EP5: Ways to Secure and Prepare for Corporate Clients with Liz & Cheryl
Release Date: 04/05/2023
Women Consulting Corporate
Many highly accomplished women struggle to convert their experience into clients — not because they lack confidence or credentials, but because their expertise isn’t clearly translated for the market. In this episode, I break down a pattern I see constantly: women with deep experience, impressive backgrounds, and real impact who still feel unsure how to explain what they do, avoid naming their accomplishments, or feel like their experience is “all over the place.” I explain why accumulated experience doesn’t automatically equal clear positioning — especially for women who’ve...
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This episode is a reflection on 11 years of building a consulting business — and becoming the leader required to sustain it. In this solo episode, Liz J. Simpson shares the real story behind her journey: the early ambition, the missteps, the visibility without stability, the seasons of self-doubt, and the moment she realized her thinking — not just her work — was worth big money and big rooms. This is not a highlight reel. It’s an honest conversation about what it actually looks like to grow into 5- and 6-figure corporate deals, lead a multimillion-dollar consulting firm, and unlearn...
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Episode Summary: In this insightful episode of the Women Consulting Corporate podcast, host Liz J. Simpson delves into the intricate balance of logic and intuition required to set a business direction. Drawing from her vast experience and recent transformative episodes from Brooke Castillo's Life Coach School Podcast, Liz examines the emotional and strategic evolution she's experienced at the multimillion-dollar mark in her business. This episode is a treasure trove of wisdom, particularly valuable for women entrepreneurs striving to scale their businesses and break revenue barriers. Liz...
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Episode Summary: In this transformative episode of the Women Consulting Corporate podcast, host Liz J. Simpson shares her rejuvenating experience from a mastermind event in Mexico. This momentous event marks a pivotal shift in her professional journey, providing her with a clear action plan to significantly scale her business. Liz emphasizes the power of being in new environments, the importance of actionable insights, and the necessity of investing in one's growth, all while weaving her personal anecdote of overcoming initial resistance and discomfort. Liz delves deep into the transformative...
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About the Host: Liz J. Simpson is a highly successful entrepreneur and business coach who specializes in helping women consultants land corporate clients. With a background in corporate sales and marketing, Liz has trained thousands of women entrepreneurs worldwide and is dedicated to empowering women to achieve financial success. She is the host of the Women Consulting Corporate podcast and the founder of the 12% Accelerator program, which helps women-owned businesses grow by landing corporate clients. Episode Summary: In this episode of the Women Consulting Corporate podcast, host Liz J....
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When it comes to women of color, many feel they have to code-switch or assimilate in order to serve the corporate space. There's often a lot of fear and trepidation around it, and even more mindset coaching to be done for it. But what if we didn’t have to change who we are or what we do to make an impact, and more specifically, conquer the corporate space? In this episode, Liz welcomes the perfect example of someone who stands on his square, packaging, passion, and mission, and is SERVING corporate clients - Born Logic. Liz’s homie, lover, friend, and husband, tune in...
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Too often we glamorize relationships, with conversations abound about finding partners, strong leaders, and blending visions. But let’s get real - mixing strong personalities will always lead to some conflict. So in this episode, Liz and her Director of Operations, Kelley Watson, discuss the reality of building a team and embracing the healthy tensions that come with it. Tune in for a behind-the-scenes look at how Liz and Kelley navigate healthy tension and why they believe it is those diverse perspectives that give their business the innovation and success it is seeing...
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Why are so many small companies and entrepreneurs afraid to do business with large corporations? Is it fear of the unknown, not knowing where to start, or simply the stigma of working with big business, especially as a person of color? Shedding light on this issue and speaking to the importance of supplier diversity and equity, in this episode, Liz welcomes entrepreneur and co-president of Amazon’s global Black employee network group, Paul Adamson. Tune in as they discuss how to stand out to large corporations, why you should “lead with the problem,” and much more in...
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Sometimes we forget that we don’t build a business but that the business builds you, and with that, our business can’t survive if we aren’t taking good care of ourselves. So in one of the most important episodes of the season, Liz and her guest Dr. Reba Peoples discuss how entrepreneurs, specifically Black women, can better maintain their health and well-being. So if you’re wondering how you can rethink wellness, sustain your health, and grow your business, don’t miss this conversation with Dr. Peoples on doing wellness differently so you can do business differently. ...
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In this episode, Liz is joined by her Director of Operations, Kelley Lawson, as well as Sales and Client Success Coach, Cheryl Parks, to discuss a topic on the top of many a woman’s mind - how can we intentionally build a life by design and in harmony? Tune in as Liz, Cheryl, and Kelley discuss the battle for the life they want, the pressure to find a balance between kids, marriage, and their clients, and how you can break away from that cycle. It’s a candid conversation you don’t want to miss between 3 powerful friends, entrepreneurs, and women who are continuously...
info_outlineIn today's episode, Liz and Cheryl reveal the behind the scenes of what they look for to discern if a woman is ready for their 12% Accelerator program - the fastest and most effective path to building a foundation for revenue growth with corporate clients, designed specifically for female entrepreneurs who are done with being the "only" in the room.
Listen in is as Liz and Cheryl answer common questions about what they are looking for in applicants, how they discern if someone's ready to secure 6-figure corporate contracts, and the steps they take once someone's inside of the accelerator to help them be better positioned and ready to secure those deals.
KEY POINTS:
- Who is the 12% Accelerator program designed for?
- Are you able to articulate your expertise?
- The importance of a LinkedIn profile
- Prep, growth mindset, and being aware of your narrative
- Assigning and assessing your time
- How does the program prepare women once they’re in the door?
QUOTABLES:
“There is a specific woman that we're looking for, someone that knows that there's something more. Maybe you're potentially a solopreneur, you may even have a team, but you know that you're working super hard and the money that you're making is not equating to the investment of time and energy that you're putting into it.”
“What's unique about our program is we're teaching you how to leverage your intellectual capital, those intangibles that sometimes are very hard to put a price on, to serve corporate clients with a service.”
PRODUCTS / RESOURCES:
Apply To Access My Complimentary Advanced Masterclass
Download My 3 Free Scripts For Booking Meetings with Hard To Reach Executive Buyers
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