Business Witchery
A podcast by Rachael Maddox for world-changing witches, with world-changing visions, who are ready to cultivate world-changing wealth. Wealth is not just about money– it's about community and ecology. Ancestry and resiliency. And the leadership capacity to rise to the collective moment. In this podcast Executive Business Witch and Oracle, Rachael Maddox, will pull on 15 years experience in the fields of online entrepreneurship, social change, somatic transformation, and practical magick to help you hear and heed the call of your destiny through the vessel of your business. Dive deeper into the mystery school of business and world-changing witchery at businesswitchery.com and @rachaelmaddox on Instagram.
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042 - Be Notorious: The Reputation Strategy That Sells Anything You Launch
11/19/2025
042 - Be Notorious: The Reputation Strategy That Sells Anything You Launch
Are you liked (online & in your business)... or are you notorious? There’s a difference – and only one of them sells out every launch. This week’s podcast episode breaks down the real currency behind visibility, demand, and becoming that witch people can’t look away from… ✨ a notorious reputation ✨ Inside, we get into: Why basic-bitch, pretty content won’t make you unforgettable The real reason you “hate-follow” certain people What you’re already known for… vs. what you WANT to be known for The puke zone and why your 2026 success depends on your willingness to go to it Why you need a coven if you’re going to be notorious And what to do if you take bold action… and no one notices (yet) If you’re ready to become That Witch whose name stays on people’s minds – the one who turns heads, sells out launches, and becomes unignorable – this episode is your initiation. 🎧Be Notorious: The Reputation Strategy That Sells Anything You Launch🎧 Big love. Wild trust. Xox, Rachael PS – If the episode lands, forward it to your business bestie and talk about what you wanna be notorious for. Then… take each other to The Puke Zone for your bold, notorious visions. Accountability magick! PPS – Notorious and The Puke Zone are both cards in the Business Witchery Oracle Deck. We’ve officially got 75 decks left. Doors close THIS FRIDAY. before they’re sold out and off the market for the next year+. Last PS! – If you’re a weekly podcast listener and lover, I’d be so grateful for a 5 star rating and review. It helps more rad biz witches like me and you… find the pod & benefit from it. Thank youuuu! xoxo
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041 - 3 Tips for Finally Publishing Your Book in 2026
11/16/2025
041 - 3 Tips for Finally Publishing Your Book in 2026
Hey Witches — About 16 months ago, I set out to write Business Witchery, the book… and totally failed. I spent $6k, countless hours, and tried to force something “big and important” into existence. Then I got mischievous. What if instead of heavy and hard… it was light and fun? Enter: The Business Witchery Oracle Deck. 🖤✨ My third published work — and by far the easiest, most joyful one yet. In this episode, I share what shifted, and the 3 biggest things that keep witches from publishing their magic: 1.The illusion of grandeur (trying to be the next Liz Gilbert) 2.Thinking you should do it alone 3.Insecurity about your art If you’ve been saying “this is the year I publish my book, deck, or creative baby,” this one’s for you. Listen now and get yourself into devotional motion. P.S. We’re 35% sold out of the first edition Business Witchery Oracle Deck! Get yours at .
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040 - When Your Problem Isn’t Strategy – It’s Self-Love
11/06/2025
040 - When Your Problem Isn’t Strategy – It’s Self-Love
In this episode, Rachael gets real about one of the biggest blocks witches, coaches, and creators face in business – and it’s not strategy. It’s self-love. The part that thinks your business should be easier is actually your inner critic – a protective voice trying to shield you from failure, shame, and visibility. But when that voice runs the show, every strategy stops working. Rachael shares the truth she landed on while creating the Business Witchery Oracle Deck: Business Witchery isn’t about doing magic on your business. It’s about using your business as magic – a technology for birthing a more beautiful world. This kind of leadership is a spiritual initiation into creative maturity, and it requires extraordinary self-love, devotion, and the willingness to be changed by your calling. 🎧 Listen now, then join the Business Witchery Oracle Deck waitlist at to enter to win one of 10 free decks by Nov 9. Only 222 first-edition copies (black with gold foil!) drop on 11/11, each including a free ticket to Rachael’s live Year-Ahead Oracle Ritual on Jan 6th.
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039 - The #1 Way to Succeed FASTER in Business
11/04/2025
039 - The #1 Way to Succeed FASTER in Business
Are you working hard but not getting results as fast as you want? It might come down to one thing: failure aversion. In this episode, I break down the two sneaky ways failure aversion slows your success – internalizing your “failures” as something wrong with you, and clinging to what’s not working because you’ve already invested in it. Here’s the truth: the fastest path to success is failing faster – and learning quicker. Every so-called “failure” is data, direction, and gold for your next move. You’ll hear my top 3 business failures from the last five years and how they led to more money, fulfillment, and ease – faster. Big love. Wild trust. xox, Rachael PS – This episode is inspired by “Mine Your Failures for Gold,” one of the 44 cards in my upcoming Business Witchery Oracle Deck, on sale 11/11.
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038 - 7 Tips to Initiate Your Creative Genius
10/15/2025
038 - 7 Tips to Initiate Your Creative Genius
What up, Witches!! So happy to be back with a FRESH episode on the Business Witchery Podcast. I was talking on the phone with one of my besties the other week, and she was sharing how she was stuck in perfectionism around HER podcast creation, when I asked – "Wait... are you recording 2-3 practice episodes for every published episode that makes the cut?" "HUH???" she responded. "Yes!! The best way to get out of perfectionism is to know you're gonna throw two thirds of what you're making in the trash. It takes the pressure off. It lets you play. And play is prolific." She was stoked. Liberated by the convo. And I was jazzed. Simmering with ideas of other ways to help youuuu get into the creative genius zone, and out of creative constipation. Here's the thing: I'm a prolific maniac. I've published 2 books. Birthed countless offers. Written 20+ songs & did a cross-country music tour once upon a time. (DID YOU KNOW?!?!) And now... I'm allllmost finished with my first ever Oracle Deck! But my creativity doesn't come without resistance, struggle or roadblocks. It's just... I've practiced the tools that allow my creativity to flow, even when there's fear, self-judgement or self-doubt. Want my secrets to being a creativity GREMLIN?!? Tune in for today's episode. Speaking of! Ahhhh... did you hear??? The Business Witchery Oracle Deck is officially going ON SALE this Halloween! I'm only printing 222 decks for this 1st edition, and the ONLY WAY to get one is to be on the . When you purchase the Oracle Deck, you'll be invited to a Year-Ahead Business Spread LIVE Ritual happening early January 2026. This deck is a mystical ass-kicker, in the best way imaginable. One of my clients today said every card is like a mini coaching session. People on Instagram are telling me their reading gave them full-body chills or weeping relief. More soon! Big love. Wild trust. xox, Rachael
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037 – The Most Overlooked Marketing Strategy for People Who Don't Love Social Media Marketing
10/01/2025
037 – The Most Overlooked Marketing Strategy for People Who Don't Love Social Media Marketing
Whatup witches!, At least 50% of my clients dreaddddd the social media churn. Heck, at least 50% of the time, I do, too. Which is why in today’s Business Witchery episode, I'm going deeper about the most under-taught, under-utilized marketing strategy that can change your business forever: relational marketing. Here’s what I cover: - Why staying top of mind matters more than showing up on the feed - How to build a simple database and reach out seasonally without being salesy - The power of mixers + intentional community building to make you unforgettable - Why, for some, relational marketing will outperform email, ads & social combined If you're tired of feeling like you're broadcasting to the void, and you're hungry to re-humanize your business... tune in for today's relational marketing deep dive. Because when people feel genuinely connected to you, they don’t just remember you, they recommend you. And THATTT, my loves, is abundance.
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036 – How To Go From, "You're So Inspiring" to "TAKE MY MONEY" With Your Messaging
09/24/2025
036 – How To Go From, "You're So Inspiring" to "TAKE MY MONEY" With Your Messaging
What's up witches, Big truth time: When it comes to sales & marketing... Confidence is compelling. But PROOF seals the deal. In today’s Business Witchery episode, I’m guiding you through the art of showing your audience why & how your process actually works. Here’s what we cover: - The two most compelling forms of proof - How to anchor trust with testimonials - Why proof transforms you from “inspiring” to “I need to hire them” When you connect the dots for your prospects around... Their problem → Your process → Proof your process works ... you stop sounding theoretical and start sounding trustworthy. And that’s when people invest. Because sales & marketing isn't just about telling your people you can help. It’s about showing them exactly how.
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035 – BTS of My $135k Messaging Strategy
09/17/2025
035 – BTS of My $135k Messaging Strategy
Hey witches, How do you create content that doesn’t just “land”… but sells? In this week's episode, I break down the messaging strategy that brought in $135k in just 8 days during my Launch Bestie launch. Here’s the secret: it wasn’t about being clever. It was about being clear. Naming the desires my people are already committed to. Shining light on the internal + tangible ways they get stuck. Answering the exact questions they were already asking themselves. And then turning all of that into content – podcasts & emails – that CONNECTED with my community, right where they are. Messaging that CONNECTS is messaging that converts. Today's podcast episode is a free mini masterclass on messaging. I suggest getting out a notebook or opening up a google doc & taking NOTES. Cuz this shit? Will make your next launch content 3x EASIER to create... and wayyy more profitable.
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034 - 5 Reasons Why You Should Join Launch Bestie THIS WEEK ⏰
09/12/2025
034 - 5 Reasons Why You Should Join Launch Bestie THIS WEEK ⏰
Whatup, Witches! Real talk: doing business at the end of the world requires... doing business. Making the pitch. Inviting the witches in. Saying, "why you, why now." Standing joyfully behind the work you've birthed. And yet – so many of us stop ourselves from the actual selling part. It doesn't feel fun or easy. There's too much damn pressure. We don't want to sell to people in this economy. We don't want to MAKE MONEY and make other people... feel bad? We don't want to risk the vulnerability of putting ourselves out there, and then... crickets. But the selling part is how your MEDICINE GETS DELIVERED. The selling part is how the people know to come in. The selling part is how you bring your world-changing vision... all the way down to earth. So: allow me to sell to you. Cuz I've got transformational fun medicine to dish out to the masses. And a vision of world-changing witches actually stewarding world-changing wealth. is a year-long business leadership initiation for radical witches ready to make more money, more magick & the most JOYFUL impact of their lives by becoming FLUENT in strength-based, value-aligned sales, marketing & launching. Doors are open for 8 days only until next Monday September 8th. The program is $2500 or 5 payments of $500. Pay in full and I'll ship you my mystical ass-kicker, the Business Witchery Oracle Deck! Got a question about Launch Bestie that I haven't answered yet? Press reply and myself or Steph will get back to you ASAP! Big love. Wild trust. See you in your inbox again soon! xox, Rachael
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033 - Take a Hero's Dose of Your Own Damn Medicine (or How to Get Unstuck in Your Biz)
09/11/2025
033 - Take a Hero's Dose of Your Own Damn Medicine (or How to Get Unstuck in Your Biz)
All my clients come to me thinking — “I just want to make my art / be in my craft / give my gift… …without the business part feeling so hard.” They crave intimacy with their magick, their medicine & the aliveness of being IN THEIR SOUL’S CALL. Yet — they don’t actually bring their soul’s call allllll the way into the… business part of their business. They don’t fully believe that THEIR OWN MEDICINE (10xed) IS THE MISSING INGREDIENT TO THEIR BIZ SUCCESS. They still believe — somewhere sneaky inside — that a strategy outside of themselves will save them. The intimacy coach who’s taken all personal touch out of her marketing lol The embodiment coach who’s completely in her head about her sales strategy. The community organizer who’s forgetting to pick up the phone & CALL people — instead of obsessing over the algorithm. YOUR BIZ BREAKTHROUGH IS ALWAYS ALREADY INSIDE OF YOU. My clients end up having their highest cash months everrrr — …all while feeling like they’re having an illegal amount of fun… When they realize: THE only strategy I need is to be waaaayyyy WAYYY more ME. This, of course, is not always easy. And THAT is why world-changing witches work with me. For the INITIATION into deeper levels of their medicine, their magick, their calling & their craft. For the initiation into unique, right-fit, world-changing leadership… expressed through the channel of their biz. Not just in their offerings. But in how they run their business — structurally, energetically & financially. This, my loves, is how you double your income with half the stress: You give ALL THE WAY IN to the edges of your truest Genius Witch. And you GIVE UP everything else. PS –– Doors to my year-long initiatory business container – – open Monday September 1st through Monday September 8th. is THE place for radical witches to learn how to double your income with half the effort... via joyful, strength-based, values-aligned launches... and your Genius Witch at the center. It's a high-touch, hands-on, 12-month witchy business incubator that includes: A potent, easy to digest training library featuring modules on CEO leadership initiation, body of work codification, joyful & abundant AF sales, marketing & launching, shadow work for biz & money magick Weekly live Q+As w/me where you can ask all your leadership, offer suite, sales, marketing & launching questions Monthly live Ritual Workshops that will initiate you into your creative biz power + waaaayyy more The program costs $2500 or 5 payments of $500. 10% of your tuition goes to a beloved surviving genocide in Gaza. That's $250 redistributed. Read more & hop on the waitlist
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032 - Your Biz as Creative Response to Polycrisis
08/28/2025
032 - Your Biz as Creative Response to Polycrisis
We gotta take business out of the box of capitalism — profit at all costs, collective extraction for the sake of personal gain. We gotta start seeing and moving with business as an act of community — solving shared problems with inspired vision, and receiving regeneratively in return. Today’s episode is a pep talk for the witches who tend to get existential around their businesses. But what’s the point, amidst all of this?? Waves around at compounding polycrisis. The point is your leadership initiation. The point is inspired action for collective well-being. The point is a new & ancient paradigm wherein your gift to your community is reciprocated abundantly. Tune in, witches. PS –– Doors to my year-long initiatory business container – – open Monday September 1st through Monday September 8th. is THE place for radical witches to learn how to double your income with half the effort... via joyful, strength-based, values-aligned launches... and your Genius Witch at the center. It's a high-touch, hands-on, 12-month witchy business incubator that includes: A potent, easy to digest training library featuring modules on CEO leadership initiation, body of work codification, joyful & abundant AF sales, marketing & launching, shadow work for biz & money magick Weekly live Q+As w/me where you can ask all your leadership, offer suite, sales, marketing & launching questions Monthly live Ritual Workshops that will initiate you into your creative biz power + waaaayyy more The program costs $2500 or 5 payments of $500. 10% of your tuition goes to a beloved surviving genocide in Gaza. That's $250 redistributed. Read more & hop on the waitlist
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031 - Comparison Eclipses YOUR Path
08/27/2025
031 - Comparison Eclipses YOUR Path
Here’s the tell-tale word that lets you know you’re moving from comparison, versus you authentic soul-path: SHOULD. I should host things in person. I should start a podcast. I should post consistently on socials. I should send clients notes after 1:1 sessions. I should be more professional. I should be more outspoken. I should be more accessible. I should raise my prices. I should should should. Your unique magick has very specific conditions within which it THRIVES. And should-ing yourself? STOPS YOU from uncovering those conditions. Here’s the prompt I give all my biz witches to help them uncover the conditions most FRUITFUL for their Genius Witch thriving: What would feel like an illegal amount of fun? Like it couldn’t possibly be THIS easy, good, enjoyable? What method – of marketing, pricing, delivering my body of work – would feel like it was specifically made for ME? The person I *really* am? (Not the person I’m trying to be like.) Need help figuring it out? Tune in with today's episode. I got you. PS –– Doors to my year-long initiatory business container – – open Monday September 1st through Monday September 8th. is THE place for radical witches to learn how to double your income with half the effort... via joyful, strength-based, values-aligned launches... and your Genius Witch at the center. It's a high-touch, hands-on, 12-month witchy business incubator that includes: A potent, easy to digest training library featuring modules on CEO leadership initiation, body of work codification, joyful & abundant AF sales, marketing & launching, shadow work for biz & money magick Weekly live Q+As w/me where you can ask all your leadership, offer suite, sales, marketing & launching questions Monthly live Ritual Workshops that will initiate you into your creative biz power + waaaayyy more The program costs $2500 or 5 payments of $500. 10% of your tuition goes to a beloved surviving genocide in Gaza. That's $250 redistributed. Read more & hop on the waitlist
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030 - The Heart That Cracks Open Can Contain the Whole Universe
08/26/2025
030 - The Heart That Cracks Open Can Contain the Whole Universe
The temptation is to turn away. But the call is to CRACK WIDE OPEN. The temptation is to think if you just stay focused on your personal thing, you can hustle your way into safety. But the call is to see that none of us are safe inside systems that use dehumanization as a strategy of domination. The temptation is to think you can shield yourself from what’s coming — from what’s right here in front of you, crying for attention. The call is to get even more intimate with something/someone in danger that’s worth protecting. To let devotion break you into the kind of love that SHOWS UP regardless of outcome. The temptation is to think if we put our heads down and just stay focused on our businesses — this will all pass. Won’t hit home. We’ll skate on by. The call is to interrupt harm now, loud, everywhere and in every way we can. To realize we’re living in prophetic times. We rise or fall together. The call is to be part of our rising. Today’s podcast episode in my 10 day mini series DOING BUSINESS AT THE END OF THE WORLD is inspired by the Joanna Macy quote — “The heart that cracks open can contain the whole universe.” And a call — to us each — to do just that. Listen in for a soul-stirring invitation to get closer to the heartbreaks of our times. On the other side of cracking open is an infinite source of Love. That Love is your greatest leadership & power. And the soul of a truly world-changing business. Big love. Wild trust. xox, Rachael PS – is THE place for radical witches to learn how to double your income with half the effort... via joyful, strength-based, values-aligned launches... and your Genius Witch at the center. It's a high-touch, hands-on, 12-month witchy business incubator that includes: A potent, easy to digest training library Weekly live Q+As w/me where you can ask all your offer suite, sales & marketing questions Monthly live Ritual Workshops that will initiate you into your creative biz power Launch Plan Templates Launch Content Templates A Q+A Portal where you can submit a question & receive a written reply within 2 business days The option of joining a potent Peer Coven of other world-changing business witches The program costs $2500 or 5 payments of $500. When you pay in full, I ship you a bespoke Witch Box (!!) that includes the Business Witchery Oracle Deck, magick pencils, and mischievous surprises to help you break any spells that bind you, and unleash wild abundance in your business. Muahahaha!! 10% of your tuition goes to a beloved surviving genocide in Gaza. That's $250 redistributed. Doors open on September 1. Get your $$ ready, witch! We’ve got magick to make.
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029 - Frequency is THE Secret Sauce for Magnetic World-Changing Offers
08/25/2025
029 - Frequency is THE Secret Sauce for Magnetic World-Changing Offers
Witches, FREQUENCY is what people FEEL... before they read every word of your sales page... before they check out the dates, times & cost. Frequency is what resonates and vibrates from a foundational place in all your creations. Okay, that part? Pretty basic if you're a mystic. Here's where the world-changing-witchery comes in stronger: Our over-culture has a current frequency informed by the systems of harm we all live inside. THAT frequency? Is relatively traumatic. Divide & conquer. Supremacy = power. There's not enough to go around. Extract, exploit, manipulate, steal, lie. Dehumanize & disregard personal impact on the whole. Whatever's necessary to control & dominate the mystery. Traumatic frequencies are FAST, STRONG & CONTAGIOUS. Traumatic frequencies put everyone in their field into reptilian reactivity mode. Fight. Flight. Freeze. Fawn. Whatever it takes to save face and save lives. But we? As world-changing witches? We don't just want to react to systems of harm. We want to repair them. We want to re-imagine a more beautiful world. We want to re-jig the COLLECTIVE FREQUENCY and rebuild more beautiful, life-giving systems that support the thriving of ALL. And thaaaaatttt requires some real world witchery. It requires KNOWING the frequency your soul is a stand for. It requires building strength, resilience and capacity to STAY IN the frequencies you're called to imbue, when that would mean DISRUPTING or INTERRUPTING the status quo. Nervous systems prefer homeostasis.Collective systems prefer the same. To be a world-changing witch is to rock the boat for LOVE.For JUSTICE.For collective care.For our shared evolution. So... bringing this back to your biz? Every offer you put into the world is a fractal spell of possibility. A dare to embody a more beautiful frequency. A rebellion. A resistance. Which means YOU'RE GONNA GET PUSH BACK from the status quo. SO... KNOWING the frequency of your offer – consciously – is game-changing. Knowing what you're here to stand for, and devoting to it – consciously – is what gives you the power to shift the tides of momentum in our culture. We need world-changing witches with strong convictions to more beautiful frequencies. If you want help? I got you. Today's episode is a sacred riff on how to find & amplify the frequency of your world-changing vision, through the vessel of your business. Also! Head to & I'll send you a 30 minute visualization to find the frequency of the offer you're currently launching. Game. Changing. Cuz again, frequency – is secretly – what sells. xox, Rachael PS – is THE place for radical witches to learn how to double your income with half the effort... via joyful, strength-based, values-aligned launches... and your Genius Witch at the center. It's a high-touch, hands-on, 12-month witchy business incubator that includes: A potent, easy to digest training library Weekly live Q+As w/me where you can ask all your offer suite, sales & marketing questions Monthly live Ritual Workshops that will initiate you into your creative biz power Launch Plan Templates Launch Content Templates A Q+A Portal where you can submit a question & receive a written reply within 2 business days The option of joining a potent Peer Coven of other world-changing business witches The program costs $2500 or 5 payments of $500. When you pay in full, I ship you a bespoke Witch Box (!!) that includes the Business Witchery Oracle Deck, magick pencils, and mischievous surprises to help you break any spells that bind you, and unleash wild abundance in your business. Muahahaha!! 10% of your tuition goes to a beloved surviving genocide in Gaza. That's $250 redistributed. Doors open on September 1. Get your $$ ready, witch! We’ve got magick to make.
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028 - I Dare You to Embody Main Character Energy
08/25/2025
028 - I Dare You to Embody Main Character Energy
Okay okay okay — I LOVE copy & content that are super client-focused. That really connect with the person you’re wanting to serve. But you know what is possibly *MORE* connective than painting problems & solutions?!? ✨➡️💖➡️🔥➡️💖➡️✨ MAIN CHARACTER ENERGY!💅 SHOWING your people what’s possible by LIVING the drama of this moment in your life / biz / relationship… out loud. On full cinematic display. 📺 Even if the moment is hard. Even if the moment is chaotic. Even if the moment is more fucking ✨MAGICKAL✨ than you’ve ever experienced before & you’re afraid everyone is gonna be jealous.😘 Give the era you’re in… a name.✨ Give the launch method you’re experimenting with… a theme song & a plot twist.🪩 Give the archetype you’re embodying… a costume & a title.🦄 Tell us the story of where you’ve been, how it used to be, and the threshold you’re crossing now. 🌀 LET US WATCH YOU. Cheer for you. RELATE to you. Maybe low-key judge or envy you. BE YOU. Out loud. Volume UP. Story unfolding before our eyes.👀 Here’s MY Main Character Story for my upcoming Launch Bestie launch 👇🏻👇🏻👇🏻 (Doors open Monday September 1st, btw… get ready!!!) For YEARSSSSS I’d get so fricking stressed & obsessed with financial outcomes when I launched. I’d refresh my Kajabi portal 5 times an hour & track my IG engagement like a hawk. And real talk? Most of the time I’d hit my goals. But still feel deflated. ❌The STRESS wasn’t worth it.❌ About a year ago I decided to triple down on my 🧙♀️Genius Witch 🧙 On onlyyy doing what felt FULLY fun & FULLY value-aligned — then cut the rest. Real talk? There were so many things about launching I didn’t love. But the biggest one??? WAS TRACKING MY GOALS. As soon as I made launch goals, I left the presence & PLAY place — …and dove head first into the torture of pressure & grind.😬 Now? I still future cast a 10x business plan — which helps me stay soul-aligned & strength-based. (Plus avoid the trap of small-thinking that can keep us on an incoherent hamster wheel.) But then? I JUST devote to my craft.🎨 I do NOT obsess over numbers.🤑 I’ve left my Ambitious Biz Witch Era. 👻I’m in my TRANSFORMATIONAL FUN & COLLECTIVE JOY Era.👻 I’m in my play-and-presence over pressure-and-plans era. My ONLY strategy is to stay connected to my Genius Witch frequency. I’m all-in on joy… Liberatory joy. For everyone. I’m wearing bright pink lipstick, cheetah print bras… a Star of David & a keffiya. I’m smokin’ a spliff in the hot tub on a Tuesday. I’m grounding into ✨unhinged paradox✨ more than ever before. Heart cracked open to & for the world.💔 Heart bubbling over with wildly on-purpose joy. ❤️🔥 Is this a business strategy? Apparently, yes. I’m so fully & truly in my Genius Witch — so deeply integrated — that my work feels like play & my call is bigger than my work. People join my programs for practical help, of course. But ALSO? For a feeling. A feeling of COURAGE. A feeling of HOPE. A feeling of POSSIBILITY. You can become MORE YOU & simultaneously MORE SUCCESSFUL. 🥰💰🌳🐝👯♀️ It won’t be easy. It’ll take a half dozen ego deaths (or more).☠️ But it’s possible. I’m living proof. Come into my cauldron and I’ll show you how this can be true for you, too. Join the Launch Bestie waitlist here:
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027 - Privilege, Shame & Money?
08/23/2025
027 - Privilege, Shame & Money?
From a trauma perspective, feeling shame when you yourself didn’t do anything wrong it’s often the internalized harm of another. As such, when we feel shame for our intersecting privileges at the end of the world — we’re often the internalizing the shame of a harmful system. A system we didn’t create. A system that doesn’t represent us. Yes, we all have to untangle our allegiances to systems of harm. But also? We have to untangle the belief that as individuals, the harm of the system is all our fault. Today’s episode is for you if you struggle with that. If you tend to over-hold systemic inequity, take responsibility for the whole wide world. This is a rally cry to turn all that care into creative action versus shame-based avoidance. It’s possible. Let me show you how. PS — Doors to LAUNCH BESTIE — my year long business leadership cauldron — on Monday September 1st. 12 months of practical and alchemical support to become THAT WITCH who brings your world-changing vision all the way down to earth. $2500 or 5 payments of $500 with 10% of your tuition going to beloveds surviving genocide in Gaza. Link coming soon!
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026 - Less Controlling How You're Perceived. More Soul Power, Embodied
08/22/2025
026 - Less Controlling How You're Perceived. More Soul Power, Embodied
One of the secret things stopping world-changing witches from bringing your biggest visions down to earth??? From contributing to our collective in the way your soul is most called? FEAR OF HOW YOU'LL BE PERCEIVED. Who's gonna think (or say) what? Will [the amorphous] "they" get what you're really trying to do? Will you be misunderstood, criticized or cancelled? Just yesterday I received a message from a beloved colleague sharing her fear of earning more because of how it might look. She's a major anti-capitalist, after all. Just today I chatted with a close friend who wants to start her business, but is worried about the optics due to the current political climate. BELOVEDS: the future is paradoxical. World-changing wealth in the hands of world-changing witches... right alongside utter economic inequity & oppression. Regenerative magick birthing in backyards left and right... nestled up against even more extraction of our precious earth. Healing justice next to fascist kidnappings. The list goes on and on. WE ARE AT A CHOICE POINT: Obsess over how we look. Or embody our wildest call, come what may. Today I'm kicking off a 10 day daily-ish series called DOING BUSINESS AT THE END OF THE WORLD. On September 1st, doors to my year-long initiatory business portal – LAUNCH BESTIE – open for enrollment for 8 days only. If you're ready to take your leadership, offerings, sales & marketing and paradoxical embodied creative power to the next fricking level... tune into this 10 day podcast series. It will give you everything you need to know about joining LAUNCH BESTIE. Both in terms of frequency and form. Website and links coming soon! See you tomorrow. Big love. Wild trust. xox, Rachael
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025 - Initiation, Maturity, Mastery: How to Become a World Changing Witch
08/20/2025
025 - Initiation, Maturity, Mastery: How to Become a World Changing Witch
This week on the Business Witchery Podcast I share a transmission on the stages of initiation → maturity → mastery in our soul’s callings. 🌙 If we’re here to be world-changing witches, vision isn’t enough — we need the maturity and mastery to actually birth a more beautiful world. ✨ PS: Doors to Launch Bestie open Sept 1–8. 10% of every tuition will be circulated to Gaza. Stay tuned for more info coming soon!
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024 - Prepare To Prosper with a Long Term Marketing Plan
08/13/2025
024 - Prepare To Prosper with a Long Term Marketing Plan
✨If marketing is how we vision the future, and sales is how we fund it… Then witches, it’s time to stop scrambling and start planning. In this episode, we’re talking about long-term marketing that actually fits your unique sales genius — creative or relational — so you can prepare to prosper and bring your world-changing vision down to earth. 💸💫 🔮 Listen now + get the free 10X planning ritual at
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023 - Coaching Industry Global Strike & Day of Action for Gaza
08/01/2025
023 - Coaching Industry Global Strike & Day of Action for Gaza
Today we interrupt business as usual to tell you about the Coaching Industry Global Strike and Day of Action for Gaza. An initiative being co-organized by Rachael Maddox, Adriana Rizzolo, Nisha Moodley and Steph Zoccatelli. On Tuesday, my OBM Steph & I got onto our regular weekly meeting and… we just couldn’t do it. We couldn’t go on with business as usual while the people of Gaza are forced to starve to death. Together, we decided: We’re pushing back our launch calendar and putting all our devotion into organizing a Coaching Industry Global Strike & Day of Action. Next Friday, 8/8 (yes, the glorious, manifesty Lion’s Gate), we will be making the most important declaration of all: Palestine deserves to be free. End the siege & genocide. Let Gaza live. We’re inviting anyone in the coaching industry (or online education, priestess work, therapy, counseling, etc) who cannot stand to witness what’s happening to join us in canceling business as usual – and show up for this Day of Action. Together, we will: Pray to our ancestors for strength and courage Call & write our respective government officials Listen to Jewish & Palestinian voices calling for liberation Donate to mutual aid, if able Participate in a writing ritual to voice what we’re seeing and call others into devotional action Head to to sign up, join us, and spread the word to your communities. Note: The organizers of this action believe Palestinian liberation & Jewish healing and safety are inextricably woven. This is a space that invites and welcomes all whose hearts are behind our shared liberation. We also acknowledge the various intersecting atrocities happening globally and locally – from the ongoing systemic violence and genocides against Black communities in Sudan, the Congo, Haiti, and beyond, to ICE raids in the US, to the continued attacks on Indigenous sovereignty around the world. We stand for the end of systemic harm and suffering for all peoples. We believe in the possibility of a beautiful future for ALL beings on Earth. This one action is part of a wider collective spell for a more just, livable, loving web of belonging.
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022 - Sell The Vision. An Episode for Revolutionary B*tches Who Feel Allergic to Marketing
07/23/2025
022 - Sell The Vision. An Episode for Revolutionary B*tches Who Feel Allergic to Marketing
Feel allergic to marketing? Like you just wanna make your art, do your soul work, and not be part of the capitalist cringe machine? I see you. But here’s the deal: If you want your business to thrive, you’ve gotta learn to love marketing. Not by becoming someone else, but by becoming more you – with strategic clarity. This week’s podcast is a pep talk meets strategy sesh for revolutionary b*tches who want their marketing to feel aligned, inspiring, and effective.
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021 - How to THRIVE in Your Business Even When You’re in a Mental Health Dip or Big Life Transition
07/02/2025
021 - How to THRIVE in Your Business Even When You’re in a Mental Health Dip or Big Life Transition
I recorded this week’s podcast with a sick toddler in bed, while low-key sick myself, 6 days before moving across the country… and it still felt like relief. Because podcasting lives right at the center of my Genius Witch—where I feel most in flow, most in service, most me. And that’s exactly what I want for you: a business that gives back to you, even in a personal shit storm. 💫 Let’s stay resourced. Let’s stay powerful. Even now. Especially now.
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020 - Collective Prayer Practice to Embody a Hopeful Future
06/25/2025
020 - Collective Prayer Practice to Embody a Hopeful Future
Hey beloveds, I’m taking a bit of a detour from our normal programming to invite us into a collective prayer practice. For humanity. For the Earth. For all sentient beings on our planet. This practice doesn’t require doctrine or religion. Just a willingness to be the change you wish to see – energetically, somatically, practically. If you’re feeling overwhelmed or enraged, full of grief or full of fear, today’s podcast will nourish and empower you. This is the exact practice I begin all of my live ritual workshops with, in order to ground the work we do in our businesses into the larger collective context we’re a part of. There is no such thing as individual thriving in a sick society. We are only as well as the whole of us. Today, take 10 minutes to act like the witch that you are in this collective prayer practice for a more beautiful world. Big love. Wild trust. xox, Rachael
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019 - BTS of $42k in 5 Days With a Social Media Minimalism Launch
06/18/2025
019 - BTS of $42k in 5 Days With a Social Media Minimalism Launch
I soft-launched Launch Bestie last week with no fancy strategy, no pressure, no long runway… and 24 people said yes. 💫 $42k in 5 days. 1 static post. Some playful stories. Emails from the heart. Real convos in the DMs. Zero hustle energy. I let it be light, relational, imperfect—and it worked. 😍 Proof that your body’s wisdom >>> any launch “rule.” Trust it. #launching #femininebusiness #softlaunch #emailmarketing #businessintuition
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018 - How to run a fun & easy market research campaign – and elevate your offer, copy and sales
06/11/2025
018 - How to run a fun & easy market research campaign – and elevate your offer, copy and sales
There are a lot of long-hanging fruit tools we can use to make our businesses more fun, connected AND profitable. (No more screaming into the Internet abyss. Please.) Today on the pod?? I'm teaching you one of my favorite! Market research. When you do market research right, you can use your findings to: Improve your offer to the point that it begins to sell itself. Make your copy writing ten times EASIER and infinitely more connected to your prospects. Increase your sales & revenue because your offer & copy are LANDING that much more for your community. Tune in for 6 simple steps that could change the course of your entire summer in business. Because when you're radically connected to your community – your offers get more supportive, your copy gets more relatable, and your sales? Get more inevitable. PS – Want a YEAR of launch support in your business? Join my new offer, Business Witchery LAUNCH BESTIE. Lower pressure, higher converting launches that actually feel fun, easeful and expansive to deliver. Yes, please. 🪩🔗 🔗🪩 BETA PRICING until Friday, June 13th. Save $750 when you join this week.
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017 - How I Rebuilt a $500K/Year Business—Post-Burnout, Post-Baby, Post-Everything
06/04/2025
017 - How I Rebuilt a $500K/Year Business—Post-Burnout, Post-Baby, Post-Everything
This one’s for you if you’ve burned it all down in your biz – or are on the brink of it – and want a realistic roadmap for how to put the pieces back together, this time… better than before. After closing my half-million dollar trauma training business due to health issues & burn out… I had to rebuild from scratch, all with a baby on the boob. This time? I didn’t want the story to end in burn out. I wanted to love & feel fed by every single facet of my business. I wanted to feel like I was radically myself – and let people come along, or leave, accordingly. And that’s exactly what I did. Tune in for the honest behind the scenes of how I pulled off re-branding, re-positioning, and re-launching a whole new company… and in just two years (as a brand new mom), completely replacing my former income. You’ll hear answers to questions like: How do I bridge my income when I’ve burned down the old, but have yet to rebuild the new? How do I discover what my next body of work or business is truly meant to be, without getting stuck in Idea Land? How do I ensure that I’m building something I’ll LOVE, versus building what’s familiar or comfortable?
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016 - How to Guarantee Your Offers WILL Sell
05/28/2025
016 - How to Guarantee Your Offers WILL Sell
In this week’s episode of Business Witchery, I dive into one of the most game-changing (and often overlooked) marketing truths: Sales and marketing are way easier when your offer actually meets your client’s real needs. I walk you through a simple but potent framework to align your Genius Witch — aka your joy, fluency, passion, and values — with your favorite client's most urgent questions, challenges & desires. You’ll learn: How to identify what lights you up and solves what your client is really struggling with, simultaneously Why naming your offer after your process is often a sales killer How to name your offer using your client’s kitchen-table language (this one tip alone will transform your sales!) This episode is short, fun, and super actionable, especially if you’re refining your offers or prepping for a launch. If you’ve been feeling burnt out from working super hard on crafting the perfect offer, and then… crickets when it comes to sales… this one’s for you. Big love. Wild Trust. xox, Rachael PS – Are you loving the podcast?!?! Press share it with a biz besties and/or leave a review. I’d be so grateful. Mwah.
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015 - Design 1-to-Many Curriculum that Converts & Transforms
05/21/2025
015 - Design 1-to-Many Curriculum that Converts & Transforms
In this quick-hit training, Rachael shares a practical framework for designing curriculum that leads to real & lasting client transformation. If you’ve ever wondered how to structure your group offerings, courses, or workshops so that it actually changes lives, this is your map. You’ll learn: 🌀 How to identify the emotional, tangible, and transformational outcomes you want your clients to receive… then create curriculum to meet those goals 🔥 How to meet your people where they’re struggling… versus feeling overwhelmed by your clients challenges 🌿 How to distill your medicine into 1 potent process or a few simple steps… versus creating curriculum that’s too lofty for people to digest 🎤 Why story or sermon is essential for grounding your process… versus simply offering rote to-do’s for clients 💎 How to make your thought leadership & body of work undeniably yours (spoiler: this is the part AI can’t do for you) This one’s short, potent, and PACKED. Hope it’s wildly helpful. Xox, Rachael
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014 - How to craft an IRRESISTIBLE offer suite that results in big sales without burning you out
05/14/2025
014 - How to craft an IRRESISTIBLE offer suite that results in big sales without burning you out
Hey beloveds, So many of you are sitting on bodies of work that want to ripen. Not just “good ideas.” But frameworks. Offers. Paths of transformation rooted in seasoned experience supporting others. But birthing those bodies of work from illusive ideas in your head, to named frameworks that actually sell…? Lil bit tricky sometimes. Especially if you’re super brilliant and have precisely one zillion ideas or passions. This week’s podcast is a mapping lesson to ground your body of work. A way to listen with structure to what wants to come through you next. We begin at the center with uncovering your Microdose of Magic. Where your excitement meets your favorite client’s ache. Where fluency lives in you… and wants to move through you. And then we expand outward into: The questions your people are asking before and after they touch your work The places you feel most alive in answering those questions The clusters that naturally want to form — as modules, teachings, or whole-ass offers When you do the process I lay out in today’s podcast episode, you will walk away with the beginnings of a body of work that’s not just potent… but easy to sell. Because it speaks directly to your client’s most important needs, questions & longings. Whether you’re just beginning to articulate your body of work, or you’re ready to design your next signature offer with way more alignment & joyful Genius Witch vibes… tune in. 🎧How to craft an IRRESISTIBLE offer suite that results in big sales without burning you out🎧 Big love. Wild trust. xox, Rachael
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013 - AI Do’s & Don’ts to Future Proof Your Business
05/07/2025
013 - AI Do’s & Don’ts to Future Proof Your Business
Hey beloveds, Inside the Business Witchery Accelerator this season, I’ve been working with tons of business owners, helping them to bring their most potent bodies of work down to earth. And real talk…? I’ve been noticing a tenuous trend. Smart, soulful biz witches –– especially folks still trying to get clear on their bodies of work, brand or messaging –– are outsourcing their creative genius, essential soul searching and attuned marketing to AI… and it shows. The result is robot poetry that sounds pretty… but doesn’t actually connect. Doesn’t actually stem from their unique medicine. And doesn’t actually focus on meeting the truth of their clients deepest needs. I’ll be clear: I’m not all-or-nothing on AI. I have nuanced values and ethical beliefs about it. (Which I share in this podcast episode.) I use it in some facets of my business. But today’s podcast is a tough-love redirect for those of you hoping ChatGPT can understand you or your community better than you can, and then automagically build you a business. Yes, AI can be a great implementor. A great finisher. A great editor. A great brainstormer even. But it is not a great CEO. That’s your job – and in today’s episode, I’ll share with you four ways to ensure you’re staying in the seat of CEO, not outsourcing it to the robot gods. Tune in: AI Do’s & Don’ts to Future Proof Your Business Big love. Wild trust. Xox, Rachael PS – You are the magic. AI is the assistant. Never the other way around. xox
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