#104 | Drew Reilley | Slash Creative | The Art of Branding with Drew Reilley: Strategy, Storytelling & Style
Release Date: 03/10/2025
The Curious Builder
On this episode of The Curious Builder, Mark Williams and Kelly Grace talk all about building healthier, more intentional homes—think real materials, great natural light, and actually creating spaces that help you unplug and feel good. They swap stories about everything from s'mores by the fire to keeping tech out of bedrooms and why less stuff is almost always better. The conversation is filled with practical tips, personal stories, and a shared passion for creating spaces that truly support health, happiness, and connection. Support the show - https://www.curiousbuilderpodcast.com/shop See...
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Our annual Christmas tradition is back! In this special episode, Mark hands the mic to his 9-year-old daughter, May, who returns for a hilarious and heartwarming Q&A. From building timelines to bilingual clients to what happens if Mysa Hus doesn’t sell (spoiler: auction?), nothing is off-limits. It's cozy, curious, and full of dad jokes—just how we like it. Support the show - https://www.curiousbuilderpodcast.com/shop See our upcoming live events - https://www.curiousbuilderpodcast.com/events The host of the Curious Builder Podcast is Mark D. Williams, the founder of Mark D. Williams...
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In this episode of The Curious Builder Podcast, Mark Williams sits down with Ted Sihpol for an incredible, rollercoaster story of resilience, mental health, and overcoming adversity. Teddy opens up about being indicted for a $2.3 billion lawsuit, facing possible prison time, losing everything—including his job and dream house—only to find a new path forward in construction. Through all the chaos, Teddy’s story is equal parts gripping and inspiring, reminding listeners that even in the worst of times, community, family, and inner strength can get you through anything. Support the show -...
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In this Loser are Winners episode, Mark takes us through his funny and surprisingly eventful quest to get a fancy Toto bidet toilet installed at home—trust us, it’s way more complicated (and entertaining) than you’d think! He chats about family debates, high-tech bathroom features, and some wellness-focused home upgrades coming to his Mysa Hus project. If you’ve ever battled over a home improvement project with your family or just love a good laugh about everyday life, this one’s for you! Support the show - https://www.curiousbuilderpodcast.com/shop See our upcoming live events...
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In this episode of The Curious Builder, Mark chats with friend Drew Beson about the journey of creating Mysa Hus, a cozy, wellness-focused home that’s all about thoughtful design and those comfortable, cabin-like vibes. They swap stories about everything from finding the perfect floor and fireplace to assembling a dream team and leaning into Scandinavian inspiration. It’s an easygoing, behind-the-scenes look at how a house can feel like a warm hug—plus plenty of fun side tangents along the way! Support the show - https://www.curiousbuilderpodcast.com/shop See our upcoming live events -...
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In this Losers are Winners episode of The Curious Builder, Mark keeps it real about how builders can actually keep more of the money they earn—mainly by understanding the difference between markup and margin (spoiler: he wishes he’d known sooner!). He shares honest stories about lessons learned, why it's so important to know your numbers, and how sticking to your value can lead to happier clients and better builds. It’s a super practical, down-to-earth chat packed with advice for anyone wanting to run a smarter, more profitable building business. Support the show -...
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“You don’t just want more years—you want good years.” That’s the mindset Chris Freytag brings to wellness, content creation, and building a life you love. In this episode of The Curious Builder Podcast, Mark sits down with the powerhouse behind Get Healthy U TV to talk about entrepreneurship, reinvention, and why failure is often the start of your best chapter. From selling workout DVDs in the 90s to surviving Google algorithm chaos, Chris shares how she’s stayed ahead in the digital fitness space—and what builders and designers should consider when creating truly healthy homes....
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This episode of The Curious Builder Podcast is a masterclass in building (and keeping) awesome relationships in the design and construction world. Mark Williams gets real with Amy Hendel, Melissa Oholendt, and Kristine Anderson live at Roth Living as they swap stories about winning dream clients, surviving tricky situations, and why being honest and caring always pays off. If you want to hear what really makes a job memorable (hint: it’s the people!), you’ll love all the insights and laughs in this episode. Support the show - https://www.curiousbuilderpodcast.com/shop See our upcoming live...
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In this episode of The Curious Builder Podcast - Losers Are Winners, Alyssa Abbott of Olive and Vine Socials joins Mark to talk through the real challenges of building a business you love while raising kids. We talk about everything from from hiring mistakes to breakthrough systems and finally building a team that works. Alyssa shares how loosing her “unicorn” VA was the best (and most stressful) thing that happened this year and why structure and trust matter more than sparkle. It’s the open and honest pep talk every entrepreneur needs. Enjoy! Support the show -...
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What happens when your neighbor becomes your running buddy, your architectural designer, and your partner in building one of the most exciting homes of your career? In this episode of The Curious Builder Podcast, Mark sits down with longtime friend and collaborator Karl Adalbert of KA Design to talk about architecture, wellness, and the magic of designing Mysa Hus—a one-of-a-kind home rooted in nature, story, and soul. From a treehouse gone rogue to 50-mile trail runs, this conversation is full of laughs, lessons, and real talk about what makes good design... and good neighbors. Support the...
info_outlineGet ready for a high-energy conversation on branding, business, and creative thinking with Mark Williams and special guest Drew Reilley of Slash Creative. They cover everything from the importance of brand strategy to why some logos become iconic while others fade into the background. If you’ve ever wondered what goes into making a brand unforgettable, this episode is a must-listen.
Support the show - https://www.curiousbuilderpodcast.com/shop
See our upcoming live events - https://www.curiousbuilderpodcast.com/events
The host of the Curious Builder Podcast is Mark D. Williams, the founder of Mark D. Williams Custom Homes Inc. They are an award-winning Twin Cities-based home builder, creating quality custom homes and remodels — one-of-a-kind dream homes of all styles and scopes. Whether you’re looking to reimagine your current space or start fresh with a new construction, we build homes that reflect how you live your everyday life.
Sponsors for the Episode:
Pella
Website: https://www.pella.com/ppc/professionals/why-wood/
Adaptive
https://www.adaptive.build
Where to find the Guest:
Website: https://www.slash.wtf
Instagram: https://www.instagram.com/slash.creative/
LinkedIn: https://www.linkedin.com/company/slash-creative
Where to find the Host:
Website - https://www.mdwilliamshomes.com/
Podcast Website - https://www.curiousbuilderpodcast.com
Instagram - https://www.instagram.com/markdwilliams_customhomes/
Facebook - https://www.facebook.com/MarkDWilliamsCustomHomesInc/
LinkedIn - https://www.linkedin.com/in/mark-williams-968a3420/
Houzz - https://www.houzz.com/pro/markdwilliamscustomhomes/mark-d-williams-custom-homes-inc