Teacher Business School

The Teacher Business School podcast helps teachers and homeschool moms create and sell their own digital products. Whether you're interested in selling teacher resources on Teachers Pay Teacher (TPT), selling low ticket offers, or selling online courses and memberships, this is the show for you! If you're looking for ways to make passive income, quit your 9-5, start a side hustle, and start earning income that makes an income, give this show a listen!

Summer Series 5: You Don’t Own TPT: How to Future-Proof Your Business 07/02/2025

Summer Series 5: You Don’t Own TPT: How to Future-Proof Your Business How to Future-Proof Your Business: Smart Income Strategies for Teacherpreneurs In this powerful episode of the Summer Series, Lindsay dives into why it’s crucial for teacher business owners to diversify their income streams. Whether you're just starting on (TPT) or you're ready to expand beyond it, Lindsay shares practical steps to help you future-proof your business. From starting an email list to creating low-ticket digital products, you'll walk away with actionable ideas to protect and grow your online income—no matter what platform changes come your way. [0:32] Why Relying Only on TPT Isn't Enough Lindsay explains the risks of putting all your income in one basket and why TPT, while amazing, shouldn't be your only income stream. [1:32] The Power of Email Marketing Learn why an email list is Lindsay’s #1 predictor of online business success and how she grew hers to over 90,000 subscribers. [3:10] How One Email Generated $1,400 in One Day Lindsay shares a real-life example of an email that led to major TPT sales during a seasonal promotion. [4:18] Beyond TPT: Creating Low-Ticket Digital Products From mini courses to ebooks, discover how to expand your business with products priced under $97 - and why they work so well. [6:16] Want to Leave TPT Behind? Here's Your Game Plan If TPT isn't your thing, Lindsay maps out how to build a profitable business around any niche (think parenting, art, gardening, and more!). Resources Mentioned: Listen to the Previous Summer Series Episodes: Connect with Lindsay: Instagram: YouTube: Website: Ready to secure your teacher business for the future? Start building your email list, explore low-ticket digital products, and don’t miss next week’s episode where Lindsay breaks down exactly how to start your list from scratch. /episode/index/show/9f496655-9ff1-4bd6-bbf0-ac67ce5a63c9/id/37249910

Summer Series 4: How Much Can You Actually Make on TPT? My Income + Top 5 Profit Tips 06/25/2025

Summer Series 4: How Much Can You Actually Make on TPT? My Income + Top 5 Profit Tips How Much Can You Really Make on TPT? Real Income Numbers + Success Stories Is it still possible to make money on - even if you’re just starting out? In this episode, Lindsay gets real and raw about how much she’s earning on TPT (spoiler: it’s impressive!) and shares inspiring success stories from The Resource Academy members who are generating real income—even in their first month! If you’re curious about whether TPT is still worth it, this episode will fire you up and show you what’s possible with the right strategy and training. [01:31] Lindsay’s Income Breakdown (12-Month Overview): From updating her store in late 2024 to hitting $5,700+ in April 2025, Lindsay shares her exact monthly earnings and what changed when she took her own advice. [02:57] The Power of a Strategic Store Refresh: Learn how using and updating thumbnails, covers, and descriptions helped Lindsay turn her TPT store around - and how it can do the same for you. [06:05] Real Results from Resource Academy Members: Hear inspiring income wins from teachers just like you! [07:46] Why Training is Non-Negotiable for TPT Success: If your store isn’t making sales, Lindsay explains why lack of training - not market saturation—is usually the problem. [08:19] Get Found in Search with SEO + : Lindsay shares how low-competition keywords and optimized titles/descriptions helped boost her TPT views - and how you can do it too. [09:07] Why Covers, Thumbnails, and Descriptions Really Matter: Your product’s first impression is everything! Lindsay talks about the visuals and copy that convert browsers into buyers. [10:45] Pricing Strategies That Actually Work: Don’t guess your price! Lindsay explains how to do simple market research to price your resources just right. Resources Mentioned: Listen to the Previous Summer Series Episodes: Connect with Lindsay: Instagram: YouTube: Website: Ready to turn your teaching skills into income? Don’t miss the free challenge happening this week only - and snag your exclusive 50% off the Resource Academy while you can! /episode/index/show/9f496655-9ff1-4bd6-bbf0-ac67ce5a63c9/id/37142560

Summer Series 3: How to Create Resources That Actually Sell 06/18/2025

Summer Series 3: How to Create Resources That Actually Sell How to Create Resources That Actually Sell on TPT If you've ever wondered how to create educational products that actually sell, this episode is for you! Lindsay breaks down her proven strategies for developing high-quality teacher resources that solve real problems and bring consistent income. Whether you're just starting out or looking to level up your , this episode is packed with actionable advice from someone who has built a top 1% store with nearly $300K in sales. Learn how to design with purpose, understand your audience’s needs, and boost your repeat buyers! [0:44] What Makes a Resource Sell Start by creating resources that solve a specific, immediate classroom problem - like aligning to a single skill or standard. [2:23] Create What You Know Use your own teaching experience as inspiration. The best-selling resources often come from real classroom needs. [4:02] Get Repeat Buyers by Making It Easy Lindsay shares how ease of use - like print-and-go worksheets, answer keys, and optional video lessons - keeps customers coming back. [7:53] Add Video Lessons to Boost Value Lindsay shares her process for creating video lessons using Notability and her iPad — making her resources even more classroom-ready. [11:01] Design Resources Like a Pro Get tips on using PowerPoint, Canva, and layout tools to create polished, accessible, and professional-looking products. [12:02] Follow the Data - What’s Selling Best? Use your TPT dashboard to see which products convert well, then turn them into bundles or full product lines. [14:09] Differentiate for More Value Lindsay explains how adding multiple levels of difficulty (and print + digital versions) helps meet classroom needs and increases product value. [14:48] Batch Your Content by Topic or Type Save time and create better bundles by batching your resources - like building a whole unit or several versions of an activity at once. Resources Mentioned: Connect with Lindsay: Instagram: YouTube: Website: Ready to turn your teaching knowledge into a thriving digital product business? 🎉 Join Lindsay’s FREE challenge starting Monday to learn how to create and sell high-quality teacher resources step by step! /episode/index/show/9f496655-9ff1-4bd6-bbf0-ac67ce5a63c9/id/37050110

Summer Series 2: Why TPT Is the Best Place to Start (With the Math to Prove It) 06/11/2025

Summer Series 2: Why TPT Is the Best Place to Start (With the Math to Prove It) Why TPT is the Best First Step for Your Teacher Business In this episode of the Teacher Business School Summer Series, Lindsay shares exactly why is the smartest and simplest first step for starting your teacher business. She walks you through the top reasons she still recommends TPT after years of success, tackles misconceptions about fees, and even compares TPT to platforms like Etsy, Shopify, and your own website. Whether you’re just getting started or need a reminder of why TPT works, this episode is packed with truth and motivation! [0:00] Welcome to the Summer Series Lindsay kicks off the episode with a reminder to listen to and shares why this summer series is your step-by-step guide to building a teacher business from scratch. [0:52] Why TPT Is the Best First Step She outlines three powerful reasons TPT should be your starting platform: built-in traffic, customer service support, and automated sales tax handling. [2:30] Be Generous with Your Freebies Lindsay explains why your first resource should be high-quality, even if it’s free, and how generosity leads to long-term success. [4:35] Can You Really Make Money Selling $5 Products? Using real math examples, Lindsay shows how consistent TPT income adds up—and shares how she makes $5K/month passively. [5:09] TPT vs. Etsy: Let’s Bust the Myths She breaks down the real differences in fees, audiences, and support between TPT and Etsy, including her personal revenue comparison. [7:27] What About Selling on Your Website or Shopify? Lindsay compares TPT to selling on your own site or Shopify, revealing why she still recommends TPT first—even with 30K+ monthly visitors to her site! [9:16] Free 3-Day Challenge to Get Started Get all the info on Lindsay’s upcoming free challenge where you’ll learn how to list and sell your first product the right way. Resources Mentioned: Connect with Lindsay: Instagram: YouTube: Website: This summer is your moment to shift from giving it all away to building a profitable, purposeful teacher business. Hit play every Wednesday, make those mindset shifts, and start treating your business like the real deal it is. Don’t forget to follow Lindsay on Instagram for behind-the-scenes tips and motivation all summer long. Let’s build something amazing together! /episode/index/show/9f496655-9ff1-4bd6-bbf0-ac67ce5a63c9/id/36944760

Summer Series 1: The Selling Mindset Shift Teachers Need 06/04/2025

Summer Series 1: The Selling Mindset Shift Teachers Need The Selling Mindset Shift Every Teacherpreneur Needs This Summer Welcome to the kickoff of Lindsay Bowden’s Summer Series - a special 9-week journey where you'll learn how to build and grow your teacher business step-by-step! In this powerful first episode, Lindsay dives into something she usually doesn’t talk much about - mindset - specifically, the mindset shift around selling. If you’ve ever felt guilty about charging for your resources or stuck in the “give everything away for free” teacher trap, this episode will change everything. Get ready to reframe how you think about selling and discover why selling is serving. [0:00] Introducing the Summer Series: Lindsay explains why she’s releasing episodes all summer long and who this series is for - teachers, tutors, homeschool parents, and anyone ready to start (or grow) a teacher business. [2:00] The Truth About Mindset: Despite preferring step-by-step strategies, Lindsay reveals why a mindset shift is the essential first step to success - and why she’s starting the series here. [2:59] The Big Shift: Selling Isn’t Selfish: Lindsay unpacks how many educators feel guilty about selling, but she emphasizes that making money is not only okay - it’s necessary and powerful. [5:20] Teachers Supporting Teachers: Lindsay tackles the systemic issue of underfunded classrooms and encourages teachers to support each other through paid resources that actually work. [9:00] Treat It Like a Business, Not a Hobby: Learn how Lindsay’s mindset - and income - transformed when she started investing in training and stopped treating her business like a side hustle. Additional Resources: Connect with Lindsay: Instagram: YouTube: Website: This summer is your moment to shift from giving it all away to building a profitable, purposeful teacher business. Hit play every Wednesday, make those mindset shifts, and start treating your business like the real deal it is. Don’t forget to follow Lindsay on Instagram for behind-the-scenes tips and motivation all summer long. Let’s build something amazing together! /episode/index/show/9f496655-9ff1-4bd6-bbf0-ac67ce5a63c9/id/36679205

081: Teachers: Make EASY Money This Summer - Without the Stress 05/27/2025

081: Teachers: Make EASY Money This Summer - Without the Stress 3 Summer Paths to Make Money as a Teacher Business Owner Ready to make the most of your summer break and grow your teacher business? In this short and powerful episode, Lindsay Bowden shares three strategic paths you can take—whether you’re just starting out or ready to scale your TPT store. From creating your first resources to building an email list that sells, this episode helps you plan a profitable and productive summer. You’ll walk away knowing exactly what step to take next based on where you are in your business journey! (0:10) Give Yourself Grace + Rest First Lindsay reminds teacher business owners—especially the hard-working, high-achievers - to rest and recharge before diving into business-building mode. (1:03) Path #1: Starting from Scratch New to the teacher business world? Tune in to Lindsay’s brand-new Summer Podcast Series with 9 bite-sized episodes on how to launch your business from zero. (1:50) Path #2: Less Than 10 Products? Upload Time! If you’ve started a store but haven’t made sales or uploaded many products, summer is your time to focus on quality uploads, planning bundles, and growing your catalog. (2:27) Path #3: Made a Sale? It’s Time to Start Email Marketing For teacher sellers with at least 10 products and a sale under their belt, Lindsay is launching Email for TPT, a 9-week program including live Zoom calls to help you build and grow your email list. Resources Mentioned: Connect with Lindsay: Instagram: YouTube: Website: Whether you’re just getting started, building your resource library, or ready to scale through email marketing, Lindsay has a path for you this summer! Tune into the summer series, sign up for the Email for TPT program, and follow Lindsay on Instagram for more behind-the-scenes business tips. Let’s make this summer your most profitable one yet! /episode/index/show/9f496655-9ff1-4bd6-bbf0-ac67ce5a63c9/id/36707570

080: Q1 Income Report: The Juicy Truth About My Online Earnings! 05/21/2025

080: Q1 Income Report: The Juicy Truth About My Online Earnings! Quarter One Income Report: How I Earned $236K, My Big Investments, and What's Next! Ever wondered what it really looks like behind the scenes of a multiple six-figure online business? In this episode, Lindsay pulls back the curtain and shares her full Quarter 1 income report—from where her revenue came from, to what she spent (including a $97K ad budget 😲), and how she’s reinvesting to build long-term wealth. Whether you're just getting started or scaling to six figures and beyond, this episode will give you practical insights, transparency, and motivation to take the next big step in your teacher biz journey. (2:15) Total Revenue Breakdown: $236,697.36 in Q1 A detailed look at where Lindsay’s revenue came from: The Resource Academy launch, evergreen funnel sales, TPT earnings, and unexpected low-ticket sales via Instagram. (3:20) Organic + Paid Instagram Sales Flow Learn how ad traffic to her Instagram resulted in $5K in sales—without even promoting those products directly! (4:20) My Biggest Expense…. Lindsay explains why she invested heavily in ads, what she’s learning in a high-level ad coaching program, and why she expects that cost to drop moving forward. (6:23) Investing in Mentorship She shares the mindset behind making a high-ticket coaching investment and how it's already paying off through access to a mastermind and daily support from a seasoned ad strategist. (8:15) Building Wealth Beyond Digital Products Discover how Lindsay and her husband are using extra income to explore real estate investing and build a diverse, long-term income portfolio Resources Mentioned: Software Tools that I Love: Connect with Lindsay: () () () Inspired by this behind-the-scenes look? Send Lindsay a DM on Instagram and let her know what part of the Q1 income report stood out to you most! And don’t forget to subscribe so you don’t miss next week’s episode full of tips to grow your teacher business on autopilot. /episode/index/show/9f496655-9ff1-4bd6-bbf0-ac67ce5a63c9/id/36651360

079: Skyrocket Your Digital Products with Pinterest 05/14/2025

079: Skyrocket Your Digital Products with Pinterest How to Use Pinterest to Get More Traffic, Leads, and Sales in Your Online Business Want more eyes on your content, a growing email list, and consistent sales from a platform that keeps working long after you post? Say hello to — your new best friend for long-term, organic growth. In this episode, Lindsay chats with Pinterest strategist and manager Jenny Lang, a former scientist turned digital marketing pro, who now helps women-owned businesses boost their visibility and income using Pinterest. They dive into how Pinterest works differently than social media, why consistency (not virality) wins, and exactly how Jenny revamped Lindsay’s ghosted Pinterest account into a growth engine for her podcast, blog, lead magnets, and digital products. Whether you're selling on TPT, launching digital courses, or just starting your business, this step-by-step conversation will give you the clarity and confidence to start using Pinterest as a real traffic and sales tool. [00:00:05] – Pinterest Isn’t Just for Recipes and Weddings Anymore Lindsay and Jenny bust the myth that Pinterest is only for party planning or home decor and explain how it’s actually a powerful search engine for business owners — especially teachers and moms with digital products. [00:05:25] – The Real Reason Lindsay Returned to Pinterest Lindsay opens up about ghosting her account for years, and how her renewed focus on organic marketing led her to work with Jenny to rebuild her Pinterest strategy from scratch — targeting teachers, digital product creators, and course buyers. [00:07:25] – The Power of Keywords, SEO, and Optimizing Your Pinterest Profile Jenny breaks down how they revamped Lindsay’s name, bio, boards, and pin descriptions to target a broader (but still aligned) audience of moms and teacherpreneurs looking for passive income. [00:10:30] – Why Your Website Should Be the Pin Destination Hear why Jenny links pins to Lindsay’s claimed website (not just YouTube or TPT), and how it boosts Pinterest rankings and conversions while repurposing podcast and YouTube content into blog posts. [00:14:25] – How Often Should You Be Pinning in 2025? No more 30 pins per day! Learn about safe pinning intervals, how to use Tailwind, and why spacing out repins across different boards helps build momentum without getting flagged by the algorithm. [00:20:30] – What Pinterest Metrics Actually Matter? Impressions are just the start. Jenny walks through what really moves the needle: saves, outbound clicks, and engagement — and how you can track results using both Pinterest and Google Analytics [00:24:10] – Pinterest Strategy for TPT Sellers and Beginners Even if you only have a TPT store, Pinterest can work for you. Jenny shares how to get started, why building a blog is a smart next step, and how to grow even if you don’t have a claimed domain yet. [00:28:00] – Using Pinterest Catalogs for Digital Product Sales Jenny reveals how to set up Pinterest product catalogs (think Shopify, WooCommerce) and track actual sales from your pins — a game-changer for anyone selling from their own site. [00:29:15] – Pinterest Is Where People Go with a Purpose Pinterest is built for planning, not doom-scrolling. Jenny explains how to tap into this intentional mindset with strong visuals, branded pins, and smart keyword usage that draws in users ready to take action. Resources Mentioned: Connect with Jenny: Instagram: Connect with Lindsay: () () () Pinterest is a long game, but the payoff is powerful. Whether you're reviving an old account or just starting out, the time to get consistent is now. Want help implementing these strategies? Reach out to Jenny or start repurposing your podcast, blog, or YouTube content into eye-catching pins today. /episode/index/show/9f496655-9ff1-4bd6-bbf0-ac67ce5a63c9/id/36558055

078: SEO Secrets for Teacherpreneurs: Get More Eyes on Your TPT Store 05/07/2025

078: SEO Secrets for Teacherpreneurs: Get More Eyes on Your TPT Store SEO for TPT: How to Get More Views and Sales with Data-Driven Keyword Strategy Featuring Seller Spy’s Colleen Swanzey Are your TPT products getting lost in search results? In this powerful episode, Lindsay chats with Colleen Swanzey, the creator of Seller Spy, the only SEO tool made specifically for TPT sellers. Colleen shares how she grew her own store by 250% using SEO tactics—and how you can do the same! Whether you’re a new seller or ready to level up, you’ll walk away with actionable tips to optimize your titles, choose the right keywords, and finally get your amazing resources seen (and sold!). [01:28] From Girl Scout Leader to SEO Pro Colleen shares how a lack of targeted resources inspired her to start her TPT store—and eventually build Seller Spy after struggling to get product views. [02:11] The SEO Shift That Skyrocketed Her Sales After optimizing her product titles with stronger keywords, Colleen saw a 250% increase in views and sales. Learn what she changed and how it paid off. [05:17] Why Data-Driven Decisions Matter on TPT Lindsay and Colleen discuss why tracking data like views and conversions can help you treat your store like a true business—and scale it faster. [07:08] How to Write High-Converting Titles Colleen breaks down the biggest mistakes TPT sellers make with titles and how to use all 80 characters strategically to improve searchability. [14:22] Seller Spy’s Free vs. Paid Tools Explained Colleen walks through exactly what you get with the free and paid versions of Seller Spy, including the powerful Keyword Generator, Title Analyzer, and Product Rank Checker. [18:03] Market Research Before You Create Instead of guessing what to make next, Colleen suggests using keyword data to identify demand—so you can create products that are sure to sell Resources Mentioned: Connect with Lindsay: () () () Ready to stop guessing and start growing your TPT store with smart SEO? Tune in now to learn how can help you stand out in a crowded marketplace. /episode/index/show/9f496655-9ff1-4bd6-bbf0-ac67ce5a63c9/id/36463625

077: Canva + TPT: The Rules You Need to Know 04/30/2025

077: Canva + TPT: The Rules You Need to Know Can You Use Canva for TPT? The Truth About Terms, Templates & Selling Your Resources Wondering if Canva is safe to use for your Teachers Pay Teachers (TPT) store? In this episode, Lindsay dives deep into Canva’s terms of use so you can confidently and legally create and sell your resources. From the differences between Canva Free, Pro, and Educator accounts to uploading clipart and fonts, we’re breaking down everything you need to know. If you’ve ever questioned whether you’re using Canva correctly in your business, this episode is a must-listen! [1:23] Canva Account Types Explained Learn the critical differences between Free, Pro, and Educator accounts—and which ones are allowed for commercial use. [3:01] What You Can and Can’t Do with Elements & Fonts Lindsay explains how to tell which Canva elements are safe to use in your products and what to avoid (hint: the crown icon matters!). [5:35] The 480,000 Pixel Rule Understand Canva’s image usage rules and how to stay compliant with clipart and stock photos. [7:08] Should You Use Canva Templates? Lindsay shares why using Canva’s built-in templates can be risky for sellers and what to do instead. [8:10] Selling Canva Templates on TPT — Yes or No? Get the surprising answer straight from TPT's support team and Lindsay's step-by-step suggestions for doing it the right way. [11:30] Exporting & Flattening Your Canva Files Learn how to export your Canva resource in high quality and protect your clipart using Canva’s flattening option. [12:52] Why Lindsay Still Loves Canva (Especially Pro) Discover the benefits of Canva’s Brand Kit feature and how it helps create polished, on-brand covers, previews, and thumbnails. Resources Mentioned: Connect with Lindsay: () () () Feeling more confident about using Canva for your TPT store? Don’t forget to share this episode with a fellow teacherpreneur and leave a review if it helped clear things up! For more training, tools, and support, check out and take the next step in growing your teacher business. /episode/index/show/9f496655-9ff1-4bd6-bbf0-ac67ce5a63c9/id/36365835

076: MRR Exposed: What No One Tells You 04/23/2025

076: MRR Exposed: What No One Tells You Is MRR a Scam? The Truth About Master Resell Rights and Your Business Master Resell Rights (MRR) are everywhere right now—but is this digital trend legit or just another passing fad that could damage your brand? In this episode, Lindsay breaks down exactly what MRR is, whether it’s a scam, and why she doesn’t recommend building your business around it. You’ll walk away understanding the pros and cons of MRR, how it compares to creating your own products, and what to do instead if you want a long-term, trust-driven business. If you're a teacher or homeschool mama thinking about diving into the digital product world, you don't want to miss this! [00:01:00] What is MRR (Master Resell Rights)? Lindsay explains what MRR is, how it works, and how it differs from monthly recurring revenue. She walks through how these products are resold and what makes them “master” resale rights. [00:02:00] Is MRR a Pyramid Scheme? Lindsay shares why MRR isn't technically a pyramid scheme—but why it can still feel shady depending on how it’s marketed and monetized. [00:04:17] Why the MRR Trend is Fading MRR is hot right now, but Lindsay sees signs of it already losing steam. She shares how trends like this often fade and why it could backfire on your long-term business goals. [00:05:15] The Problem with Reselling Instead of Helping Lindsay highlights a major issue with MRR: the focus is on making money fast rather than helping people. She explains why this can be harmful to your brand’s integrity. [00:07:00] How MRR Can Hurt Your Brand Even if MRR is a “quick win,” Lindsay shares how it might damage your credibility and trust with your audience, which are crucial for long-term business success. [00:08:30] What to Do Instead: Create Your Own Digital Product Instead of reselling someone else’s course, Lindsay recommends building your own. She shares simple steps to get started with your own product and how to create something based on your skills and experience. Resources Mentioned: Connect with Lindsay: () () () Loved this episode? Don’t forget to follow and share it with a fellow teacher or mamapreneur who's exploring the world of digital products. And if you're ready to build a business based on service and sustainability, grab the free training! Let’s build income with integrity — together! /episode/index/show/9f496655-9ff1-4bd6-bbf0-ac67ce5a63c9/id/36237115

075: Teacher Side Hustles That Make Money on Autopilot 04/16/2025

075: Teacher Side Hustles That Make Money on Autopilot 5 Teacher-Approved Passive Income Streams That Actually Work (From a $2M Digital Biz Owner!) What if your teaching experience could help you earn money while you sleep? In this episode, Lindsay breaks down five legit ways to earn passive income as a teacher—all based on her real-life experience growing a $2M+ online business. Whether you're just starting your side hustle or scaling your digital empire, you’ll walk away with actionable ideas, inspiration, and free resources to get started today. [00:01:00] What Passive Income Really Looks Like Lindsay sets realistic expectations for passive income—and shares why most online business models require upfront effort but offer long-term freedom. [00:02:10] #1: Selling Resources on Teachers Pay Teachers TPT is where Lindsay got her start—and it still earns her $4-5K/month with zero recent uploads. She explains how to get started the right way and why a little training goes a long way. [00:04:16] #2: Selling on Your Own Website From Shopify to WordPress, selling directly gives you control but comes with added responsibilities like sales tax and traffic generation. Lindsay shares her setup and who this path is best for. [00:06:07] #3: Creating Low-Ticket Digital Products Mini courses, PDF guides, or templates—these products sell for under $97 and can become a powerful stream of income. Learn how Lindsay made $30K in 5 months (with zero ad spend!). [00:09:34] #4: Creating an Online Course Lindsay’s biggest income driver! She reveals why online courses work, what niches are hottest, and why you must pre-sell before building. [00:11:40] #5: Starting a Membership Memberships offer recurring revenue, but Lindsay shares the pros and cons, including why her own didn’t perform as expected—and what you should consider first. [00:13:11] Bonus Ideas for Passive Income From affiliate marketing and YouTube monetization to print-on-demand merch, Lindsay offers even more ideas for income streams that don’t require clocking in. Resources Mentioned: Connect with Lindsay: Feeling inspired? ✨ Share this episode with a fellow teacher, take one action today, and grab one of the free trainings above to jumpstart your passive income journey. And don’t forget to follow along on Instagram for daily business tips, encouragement, and behind-the-scenes strategies! /episode/index/show/9f496655-9ff1-4bd6-bbf0-ac67ce5a63c9/id/36182065

074: How to Run a Flash Sale on a Low-Ticket Offer 04/09/2025

073: How to Create a Sales Page that Converts 04/02/2025

072: How to Host a Virtual Summit 03/26/2025

071: I Made TPT Store Updates for the First Time in Years - Here's What Happened 03/19/2025

070: Stress-Free Taxes for Teacherpreneurs 03/12/2025

069: Start Your Teacher Side Hustle in 2025 03/05/2025

068: Simplify Email Marketing with Liz Wilcox 02/26/2025

067: Tips to Ensure Your Emails Reach Your Customers 02/19/2025

067: Tips to Ensure Your Emails Reach Your Customers 9 Must-Know Tips to Keep Your Emails Out of Spam Are your emails ending up in spam instead of your subscriber’s inbox? If so, you're not alone! In this episode, Lindsay is breaking down nine essential tips to improve your email deliverability and make sure your emails actually get seen. Whether you're struggling with open rates, tech issues, or engagement, she has got you covered with simple and actionable strategies to keep your emails out of the spam folder and in front of your audience. In this episode, we’ll discuss: 1. Why the Promotions Folder Isn’t the Enemy Understanding how Gmail categorizes emails and why landing in Promotions isn’t always a bad thing. 2. Setting Up SPF, DKIM & DMARC The techy but necessary email authentication steps to improve your sender reputation. 3. The Importance of Sending from a Domain Email Why “[email protected]” is hurting your deliverability (and what to do instead). 4. Re-engaging a Cold Email List The right way to warm up your list after a long break (without getting flagged as spam). 5. Avoiding Spam Triggers How subject lines, images, and email formatting can make or break your deliverability. 6. The Power of Replies Why asking your audience to respond to your emails can help you land in the inbox more often. 7. Cleaning Your List Regularly The importance of removing hard bounces, unsubscribers, and inactive contacts to maintain a healthy list. 8. Segmenting Your Email List for Better Engagement If you have different types of subscribers (e.g., teachers vs. business owners), sending targeted content instead of blasting your whole list can significantly improve open rates and keep your emails relevant. 9. Watching the Data How to analyze open rates, click-through rates, and troubleshoot issues before they hurt your business. Resources Mentioned: – Test and optimize your email subject lines. – Find professionals for email deliverability troubleshooting. Connect with Lindsay: On Instagram: On YouTube: Be sure to tune in next week as we talk with email marketing expert Liz Wilcox and learn all-new tips to bring our email marketing to the next level! /episode/index/show/9f496655-9ff1-4bd6-bbf0-ac67ce5a63c9/id/35316475

066: Our New Weekly Email Strategy 02/12/2025

066: Our New Weekly Email Strategy The Power of Email Marketing: Segmentation, Strategy & AI Tools Welcome to the first episode in our brand-new email marketing series! In this episode, Lindsay is sharing her new weekly email strategy to increase engagement, boost conversions, and save time using AI tools. She walks through the importance of segmentation, her approach to writing emails efficiently, and why a strong email list is the key to success in digital product sales. In this episode, we’ll discuss: 1. Why You Need an Email List (No Matter What You Sell) Whether you're a TPT seller, course creator, or digital product entrepreneur, email marketing is the most effective way to connect with and convert your audience. 2. The Power of Segmentation Stop sending the same emails to everyone! Learn how to group your subscribers based on their interests so they receive content that’s actually relevant to them. 3. Short & Sweet Emails for Higher Engagement Lindsay shares why concise, action-driven emails are outperforming long-winded messages—and how you can make the shift. 4. Using ChatGPT to Streamline Email Writing Discover how AI can help you write in your voice, save time, and maintain consistency in your emails. 5. How to Plan & Batch Your Emails in Just One Day Lindsay breaks down her monthly batching process so you can set up and schedule emails in advance without stress. Resources Mentioned: : A beginner-friendly email marketing platform () : The platform Lindsay uses for email marketing and course hosting () : AI tool for writing emails efficiently () : Learn how to set up your email list and create low-ticket products () Connect with Lindsay: On Instagram: () On YouTube: () Be sure to tune in next week as we dive into building your sender reputation and making sure your emails land in inboxes (not a spam folder)! /episode/index/show/9f496655-9ff1-4bd6-bbf0-ac67ce5a63c9/id/35247885

065: Pricing a Digital Product in 2025 02/05/2025

064: How to Use YouTube for Business 01/29/2025

064: How to Use YouTube for Business Organic Marketing, YouTube Launches, and Simple Tools for Growth Welcome to an exciting episode where we dive into all things organic marketing and YouTube! Lindsay is sharing her theme for 2025 and takes us behind the scenes of how she’s going to use YouTube for business, explaining why she’s shifting her focus to free, value-packed content while still keeping her paid ad strategies in play. In this episode, we’ll discuss: 1. The 2025 Theme: Organic Marketing Lindsay explains her intentional approach to marketing this year, focusing on free methods like her podcast, Pinterest, and the highly anticipated YouTube channel. She emphasizes aligning actions with long-term goals instead of simply checking items off a to-do list. 2. Why YouTube? Discover why Lindsay is adding YouTube to her content strategy. She shares how video will allow her to better demonstrate processes like creating digital products in Canva or PowerPoint, and even her favorite project management tools like Airtable and Asana. 3. Tech & Tools for YouTube Lindsay gives a transparent look at her equipment and tools for podcast production. If you’re considering starting a YouTube channel, this segment is a goldmine of practical advice! 4. When to Start a YouTube Channel Lindsay breaks down who should (and shouldn’t) jump into YouTube. She’s sharing her best advice to ensure your long-form content aligns with your business goals. 5. Favorite Tools & Tips for Content Creation Lindsay shares her love for Airtable and Asana, detailing how these tools keep her organized and ensure she’s focusing on intentional, revenue-generating activities. Plus, learn how SEO tools like TubeBuddy are helping optimize her YouTube efforts. Resources Mentioned: : Learn about automated funnels to help your products sell on autopilot () [freebie!] () [freebie!] () : A must-have SEO tool for YouTube creators () : A free, customizable way to organize data () : Free software for seamless screen sharing and video recording () : Affordable and user-friendly for recording and storing videos () Connect with Lindsay: On Instagram: () On YouTube: () Don’t miss this episode if you’re looking to level up your marketing strategy with organic methods, streamline your content creation process, or get inspired to tackle YouTube this year! These tips and strategies are approachable, actionable, and perfect for anyone ready to grow their business. /episode/index/show/9f496655-9ff1-4bd6-bbf0-ac67ce5a63c9/id/35053145

063: 20 Profitable Course Ideas 01/22/2025

062: Tips to Level Up Your Next Launch - On-Air Business Coaching 01/15/2025

062: Tips to Level Up Your Next Launch - On-Air Business Coaching On-Air Coaching: Refining Your Niche and Boosting Your Course Launch Success with Charlotte In this episode, Lindsay sits down with Charlotte, a member of the Hey Online Course™ community, to dive deep into her recent course launch. Charlotte’s course is packed with potential, and she and Lindsay discuss how to fine-tune her marketing and content strategy for her greatest chance at success. Lindsay offers expert advice during this on-air coaching session, helping Charlotte zero in on her niche and create a stronger connection with her target audience. If you're a course creator looking for tips to level up your next launch, this episode is a must-listen! In this episode, we’ll discuss: 1. Narrowing Your Niche for Greater Impact Discover why getting specific and focusing on one topic can help you establish yourself as an expert, build trust, and attract your ideal audience. 2. Streamlining Pre-Launch Content Learn how aligning blog posts, emails, and videos with your course topic can create a cohesive strategy that builds excitement for your launch. 3. Elevating Course Presentation Get tips on professional branding, including the importance of consistent visuals and polished headshots to boost credibility. 4. Optimizing Pricing and Offers Understand why pricing your course based on the transformation you provide—and refining your offer—can maximize its perceived value. 5. Email and Social Media Strategies That Work Find out how to craft engaging, emotion-driven emails and position yourself as an expert on Instagram to grow your audience authentically. Resources Mentioned: Program – Email Subject Line Analyzer Connect with Charlotte: On Instagram: Connect with Lindsay: On Instagram: On YouTube: This episode is your ultimate guide to refining your niche, enhancing your marketing strategy, and creating a launch that truly resonates with your audience. Listen and start building momentum for your next digital product success! /episode/index/show/9f496655-9ff1-4bd6-bbf0-ac67ce5a63c9/id/34857515

061: How to Design Your Website for Your Customer 01/08/2025

061: How to Design Your Website for Your Customer The Importance of Effective Web Design with Stacy Aguilar In this episode, Lindsay sits down with the talented Stacy Aguilar, a web design and branding expert who specializes in helping creative educators, course creators, and impactful brands build their digital presence. Stacy shares her inspiring journey from advertising and teaching to thriving as a freelance web designer. Together, Lindsay and Stacy dive deep into the essentials of web design and branding, offering actionable tips to elevate your online presence. In this episode, we’ll discuss: 1. The Role of a Website in Your Business Success Your website is your digital storefront! Stacy explains why visual appeal and user experience (UX) are crucial for making a strong first impression and guiding visitors toward key actions. 2. When to Create a Website Should you start with a website or wait? Stacy shares her perspective on when entrepreneurs, especially teacher-authors and course creators, should invest in a website—and when a DIY approach might be enough to get started. 3. Optimizing Your Website for Maximum Impact From the value of a clear “above the fold” message to strategic navigation and thoughtfully placed calls-to-action, Stacy provides a roadmap for creating a seamless user journey. 4. Design Tips for a Professional Look Learn why white space is your best friend, how modular layouts can enhance balance and structure, and why segmenting pathways by visitor goals (not just demographics) is key for serving a diverse audience. 5. Lindsay’s Personal Branding Journey Lindsay shares how she unified her two businesses under a cohesive digital brand, offering insights into refining brand strategy, updating visuals, and designing user-friendly experiences. Connect with Stacy: On Instagram: Ready to elevate your website? ! Connect with Lindsay: that Stacy designed! On Instagram: On YouTube: Whether you're just starting out or looking to optimize your online presence, this episode is packed with practical advice to help you build a website that wows your audience and grows your business. Tune in, take notes, and start taking action today! /episode/index/show/9f496655-9ff1-4bd6-bbf0-ac67ce5a63c9/id/34744075

060: How to Start a Podcast 01/01/2025

060: How to Start a Podcast How We Launched the Digital Product Mama Podcast In this episode, Lindsay is joined by her online business manager, Emily, to share the behind-the-scenes journey of how to start a podcast. From the initial spark of inspiration during a coaching weekend in Chicago to the detailed workflows that keep the podcast running smoothly, Lindsay and Emily cover it all. Whether you’re considering starting your own podcast or just curious about the process, this episode is packed with practical tips, relatable challenges, and motivational insights to help you take the next step. In this episode, we’ll discuss: 1. The Why Behind the Podcast Lindsay explains how her business coach encouraged her to start a podcast to grow her email list and focus on organic traffic. Though initially hesitant, she found podcasting to be a great fit for her skills and goals. 2. The Setup and Launch Lindsay and Emily share how they chose the podcast name, created cover art, planned episodes with ChatGPT, tackled hosting platform challenges, and uploaded a trailer to prepare for launch. 3. The Equipment and Tools They discuss which equipment to use, like a microphone and webcam, optimizing sound quality, and creating video content to extend the podcast’s reach. 4. Systems and Workflows for Podcast Production They outline using a project management tool like Asana for task management, detailing steps like outlining, recording, and marketing episodes, plus streamlining interviews with tools like Google Forms and scheduling links. 5. Repurposing and Marketing Strategies They highlight how to repurpose content, promoting through Instagram, email campaigns, and Pinterest, and incorporating lead generation through freebies and offers. Resources Mentioned: Libsyn Hosting Platform: Lindsay’s favorite podcasting equipment: Asana Project Management Tool: Canva: CapCut: ChatGPT: Captivate Hosting Platform: Connect with Lindsay: On Instagram: () On YouTube: () Ready to start your own podcast? Tune in for actionable advice, encouragement, and behind-the-scenes insights to help you take the leap. Don’t forget to subscribe and leave a review—we love hearing from you! /episode/index/show/9f496655-9ff1-4bd6-bbf0-ac67ce5a63c9/id/34670095

059: 3 Digital Products to Create Over Christmas Break 12/18/2024

059: 3 Digital Products to Create Over Christmas Break Create a Digital Product Over the Holidays! Looking to make the most of your holiday break? In this episode, Lindsay shares how you can leverage your time with digital products to create easily, even during a busy season. Whether you’re a teacher, mom, or entrepreneur, this episode provides actionable advice for getting started with mini-courses, PDF guides, or other low-ticket offers. Lindsay breaks it all down into easy, achievable steps so you can head into 2025 with confidence and a new product to offer! In this episode, we’ll discuss: 1. Permission to Rest or Work It’s okay to take a complete break over the holidays! But if you’re a go-getter ready to gear up for 2025, Lindsay has you covered with ideas for quick, impactful projects. 2. Create a Mini-Course Record 5–10 short, specific videos for a smaller, low-ticket product. Use simple tech like your smartphone, Loom (free for 10-min videos), and Canva for slides. Examples: “Gluten-Free Sourdough Bread,” “Declutter Your Closet in Five Days,” or “Self-Care Routine for Busy Moms.” 3. Design a PDF Guide or Playbook Perfect for niches that don’t require video, like recipes or organizational tips. Use tools like Canva to make it easy to design professional, eye-catching guides. Examples: “30 Gluten-Free Baking Recipes,” “Social Media Content Planner for Entrepreneurs,” or “Beginner’s Guide to Email Marketing.” 4. Hosting Your Digital Products Keep it simple with platforms like YouTube (unlisted videos) or Google Docs/PDFs with clickable links. 5. Market Research Tips Use Facebook groups and online communities to identify specific customer pain points and needs. Create solutions that are easy to consume and solve a focused problem for your audience. Resources Mentioned: Canva Design Tool: Loom Recording Software: Amazon List of Favorite Tech Tools: Hey Digital Product Playbook: Connect with Lindsay: On Instagram: () On YouTube: () This episode is packed with motivation and ideas to help you take your next big (or small!) step toward creating a successful digital product. Whether you’re starting small or diving deep, Lindsay’s tips will help you move forward with confidence. /episode/index/show/9f496655-9ff1-4bd6-bbf0-ac67ce5a63c9/id/34496000

058: Tips for Launching an Online Course - On-Air Business Coaching 12/11/2024

058: Tips for Launching an Online Course - On-Air Business Coaching Caregiving, Courses, and Pricing Strategies with Annie Kulik In this episode, Lindsay sits down with Annie Kulik, a member of the Hey Online Course™ program, to talk about her unique business, Montebloom, and to share advice on launching an online course. Annie’s business is dedicated to supporting caregivers of individuals with dementia, using Montessori principles to help caregivers implement practical, actionable solutions at home. She shares the story behind her course creation, pricing strategies, and how she’s building her business to reach those who need it most. In this episode, we’ll discuss: 1. Annie's Journey to Montebloom Annie shares how her personal experience with intergenerational care and her professional background in dementia care led her to create Montebloom, a business designed to help caregivers implement Montessori principles for better dementia care at home. 2. Pricing Strategies for Courses and Consulting Lindsay offers practical advice on pricing your services, recommending higher rates for consulting compared to online courses. 3. Launching an Online Course Lindsay and Annie discuss the importance of using a waitlist to build anticipation for a course launch. They dive into strategies like beta launches and setting a target release date to maintain momentum and secure commitment from participants. 4. Social Media Strategies for Niche Markets Annie and Lindsay talk about the power of Instagram for building trust and reaching a younger audience, especially those who may eventually become caregivers. They explore how to leverage Instagram and Facebook together to grow an online presence in sensitive niches like dementia care. Resources Mentioned: : use code lindsayb at checkout for a discount () Connect with Annie: () Email Annie: () () Connect with Lindsay: On Instagram: () On YouTube: () We hope you’re feeling motivated to take the next step in your online course journey! Be sure to check out all the resources mentioned, and stay tuned for more episodes packed with actionable tips and inspiration! /episode/index/show/9f496655-9ff1-4bd6-bbf0-ac67ce5a63c9/id/34369995

057: How to Be a Present Parent While Running a Business 12/04/2024

057: How to Be a Present Parent While Running a Business Balancing Motherhood, Teaching, and Entrepreneurship with Erica Garcia In this episode, Lindsay welcomes Erica Garcia, a math teacher, mother of four, and founder of Legacy of Presence. Erica’s inspiring journey offers a heartfelt glimpse into how she juggles full-time teaching, running a business, and motherhood while staying grounded in her mission of being a present and engaged parent. If you’ve ever struggled with feeling overwhelmed by endless to-do lists or found yourself longing for more meaningful connections with your family, this episode is for you! Erica shares her personal experiences and actionable strategies to help you prioritize what matters most and create systems that empower both your family life and entrepreneurial journey. In this episode, we’ll discuss: 1. The Importance of Being Present Erica reflects on how quickly children grow and how true presence goes beyond physical availability to include mental and emotional attentiveness. 2. Creating Routines that Work for Your Family Discover how intentional planning and streamlined routines—like morning systems—can reduce stress and create more time for what truly matters. 3. Grace Over Perfection Erica reminds us that motherhood and entrepreneurship are journeys, not destinations. It’s okay to embrace imperfection and give yourself grace along the way. 4. The Power of Small, Intentional Actions From finding 10 minutes for meaningful engagement with your kids to building routines that adapt to life’s seasons, Erica shows how even small steps can create lasting impact. Connect with Erica: On Instagram: () Explore resources and inspiration on her website: Connect with Lindsay: On Instagram: () On YouTube: () Tune in to this motivating and heartfelt conversation that will leave you feeling empowered to take charge of your time, your priorities, and your presence. Let’s build intentional systems and embrace the journey—one small step at a time! /episode/index/show/9f496655-9ff1-4bd6-bbf0-ac67ce5a63c9/id/34277420

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