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042 - Be Notorious: The Reputation Strategy That Sells Anything You Launch

Business Witchery

Release Date: 11/19/2025

057 - Launch Trauma ➝ Six Figures (Lydia’s Story of Relational Marketing Magick) show art 057 - Launch Trauma ➝ Six Figures (Lydia’s Story of Relational Marketing Magick)

Business Witchery

In this episode, Rachael sits down with her client Lydia McClain to unpack how she healed years of launch trauma and rebuilt her business into steady, spacious six-figure momentum – without burning out or forcing herself into misaligned marketing. You’ll hear exactly what changed: Why relational marketing (not daily content) became Lydia’s highest-ROI strategy How a simple structural shift healed her nervous system around launching What it really takes to prepare to prosper – so launches feel grounded, fun, and sustainable If launching currently makes you anxious, exhausted, or...

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Business Witchery

Doors to Launch Bestie are officially OPEN for 8 days only!🥳💰👯‍♀️ Launch Bestie is a 12-month business leadership initiatory portal focused on helping you hit predictable high cash months that feel like an illegal amount of fun. We focus on: Irresistible body of work building, re-building or scaling (depending on your phase in biz) Strength, joy and value-led marketing Easeful, fun audience growth Messaging that converts like magick while feeling ethical and authentic Launches that are super aligned and sell out on day 1 Sign up right here before 1/16:  ...

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Business Witchery

Join Rachael live for Cash & Cackles, a free 2-hour Ritual Workshop on January 8 (2:30-4:30pm MST), to identify the two leadership archetypes that will bring the highest ROI for you in 2026. Register at . ✨✨✨✨ Your business will shrink or grow in proportion to the quality of your coven. In this episode of the Predictable High Cash Months series, we explore the Coven-Mate Initiation – the leadership threshold that asks you to release hyper-independence and step into the unparalleled power of community, reciprocity, and collective abundance. The Coven-Mate knows that celebration,...

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Business Witchery

Join Rachael live for Cash & Cackles, a free 2-hour Ritual Workshop on January 8 (2:30–4:30pm MT), to identify the two leadership archetypes that will bring the highest ROI for you in 2026. Register at . ✨✨✨✨ If you’re a wild creative soul, managing time, money, and energy can feel… elusive. The Executive Initiation isn’t about rigid strategy or over-control. It’s about vision – the ability to see your business clearly from above and direct resources in a way that’s truly regenerative. In this episode of the Predictable High Cash Months series, Rachael explores the...

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Join Rachael live for Cash & Cackles, a free 2-hour Ritual Workshop on January 8 (2:30–4:30pm MT), to identify the two leadership archetypes that will bring the highest ROI for you in 2026. Register at . Welcome back to Predictable High Cash Months, a podcast series exploring the leadership initiations required to create consistent abundance in your business. In Archetype #5, we enter The Sales Star Initiation – the threshold that transforms sales from something you avoid or endure into a form of visionary leadership. The Sales Star sells a movement with confidence that can’t be...

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Business Witchery

✨ Invitation: Join Rachael live for Cash & Cackles, a free 2-hour Ritual Workshop on January 8 (2:30-4:30pm MST), to identify the two leadership archetypes that will bring the highest ROI for you in 2026. Register at . Welcome back to Predictable High Cash Months, a podcast series exploring the leadership initiations required to create consistent abundance in your business. In Archetype #4, we enter The Witch Initiation – the threshold that asks you to stop seeking approval and start standing for what you’d burn for. The Witch holds your: why passion values edge magnetism ...

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Welcome back to Predictable High Cash Months, a podcast series exploring the leadership initiations required to create consistent abundance in your business. In Archetype #3, we dive into The Genius Initiation – the threshold that asks you to release insecurity, perfectionism, and pressure… and return to play, practice, and devotion to your craft. If the Champion taught us how to relate to loss, and the Mystic taught us how to relate to timing and the unknown, the Genius teaches us how to relate to joyful devotion – and why joyful devotion is not a “nice-to-have,” but a prerequisite...

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Business Witchery

Welcome back to Predictable High Cash Months, the podcast series helping you uncover the leadership initiations required to create consistent abundance in your business in 2026. In Day 2, Rachael dives into The Mystic Initiation — the archetype that worships the mystery, values questions over quick answers, and learns how to hold the unknown even under pressure. You’ll explore: why the Mystic is essential for predictable income (yes, really) the two core shadows: control/grasping vs ungrounded dreamland how maturity looks: marrying divine guidance with grounded action a simple...

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Business Witchery

Welcome back to Predictable High Cash Months, a free New Year mini-series on the Business Witchery Podcast exploring the leadership initiations required to earn consistently as your own boss. In today’s episode, Rachael dives into the first leadership archetype: The Champion. The Champion initiation is about learning how to relate to loss in a way that builds power instead of eroding confidence. Predictable income doesn’t come from avoiding mistakes – it comes from the ability to stay regulated, extract wisdom, and keep going with resilience and self-trust. Inside this episode,...

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Business Witchery

💰✨Join me live on 1/8 for Cash & Cackles, a 2-hour Ritual Workshop where we’ll reveal the two leadership initiations your business is asking you to cross in order to unlock your biggest money expansion in Q1 of 2026: 🎙️This episode kicks off a free 9-part mini series on the Business Witchery Podcast called Predictable High Cash Months. Over the next nine days, you’ll be guided through a deep, masterclass-level exploration of what it actually takes—spiritually, emotionally, and practically—to succeed as your own boss without burning out or living in income whiplash. After...

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More Episodes

Are you liked (online & in your business)... or are you notorious?

There’s a difference – and only one of them sells out every launch.

This week’s podcast episode breaks down the real currency behind visibility, demand, and becoming that witch people can’t look away from…

✨ a notorious reputation ✨

Inside, we get into:

  • Why basic-bitch, pretty content won’t make you unforgettable

  • The real reason you “hate-follow” certain people

  • What you’re already known for… vs. what you WANT to be known for

  • The puke zone and why your 2026 success depends on your willingness to go to it

  • Why you need a coven if you’re going to be notorious

  • And what to do if you take bold action… and no one notices (yet)

If you’re ready to become That Witch whose name stays on people’s minds – the one who turns heads, sells out launches, and becomes unignorable – this episode is your initiation.

🎧Be Notorious: The Reputation Strategy That Sells Anything You Launch🎧

Big love. Wild trust.
Xox,
Rachael

PS – If the episode lands, forward it to your business bestie and talk about what you wanna be notorious for. Then… take each other to The Puke Zone for your bold, notorious visions. Accountability magick!

PPS – Notorious and The Puke Zone are both cards in the Business Witchery Oracle Deck. We’ve officially got 75 decks left. Doors close THIS FRIDAY. Get your deck right here before they’re sold out and off the market for the next year+. 

Last PS! – If you’re a weekly podcast listener and lover, I’d be so grateful for a 5 star rating and review. It helps more rad biz witches like me and you… find the pod & benefit from it. Thank youuuu! xoxo