Insurance Untangled
Are you tired of feeling chained to insurance companies and their restrictive policies? As a dentist, you have the skills and expertise to provide top-notch patient care, but insurance dependence may be holding you back. By reducing your reliance on insurance, you can take control of your practice, increase profitability, and provide the highest quality care without limitations. Join us weekly as we dive into a topic related to insurance negotiations and working with insurance providers. Our expert guests share their insights and experience, providing practical tips and strategies for getting the best possible outcomes. Whether you're a healthcare provider, an insurance industry professional, or someone looking to learn more about insurance, our podcast is for you.
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What You Need to Know to Get New Patients to Book Appointments
05/14/2024
What You Need to Know to Get New Patients to Book Appointments
In this episode, Ben and Naren uncover the secrets behind converting potential new patients into booked appointments. With Naren's 17 years of experience in dental marketing, he highlights the importance of understanding call conversion rates. He emphasizes the need for practices to listen to calls regularly, address common mistakes such as assuming callers are price shoppers, and focus on building rapport and effectively handling inquiries about Insurance and pricing. With a healthy call conversion rate seen as a game-changer, this episode offers a captivating journey into the world of dental practice growth and patient communication. Book a free marketing strategy meeting with Ekwa -
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Which is better to purchase, a PPO or FFS Practice?
05/07/2024
Which is better to purchase, a PPO or FFS Practice?
In this episode featuring special guest Brian Hanks, we explore the decision-making process behind acquiring a dental practice, with a particular focus on whether to buy a PPO or a fee-for-service practice. Brian underscores the significance of ownership for career control and financial benefits, advocating for practice acquisition regardless of type but suggesting a bias towards fee-for-service practices if they align with long-term goals. We delve into patient attrition rates, noting lower attrition in PPO practices while stressing the importance of clinical fit and business acumen. Brian offers valuable advice for new dentists, recommending gaining experience before buying and ongoing education in the dental business. Tune in for more information on navigating dental practice acquisitions and optimizing career success through this episode.
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Is it helpful to seek the assistance of a State Insurance Commissioner in situations where it's difficult to get denials overturned?
04/30/2024
Is it helpful to seek the assistance of a State Insurance Commissioner in situations where it's difficult to get denials overturned?
Seeking assistance from a State Insurance Commissioner can be beneficial in overturning claim denials, particularly in cases of insurance bullying. These commissioners, both state and federal, advocate for consumers, ensuring insurance companies fulfill their obligations. Dentists can represent patients in appeals, emphasizing the patient's perspective. Despite challenges, seeking help from experienced sources like insurance experts can navigate the complexities of appealing denials, ultimately benefiting both practitioners and patients. Get expert advice on navigating the appeals process and the importance of persistence in advocating for patients' rights through this engaging episode.
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What are the top dental insurance-related issues practices are going through this year in 2024?
04/23/2024
What are the top dental insurance-related issues practices are going through this year in 2024?
In this engaging podcast episode, join hosts Ben Tuinei and Naren Arulrajah as they explore the pressing challenges dental practices face regarding insurance in 2024. From a shortage of skilled billers to perplexing denial trends and mounting accounts receivables, we dissect the top five issues impacting dental offices today.
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What are the 5 Things Every Successful Dental Practice Does?
04/16/2024
What are the 5 Things Every Successful Dental Practice Does?
In this episode, Naren Arulrajah explores the core practices driving success for dental practices. He stresses the significance of being metrics-driven, fostering accountability, prioritizing patient experience, mastering case acceptance, and excelling in marketing. Through candid discussions, listeners can gain invaluable insights into overcoming common challenges such as burnout and delegation. With a focus on actionable advice and real-world examples, this episode serves as a beacon of guidance for dental professionals striving to elevate their practices and achieve enduring success in a competitive landscape. Sign up for a Free Consultation and find out how well you are doing in all the fundamental areas.
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Is it possible to detect claims processing errors on the part of insurance?
04/09/2024
Is it possible to detect claims processing errors on the part of insurance?
In this episode, we talk about errors in the processing of insurance claims. We start by examining the staggering 19.3% error rate reported by the American Medical Association, with a focus on underpaid claims. Through real-life examples, we uncover instances where insurance companies downgrade procedures, leading to significant financial losses for healthcare providers. We discuss strategies for detecting these errors, including thorough insurance verification processes and the utilization of preauthorizations. Despite the complexities, we explore potential solutions, such as legislative measures and proactive approaches like preauthorizing treatments to ensure accurate reimbursement and minimize administrative burdens.
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Take Aways from An Amazing Insurance Untangled Event
04/02/2024
Take Aways from An Amazing Insurance Untangled Event
Tune in to our latest episode, where we recap an incredible three-hour event held on March 1st, 2024. Featuring insightful talks from industry experts Ben Tuinei, Jordon Comstock, Naren Arulrajah, Morgan Millett, Dr. Eric Block, Erica Aguilera, and Tessina Bullock, the event delved into avoiding common pitfalls in dental practice management. Highlights include: Strategies for negotiating fees with insurance companies. Mastering the dental patient journey. Optimizing collections. Harnessing the power of membership plans. Learn valuable tips on morning huddles, leveraging Google reviews, and maximizing profits through proper billing and coding practices through this episode of condensed wealth of knowledge from seasoned professionals.
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The Biggest Lessons from Our Dental Clients
03/26/2024
The Biggest Lessons from Our Dental Clients
In this episode, Naren Arulrajah explores the essential attributes of successful dental practice owners. Drawing from the guest's extensive experience working with dental practitioners, he delves into three key focuses: delegation, a win-win mindset, and a commitment to growth. The podcast hosts emphasize the importance of mastering delegation, fostering a positive, win-win attitude, and maintaining a growth mindset. Through anecdotes and insights, they highlight how these attributes contribute to sustained success and offer practical strategies for implementation.
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Dental plan types and non-covered service laws
03/19/2024
Dental plan types and non-covered service laws
In this episode, Ben Tuinei will talk about the types of dental plans and non-covered service laws. He explores the distinctions between self-funded and fully insured plans, discussing the financial implications for employers and patients. Ben explains how self-funded plans fall under federal ERISA laws, while fully insured plans are governed by state regulations. He addresses the challenges dentists face in navigating these conflicting laws and offers insights into patient advocacy. Additionally, he guides how individuals can determine if their state has non-covered service laws and where to seek legal counsel for interpretation.
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Creating processes to increase your practice valuation
03/12/2024
Creating processes to increase your practice valuation
In this insightful episode, Jordon emphasizes the critical role of processes and systems in increasing the valuation of dental practices. He highlights the importance of understanding daily processes to enhance practice value. From marketing to clinical processes, Jordon underscores the need for documented systems to ensure consistency and quality, ultimately leading to growth and scalability. Moreover, he stresses the significance of feedback loops and retention strategies in fostering patient loyalty, recommending leveraging tools for efficient documentation and training. A dental membership plan can save your practice time and make money, but you must market it before that happens. How? At Ekwa, our dedicated team of experts devotes 4-6 hours to carefully analyzing your online presence across the six crucial factors that influence Google's algorithm. We will work closely with you to develop customized strategies that align with your practice goals to help you understand that achieving a top-10 ranking on Google is essential for businesses of all sizes. With a free strategy meeting, you can discover the perfect approach to enhance your online presence and draw in more patients through your membership plans. Book a Free Marketing Strategy Meeting Here -
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Top 3 Marketing Questions Practice Owners Ask
03/05/2024
Top 3 Marketing Questions Practice Owners Ask
In this episode, Insurance Untangled hosts dive into the pressing concerns of practice owners. They kick off with the pivotal question: What are the digital marketing options available, and what are their pros and cons? Naren sheds light on the invisible costs of PPO plans, emphasizing the need to explore more cost-effective alternatives like SEO, Google ads, and social media marketing and stressing the significance of consistent effort in enhancing online presence and patient engagement.
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What Insurance Executives Are Planning For 2024 As It Pertains To Relationships With Dentists
02/27/2024
What Insurance Executives Are Planning For 2024 As It Pertains To Relationships With Dentists
In this episode, Ben Tuinei shares insider knowledge about the evolving landscape of dental insurance and its impact on dentists. He sheds light on the challenges faced by dentists in obtaining crucial information about insurance changes, highlighting a need for more transparency in the industry. Ben discusses how insurance companies prioritize profits over the well-being of dentists, leading to fee cuts and increased denials for crucial procedures like periods and build-ups. He also explores emerging trends, including potential shifts towards direct reimbursement models and the complexities of introducing new dental plan types amidst a changing market.
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Building a Practice that Can Thrive Without You
02/20/2024
Building a Practice that Can Thrive Without You
In this episode, Jordan talks about building a practice that can thrive without the constant presence of its owner. He emphasizes the importance of structuring the business to generate income independently, allowing the owner to take time off without compromising operations. Drawing from personal experiences and recommended readings like "Built to Sell" and "Traction," Insurance Untangled hosts discuss strategies such as defining the business's vision and culture, identifying and delegating roles, documenting processes, leveraging technology, and establishing predictable recurring revenue streams.
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What is your Conversion Rate?
02/13/2024
What is your Conversion Rate?
From understanding the significance of conversion rates in revenue funnel management to dissecting why one-third of new patient callers fail to book appointments, we explore the root causes and solutions from the crucial topic of conversion rates. Learn how to identify talented individuals for phone communication roles, optimize training strategies, and implement actionable steps to enhance conversion rates and reduce missed call percentages, ultimately fostering a culture of excellence and continuous improvement in your practice. Sign up for a Free Consultation and find out how well you are doing in all the fundamental areas.
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Are Insurance plans finally making big changes for the new year?
02/06/2024
Are Insurance plans finally making big changes for the new year?
In this episode, the hosts delve into the significant changes in insurance plans for the new year. The discussion covers the response to the mass exodus of doctors from networks, the industry's fear of losing in-network providers, and anticipated policy shifts. Insurance expert Ben Tuinei emphasizes the need for improvements in financial relief and reduced denials for doctors, expressing hope for positive changes in 2024 but acknowledging the ongoing contention between insurance companies and doctors. Additionally, they touch on the potential elimination of third-party representatives and the importance of dentists adopting an aggressive approach in negotiating fees and considering going out of network. Replace Dental Insurance with a Digital Marketing Plan! Interested in learning how a Done-For-You Marketing Plan would help your practice reduce insurance dependence? Book a Free Marketing Strategy Meeting Now
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How to grow a membership plan with small business owners?
01/30/2024
How to grow a membership plan with small business owners?
In this episode, Jordon delves into the crucial topic of growing patient membership plans with small business owners. He emphasizes the significance of steering clear from PPO plans, focusing on predictable recurring revenue, and nurturing loyalty through customized membership plans. The conversation highlights various strategies targeting uninsured and inactive patients, converting PPO patients, and networking with small businesses. A dental membership plan can save your practice time and make money, but you must market it before that happens. How? At Ekwa, our dedicated team of experts devotes 4-6 hours to carefully analyzing your online presence across the six crucial factors that influence Google's algorithm. We will work closely with you to develop customized strategies that align with your practice goals to help you understand that achieving a top-10 ranking on Google is essential for businesses of all sizes. With a free strategy meeting, you can discover the perfect approach to enhance your online presence and draw in more patients through your membership plans. Book a Free Marketing Strategy Meeting Here -
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5 Marketing Strategies That Will Shape 2024 To Be Your Best Year Yet
01/23/2024
5 Marketing Strategies That Will Shape 2024 To Be Your Best Year Yet
In this informative episode, dental practice owners can look forward to discovering the key strategies for a successful 2024. The focus begins with dominating Google SEO by ranking for 100+ keywords. Emphasis is placed on smart marketing spending, urging precise tracking for optimal ROI. Explore the importance of refining landing pages to showcase expertise and connect with potential patients. The episode concludes by underlining the crucial role of effective phone answering skills, with a strong recommendation to track conversion rates for ongoing improvement actively. Sign up for a Free Consultation and find out how well you are doing in all the fundamental areas.
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The Dental Buyer's Journey with Credentialing and Fee Negotiations
01/16/2024
The Dental Buyer's Journey with Credentialing and Fee Negotiations
In this discussion on the dental buyer's journey, the focus is on credentialing and fee negotiations. Starting credentialing early is crucial, but confidentiality agreements during sales can complicate matters. Delays in credentialing can halt income generation, impacting new businesses. Contrary to misconceptions, it can take months. In this episode, learn how you can strategize to mitigate income disruptions during transitions and understand the realities of credentialing timelines. Replace Dental Insurance with a Digital Marketing Plan! Interested in learning how a Done-For-You Marketing Plan would help your practice reduce insurance dependence? Book a Free Marketing Strategy Meeting Now
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10 Reasons NOT to Manage Your Dental Memberships Manually
01/09/2024
10 Reasons NOT to Manage Your Dental Memberships Manually
In this episode, Jordon Comstock discusses ten reasons why managing dental memberships manually isn't ideal. He emphasizes the importance of starting 2024 by prioritizing membership plans. The manual approach leads to administrative burdens, incorrect member tracking, and lapses in coverage, drawing parallels to self-checkout at Walmart, with the need to scale effectively. Additionally, it highlights the risks of data mismanagement, the complexity of customizing plans, and the significance of reward systems in boosting sign-ups. A dental membership plan can save your practice time and make money, but you must market it before that happens. How? At Ekwa, our dedicated team of experts devotes 4-6 hours to carefully analyzing your online presence across the six crucial factors that influence Google's algorithm. We will work closely with you to develop customized strategies that align with your practice goals to help you understand that achieving a top-10 ranking on Google is essential for businesses of all sizes. With a free strategy meeting, you can discover the perfect approach to enhance your online presence and draw in more patients through your membership plans. Book a Free Marketing Strategy Meeting Here -
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If you are not an Influencer, don't bother with Social Media!
01/02/2024
If you are not an Influencer, don't bother with Social Media!
In this episode, Naren shares a critical understanding of marketing's effectiveness in today's landscape. Challenging the notion of social media's sole relevance for influencers and examines its changing nature. From discussing the shift in Facebook's purpose to the addiction-driven strategies of platforms like TikTok and Instagram, the conversation explores the realities of social media for dental practices. Ekwa's dedicated team of experts devotes 4-6 hours prior to the meeting to carefully analyzing your online presence across the six crucial factors that influence Google's algorithm and will work closely with you to develop customized strategies that align with your practice goals. Sign up for a Free Consultation and find out how well you are doing in all the fundamental areas.
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Do Insurance Plans Lease CDT from American Dental Association?
12/26/2023
Do Insurance Plans Lease CDT from American Dental Association?
Learn the secret agreement between the American Dental Association (ADA) and insurance companies with Ben Tuinei. Explore how ADA leases the CDT codes, challenging insurance claims and protecting dentists' rights. Join Ben's quest for transparency as he navigates this intricate system, empowering dentists to fight back against unfair insurance practices and discover exclusive insights into the leasing agreement's clauses, the power it holds in appeals, and its impact on claim denials. Before focusing on Digital Marketing, we used to pay 38% to dental insurance companies, which did not allow our practice to grow and thrive. But what if you can spend less than 1.4% on Marketing and consistently attract 90+ New Patients monthly? Replace Dental Insurance with a Digital Marketing Plan! Interested in learning how a Done-For-You Marketing Plan would help your practice reduce insurance dependence? Book a Free Marketing Strategy Meeting Now
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Incentivizing Dental Staff for Membership Plan Success
12/19/2023
Incentivizing Dental Staff for Membership Plan Success
In this episode, Jordan Comstock talks about motivating dental staff to promote a membership plan. He explores how successful practices inspire their teams by rewarding them for bringing in more revenue. They also have fun activities and outings to boost morale. Jordan shares tips on how to motivate staff effectively, emphasizing the importance of aligning incentives, offering education, and building a team spirit for steady growth and happier team members. A dental membership plan can save your practice time and make money, but you must market it before that happens. How? At Ekwa, our dedicated team of experts devotes 4-6 hours to carefully analyzing your online presence across the six crucial factors that influence Google's algorithm. We will work closely with you to develop customized strategies that align with your practice goals to help you understand that achieving a top-10 ranking on Google is essential for businesses of all sizes. With a free strategy meeting, you can discover the perfect approach to enhance your online presence and draw in more patients through your membership plans. Book a Free Marketing Strategy Meeting Here -
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Why Practices Fail with Marketing?
12/12/2023
Why Practices Fail with Marketing?
In this episode, Naren Arulrajah explains why many practices struggle and fail with marketing. He emphasizes the crucial aspects of their costs and effectiveness—helping people find solutions to their needs and providing reasons to choose your service over others. Naren also highlights the challenges and strategies to secure a strong presence on Google through SEO, with the importance of executing a clear plan. Don't let marketing mistakes hold you back from reaching your potential patients and growing your business. Ekwa's dedicated team of experts devotes 4-6 hours prior to the meeting to carefully analyzing your online presence across the six crucial factors that influence Google's algorithm and will work closely with you to develop customized strategies that align with your practice goals. Sign up for a Free Consultation and find out how well you are doing in all the fundamental areas.
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What is a healthy collection rate to maintain in a dental office?
12/05/2023
What is a healthy collection rate to maintain in a dental office?
Are you going through the complexities of maintaining a high collection rate in dental offices? In this episode, Insurance Untangled hosts will help you explore the challenges of collecting the full amount owed, especially when dealing with insurance write-offs and patient negotiations. They highlight the mistakes leading to low collection rates, like inadequate verification and inaccurate estimations. Learn the strategies to bridge the gap from lower rates to optimal collections, including upfront payment and minimizing statements. Before focusing on Digital Marketing, we used to pay 38% to dental insurance companies, which did not allow our practice to grow and thrive. But what if you can spend less than 1.4% on Marketing and consistently attract 90+ New Patients monthly? Replace Dental Insurance with a Digital Marketing Plan! Interested in learning how a Done-For-You Marketing Plan would help your practice reduce insurance dependence? Book a Free Marketing Strategy Meeting Now
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Subscription Revenue Reinvestment Strategy
11/28/2023
Subscription Revenue Reinvestment Strategy
In this episode, Jordon Comstock dives into subscription revenue reinvestment strategies, exploring the power of recurring revenue models. Unveiling the significance of membership plans, he sheds light on their transformative potential for businesses, drawing parallels to successful practices. From dissecting the nuances of recurring vs. reoccurring revenue to unraveling the art of strategic reinvestment, Jordan emphasizes the impact of smart reinvestment in business growth. Explore the realms of marketing, technology, education, and team incentivization as integral components driving predictable and sustainable business models. This episode shares the secrets behind building a robust and thriving practice through strategic revenue reinvestment. A dental membership plan can save your practice time and make money, but you must market it before that happens. How? At Ekwa, our dedicated team of experts devotes 4-6 hours to carefully analyzing your online presence across the six crucial factors that influence Google's algorithm. We will work closely with you to develop customized strategies that align with your practice goals to help you understand that achieving a top-10 ranking on Google is essential for businesses of all sizes. With a free strategy meeting, you can discover the perfect approach to enhance your online presence and draw in more patients through your membership plans. Book a Free Marketing Strategy Meeting Here - https://www.insuranceuntangled.com/msm/
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Can Social Media Help Me Get New Patients?
11/21/2023
Can Social Media Help Me Get New Patients?
This episode explores dental practice marketing through digital channels like Google ads, SEO, social media ads, and organic social media. Naren leads the discussion, highlighting the differences between these marketing avenues and their effectiveness in acquiring new patients. The discussion emphasizes the need for personal involvement in organic social media for effective patient acquisition. The rarity of successful organic social media strategies in dentistry, especially for local practices, is stressed. It advocates that being part of the 1% requires a personal commitment of time, passion, and enjoyment in creating content. Do you want to find out how well you are doing in terms of marketing? Schedule a free consultation here - https://www.insuranceuntangled.com/msm/
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Growing PPO Fee Negotiations Amid Dentist Network Dropouts
11/14/2023
Growing PPO Fee Negotiations Amid Dentist Network Dropouts
In this episode, the hosts delve into the changing dynamics between dentists and insurance companies, particularly in the context of more dentists dropping PPO plans. They highlight the shift towards more favorable fee negotiations and increased flexibility for dentists, as well as the impact of doctors going out of network. The conversation emphasizes the power of dentists to negotiate and adapt in response to changing patient preferences and the influence of online reviews. The future of dentistry appears promising, with potential improvements in fees and the integration of medical insurance to address dental reimbursement discrepancies. Before focusing on Digital Marketing, we used to pay 38% to dental insurance companies, which did not allow our practice to grow and thrive. But what if you can spend less than 1.4% on Marketing and consistently attract 90+ New Patients monthly? Replace Dental Insurance with a Digital Marketing Plan! Interested in learning how a Done-For-You Marketing Plan would help your practice reduce insurance dependence? Book a Free Marketing Strategy Meeting Now
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Why Dental Membership Plans Fail
11/07/2023
Why Dental Membership Plans Fail
With numerous practices offering their membership plans, how can a dental practice effectively stand out and reach potential patients who may already be bombarded with similar offers? In this interview, Jordon Comstock discusses why many dental membership plans often fail and how to ensure their success. Learn the power of subscriptions, the art of internal and external marketing, and the magic of team buy-in. Find out how these factors can ensure predictable revenue and create exceptional patient experiences, ultimately leading to the success of membership plans. A dental membership plan can save your practice time and make money, but you must market it before that happens. How? At Ekwa, our dedicated team of experts devotes 4-6 hours to carefully analyzing your online presence across the six crucial factors that influence Google's algorithm. We will work closely with you to develop customized strategies that align with your practice goals to help you understand that achieving a top-10 ranking on Google is essential for businesses of all sizes. With a free strategy meeting, you can discover the perfect approach to enhance your online presence and draw in more patients through your membership plans. Book a Free Marketing Strategy Meeting Here - https://www.insuranceuntangled.com/msm/
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Are You Using Google Reviews To Grow Your Practice?
10/31/2023
Are You Using Google Reviews To Grow Your Practice?
In this episode, Naren shares the importance of using Google Reviews to grow a dental practice, emphasizing the 92% reliance on such reviews when choosing a dentist. He explains the two primary reasons for focusing on five-star Google reviews: increasing patient attraction and improving Google ranking. The episode also highlights Google's ranking criteria, emphasizing that managing Google reviews is an ongoing process essential for long-term success.
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How many doctors in dentistry are dropping insurance these days and why?
10/24/2023
How many doctors in dentistry are dropping insurance these days and why?
In this episode, Ben, Naren and Jordon discuss the growing trend of doctors dropping insurance in the dental industry. They explore the motivations behind this shift, such as rising inflation and the desire for traditional profitability, delving into the numbers, revealing that approximately 98% of dentists are considering dropping insurance plans. The episode highlights the changing landscape among DSOs (Dental Service Organizations), with some leaving insurance participation and the potential impact on insurance administration in dental offices. Additionally, they touch upon the concept of patient financing and discount membership plans as possible solutions to make it easier for patients to afford dental care.
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