046 - How to Grow a Super Aligned Audience of Buyers in 2026 with Alli Ball
Release Date: 12/17/2025
Business Witchery
In this episode, Rachael sits down with her client Lydia McClain to unpack how she healed years of launch trauma and rebuilt her business into steady, spacious six-figure momentum – without burning out or forcing herself into misaligned marketing. You’ll hear exactly what changed: Why relational marketing (not daily content) became Lydia’s highest-ROI strategy How a simple structural shift healed her nervous system around launching What it really takes to prepare to prosper – so launches feel grounded, fun, and sustainable If launching currently makes you anxious, exhausted, or...
info_outlineBusiness Witchery
Doors to Launch Bestie are officially OPEN for 8 days only!🥳💰👯♀️ Launch Bestie is a 12-month business leadership initiatory portal focused on helping you hit predictable high cash months that feel like an illegal amount of fun. We focus on: Irresistible body of work building, re-building or scaling (depending on your phase in biz) Strength, joy and value-led marketing Easeful, fun audience growth Messaging that converts like magick while feeling ethical and authentic Launches that are super aligned and sell out on day 1 Sign up right here before 1/16: ...
info_outlineBusiness Witchery
Join Rachael live for Cash & Cackles, a free 2-hour Ritual Workshop on January 8 (2:30-4:30pm MST), to identify the two leadership archetypes that will bring the highest ROI for you in 2026. Register at . ✨✨✨✨ Your business will shrink or grow in proportion to the quality of your coven. In this episode of the Predictable High Cash Months series, we explore the Coven-Mate Initiation – the leadership threshold that asks you to release hyper-independence and step into the unparalleled power of community, reciprocity, and collective abundance. The Coven-Mate knows that celebration,...
info_outlineBusiness Witchery
Join Rachael live for Cash & Cackles, a free 2-hour Ritual Workshop on January 8 (2:30–4:30pm MT), to identify the two leadership archetypes that will bring the highest ROI for you in 2026. Register at . ✨✨✨✨ If you’re a wild creative soul, managing time, money, and energy can feel… elusive. The Executive Initiation isn’t about rigid strategy or over-control. It’s about vision – the ability to see your business clearly from above and direct resources in a way that’s truly regenerative. In this episode of the Predictable High Cash Months series, Rachael explores the...
info_outlineBusiness Witchery
Join Rachael live for Cash & Cackles, a free 2-hour Ritual Workshop on January 8 (2:30–4:30pm MT), to identify the two leadership archetypes that will bring the highest ROI for you in 2026. Register at . Welcome back to Predictable High Cash Months, a podcast series exploring the leadership initiations required to create consistent abundance in your business. In Archetype #5, we enter The Sales Star Initiation – the threshold that transforms sales from something you avoid or endure into a form of visionary leadership. The Sales Star sells a movement with confidence that can’t be...
info_outlineBusiness Witchery
✨ Invitation: Join Rachael live for Cash & Cackles, a free 2-hour Ritual Workshop on January 8 (2:30-4:30pm MST), to identify the two leadership archetypes that will bring the highest ROI for you in 2026. Register at . Welcome back to Predictable High Cash Months, a podcast series exploring the leadership initiations required to create consistent abundance in your business. In Archetype #4, we enter The Witch Initiation – the threshold that asks you to stop seeking approval and start standing for what you’d burn for. The Witch holds your: why passion values edge magnetism ...
info_outlineBusiness Witchery
Welcome back to Predictable High Cash Months, a podcast series exploring the leadership initiations required to create consistent abundance in your business. In Archetype #3, we dive into The Genius Initiation – the threshold that asks you to release insecurity, perfectionism, and pressure… and return to play, practice, and devotion to your craft. If the Champion taught us how to relate to loss, and the Mystic taught us how to relate to timing and the unknown, the Genius teaches us how to relate to joyful devotion – and why joyful devotion is not a “nice-to-have,” but a prerequisite...
info_outlineBusiness Witchery
Welcome back to Predictable High Cash Months, the podcast series helping you uncover the leadership initiations required to create consistent abundance in your business in 2026. In Day 2, Rachael dives into The Mystic Initiation — the archetype that worships the mystery, values questions over quick answers, and learns how to hold the unknown even under pressure. You’ll explore: why the Mystic is essential for predictable income (yes, really) the two core shadows: control/grasping vs ungrounded dreamland how maturity looks: marrying divine guidance with grounded action a simple...
info_outlineBusiness Witchery
Welcome back to Predictable High Cash Months, a free New Year mini-series on the Business Witchery Podcast exploring the leadership initiations required to earn consistently as your own boss. In today’s episode, Rachael dives into the first leadership archetype: The Champion. The Champion initiation is about learning how to relate to loss in a way that builds power instead of eroding confidence. Predictable income doesn’t come from avoiding mistakes – it comes from the ability to stay regulated, extract wisdom, and keep going with resilience and self-trust. Inside this episode,...
info_outlineBusiness Witchery
💰✨Join me live on 1/8 for Cash & Cackles, a 2-hour Ritual Workshop where we’ll reveal the two leadership initiations your business is asking you to cross in order to unlock your biggest money expansion in Q1 of 2026: 🎙️This episode kicks off a free 9-part mini series on the Business Witchery Podcast called Predictable High Cash Months. Over the next nine days, you’ll be guided through a deep, masterclass-level exploration of what it actually takes—spiritually, emotionally, and practically—to succeed as your own boss without burning out or living in income whiplash. After...
info_outlineIn this episode, I’m joined by our Launch Bestie co-coach and business genius, Alli Ball, for a juicy behind-the-scenes on aligned audience growth – the kind that actually feels fun, sustainable, and values-led (yes, it’s possible 🙃).
We start with a very humbling story about my own audience-growth drama: outsourcing my strategy, ignoring my strengths, trying to grow and launch at the same time… and totally crashing and burning. From there, Ali and I break down the three biggest problems we see biz witches run into with audience growth, and what to do instead.
You’ll hear us unpack:
-
The emotional swirl that keeps you from even starting (comparison, visibility fears, “I should be further along by now”)
-
Why trying to grow outside your true marketing strengths never works for long
-
The trap of launching and growing your audience at the same time
-
The two main paths to sustainable revenue: new offers to the same audience vs. the same offer to new audiences
-
Ali’s simple 3-part “Venn diagram” for aligned audience growth:
-
Where the magic is already working
-
Your genius-witch marketing strength
-
New eyeballs, same energy
If growing your audience in 2026 is on your altar, this one’s for you. 🕯️✨
PS!!! – Doors open to Launch Bestie on Jan 8th.
Launch Bestie is a year-long business leadership training focused on scalable offer suite, strength- and joy-based sales & marketing, and super aligned campaign-style launches.
(Less fitting into a predetermined mold. More becoming YOUR version of wildly successful – in a way that feels amazing & really works – for you.)
If you’re an online service provider ready to scale to your highest cash month ever – all while having an illegal amount of FUN – this magick is for youuuuu. Click here to join the waitlist!
PPS- ✨💰If you want to get a taste of Launch Bestie, sign up for Cash & Cackles – a live, free 2 hour ritual workshop on Jan 8th designed to help you confidently clarify your fastest path to JOYFUL, consistent, high cash months at www.businesswitchery.com/cashandcackles