067: Tips to Ensure Your Emails Reach Your Customers
Release Date: 02/19/2025
Summer Series 5: You Don’t Own TPT: How to Future-Proof Your Business
Teacher Business School
How to Future-Proof Your Business: Smart Income Strategies for Teacherpreneurs In this powerful episode of the Summer Series, Lindsay dives into why it’s crucial for teacher business owners to diversify their income streams. Whether you're just starting on (TPT) or you're ready to expand beyond it, Lindsay shares practical steps to help you future-proof your business. From starting an email list to creating low-ticket digital products, you'll walk away with actionable ideas to protect and grow your online income—no matter what platform changes come your way. [0:32] Why...
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Summer Series 4: How Much Can You Actually Make on TPT? My Income + Top 5 Profit Tips
Teacher Business School
How Much Can You Really Make on TPT? Real Income Numbers + Success Stories Is it still possible to make money on - even if you’re just starting out? In this episode, Lindsay gets real and raw about how much she’s earning on TPT (spoiler: it’s impressive!) and shares inspiring success stories from The Resource Academy members who are generating real income—even in their first month! If you’re curious about whether TPT is still worth it, this episode will fire you up and show you what’s possible with the right strategy and training. [01:31] Lindsay’s Income...
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Summer Series 3: How to Create Resources That Actually Sell
Teacher Business School
How to Create Resources That Actually Sell on TPT If you've ever wondered how to create educational products that actually sell, this episode is for you! Lindsay breaks down her proven strategies for developing high-quality teacher resources that solve real problems and bring consistent income. Whether you're just starting out or looking to level up your , this episode is packed with actionable advice from someone who has built a top 1% store with nearly $300K in sales. Learn how to design with purpose, understand your audience’s needs, and boost your repeat buyers! [0:44]...
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Summer Series 2: Why TPT Is the Best Place to Start (With the Math to Prove It)
Teacher Business School
Why TPT is the Best First Step for Your Teacher Business In this episode of the Teacher Business School Summer Series, Lindsay shares exactly why is the smartest and simplest first step for starting your teacher business. She walks you through the top reasons she still recommends TPT after years of success, tackles misconceptions about fees, and even compares TPT to platforms like Etsy, Shopify, and your own website. Whether you’re just getting started or need a reminder of why TPT works, this episode is packed with truth and motivation! [0:00] Welcome to the Summer...
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Summer Series 1: The Selling Mindset Shift Teachers Need
Teacher Business School
The Selling Mindset Shift Every Teacherpreneur Needs This Summer Welcome to the kickoff of Lindsay Bowden’s Summer Series - a special 9-week journey where you'll learn how to build and grow your teacher business step-by-step! In this powerful first episode, Lindsay dives into something she usually doesn’t talk much about - mindset - specifically, the mindset shift around selling. If you’ve ever felt guilty about charging for your resources or stuck in the “give everything away for free” teacher trap, this episode will change everything. Get ready to reframe how you think...
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081: Teachers: Make EASY Money This Summer - Without the Stress
Teacher Business School
3 Summer Paths to Make Money as a Teacher Business Owner Ready to make the most of your summer break and grow your teacher business? In this short and powerful episode, Lindsay Bowden shares three strategic paths you can take—whether you’re just starting out or ready to scale your TPT store. From creating your first resources to building an email list that sells, this episode helps you plan a profitable and productive summer. You’ll walk away knowing exactly what step to take next based on where you are in your business journey! (0:10) Give Yourself Grace + Rest First...
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080: Q1 Income Report: The Juicy Truth About My Online Earnings!
Teacher Business School
Quarter One Income Report: How I Earned $236K, My Big Investments, and What's Next! Ever wondered what it really looks like behind the scenes of a multiple six-figure online business? In this episode, Lindsay pulls back the curtain and shares her full Quarter 1 income report—from where her revenue came from, to what she spent (including a $97K ad budget 😲), and how she’s reinvesting to build long-term wealth. Whether you're just getting started or scaling to six figures and beyond, this episode will give you practical insights, transparency, and motivation to take the next big...
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079: Skyrocket Your Digital Products with Pinterest
Teacher Business School
How to Use Pinterest to Get More Traffic, Leads, and Sales in Your Online Business Want more eyes on your content, a growing email list, and consistent sales from a platform that keeps working long after you post? Say hello to — your new best friend for long-term, organic growth. In this episode, Lindsay chats with Pinterest strategist and manager Jenny Lang, a former scientist turned digital marketing pro, who now helps women-owned businesses boost their visibility and income using Pinterest. They dive into how Pinterest works differently than social media, why consistency (not...
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078: SEO Secrets for Teacherpreneurs: Get More Eyes on Your TPT Store
Teacher Business School
SEO for TPT: How to Get More Views and Sales with Data-Driven Keyword Strategy Featuring Seller Spy’s Colleen Swanzey Are your TPT products getting lost in search results? In this powerful episode, Lindsay chats with Colleen Swanzey, the creator of Seller Spy, the only SEO tool made specifically for TPT sellers. Colleen shares how she grew her own store by 250% using SEO tactics—and how you can do the same! Whether you’re a new seller or ready to level up, you’ll walk away with actionable tips to optimize your titles, choose the right keywords, and finally get your amazing...
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077: Canva + TPT: The Rules You Need to Know
Teacher Business School
Can You Use Canva for TPT? The Truth About Terms, Templates & Selling Your Resources Wondering if Canva is safe to use for your Teachers Pay Teachers (TPT) store? In this episode, Lindsay dives deep into Canva’s terms of use so you can confidently and legally create and sell your resources. From the differences between Canva Free, Pro, and Educator accounts to uploading clipart and fonts, we’re breaking down everything you need to know. If you’ve ever questioned whether you’re using Canva correctly in your business, this episode is a must-listen! [1:23] Canva Account...
info_outline9 Must-Know Tips to Keep Your Emails Out of Spam
Are your emails ending up in spam instead of your subscriber’s inbox? If so, you're not alone! In this episode, Lindsay is breaking down nine essential tips to improve your email deliverability and make sure your emails actually get seen. Whether you're struggling with open rates, tech issues, or engagement, she has got you covered with simple and actionable strategies to keep your emails out of the spam folder and in front of your audience.
In this episode, we’ll discuss:
1. Why the Promotions Folder Isn’t the Enemy
Understanding how Gmail categorizes emails and why landing in Promotions isn’t always a bad thing.
2. Setting Up SPF, DKIM & DMARC
The techy but necessary email authentication steps to improve your sender reputation.
3. The Importance of Sending from a Domain Email
Why “[email protected]” is hurting your deliverability (and what to do instead).
4. Re-engaging a Cold Email List
The right way to warm up your list after a long break (without getting flagged as spam).
5. Avoiding Spam Triggers
How subject lines, images, and email formatting can make or break your deliverability.
6. The Power of Replies
Why asking your audience to respond to your emails can help you land in the inbox more often.
7. Cleaning Your List Regularly
The importance of removing hard bounces, unsubscribers, and inactive contacts to maintain a healthy list.
8. Segmenting Your Email List for Better Engagement
If you have different types of subscribers (e.g., teachers vs. business owners), sending targeted content instead of blasting your whole list can significantly improve open rates and keep your emails relevant.
9. Watching the Data
How to analyze open rates, click-through rates, and troubleshoot issues before they hurt your business.
Resources Mentioned:
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SubjectLine.com – Test and optimize your email subject lines.
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Upwork – Find professionals for email deliverability troubleshooting.
Connect with Lindsay:
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On Instagram: @lindsaybowden
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On YouTube: @Lindsay.Bowden
Be sure to tune in next week as we talk with email marketing expert Liz Wilcox and learn all-new tips to bring our email marketing to the next level!