The Power of Clarity and Health in Entrepreneurship
Business Owner Tales from the Trenches
Release Date: 09/02/2025
Business Owner Tales from the Trenches
In this episode, hosts Cannon and Claudia discuss the importance of health as a competitive advantage for business owners with guest Justin Roethingshofer, founder of Own It Coaching. Justin shares his transformation journey, driven by his experiences in the NHL and his personal health challenges. He offers insights into his high-performance health consultancy, which focuses on individualized health optimization for business leaders. Listeners are encouraged to consider key questions about their purpose, energy use, and risk management to ensure peak performance in their business endeavors....
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How do you grow a business 10X—without losing the personal touch that made it special in the first place? In this episode of Business Owner Tales from the Trenches, EP Wealth Co-Founder Brian Parker unpacks the art of scaling with intention. Brian shares the real-life challenges of growing a boutique firm into a national powerhouse—while preserving the human element, internal culture, and client intimacy. Whether you're a startup founder, seasoned executive, or aspiring entrepreneur, this is a masterclass in leadership, growth strategy, and sustainable scaling. ➡️ Learn...
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info_outlineIn this episode, hosts Cannon and Claudia discuss the importance of health as a competitive advantage for business owners with guest Justin Roethingshofer, founder of Own It Coaching. Justin shares his transformation journey, driven by his experiences in the NHL and his personal health challenges. He offers insights into his high-performance health consultancy, which focuses on individualized health optimization for business leaders. Listeners are encouraged to consider key questions about their purpose, energy use, and risk management to ensure peak performance in their business endeavors. The conversation also explores the challenges of entrepreneurship, the value of clarity and process, and the importance of maintaining health to drive sustained business success.
00:00 Introduction: Health as a Competitive Advantage
00:35 Meet Justin Roethingshofer: Founder of Own Eight Coaching
02:20 Justin's Journey: From NHL to Health Consultancy
07:07 The Philosophy Behind Own Eight Coaching
13:41 Building the Business: Challenges and Breakthroughs
17:27 The Turning Point: Divine Intervention and the Own IT Manifesto
22:41 First Steps: Hiring and Scaling the Business
24:47 Delegating to Focus on Passion
26:05 Learning from Mistakes and Focusing on Client Experience
27:12 The Importance of Marketing and Personal Sacrifices
27:55 Celebrating Milestones and Telling Client Stories
28:51 Funding the Startup and Reinvesting Profits
29:31 Commitment to Excellence and Client Experience
31:45 Future Vision and Expanding Health Houses
34:28 Personalized Health and Preventative Care
36:29 The Concept of Age and Biological Health
38:27 Final Thoughts and Contact Information
39:11 Studio Wrap-Up and Key Takeaways