029 - Frequency is THE Secret Sauce for Magnetic World-Changing Offers
Release Date: 08/25/2025
042 - Be Notorious: The Reputation Strategy That Sells Anything You Launch
Business Witchery
Are you liked (online & in your business)... or are you notorious? There’s a difference – and only one of them sells out every launch. This week’s podcast episode breaks down the real currency behind visibility, demand, and becoming that witch people can’t look away from… ✨ a notorious reputation ✨ Inside, we get into: Why basic-bitch, pretty content won’t make you unforgettable The real reason you “hate-follow” certain people What you’re already known for… vs. what you WANT to be known for The puke zone and why your 2026 success depends on your willingness...
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041 - 3 Tips for Finally Publishing Your Book in 2026
Business Witchery
Hey Witches — About 16 months ago, I set out to write Business Witchery, the book… and totally failed. I spent $6k, countless hours, and tried to force something “big and important” into existence. Then I got mischievous. What if instead of heavy and hard… it was light and fun? Enter: The Business Witchery Oracle Deck. 🖤✨ My third published work — and by far the easiest, most joyful one yet. In this episode, I share what shifted, and the 3 biggest things that keep witches from publishing their magic: 1.The illusion of grandeur (trying to be the next Liz Gilbert) 2.Thinking you...
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040 - When Your Problem Isn’t Strategy – It’s Self-Love
Business Witchery
In this episode, Rachael gets real about one of the biggest blocks witches, coaches, and creators face in business – and it’s not strategy. It’s self-love. The part that thinks your business should be easier is actually your inner critic – a protective voice trying to shield you from failure, shame, and visibility. But when that voice runs the show, every strategy stops working. Rachael shares the truth she landed on while creating the Business Witchery Oracle Deck: Business Witchery isn’t about doing magic on your business. It’s about using your business as magic – a technology...
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039 - The #1 Way to Succeed FASTER in Business
Business Witchery
Are you working hard but not getting results as fast as you want? It might come down to one thing: failure aversion. In this episode, I break down the two sneaky ways failure aversion slows your success – internalizing your “failures” as something wrong with you, and clinging to what’s not working because you’ve already invested in it. Here’s the truth: the fastest path to success is failing faster – and learning quicker. Every so-called “failure” is data, direction, and gold for your next move. You’ll hear my top 3 business failures from the last five years and how they...
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038 - 7 Tips to Initiate Your Creative Genius
Business Witchery
What up, Witches!! So happy to be back with a FRESH episode on the Business Witchery Podcast. I was talking on the phone with one of my besties the other week, and she was sharing how she was stuck in perfectionism around HER podcast creation, when I asked – "Wait... are you recording 2-3 practice episodes for every published episode that makes the cut?" "HUH???" she responded. "Yes!! The best way to get out of perfectionism is to know you're gonna throw two thirds of what you're making in the trash. It takes the pressure off. It lets...
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037 – The Most Overlooked Marketing Strategy for People Who Don't Love Social Media Marketing
Business Witchery
Whatup witches!, At least 50% of my clients dreaddddd the social media churn. Heck, at least 50% of the time, I do, too. Which is why in today’s Business Witchery episode, I'm going deeper about the most under-taught, under-utilized marketing strategy that can change your business forever: relational marketing. Here’s what I cover: - Why staying top of mind matters more than showing up on the feed - How to build a simple database and reach out seasonally without being salesy - The power of mixers + intentional community building to make you unforgettable -...
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036 – How To Go From, "You're So Inspiring" to "TAKE MY MONEY" With Your Messaging
Business Witchery
What's up witches, Big truth time: When it comes to sales & marketing... Confidence is compelling. But PROOF seals the deal. In today’s Business Witchery episode, I’m guiding you through the art of showing your audience why & how your process actually works. Here’s what we cover: - The two most compelling forms of proof - How to anchor trust with testimonials - Why proof transforms you from “inspiring” to “I need to hire them” When you connect the dots for your prospects around... Their problem → Your process → Proof your process works ... you...
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035 – BTS of My $135k Messaging Strategy
Business Witchery
Hey witches, How do you create content that doesn’t just “land”… but sells? In this week's episode, I break down the messaging strategy that brought in $135k in just 8 days during my Launch Bestie launch. Here’s the secret: it wasn’t about being clever. It was about being clear. Naming the desires my people are already committed to. Shining light on the internal + tangible ways they get stuck. Answering the exact questions they were already asking themselves. And then turning all of that into content – podcasts & emails – that CONNECTED with my community, right...
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034 - 5 Reasons Why You Should Join Launch Bestie THIS WEEK ⏰
Business Witchery
Whatup, Witches! Real talk: doing business at the end of the world requires... doing business. Making the pitch. Inviting the witches in. Saying, "why you, why now." Standing joyfully behind the work you've birthed. And yet – so many of us stop ourselves from the actual selling part. It doesn't feel fun or easy. There's too much damn pressure. We don't want to sell to people in this economy. We don't want to MAKE MONEY and make other people... feel bad? We don't want to risk the vulnerability of putting ourselves out there, and then... crickets....
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033 - Take a Hero's Dose of Your Own Damn Medicine (or How to Get Unstuck in Your Biz)
Business Witchery
All my clients come to me thinking — “I just want to make my art / be in my craft / give my gift… …without the business part feeling so hard.” They crave intimacy with their magick, their medicine & the aliveness of being IN THEIR SOUL’S CALL. Yet — they don’t actually bring their soul’s call allllll the way into the… business part of their business. They don’t fully believe that THEIR OWN MEDICINE (10xed) IS THE MISSING INGREDIENT TO THEIR BIZ SUCCESS. They still believe — somewhere sneaky inside — that a strategy outside of themselves will save them. The...
info_outlineWitches,
FREQUENCY is what people FEEL... before they read every word of your sales page... before they check out the dates, times & cost.
Frequency is what resonates and vibrates from a foundational place in all your creations.
Okay, that part? Pretty basic if you're a mystic.
Here's where the world-changing-witchery comes in stronger:
Our over-culture has a current frequency informed by the systems of harm we all live inside.
THAT frequency? Is relatively traumatic.
Divide & conquer. Supremacy = power. There's not enough to go around. Extract, exploit, manipulate, steal, lie. Dehumanize & disregard personal impact on the whole. Whatever's necessary to control & dominate the mystery.
Traumatic frequencies are FAST, STRONG & CONTAGIOUS.
Traumatic frequencies put everyone in their field into reptilian reactivity mode.
Fight. Flight. Freeze. Fawn.
Whatever it takes to save face and save lives.
But we? As world-changing witches?
We don't just want to react to systems of harm.
We want to repair them. We want to re-imagine a more beautiful world. We want to re-jig the COLLECTIVE FREQUENCY and rebuild more beautiful, life-giving systems that support the thriving of ALL.
And thaaaaatttt requires some real world witchery.
It requires KNOWING the frequency your soul is a stand for.
It requires building strength, resilience and capacity to STAY IN the frequencies you're called to imbue, when that would mean DISRUPTING or INTERRUPTING the status quo.
Nervous systems prefer homeostasis.Collective systems prefer the same.
To be a world-changing witch is to rock the boat for LOVE.For JUSTICE.For collective care.For our shared evolution.
So... bringing this back to your biz?
Every offer you put into the world is a fractal spell of possibility. A dare to embody a more beautiful frequency. A rebellion. A resistance.
Which means YOU'RE GONNA GET PUSH BACK from the status quo.
SO... KNOWING the frequency of your offer – consciously – is game-changing.
Knowing what you're here to stand for, and devoting to it – consciously – is what gives you the power to shift the tides of momentum in our culture.
We need world-changing witches with strong convictions to more beautiful frequencies.
If you want help? I got you.
Today's episode is a sacred riff on how to find & amplify the frequency of your world-changing vision, through the vessel of your business.
Also! Head to businesswitchery.com/waitlist & I'll send you a 30 minute visualization to find the frequency of the offer you're currently launching. Game. Changing.
Cuz again, frequency – is secretly – what sells.
xox, Rachael
PS – Launch Bestie is THE place for radical witches to learn how to double your income with half the effort... via joyful, strength-based, values-aligned launches... and your Genius Witch at the center.
It's a high-touch, hands-on, 12-month witchy business incubator that includes:
- A potent, easy to digest training library
- Weekly live Q+As w/me where you can ask all your offer suite, sales & marketing questions
- Monthly live Ritual Workshops that will initiate you into your creative biz power
- Launch Plan Templates
- Launch Content Templates
- A Q+A Portal where you can submit a question & receive a written reply within 2 business days
- The option of joining a potent Peer Coven of other world-changing business witches
The program costs $2500 or 5 payments of $500.
When you pay in full, I ship you a bespoke Witch Box (!!) that includes the Business Witchery Oracle Deck, magick pencils, and mischievous surprises to help you break any spells that bind you, and unleash wild abundance in your business. Muahahaha!!
10% of your tuition goes to a beloved surviving genocide in Gaza. That's $250 redistributed.
Doors open on September 1.
Get your $$ ready, witch! We’ve got magick to make.