Why Doing “More” Isn’t the Answer — Doing the Right Things Is!
Insurance Untangled
In this episode, Ben Tuinei and Naren Arulrajah uncover why doing more—more ads, more PPOs, more hustle—often leads to burnout and lower profitability. Learn how to identify what’s actually holding your practice back, and how to solve the right problems using data, call tracking, and smarter marketing and insurance participation. Real stories, practical tips, and a powerful reminder: less is more when done right.
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Why Your Schedule Controls You and How to Change That
Insurance Untangled
In this episode, Ben Tuinei and Naren Arulrajah talk about why so many dentists feel stuck with busy but unproductive schedules. They explain how the real problem often starts with ignoring marketing until it's too late—and how depending on insurance just makes things worse. You'll learn how to take control by attracting the right patients, building long-term marketing habits, and setting smart goals. If you’re ready to stress less and gain more freedom, this episode will show you where to start.
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What Google Really Wants From Your Dental Website in 2026
Insurance Untangled
In this episode, Ben Tunei and Naren Arulrajah break down what Google truly wants from your dental website in 2026. They explore how Google's AI-first approach is reshaping search, why beautiful websites alone won’t cut it, and how E-E-A-T (Experience, Expertise, Authoritativeness, Trust), mobile performance, and helpful, trustworthy content are now essential for ranking. Learn what it takes to stand out online and attract more of the right patients to your practice.
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The Hidden Dangers of Doing The Wrong Kind of Marketing
Insurance Untangled
In this episode, Ben Tuinei and Naren Arulrajah dive into one of the most overlooked threats facing dental practices today: the long-term damage caused by the wrong kind of marketing. Through relatable stories, including a surprising tale about a broken hard drive, Ben and Naren reveal how DIY marketing, copied tactics, and “doing something just to be busy” can quietly sabotage a practice’s growth. From slow websites and poor SEO to discount-driven ads that attract the wrong patients, this episode uncovers the invisible leaks that hurt practices without dentists ever realizing it.
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How to get patients to stay with your dental practice for life?
Insurance Untangled
What’s the secret to keeping patients for life? In this episode, Naren Arulrajah and Ben Tuinei unpack how trust, empathy, and consistency, not gimmicks or discounts, are the real keys to patient loyalty. They dive into how emotional connections, marketing beyond the chair, and strong internal team culture drive long-term retention. Whether you're overwhelmed by insurance or struggling with patient turnover, this episode gives you practical, proven strategies to build lasting relationships and take back control of your practice’s growth.
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Fighting the Culture of Insurance Claim Denials in Dentistry
Insurance Untangled
In this episode of Insurance Untangled, Ben Tuinei is joined once again by insurance expert Tessina Bullock. Together, they dive into one of the most frustrating issues dental teams face today — the rising culture of insurance claim denials. From scaling and root planing (SRP) denials to unfair bundling of buildups and other procedures, Ben and Tessina break down what’s really happening and why so many valid claims are getting rejected. They also share smart ways to appeal denials, how to hold insurance companies accountable, and when to report trends to the ADA and your insurance...
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Do Dentists Really Have to Stay Trapped by PPOs?
Insurance Untangled
In this episode of the Insurance Untangled Podcast, Naren Arulrajah and Ben Tuinei dive into one of the biggest challenges in dentistry: the feeling of being trapped by PPOs. They discuss the emotional and financial toll of insurance dependence, why many dentists fear leaving PPO networks, and practical strategies to regain control and profitability. You’ll hear real examples, including a dentist who doubled her income while working fewer days, and actionable insights into how SEO, Google reviews, and smart marketing can help you build a fee-for-service practice that thrives without...
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Do You Have a PPO Exit Strategy?
Insurance Untangled
In this powerful episode of the Insurance Untangled Podcast, co-hosts Ben Tuinei and Naren Arulrajah break down what it really means to have a PPO exit strategy. If you're a dentist feeling stuck with shrinking reimbursements and rising administrative work from insurance companies, this episode is for you. Ben and Naren walk through the steps to evaluate which PPO plans are helping or hurting your bottom line and share how marketing can replace low-value patients with ones who value your care and pay full fees. If you’ve been thinking about cutting ties with insurance—or just want to...
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Umbrella network changes today that will impact you tomorrow
Insurance Untangled
In this episode of Insurance Untangled, host Ben Tunei breaks down urgent 2025 changes in umbrella networks — also known as leasing or rental networks — and how they impact your PPO contracts, fee schedules, and in-network status. Learn how insurance companies like MetLife, Cigna, and Delta Dental use these networks to lower your reimbursements without notice. Ben shares smart, practical tips to help you protect your income, reduce insurance dependence, and make informed decisions when new network announcements hit your inbox. If you want to stay ahead of shifting insurance strategies and...
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Getting Back to the Basics: Why Foundational Marketing Matters for Every Dental Practice
Insurance Untangled
In this episode of Insurance Untangled, host Ben Tunei sits down with co-host and marketing expert Naren Arulrajah to talk about one thing every dental practice needs: strong marketing basics. They break down what really works in 2025, like how to build a website that turns visitors into real patients, why SEO is a long-term win, and how Google Ads can help when you need patients fast. Naren also explains why dentists shouldn’t rely too much on social media for new patients, and instead focus on things that bring real results. Whether you're starting fresh or just want to make sure you're...
info_outlineWhy do so many dental practices work harder year after year, yet still feel like they’re falling behind? In this eye-opening episode, Ben Tuinei sits down with marketing expert Naren Arulrajah to redefine what real growth means for dental practices. It's not just about attracting more patients, it's about attracting the right ones. Naren explains why depending on PPOs and price-driven advertising can actually shrink your profitability, and how practices can shift toward high-value, treatment-accepting patients who truly value dentistry. From SEO strategies that actually work to building trust with powerful patient stories and reviews, this episode breaks down a practical, modern approach to long-term practice growth.