375. Escaping the Spring Rush Trap
Mowing In The Dark LAWN CARE Podcast
The first hell week of the season has begun. I call the first week of the season hell week one because I'm out of shape and I am having to do more clean up than I would like. Hell week 2 comes when the grass goes to seed mid May. The Spring rush has also begun and believe it or not it can kill a business if your not careful. Taking on too much work is just as bad as not having enough work when your solo. But there is a way to escape the trap and build a lasting business and a stronger business through the Spring rush. **Backed by EARTHAPRO** Visit Use CODE mowinginthedark25 at...
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374. How to Hit #1 on Google without Google My Business
Mowing In The Dark LAWN CARE Podcast
There are so many businesses who have lost their Google Business Listings over the last few years do to the integration of AI at Google. But there is a way bit of a way around it so that you can still achieve the #1 ranking on Google without a Google My Business listing. **Backed by EARTHAPRO** Visit Use CODE mowinginthedark25 at checkout to get 25% off your first year! Helcim Credit Card Processing: WaveApps: **Please give the podcast a 5 star rating and review in Apple Podcasts.** If you would like to be interviewed on the pod please send me an email and let me know....
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373. Lawn Care Estimating for Beginners
Mowing In The Dark LAWN CARE Podcast
The lawn care business can be a very enjoyable business, but there is one aspect of the business that all new beginners seem to struggle with, Estimating! Today I talk about some of the main things one needs to know and understand to be able to estimate accurately. **Backed by EARTHAPRO** Visit Use CODE mowinginthedark25 at checkout to get 25% off your first year! Helcim Credit Card Processing: WaveApps: **Please give the podcast a 5 star rating and review in Apple Podcasts.** If you would like to be interviewed on the pod please send me an email and let me know. I...
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372. You Are Not Your Mistakes
Mowing In The Dark LAWN CARE Podcast
Last year I screwed up a couple of driveway repair jobs and it is going to cost me a bunch of money. I was really struggling with feeling like a failure over the last couple of weeks as I am coming up with a plan to fix the driveway mistakes. I just have to keep reminding myself that I am not my mistakes. **Backed by EARTHAPRO** Visit Use CODE mowinginthedark25 at checkout to get 25% off your first year! Helcim Credit Card Processing: WaveApps: **Please give the podcast a 5 star rating and review in Apple Podcasts.** If you would like to be interviewed on the pod please...
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371. Message for the Young Hustlers Out There
Mowing In The Dark LAWN CARE Podcast
There are a lot of podcast episodes for lawn care business owners, but there aren't many that are focused on the young hustlers. Today's episode is for the young people who are ages 10-18 out there working hard in school and running their lawn care business are business.
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370. Know Your Cost of Doing Business
Mowing In The Dark LAWN CARE Podcast
If you are running a lawn care business you have to know your cost of doing business, your break even. In this episode I give you the formula for calculating your break even number. Break Even Formula: Total Overhead / Amount of Lawns = overhead per lawn per season Overhead Per Lawn Per Season / Number of Total Cuts for the season = Break Even Per Lawn Knowing your break even number per lawn gives you a baseline of what you MUST charge per lawn to break even. Everything on top of that is profit. It is extremely important to know your break even number. **Backed by EARTHAPRO** ...
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369. No Master Class Needed To Use This CRM Interview w/ Courtney from Earthapro
Mowing In The Dark LAWN CARE Podcast
There are a lot of different CRMs on the market today, but there are very few that listen to what their users need and want and there are even fewer that are specific for one industry. Earthapro is all of these things. Today I talk with Courtney from Earthapro about the new and coming soon features of her CRM and why Courtney and Peter (her husband) decided to start a CRM for the Green Industry. **Backed by EARTHAPRO** Visit Use CODE mowinginthedark25 at checkout to get 25% off your first year! Helcim Credit Card Processing: WaveApps: **Please give the podcast a 5 star...
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368. The Lawn Care Season is Coming, This is What I've Been Up To
Mowing In The Dark LAWN CARE Podcast
We are racing toward the lawn care season. Michigan is going through a major thaw and heatwave for this time of year. It has me looking back over the winter at what I have been doing and how I have stayed busy as the season inches closer. **Backed by EARTHAPRO** Visit Use CODE mowinginthedark25 at checkout to get 25% off your first year! Helcim Credit Card Processing: WaveApps: **Please give the podcast a 5 star rating and review in Apple Podcasts.** If you would like to be interviewed on the pod please send me an email and let me know. I would love to have you on. ...
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367. Are Trades Shows Worth Attending?
Mowing In The Dark LAWN CARE Podcast
I have been attanding trade shows for the last 11 years. Over those years I have had times when i have learned a lot at trade shows and times when I wished I hadn't even gone. There are various reasons people go to trade shows and all of them are valid. Today I want to see if trade shows are still worth attending in 2026. **Backed by EARTHAPRO** Visit Use CODE mowinginthedark25 at checkout to get 25% off your first year! Helcim Credit Card Processing: WaveApps: **Please give the podcast a 5 star rating and review in Apple Podcasts.** If you would like to be interviewed...
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366. The Ins and Outs of Advertising for Solo Lawn Care Businesses
Mowing In The Dark LAWN CARE Podcast
There are so many things that a solo lawn care provider has to think about as they are running their business. Getting the work done, taking care of the books, equipment maintenance, and the most imortant of them all, ADVERTISING! Advertising is the one thing that you need to bring in business. It is especially important when you are first starting out. No one knows your business exists. Advertising is the thing that will get your community buzzing about your business. But how should you go about it? Is there a specific time you should start advertising? Do you need a website? Is google...
info_outlineIf you are running a lawn care business you have to know your cost of doing business, your break even. In this episode I give you the formula for calculating your break even number.
Break Even Formula:
Total Overhead / Amount of Lawns = overhead per lawn per season
Overhead Per Lawn Per Season / Number of Total Cuts for the season = Break Even Per Lawn
Knowing your break even number per lawn gives you a baseline of what you MUST charge per lawn to break even. Everything on top of that is profit. It is extremely important to know your break even number.
**Backed by EARTHAPRO**
Visit www.earthapro.com
Use CODE mowinginthedark25 at checkout to get 25% off your first year!
Helcim Credit Card Processing:
https://link.helcim.com/tNJop5Ll
WaveApps:
**Please give the podcast a 5 star rating and review in Apple Podcasts.**
If you would like to be interviewed on the pod please send me an email and let me know. I would love to have you on.
Support the Pod:
http://www.buymeacoffee.com/mowinginthedark
Check out my business websites:
www.gravelblasters.com , www.sutterbrotherslawncare.com