monthly payments of $250, you get 12 full months of ongoing high-touch support, including: - Weekly Group Coaching - Potent + Snappy Launch Bestie Library - Monthly Live Ritual Workshops - A Q+A portal with a 48-hour response time - Peer Covens for Courage - Co-Working for Momentum ✨Hop on the waitlist at Or come to my free, live Ritual Workshop, ✨CASH & CACKLES✨, on Thursday January 8th 2:30-4:30 MST. During CASH & CACKLES we’ll confidently clarify your uniquely tailored, fastest path to joyful, consistent, high-cash months in 2026… without the crash. ✨Head to to sign up for this wildly transformational free 2-hour ritual workshop today!
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046 - How to Grow a Super Aligned Audience of Buyers in 2026 with Alli Ball
12/17/2025
046 - How to Grow a Super Aligned Audience of Buyers in 2026 with Alli Ball
In this episode, I’m joined by our co-coach and business genius, , for a juicy behind-the-scenes on aligned audience growth – the kind that actually feels fun, sustainable, and values-led (yes, it’s possible 🙃). We start with a very humbling story about my own audience-growth drama: outsourcing my strategy, ignoring my strengths, trying to grow and launch at the same time… and totally crashing and burning. From there, Ali and I break down the three biggest problems we see biz witches run into with audience growth, and what to do instead. You’ll hear us unpack: The emotional swirl that keeps you from even starting (comparison, visibility fears, “I should be further along by now”) Why trying to grow outside your true marketing strengths never works for long The trap of launching and growing your audience at the same time The two main paths to sustainable revenue: new offers to the same audience vs. the same offer to new audiences Ali’s simple 3-part “Venn diagram” for aligned audience growth: Where the magic is already working Your genius-witch marketing strength New eyeballs, same energy If growing your audience in 2026 is on your altar, this one’s for you. 🕯️✨ PS!!! – Doors open to Launch Bestie on Jan 8th. Launch Bestie is a year-long business leadership training focused on scalable offer suite, strength- and joy-based sales & marketing, and super aligned campaign-style launches. (Less fitting into a predetermined mold. More becoming YOUR version of wildly successful – in a way that feels amazing & really works – for you.) If you’re an online service provider ready to scale to your highest cash month ever – all while having an illegal amount of FUN – this magick is for youuuuu. PPS- ✨💰If you want to get a taste of Launch Bestie, sign up for Cash & Cackles – a live, free 2 hour ritual workshop on Jan 8th designed to help you confidently clarify your fastest path to JOYFUL, consistent, high cash months at
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045 – How Ginny Transformed Her 1:1 Practice into High-Potency, High-Profit Group Offers Inside Launch Bestie
12/12/2025
045 – How Ginny Transformed Her 1:1 Practice into High-Potency, High-Profit Group Offers Inside Launch Bestie
✨💰Sign up for Cash & Cackles – a live, free 2 hour ritual workshop on Jan 6th designed to help you confidently clarify your fastest path to JOYFUL, consistent, high cash months at If you’re an experienced coach or healer with a full 1:1 practice…but your body, relationship, and calendar are screaming “this isn’t sustainable” – this episode is your roadmap to another way. In this conversation, I interview Launch Bestie client – mystical couples coach & relational alchemist, Ginny Muir – about how she went from late-night, temple-based 1:1 intensives that burned her out and ate up all her time… to experimenting her way into deeply intimate group containers, a signature year-long program, and her highest cash month of the year – with more spaciousness, ease, and joy in her life and biz! We pull back the curtain on how Ginny: Realized her successful 1:1 model had an expiration date on her body, health, and partnership Used the Codify Your Calling + microdose offer process inside Launch Bestie to distill 15 years of mystical, somatic relationship work into something scalable (without losing the potency) Ran a scrappy “minimal viable” experiment (no fancy website, no team, one simple Stripe link) that brought in 22 students and $11k while she refined the offer Evolved that first 3-month experiment into a yearlong offer that is fully scalable Built simple, authentic relational marketing systems so her client attraction isn’t left up to luck or the algorithm Gave herself permission to design a format that feels like an illegal amount of fun If you’ve been wondering “How do I scale beyond 1:1 without losing depth, potency, or intimacy?” this episode will show you what’s possible – and give you concrete ideas for your own micro-experiments, group offers, and relational marketing magic. ✨✨Learn more and connect with Ginny Muir: Website: - IG: - Substack: P.S. If you want support turning your 1:1 brilliance into scalable, soul-aligned group offers in 2026, Launch Bestie is the cauldron where the magick happens. Doors open January 8th. When you join, you receive a full 12-months of high-touch, high-impact support creating predictable high-cash months that feel like an illegal amount of fun. $2500 in full, or 10 monthly payments of $250.
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044 - My 6 Biggest Wins of 2025 (+ How to Build a Business You’re Proud Of)
12/03/2025
044 - My 6 Biggest Wins of 2025 (+ How to Build a Business You’re Proud Of)
In this episode, I pour the tea on my six biggest wins of 2025 – and the lessons I’m carrying into 2026 so you can steal them for your business. We cover: How initiating my CEO archetype (systems, team, planning) is making a fully offline two-week vacation possible How going all in on one Genius Witch marketing strategy (this podcast!) led to a 10%+ conversion rate Behind the scenes of the Coaching Industry Global Strike for Palestine and what it taught me about coven, courage and callouts How photo shoots as ritual became one of my most potent tools for embodiment and branding The birth of the Business Witchery Oracle Deck and the magic of letting yourself ship Version 1 Why shifting into an anytime enrollment signature offer is the move that will take my business to $1M+ This episode is part celebration, part confession & part roadmap. You’ll walk away with powerful questions to review your own year, identify your biggest wins, and decide which lessons you want to ride into the new one. Because we are not going into 2026 pretending we didn’t do the most. We’re going in proud, resourced, and clear. Right??! Mentioned in this week’s episode:
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043 – BTS of My Next Multi 6-Figure Launch: Campaign Planning Edition
11/26/2025
043 – BTS of My Next Multi 6-Figure Launch: Campaign Planning Edition
Come behind the veil into the creative, strategic, messy reality of how Rachael is crafting the entire campaign for her next big launch. Inside, she breaks down the three ingredients that turn a launch into a cinematic moment people want to be a part of: 🔥 Exclusive campaign-only magic 🔥 A Genius Witch inspired concept that becomes the story arc 🔥 A binge-worthy experience your people can’t stop returning to This is the soul-aligned, artist-CEO approach to launching that builds desire, deepens connection, and pulls your audience into a world they actually want to live in. You’ll leave knowing exactly how to begin crafting your own magnetic launch campaign for 2026 and beyond.
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042 - Be Notorious: The Reputation Strategy That Sells Anything You Launch
11/19/2025
042 - Be Notorious: The Reputation Strategy That Sells Anything You Launch
Are you liked (online & in your business)... or are you notorious? There’s a difference – and only one of them sells out every launch. This week’s podcast episode breaks down the real currency behind visibility, demand, and becoming that witch people can’t look away from… ✨ a notorious reputation ✨ Inside, we get into: Why basic-bitch, pretty content won’t make you unforgettable The real reason you “hate-follow” certain people What you’re already known for… vs. what you WANT to be known for The puke zone and why your 2026 success depends on your willingness to go to it Why you need a coven if you’re going to be notorious And what to do if you take bold action… and no one notices (yet) If you’re ready to become That Witch whose name stays on people’s minds – the one who turns heads, sells out launches, and becomes unignorable – this episode is your initiation. 🎧Be Notorious: The Reputation Strategy That Sells Anything You Launch🎧 Big love. Wild trust. Xox, Rachael PS – If the episode lands, forward it to your business bestie and talk about what you wanna be notorious for. Then… take each other to The Puke Zone for your bold, notorious visions. Accountability magick! PPS – Notorious and The Puke Zone are both cards in the Business Witchery Oracle Deck. We’ve officially got 75 decks left. Doors close THIS FRIDAY. before they’re sold out and off the market for the next year+. Last PS! – If you’re a weekly podcast listener and lover, I’d be so grateful for a 5 star rating and review. It helps more rad biz witches like me and you… find the pod & benefit from it. Thank youuuu! xoxo
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041 - 3 Tips for Finally Publishing Your Book in 2026
11/16/2025
041 - 3 Tips for Finally Publishing Your Book in 2026
Hey Witches — About 16 months ago, I set out to write Business Witchery, the book… and totally failed. I spent $6k, countless hours, and tried to force something “big and important” into existence. Then I got mischievous. What if instead of heavy and hard… it was light and fun? Enter: The Business Witchery Oracle Deck. 🖤✨ My third published work — and by far the easiest, most joyful one yet. In this episode, I share what shifted, and the 3 biggest things that keep witches from publishing their magic: 1.The illusion of grandeur (trying to be the next Liz Gilbert) 2.Thinking you should do it alone 3.Insecurity about your art If you’ve been saying “this is the year I publish my book, deck, or creative baby,” this one’s for you. Listen now and get yourself into devotional motion. P.S. We’re 35% sold out of the first edition Business Witchery Oracle Deck! Get yours at .
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040 - When Your Problem Isn’t Strategy – It’s Self-Love
11/06/2025
040 - When Your Problem Isn’t Strategy – It’s Self-Love
In this episode, Rachael gets real about one of the biggest blocks witches, coaches, and creators face in business – and it’s not strategy. It’s self-love. The part that thinks your business should be easier is actually your inner critic – a protective voice trying to shield you from failure, shame, and visibility. But when that voice runs the show, every strategy stops working. Rachael shares the truth she landed on while creating the Business Witchery Oracle Deck: Business Witchery isn’t about doing magic on your business. It’s about using your business as magic – a technology for birthing a more beautiful world. This kind of leadership is a spiritual initiation into creative maturity, and it requires extraordinary self-love, devotion, and the willingness to be changed by your calling. 🎧 Listen now, then join the Business Witchery Oracle Deck waitlist at to enter to win one of 10 free decks by Nov 9. Only 222 first-edition copies (black with gold foil!) drop on 11/11, each including a free ticket to Rachael’s live Year-Ahead Oracle Ritual on Jan 6th.
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039 - The #1 Way to Succeed FASTER in Business
11/04/2025
039 - The #1 Way to Succeed FASTER in Business
Are you working hard but not getting results as fast as you want? It might come down to one thing: failure aversion. In this episode, I break down the two sneaky ways failure aversion slows your success – internalizing your “failures” as something wrong with you, and clinging to what’s not working because you’ve already invested in it. Here’s the truth: the fastest path to success is failing faster – and learning quicker. Every so-called “failure” is data, direction, and gold for your next move. You’ll hear my top 3 business failures from the last five years and how they led to more money, fulfillment, and ease – faster. Big love. Wild trust. xox, Rachael PS – This episode is inspired by “Mine Your Failures for Gold,” one of the 44 cards in my upcoming Business Witchery Oracle Deck, on sale 11/11.
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038 - 7 Tips to Initiate Your Creative Genius
10/15/2025
038 - 7 Tips to Initiate Your Creative Genius
What up, Witches!! So happy to be back with a FRESH episode on the Business Witchery Podcast. I was talking on the phone with one of my besties the other week, and she was sharing how she was stuck in perfectionism around HER podcast creation, when I asked – "Wait... are you recording 2-3 practice episodes for every published episode that makes the cut?" "HUH???" she responded. "Yes!! The best way to get out of perfectionism is to know you're gonna throw two thirds of what you're making in the trash. It takes the pressure off. It lets you play. And play is prolific." She was stoked. Liberated by the convo. And I was jazzed. Simmering with ideas of other ways to help youuuu get into the creative genius zone, and out of creative constipation. Here's the thing: I'm a prolific maniac. I've published 2 books. Birthed countless offers. Written 20+ songs & did a cross-country music tour once upon a time. (DID YOU KNOW?!?!) And now... I'm allllmost finished with my first ever Oracle Deck! But my creativity doesn't come without resistance, struggle or roadblocks. It's just... I've practiced the tools that allow my creativity to flow, even when there's fear, self-judgement or self-doubt. Want my secrets to being a creativity GREMLIN?!? Tune in for today's episode. Speaking of! Ahhhh... did you hear??? The Business Witchery Oracle Deck is officially going ON SALE this Halloween! I'm only printing 222 decks for this 1st edition, and the ONLY WAY to get one is to be on the . When you purchase the Oracle Deck, you'll be invited to a Year-Ahead Business Spread LIVE Ritual happening early January 2026. This deck is a mystical ass-kicker, in the best way imaginable. One of my clients today said every card is like a mini coaching session. People on Instagram are telling me their reading gave them full-body chills or weeping relief. More soon! Big love. Wild trust. xox, Rachael
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037 – The Most Overlooked Marketing Strategy for People Who Don't Love Social Media Marketing
10/01/2025
037 – The Most Overlooked Marketing Strategy for People Who Don't Love Social Media Marketing
Whatup witches!, At least 50% of my clients dreaddddd the social media churn. Heck, at least 50% of the time, I do, too. Which is why in today’s Business Witchery episode, I'm going deeper about the most under-taught, under-utilized marketing strategy that can change your business forever: relational marketing. Here’s what I cover: - Why staying top of mind matters more than showing up on the feed - How to build a simple database and reach out seasonally without being salesy - The power of mixers + intentional community building to make you unforgettable - Why, for some, relational marketing will outperform email, ads & social combined If you're tired of feeling like you're broadcasting to the void, and you're hungry to re-humanize your business... tune in for today's relational marketing deep dive. Because when people feel genuinely connected to you, they don’t just remember you, they recommend you. And THATTT, my loves, is abundance.
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036 – How To Go From, "You're So Inspiring" to "TAKE MY MONEY" With Your Messaging
09/24/2025
036 – How To Go From, "You're So Inspiring" to "TAKE MY MONEY" With Your Messaging
What's up witches, Big truth time: When it comes to sales & marketing... Confidence is compelling. But PROOF seals the deal. In today’s Business Witchery episode, I’m guiding you through the art of showing your audience why & how your process actually works. Here’s what we cover: - The two most compelling forms of proof - How to anchor trust with testimonials - Why proof transforms you from “inspiring” to “I need to hire them” When you connect the dots for your prospects around... Their problem → Your process → Proof your process works ... you stop sounding theoretical and start sounding trustworthy. And that’s when people invest. Because sales & marketing isn't just about telling your people you can help. It’s about showing them exactly how.
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035 – BTS of My $135k Messaging Strategy
09/17/2025
035 – BTS of My $135k Messaging Strategy
Hey witches, How do you create content that doesn’t just “land”… but sells? In this week's episode, I break down the messaging strategy that brought in $135k in just 8 days during my Launch Bestie launch. Here’s the secret: it wasn’t about being clever. It was about being clear. Naming the desires my people are already committed to. Shining light on the internal + tangible ways they get stuck. Answering the exact questions they were already asking themselves. And then turning all of that into content – podcasts & emails – that CONNECTED with my community, right where they are. Messaging that CONNECTS is messaging that converts. Today's podcast episode is a free mini masterclass on messaging. I suggest getting out a notebook or opening up a google doc & taking NOTES. Cuz this shit? Will make your next launch content 3x EASIER to create... and wayyy more profitable.
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034 - 5 Reasons Why You Should Join Launch Bestie THIS WEEK ⏰
09/12/2025
034 - 5 Reasons Why You Should Join Launch Bestie THIS WEEK ⏰
Whatup, Witches! Real talk: doing business at the end of the world requires... doing business. Making the pitch. Inviting the witches in. Saying, "why you, why now." Standing joyfully behind the work you've birthed. And yet – so many of us stop ourselves from the actual selling part. It doesn't feel fun or easy. There's too much damn pressure. We don't want to sell to people in this economy. We don't want to MAKE MONEY and make other people... feel bad? We don't want to risk the vulnerability of putting ourselves out there, and then... crickets. But the selling part is how your MEDICINE GETS DELIVERED. The selling part is how the people know to come in. The selling part is how you bring your world-changing vision... all the way down to earth. So: allow me to sell to you. Cuz I've got transformational fun medicine to dish out to the masses. And a vision of world-changing witches actually stewarding world-changing wealth. is a year-long business leadership initiation for radical witches ready to make more money, more magick & the most JOYFUL impact of their lives by becoming FLUENT in strength-based, value-aligned sales, marketing & launching. Doors are open for 8 days only until next Monday September 8th. The program is $2500 or 5 payments of $500. Pay in full and I'll ship you my mystical ass-kicker, the Business Witchery Oracle Deck! Got a question about Launch Bestie that I haven't answered yet? Press reply and myself or Steph will get back to you ASAP! Big love. Wild trust. See you in your inbox again soon! xox, Rachael
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033 - Take a Hero's Dose of Your Own Damn Medicine (or How to Get Unstuck in Your Biz)
09/11/2025
033 - Take a Hero's Dose of Your Own Damn Medicine (or How to Get Unstuck in Your Biz)
All my clients come to me thinking — “I just want to make my art / be in my craft / give my gift… …without the business part feeling so hard.” They crave intimacy with their magick, their medicine & the aliveness of being IN THEIR SOUL’S CALL. Yet — they don’t actually bring their soul’s call allllll the way into the… business part of their business. They don’t fully believe that THEIR OWN MEDICINE (10xed) IS THE MISSING INGREDIENT TO THEIR BIZ SUCCESS. They still believe — somewhere sneaky inside — that a strategy outside of themselves will save them. The intimacy coach who’s taken all personal touch out of her marketing lol The embodiment coach who’s completely in her head about her sales strategy. The community organizer who’s forgetting to pick up the phone & CALL people — instead of obsessing over the algorithm. YOUR BIZ BREAKTHROUGH IS ALWAYS ALREADY INSIDE OF YOU. My clients end up having their highest cash months everrrr — …all while feeling like they’re having an illegal amount of fun… When they realize: THE only strategy I need is to be waaaayyyy WAYYY more ME. This, of course, is not always easy. And THAT is why world-changing witches work with me. For the INITIATION into deeper levels of their medicine, their magick, their calling & their craft. For the initiation into unique, right-fit, world-changing leadership… expressed through the channel of their biz. Not just in their offerings. But in how they run their business — structurally, energetically & financially. This, my loves, is how you double your income with half the stress: You give ALL THE WAY IN to the edges of your truest Genius Witch. And you GIVE UP everything else. PS –– Doors to my year-long initiatory business container – – open Monday September 1st through Monday September 8th. is THE place for radical witches to learn how to double your income with half the effort... via joyful, strength-based, values-aligned launches... and your Genius Witch at the center. It's a high-touch, hands-on, 12-month witchy business incubator that includes: A potent, easy to digest training library featuring modules on CEO leadership initiation, body of work codification, joyful & abundant AF sales, marketing & launching, shadow work for biz & money magick Weekly live Q+As w/me where you can ask all your leadership, offer suite, sales, marketing & launching questions Monthly live Ritual Workshops that will initiate you into your creative biz power + waaaayyy more The program costs $2500 or 5 payments of $500. 10% of your tuition goes to a beloved surviving genocide in Gaza. That's $250 redistributed. Read more & hop on the waitlist
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032 - Your Biz as Creative Response to Polycrisis
08/28/2025
032 - Your Biz as Creative Response to Polycrisis
We gotta take business out of the box of capitalism — profit at all costs, collective extraction for the sake of personal gain. We gotta start seeing and moving with business as an act of community — solving shared problems with inspired vision, and receiving regeneratively in return. Today’s episode is a pep talk for the witches who tend to get existential around their businesses. But what’s the point, amidst all of this?? Waves around at compounding polycrisis. The point is your leadership initiation. The point is inspired action for collective well-being. The point is a new & ancient paradigm wherein your gift to your community is reciprocated abundantly. Tune in, witches. PS –– Doors to my year-long initiatory business container – – open Monday September 1st through Monday September 8th. is THE place for radical witches to learn how to double your income with half the effort... via joyful, strength-based, values-aligned launches... and your Genius Witch at the center. It's a high-touch, hands-on, 12-month witchy business incubator that includes: A potent, easy to digest training library featuring modules on CEO leadership initiation, body of work codification, joyful & abundant AF sales, marketing & launching, shadow work for biz & money magick Weekly live Q+As w/me where you can ask all your leadership, offer suite, sales, marketing & launching questions Monthly live Ritual Workshops that will initiate you into your creative biz power + waaaayyy more The program costs $2500 or 5 payments of $500. 10% of your tuition goes to a beloved surviving genocide in Gaza. That's $250 redistributed. Read more & hop on the waitlist
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031 - Comparison Eclipses YOUR Path
08/27/2025
031 - Comparison Eclipses YOUR Path
Here’s the tell-tale word that lets you know you’re moving from comparison, versus you authentic soul-path: SHOULD. I should host things in person. I should start a podcast. I should post consistently on socials. I should send clients notes after 1:1 sessions. I should be more professional. I should be more outspoken. I should be more accessible. I should raise my prices. I should should should. Your unique magick has very specific conditions within which it THRIVES. And should-ing yourself? STOPS YOU from uncovering those conditions. Here’s the prompt I give all my biz witches to help them uncover the conditions most FRUITFUL for their Genius Witch thriving: What would feel like an illegal amount of fun? Like it couldn’t possibly be THIS easy, good, enjoyable? What method – of marketing, pricing, delivering my body of work – would feel like it was specifically made for ME? The person I *really* am? (Not the person I’m trying to be like.) Need help figuring it out? Tune in with today's episode. I got you. PS –– Doors to my year-long initiatory business container – – open Monday September 1st through Monday September 8th. is THE place for radical witches to learn how to double your income with half the effort... via joyful, strength-based, values-aligned launches... and your Genius Witch at the center. It's a high-touch, hands-on, 12-month witchy business incubator that includes: A potent, easy to digest training library featuring modules on CEO leadership initiation, body of work codification, joyful & abundant AF sales, marketing & launching, shadow work for biz & money magick Weekly live Q+As w/me where you can ask all your leadership, offer suite, sales, marketing & launching questions Monthly live Ritual Workshops that will initiate you into your creative biz power + waaaayyy more The program costs $2500 or 5 payments of $500. 10% of your tuition goes to a beloved surviving genocide in Gaza. That's $250 redistributed. Read more & hop on the waitlist
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030 - The Heart That Cracks Open Can Contain the Whole Universe
08/26/2025
030 - The Heart That Cracks Open Can Contain the Whole Universe
The temptation is to turn away. But the call is to CRACK WIDE OPEN. The temptation is to think if you just stay focused on your personal thing, you can hustle your way into safety. But the call is to see that none of us are safe inside systems that use dehumanization as a strategy of domination. The temptation is to think you can shield yourself from what’s coming — from what’s right here in front of you, crying for attention. The call is to get even more intimate with something/someone in danger that’s worth protecting. To let devotion break you into the kind of love that SHOWS UP regardless of outcome. The temptation is to think if we put our heads down and just stay focused on our businesses — this will all pass. Won’t hit home. We’ll skate on by. The call is to interrupt harm now, loud, everywhere and in every way we can. To realize we’re living in prophetic times. We rise or fall together. The call is to be part of our rising. Today’s podcast episode in my 10 day mini series DOING BUSINESS AT THE END OF THE WORLD is inspired by the Joanna Macy quote — “The heart that cracks open can contain the whole universe.” And a call — to us each — to do just that. Listen in for a soul-stirring invitation to get closer to the heartbreaks of our times. On the other side of cracking open is an infinite source of Love. That Love is your greatest leadership & power. And the soul of a truly world-changing business. Big love. Wild trust. xox, Rachael PS – is THE place for radical witches to learn how to double your income with half the effort... via joyful, strength-based, values-aligned launches... and your Genius Witch at the center. It's a high-touch, hands-on, 12-month witchy business incubator that includes: A potent, easy to digest training library Weekly live Q+As w/me where you can ask all your offer suite, sales & marketing questions Monthly live Ritual Workshops that will initiate you into your creative biz power Launch Plan Templates Launch Content Templates A Q+A Portal where you can submit a question & receive a written reply within 2 business days The option of joining a potent Peer Coven of other world-changing business witches The program costs $2500 or 5 payments of $500. When you pay in full, I ship you a bespoke Witch Box (!!) that includes the Business Witchery Oracle Deck, magick pencils, and mischievous surprises to help you break any spells that bind you, and unleash wild abundance in your business. Muahahaha!! 10% of your tuition goes to a beloved surviving genocide in Gaza. That's $250 redistributed. Doors open on September 1. Get your $$ ready, witch! We’ve got magick to make.
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029 - Frequency is THE Secret Sauce for Magnetic World-Changing Offers
08/25/2025
029 - Frequency is THE Secret Sauce for Magnetic World-Changing Offers
Witches, FREQUENCY is what people FEEL... before they read every word of your sales page... before they check out the dates, times & cost. Frequency is what resonates and vibrates from a foundational place in all your creations. Okay, that part? Pretty basic if you're a mystic. Here's where the world-changing-witchery comes in stronger: Our over-culture has a current frequency informed by the systems of harm we all live inside. THAT frequency? Is relatively traumatic. Divide & conquer. Supremacy = power. There's not enough to go around. Extract, exploit, manipulate, steal, lie. Dehumanize & disregard personal impact on the whole. Whatever's necessary to control & dominate the mystery. Traumatic frequencies are FAST, STRONG & CONTAGIOUS. Traumatic frequencies put everyone in their field into reptilian reactivity mode. Fight. Flight. Freeze. Fawn. Whatever it takes to save face and save lives. But we? As world-changing witches? We don't just want to react to systems of harm. We want to repair them. We want to re-imagine a more beautiful world. We want to re-jig the COLLECTIVE FREQUENCY and rebuild more beautiful, life-giving systems that support the thriving of ALL. And thaaaaatttt requires some real world witchery. It requires KNOWING the frequency your soul is a stand for. It requires building strength, resilience and capacity to STAY IN the frequencies you're called to imbue, when that would mean DISRUPTING or INTERRUPTING the status quo. Nervous systems prefer homeostasis.Collective systems prefer the same. To be a world-changing witch is to rock the boat for LOVE.For JUSTICE.For collective care.For our shared evolution. So... bringing this back to your biz? Every offer you put into the world is a fractal spell of possibility. A dare to embody a more beautiful frequency. A rebellion. A resistance. Which means YOU'RE GONNA GET PUSH BACK from the status quo. SO... KNOWING the frequency of your offer – consciously – is game-changing. Knowing what you're here to stand for, and devoting to it – consciously – is what gives you the power to shift the tides of momentum in our culture. We need world-changing witches with strong convictions to more beautiful frequencies. If you want help? I got you. Today's episode is a sacred riff on how to find & amplify the frequency of your world-changing vision, through the vessel of your business. Also! Head to & I'll send you a 30 minute visualization to find the frequency of the offer you're currently launching. Game. Changing. Cuz again, frequency – is secretly – what sells. xox, Rachael PS – is THE place for radical witches to learn how to double your income with half the effort... via joyful, strength-based, values-aligned launches... and your Genius Witch at the center. It's a high-touch, hands-on, 12-month witchy business incubator that includes: A potent, easy to digest training library Weekly live Q+As w/me where you can ask all your offer suite, sales & marketing questions Monthly live Ritual Workshops that will initiate you into your creative biz power Launch Plan Templates Launch Content Templates A Q+A Portal where you can submit a question & receive a written reply within 2 business days The option of joining a potent Peer Coven of other world-changing business witches The program costs $2500 or 5 payments of $500. When you pay in full, I ship you a bespoke Witch Box (!!) that includes the Business Witchery Oracle Deck, magick pencils, and mischievous surprises to help you break any spells that bind you, and unleash wild abundance in your business. Muahahaha!! 10% of your tuition goes to a beloved surviving genocide in Gaza. That's $250 redistributed. Doors open on September 1. Get your $$ ready, witch! We’ve got magick to make.
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028 - I Dare You to Embody Main Character Energy
08/25/2025
028 - I Dare You to Embody Main Character Energy
Okay okay okay — I LOVE copy & content that are super client-focused. That really connect with the person you’re wanting to serve. But you know what is possibly *MORE* connective than painting problems & solutions?!? ✨➡️💖➡️🔥➡️💖➡️✨ MAIN CHARACTER ENERGY!💅 SHOWING your people what’s possible by LIVING the drama of this moment in your life / biz / relationship… out loud. On full cinematic display. 📺 Even if the moment is hard. Even if the moment is chaotic. Even if the moment is more fucking ✨MAGICKAL✨ than you’ve ever experienced before & you’re afraid everyone is gonna be jealous.😘 Give the era you’re in… a name.✨ Give the launch method you’re experimenting with… a theme song & a plot twist.🪩 Give the archetype you’re embodying… a costume & a title.🦄 Tell us the story of where you’ve been, how it used to be, and the threshold you’re crossing now. 🌀 LET US WATCH YOU. Cheer for you. RELATE to you. Maybe low-key judge or envy you. BE YOU. Out loud. Volume UP. Story unfolding before our eyes.👀 Here’s MY Main Character Story for my upcoming Launch Bestie launch 👇🏻👇🏻👇🏻 (Doors open Monday September 1st, btw… get ready!!!) For YEARSSSSS I’d get so fricking stressed & obsessed with financial outcomes when I launched. I’d refresh my Kajabi portal 5 times an hour & track my IG engagement like a hawk. And real talk? Most of the time I’d hit my goals. But still feel deflated. ❌The STRESS wasn’t worth it.❌ About a year ago I decided to triple down on my 🧙♀️Genius Witch 🧙 On onlyyy doing what felt FULLY fun & FULLY value-aligned — then cut the rest. Real talk? There were so many things about launching I didn’t love. But the biggest one??? WAS TRACKING MY GOALS. As soon as I made launch goals, I left the presence & PLAY place — …and dove head first into the torture of pressure & grind.😬 Now? I still future cast a 10x business plan — which helps me stay soul-aligned & strength-based. (Plus avoid the trap of small-thinking that can keep us on an incoherent hamster wheel.) But then? I JUST devote to my craft.🎨 I do NOT obsess over numbers.🤑 I’ve left my Ambitious Biz Witch Era. 👻I’m in my TRANSFORMATIONAL FUN & COLLECTIVE JOY Era.👻 I’m in my play-and-presence over pressure-and-plans era. My ONLY strategy is to stay connected to my Genius Witch frequency. I’m all-in on joy… Liberatory joy. For everyone. I’m wearing bright pink lipstick, cheetah print bras… a Star of David & a keffiya. I’m smokin’ a spliff in the hot tub on a Tuesday. I’m grounding into ✨unhinged paradox✨ more than ever before. Heart cracked open to & for the world.💔 Heart bubbling over with wildly on-purpose joy. ❤️🔥 Is this a business strategy? Apparently, yes. I’m so fully & truly in my Genius Witch — so deeply integrated — that my work feels like play & my call is bigger than my work. People join my programs for practical help, of course. But ALSO? For a feeling. A feeling of COURAGE. A feeling of HOPE. A feeling of POSSIBILITY. You can become MORE YOU & simultaneously MORE SUCCESSFUL. 🥰💰🌳🐝👯♀️ It won’t be easy. It’ll take a half dozen ego deaths (or more).☠️ But it’s possible. I’m living proof. Come into my cauldron and I’ll show you how this can be true for you, too. Join the Launch Bestie waitlist here:
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