Life By Design
From sewing his own curtains in a San Francisco apartment to leading an internationally recognized design firm, Jay Jeffers’ journey is anything but ordinary. As the 2026 recipient of the DSA Design 360° Award, his career reflects a rare balance of creativity, business acumen, and industry influence. Step inside his story—and hear directly from Jeffers in our exclusive video feature
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“Creative people have to believe in the value of their work. If you don’t have any belief, then you can’t give anything. Designing is an act of giving, and a belief in the value of the work fuels the desire to express something.” – Peter Saville, Renowned British Art Decorator and Graphic Designer Being an interior designer and running your own business can be difficult. There are a multitude of responsibilities within the business that can overwhelm you at any given time. But throw in your personal responsibilities, too, and it can simply wear you out. You may find yourself...
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“A designer must strive to create timeless design. Design that is not subject to trends.” – Alberto Alessi, World-Famous Designer and Owner of ALESSI Imagine walking into a space and not just seeing the incredible care taken to create a home, office, living room or lobby, but also feeling the incredible care taken to design a space. Interior designers have seen several trends come and go throughout the years (and decades) when it comes to our industry, but Aimee Lopez, founder of the Holistic Interiors Design Community, believes her desire to create holistically designed spaces is a...
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While Benjamin Johnston’s main focuses may be interior design and his firm, in Houston, he’s also an artist, teacher and tastemaker. And, mostly recently, he added author to the list with the release of his first book, “” by Rizzoli. “It was fun writing the book and putting into words what hadn’t really existed in conversation, thought or in process in the office,” he says, “and be able to crystalize and articulate what we did. It was a worthwhile experience.” In this debut book with Rizzoli, Johnston unveils eight recently completed residences that embody his...
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“Give me a museum and I'll fill it.” – Pablo Picasso, Spanish Painter, Sculptor and Printmaker World-renowned artist Pablo Picasso, whose works of art have sold for hundreds of millions of dollars, often made this comment when talking about his prolific ability to create. Museums, which are where so many of us have seen some of the most delicate, intricate and studied art pieces in the world, are time capsules for history. They preserve some of the most beautiful things on this planet, and Picasso’s pieces are absolutely some of the best. So imagine, if you...
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In January, Caren Rideau experienced the unimaginable. Her interior design firm of 30-plus years, , burned to the ground in the devastating wildfire that swept through Los Angeles. “Within the first week after the fire, I had about 10 clients tell me that I better not get out of this business,” Rideau recalls. “They were depending on me to rebuild. I knew I mattered.” About two weeks later, she decided she was—in fact—coming back, although she wasn’t quite sure what that was going to look like. In September, Rideau and her team reopened their showroom in...
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By Lindsay Field Penticuff ’s fifth book for Rizzoli New York, “” was released earlier this month. “I wanted to make a book about practical application,” Dellatore says. “You have a subject, but within that subject, I’m giving you some suggestions, advice and information that will concretely inform me and the readers.” Dellatore, who is originally from Pennsylvania but moved to New York City in the 1980s to pursue a career in the arts, has a background in printmaking and textiles. He released his first book, “,” in 2016, and is also a content consultant for the interior and...
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Many—well most—of us have a natural talent for the work we do in the interior design industry. We remember rearranging and redesigning our childhood bedrooms over and over again. And we practiced that skill in more ways than we can probably count. But when it comes down to the nitty gritty of what makes each of us successful, and aspires us to be successful for those just starting in the industry, it comes down to passion. And that’s what designer Melissa Fields discovered was driving her love for interior design at the end of a 20-year career in the U.S. Air Force. ...
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Most people don’t typically fly by the seat of their pants when starting a business, whether it’s launching a new app, opening a bakery or starting a design firm. But many people probably aren’t as organized as Cheryl Luckett was when she developed a plan to shift her profession to interior design. Luckett, the principle designer who owns Charlotte, North Carolina-headquartered Dwell by Cheryl, studied family and consumer science, with a concentration in nutrition, at Tennessee State University in Nashville, Tennessee. She says it was a dream job, but it just never felt right for...
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“If you don’t give the market the story to talk about, they’ll define your brand’s story for you.” —David Brier, Award-Winning Brand Expert and Rebranding Specialist One of the biggest misconceptions Ericka Saurit—founder of Saurit Creative and Marketing School for Creatives—hears from interior designers is that marketing feels salesy. However, she believes good marketing can be an educational tool that helps interior designers position themselves as thought leaders, helpers, resources and guides in our industry. “The more you feel like that’s true, the...
info_outlineWhile Benjamin Johnston’s main focuses may be interior design and his firm, Benjamin Johnston Design in Houston, he’s also an artist, teacher and tastemaker.
And, mostly recently, he added author to the list with the release of his first book, “Refined Interiors: Timeless Homes for Modern Living” by Rizzoli.
“It was fun writing the book and putting into words what hadn’t really existed in conversation, thought or in process in the office,” he says, “and be able to crystalize and articulate what we did. It was a worthwhile experience.”
In this debut book with Rizzoli, Johnston unveils eight recently completed residences that embody his distinctive aesthetic and design philosophies.
“Our entire industry thrives on collaboration, and I’m really excited to be able to have this book that is really a reflection of the incredible contractors, artisans, craftsman and vendors that we had the privilege to work with throughout this process and be able to have something tangible to really show for all that wonderful experience and collaboration together,” he adds.
We had the pleasure of interviewing Johnston recently to learn more about his design background and his passion for creativity.