Business Witchery
A podcast by Rachael Maddox for world-changing witches, with world-changing visions, who are ready to cultivate world-changing wealth. Wealth is not just about money– it's about community and ecology. Ancestry and resiliency. And the leadership capacity to rise to the collective moment. In this podcast Executive Business Witch and Oracle, Rachael Maddox, will pull on 15 years experience in the fields of online entrepreneurship, social change, somatic transformation, and practical magick to help you hear and heed the call of your destiny through the vessel of your business. Dive deeper into the mystery school of business and world-changing witchery at businesswitchery.com and @rachaelmaddox on Instagram.
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020 - Collective Prayer Practice to Embody a Hopeful Future
06/25/2025
020 - Collective Prayer Practice to Embody a Hopeful Future
Hey beloveds, I’m taking a bit of a detour from our normal programming to invite us into a collective prayer practice. For humanity. For the Earth. For all sentient beings on our planet. This practice doesn’t require doctrine or religion. Just a willingness to be the change you wish to see – energetically, somatically, practically. If you’re feeling overwhelmed or enraged, full of grief or full of fear, today’s podcast will nourish and empower you. This is the exact practice I begin all of my live ritual workshops with, in order to ground the work we do in our businesses into the larger collective context we’re a part of. There is no such thing as individual thriving in a sick society. We are only as well as the whole of us. Today, take 10 minutes to act like the witch that you are in this collective prayer practice for a more beautiful world. Big love. Wild trust. xox, Rachael
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019 - BTS of $42k in 5 Days With a Social Media Minimalism Launch
06/18/2025
019 - BTS of $42k in 5 Days With a Social Media Minimalism Launch
I soft-launched Launch Bestie last week with no fancy strategy, no pressure, no long runway… and 24 people said yes. 💫 $42k in 5 days. 1 static post. Some playful stories. Emails from the heart. Real convos in the DMs. Zero hustle energy. I let it be light, relational, imperfect—and it worked. 😍 Proof that your body’s wisdom >>> any launch “rule.” Trust it. #launching #femininebusiness #softlaunch #emailmarketing #businessintuition
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018 - How to run a fun & easy market research campaign – and elevate your offer, copy and sales
06/11/2025
018 - How to run a fun & easy market research campaign – and elevate your offer, copy and sales
There are a lot of long-hanging fruit tools we can use to make our businesses more fun, connected AND profitable. (No more screaming into the Internet abyss. Please.) Today on the pod?? I'm teaching you one of my favorite! Market research. When you do market research right, you can use your findings to: Improve your offer to the point that it begins to sell itself. Make your copy writing ten times EASIER and infinitely more connected to your prospects. Increase your sales & revenue because your offer & copy are LANDING that much more for your community. Tune in for 6 simple steps that could change the course of your entire summer in business. Because when you're radically connected to your community – your offers get more supportive, your copy gets more relatable, and your sales? Get more inevitable. PS – Want a YEAR of launch support in your business? Join my new offer, Business Witchery LAUNCH BESTIE. Lower pressure, higher converting launches that actually feel fun, easeful and expansive to deliver. Yes, please. 🪩🔗 🔗🪩 BETA PRICING until Friday, June 13th. Save $750 when you join this week.
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017 - How I Rebuilt a $500K/Year Business—Post-Burnout, Post-Baby, Post-Everything
06/04/2025
017 - How I Rebuilt a $500K/Year Business—Post-Burnout, Post-Baby, Post-Everything
This one’s for you if you’ve burned it all down in your biz – or are on the brink of it – and want a realistic roadmap for how to put the pieces back together, this time… better than before. After closing my half-million dollar trauma training business due to health issues & burn out… I had to rebuild from scratch, all with a baby on the boob. This time? I didn’t want the story to end in burn out. I wanted to love & feel fed by every single facet of my business. I wanted to feel like I was radically myself – and let people come along, or leave, accordingly. And that’s exactly what I did. Tune in for the honest behind the scenes of how I pulled off re-branding, re-positioning, and re-launching a whole new company… and in just two years (as a brand new mom), completely replacing my former income. You’ll hear answers to questions like: How do I bridge my income when I’ve burned down the old, but have yet to rebuild the new? How do I discover what my next body of work or business is truly meant to be, without getting stuck in Idea Land? How do I ensure that I’m building something I’ll LOVE, versus building what’s familiar or comfortable?
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016 - How to Guarantee Your Offers WILL Sell
05/28/2025
016 - How to Guarantee Your Offers WILL Sell
In this week’s episode of Business Witchery, I dive into one of the most game-changing (and often overlooked) marketing truths: Sales and marketing are way easier when your offer actually meets your client’s real needs. I walk you through a simple but potent framework to align your Genius Witch — aka your joy, fluency, passion, and values — with your favorite client's most urgent questions, challenges & desires. You’ll learn: How to identify what lights you up and solves what your client is really struggling with, simultaneously Why naming your offer after your process is often a sales killer How to name your offer using your client’s kitchen-table language (this one tip alone will transform your sales!) This episode is short, fun, and super actionable, especially if you’re refining your offers or prepping for a launch. If you’ve been feeling burnt out from working super hard on crafting the perfect offer, and then… crickets when it comes to sales… this one’s for you. Big love. Wild Trust. xox, Rachael PS – Are you loving the podcast?!?! Press share it with a biz besties and/or leave a review. I’d be so grateful. Mwah.
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015 - Design 1-to-Many Curriculum that Converts & Transforms
05/21/2025
015 - Design 1-to-Many Curriculum that Converts & Transforms
In this quick-hit training, Rachael shares a practical framework for designing curriculum that leads to real & lasting client transformation. If you’ve ever wondered how to structure your group offerings, courses, or workshops so that it actually changes lives, this is your map. You’ll learn: 🌀 How to identify the emotional, tangible, and transformational outcomes you want your clients to receive… then create curriculum to meet those goals 🔥 How to meet your people where they’re struggling… versus feeling overwhelmed by your clients challenges 🌿 How to distill your medicine into 1 potent process or a few simple steps… versus creating curriculum that’s too lofty for people to digest 🎤 Why story or sermon is essential for grounding your process… versus simply offering rote to-do’s for clients 💎 How to make your thought leadership & body of work undeniably yours (spoiler: this is the part AI can’t do for you) This one’s short, potent, and PACKED. Hope it’s wildly helpful. Xox, Rachael
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014 - How to craft an IRRESISTIBLE offer suite that results in big sales without burning you out
05/14/2025
014 - How to craft an IRRESISTIBLE offer suite that results in big sales without burning you out
Hey beloveds, So many of you are sitting on bodies of work that want to ripen. Not just “good ideas.” But frameworks. Offers. Paths of transformation rooted in seasoned experience supporting others. But birthing those bodies of work from illusive ideas in your head, to named frameworks that actually sell…? Lil bit tricky sometimes. Especially if you’re super brilliant and have precisely one zillion ideas or passions. This week’s podcast is a mapping lesson to ground your body of work. A way to listen with structure to what wants to come through you next. We begin at the center with uncovering your Microdose of Magic. Where your excitement meets your favorite client’s ache. Where fluency lives in you… and wants to move through you. And then we expand outward into: The questions your people are asking before and after they touch your work The places you feel most alive in answering those questions The clusters that naturally want to form — as modules, teachings, or whole-ass offers When you do the process I lay out in today’s podcast episode, you will walk away with the beginnings of a body of work that’s not just potent… but easy to sell. Because it speaks directly to your client’s most important needs, questions & longings. Whether you’re just beginning to articulate your body of work, or you’re ready to design your next signature offer with way more alignment & joyful Genius Witch vibes… tune in. 🎧How to craft an IRRESISTIBLE offer suite that results in big sales without burning you out🎧 Big love. Wild trust. xox, Rachael
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013 - AI Do’s & Don’ts to Future Proof Your Business
05/07/2025
013 - AI Do’s & Don’ts to Future Proof Your Business
Hey beloveds, Inside the Business Witchery Accelerator this season, I’ve been working with tons of business owners, helping them to bring their most potent bodies of work down to earth. And real talk…? I’ve been noticing a tenuous trend. Smart, soulful biz witches –– especially folks still trying to get clear on their bodies of work, brand or messaging –– are outsourcing their creative genius, essential soul searching and attuned marketing to AI… and it shows. The result is robot poetry that sounds pretty… but doesn’t actually connect. Doesn’t actually stem from their unique medicine. And doesn’t actually focus on meeting the truth of their clients deepest needs. I’ll be clear: I’m not all-or-nothing on AI. I have nuanced values and ethical beliefs about it. (Which I share in this podcast episode.) I use it in some facets of my business. But today’s podcast is a tough-love redirect for those of you hoping ChatGPT can understand you or your community better than you can, and then automagically build you a business. Yes, AI can be a great implementor. A great finisher. A great editor. A great brainstormer even. But it is not a great CEO. That’s your job – and in today’s episode, I’ll share with you four ways to ensure you’re staying in the seat of CEO, not outsourcing it to the robot gods. Tune in: AI Do’s & Don’ts to Future Proof Your Business Big love. Wild trust. Xox, Rachael PS – You are the magic. AI is the assistant. Never the other way around. xox
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012 - Approval vs Belonging & The Power of Cultivating RESONANCE in Your Biz
04/09/2025
012 - Approval vs Belonging & The Power of Cultivating RESONANCE in Your Biz
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011 - Business in the Time of Fascism
03/27/2025
011 - Business in the Time of Fascism
The world is burning. Fascism is on the rise. Systems of oppression are tightening their grip. And yet — we are still here. Still dreaming. Still creating. Still tending to the sacred threads of possibility. In this episode, we’ll explore what it means to run a business as an act of defiance and devotion. How our work can be a vessel for love, a reclamation of power, and a refusal to abandon beauty. This is not about saviorism. It’s about remembering our place in the greater web of life. Our businesses can be acupuncture points of healing and liberation — channels for resources, nourishment, and collective resilience. I’ll share about the practice of generative powerlessness — a radical embrace of our limits, even as we offer our full-hearted participation. Because to act from love, even when it’s not enough, is still a spell worth casting. It’s not too late. We’re right on time.
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010 - The 3 P’s of Magical Marketing
03/17/2025
010 - The 3 P’s of Magical Marketing
Last chance to join the : 6 months of bold devotion to multiplying your impact, income and JOY through your biz. A few spots also still available in my year-long mastermind, the : for powerhouse witches leading at their leading edge. Tune in with today’s podcast where I share a highly applicable micro-lesson on the 3 P’s of effective, ethical marketing! 1. Promise 2. Purpose 3. Process
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009 - The 3 Stages to Building an Unforgettable Body of Work
03/10/2025
009 - The 3 Stages to Building an Unforgettable Body of Work
Incubation. Experimentation. Refinement... Repeat. Building a body of work is no small feat. It includes risk, sweat and a whole lot of trial and error. It requires reflecting, editing and devoting to heeding feedback. And these things? Take time, money and effort. So how do you do the costly business of investing so much energy into something you're not 100% sure will work? In today's episode, I share about the 3-stage cycle to building an epic body of work, as well as how to reduce unnecessarily big risks – without playing it too safe in your business. This framework will be radically helpful to you if you're: Wondering how to build your reputation and become KNOWN for what you do... but you're just starting out. Struggling from the sting of "failed" launches, and aren't sure how to proceed. Stuck in dream land around your business, and need help knowing how to actually bring your big visions down to earth. Amidst a brand pivot, and want to birth what's next with as much success as possible At every stage I share common challenges I see for biz witches, as well as questions and examples to help your body of work creation go as smoothly as possible! Doors are open to the Business Witchery Accelerator: a 6-month incubator to multiply your income & impact in a coven of other radical witches. Month 2? ALLLL about building out (or refining & editing) your most unforgettable body of work. Want to tour the program and ask your questions before joining? Come to the Biz Witch Open House! Wednesday 3/12 | 1-2pm EST Also, the CEO Coven, my year-long mastermind for powerhouse witches ready to lead at their leading edge has a handful of spots left. Feel free to come to the Open House to ask questions, or DM me on Insta & we can connect.
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008 - The 2 Initiations that Change Everything in Biz
03/02/2025
008 - The 2 Initiations that Change Everything in Biz
Before you scale, before you strategize, before you even try to “fix” what’s not working in your business—there are two core initiations every world-changing witch must pass through: The Initiation of Your Witch and The Initiation of Your Genius. In this episode I dive in with why they can both be exceedingly difficult — as well as how to move through them in a titrated, trauma-informed AND transformational way. Your Witch? Needs to be able to take the heat — and a coven at her/their back. Your Genius? Needs low-stakes, no pressure PERMISSION to play as you develop your craft. If you struggle with perfectionism - this episode is for you. If you struggle with sharing your edgiest truths or your fullest self - this episode is for you. PS– the is officially OPEN! The first month of the program we focus on the initation of your Genius Witch. .
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007 - 6 Steps to Go From $30k to $300k in Your Biz
02/24/2025
007 - 6 Steps to Go From $30k to $300k in Your Biz
The truth is? So many radical witches are barely getting by financially. And I want that to change. I want us to create pockets of regenerative THRIVING, not just scrape by, worried about surviving. Whether you're currently earning $30k, $50k, or $100k in your biz – in this podcast episode I teach the 6 steps to 10x your income, giving examples and questions for you to consider for each! Step 1?!?! All about 10xing your Genius Witch. Come do it with me, for free! Join the Business Witchery 10x Ritual, this Wednesday, Feb 26 1-3pm ET. And if you wanna go deeper, in a coven of other radical witches, applying these steps so your income & impact can multiply –– Doors for the open THIS Thursday 2/27! 6 months of bold devotion, do-the-work volition, and coven & coaching supporting your world-changing emergence. The 6 steps to 10x in this podcast episode?! Are the 6 monthly focuses of the Accelerator ;) So tune in if you're wanting to learn more about the program before doors officially open.
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006 - The Secret to Chani Nicholas' World-Changing Biz Success
02/19/2025
006 - The Secret to Chani Nicholas' World-Changing Biz Success
If you don't know who is, here’s the TL;DR – Magical, radical, professional astrologer with over 1 million app users... and a business model that’s rewriting the rules of abundance. But let’s talk about just how life-giving and human-centered Chani Nicholas’s company is, because it’s nothing short of revolutionary. In just four years, Chani and her wife Sonya Passi (CEO), have 10x-ed their business: 🔮They've taken their team from 3 to 35 employees. 🔮Their audience has expanded from 100,000 email subscribers to 1 million app users. 🔮And their scaling? 1000% ethical. According to this , here’s what that actually looks like: ✨Starting salaries of $80,000 for all her employees ✨7 weeks of company-wide shutdowns (yes, paid) ✨A four-day workweek ✨Stipends for vacation, personal growth, parental leave, tech, and wealth-building ✨5% of revenue donated to a nonprofit, monthly. THIS is what I mean when I say "world-changing witches with world-changing visions cultivating world-changing wealth in service to their soul's deepest mission." A business built on enoughness, not scarcity. One that proves abundance begets abundance, when you own & hone your Genius Witch at the center of your biz. And the reason why I'm fiercely passionate about radical witches making big money. We do shit like this. So, let Chani & Sonya be your witchy business inspo for the day. And if you want to geek out about HOWWWWW Chani & Sonya actually did this... without hustle & grind eating them from the inside outttt.... Tune in to today's podcast episode where I break it all down using my 10x business lens.
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005 - Precisely On Purpose: 10x is Easier Than 2x
02/14/2025
005 - Precisely On Purpose: 10x is Easier Than 2x
The overwhelm of the political moment is enough to stop even the most seasoned of movers & shakers in our tracks. But when I sit at my altar and pray for guidance, I hear the same thing over and over again: It is time for the witches to be precisely on purpose. I see images—not just of my students and clients, but of my friends, mentors, colleagues, family members & ancestors—all at a crossroads. Do we continue moving in reactivity to the systemic blows? Or do we move as creative visionaries, aligned with the more beautiful world that lives just below the surface of these systems? We cannot afford to wait for permission to lead. We cannot afford to let despair hijack our power. And frankly, we cannot afford to be broke, without the resources we need to fund our visions, however big or small. Now is the time for focused, strategic, visionary action. Now is the time to center what we’re here to build—along with what we’re here to resist. And that’s why playing small in our businesses won’t cut it anymore. Because honestly: The systems we were taught to survive within were never built for us to thrive. But we are bigger than these systems. And it's time for us to think bigger about our businesses, too. About what they can service, fund, alter and rearrange on our beautiful, heartbreaking, glorious planet. This is what I’m talking about in today's episode: How to shift from reactionary survival mode to visionary leadership Why 10x goals are easier than 2x goals (and how it applies to world-changing work) How you can expand your impact, wealth & influence in service to liberation in a way that feels joyful & like it was always your to do Beloveds, the moment is calling. Your vision is calling. Will you answer? PS! –– On Wednesday February 26th, I'm hosting a FREE RITUAL WORKSHOP called . If you’re feeling the call to be precisely on purpose but aren’t sure where to focus… come through!
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004 - The 2 Types of Marketing Witches
02/05/2025
004 - The 2 Types of Marketing Witches
Buckle in for this potent bite-sized podcast because this is some of the MOST USEFUL marketing advice I have to offer! There are 2 types of marketing witches: Creative Marketing Witches and Relational Marketing Witches. Almost all online marketing programs teach you how to be a Creative Marketing Witch... and completely leave out the brilliance, genius and NECESSITY of Relational Marketing Witchery. In my world? I invite every single one of my clients to wield BOTH Creative Marketing Witchery and Relational Marketing Witchery. But not in a rote, uniform, cookie-cutter way. Instead, in a way that leads with your strength, then follows up with the other side of the coin. Tune into the episode for advice on how to increase the effectiveness, JOY and success of your marketing strategy, by leading with your strength... but then also supplementing with the other side of the coin! Big love. Wild trust. xox, Rachael PS! –– In 3 weeks on Thurs Feb 27th, doors open to my new program, The Business Witchery Accelerator!! It's a 6 month container (Equinox to Equinox) for world-changing witches with world-changing visions to do the work required to actually cultivate world-changing wealth. I've distilled everything I've ever taught about business into 6 potent as fuuuuck ritual workshops, plus 6 2-week challenges with daily dares. This program is about devotion, in action. If you are READY to see your vision come to life on our planet in these wild times... this program is for you. The Early Bird Price is $2500 from Feb 27th - March 4th, and you can pay in 10 monthly payments of $250. After that, the price is $3300. PPS –– Oh wait! There's also a CEO Coven 12 month application only mastermind for powerhouse witches ready to expand in community, take your leadership to the next level, make more money than you've ever made in a way that feels truly destiny-aligned... this is for you. 20 spots only and 9 are already filled before the doors even open! Head to to join the waitlis for both programs.
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003 - Is Your Ego Secretly Running Your Biz?
01/31/2025
003 - Is Your Ego Secretly Running Your Biz?
Beloveds, I come to you with SO MUCH COMPASSION in this episode. Honestly? It's really easy to run our businesses from secret self-obsession... aka: the Ego. I fall into this trap all the time. It looks & sounds like... - Comparing myself to others and competing with them in my head... - Holding myself to impossible standards of perfection and putting SO MUCH pressure on myself to be EPIC (lol)... - Fearing others will judge or misunderstand me... - Simultaneously expecting myself to be THE BEST and THE WORST... Etc etc etc... Witches, if you tend to feel an anxious buzz or avoidant freeze when it comes to making money in your biz –– maybe, just maybe... Your Ego is running your business? A secret self-obsession has taken the place of deep Soul-level service? You've... lost connection with your truest vision? Again –– no shade. This happens for me all the time. None of us are immune. Running our own businesses is an act of vulnerability. So insecurity is sure to arise. The question isn't IF we'll fall into the trap of running our businesses from the protective shield of our Egos... the question is, when it happens, what's our move? How do we get back into true service? How do we remember the Whole Holy Point of why we started our businesses to begin with–– and be in service to THAT? Because, truth is? Our Genius Witch is way better at serving than our Ego. In this episode I offer up my Rx for what I do when I'm trapped in insecure self-obsession and need to reconnect to my vision, my mission and my Soul's deepest devotion. Big love. Wild trust. xox, Rachael PS –– Check out for a free 33 minute ritual to uncover your Genius and cackle at the same time! xo
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002 - How to Make More Income & Impact Doing Only What You Truly LOVE
01/22/2025
002 - How to Make More Income & Impact Doing Only What You Truly LOVE
Most of us spend 80% of our time doing basic bitch business shit to try to reach fulfillment, only leaving 20% of our energy and time available to fully live into the potency of our best medicine and the truth of our Soul’s call. And then we wonder why it doesn’t work. Why our businesses drag. Why the income lags. Why the momentum and reputation we seek is illusive. In this episode, I break down my definition of your ‘Genius Witch’ and offer instructions and examples for centering her/them fully in your business. Here’s a sneak peek: Your Witch holds your WHAT. Your reason for being alive in this lifetime. What you Soul agreed to come down to Earth to do. The thing that is way way bigger than you –– that requires courage to say yes to. Cuz real talk? Your Witch is the one brave enough to claim: unlikely visions can come to life… if you’re willing to burn for them. If you’re willing to go all in. Your Genius holds your HOW. Your X factor, special sauce, secret ingredient, unique to you. The medicine you were born to embody. Your very specific giftedness that comes naturally to you. That, when focused on, has the potential to exponentially grow in potency. Your Genius is the way that you are meant to contribute to the call of your Witch. And the combination of your Genius and your Witch is the path of your greatest impact potential, which often aligns to your greatest income / resource potential. Tune into the episode for a few examples of how I’ve worked with clients to help them let go of the busy work in their businesses and anchor into their Genius Witch, and the delicious results that followed. Big love. Wild trust. xox, Rachael PS –– If you’re feeling a bit at a loss about your Genius, head to . Free 33 minute ritual to joyfully drop right in. Mwah!
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001 - 3 Essential Questions to Birth a More Beautiful World Through Your Business
01/15/2025
001 - 3 Essential Questions to Birth a More Beautiful World Through Your Business
Inside the curse of capitalism, we’re tend to ask questions like, “How do I make $10k this month?” Or… “How do I get 20 people to join my program?” While those questions *make sense* from a basic business perspective… They don’t put you in contact with your Genius Witch––the part of you who knows how to align your Soul’s calling to the collective moment, and make abundant magick from THAT place. It is time for us to expand our businesses beyond the extractive, scarce and competitive vision of capitalism. It's time for us to remember why we were born in these heart-breaking, heart-expanding times of so many endings and so many beginnings. It's time for us to use our businesses as vessels to birth a more beautiful world. 3 essential questions to help you get there. Practical magick for the world-changing business witch. If you love 'em, if they move you and stir you into deeper clarity & sparks of possibility... Do me a favor. Press share on the episode. Rate & subscribe to the pod. Let's be the mycelial network of miraculous change we were born to be. Big love. Wild trust. OMG! A Podcast is Born! Share with your coven & bestiessss. Please & infinite thank youuuus. ETERNAL CACKLING LOVE ~ xoxox, Rachael PS – Gorgeous podcast music () by my coven soul sister Marya Stark on her album that is a collective spell for the HEALING OF THE WATERS, WORLDWIDE. Divine alliance. So grateful. I love you, Marya. Thank you for your musical oracular genius. Tune in with PPS – Dive deeper into the mystery school of business and world-changing witchery at and @rachaelmaddox on Instagram.
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