Local Marketing Has a Cloning Problem
Mastering Local Marketing: Marketing Strategies for Small Business Growth
Release Date: 11/13/2025
Beginning AI Marketing Tactics For Small Business Growth w/Kajal Jain
Mastering Local Marketing: Marketing Strategies for Small Business Growth
In this episode of Mastering Local Marketing, host Matt Hanson talks with AI expert Kajal Jain about beginner-friendly AI marketing tactics that small businesses can use to fuel growth. Kajal breaks down practical, jargon-free ways to apply AI for marketing strategies, content creation, customer communication, and productivity that are all designed to help small business owners streamline their marketing efforts. If you’re a small business owner wondering how AI fits into your marketing strategy, this episode gives you clear starting points to begin using AI tools effectively today. Kajal...
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Business Growth & Marketing Strategies From an E-commerce Brand w/Allyson Straka
Mastering Local Marketing: Marketing Strategies for Small Business Growth
Starting a business is one thing. Growing it into a successful e-commerce brand is another. In this episode of Mastering Local Marketing, we sit down with Allyson Straka, the founder of The Frozen Garden, an e-commerce brand that makes it easy to enjoy smoothies with pre-portioned frozen fruit and vegetable packets delivered right to your door. We dig into why she started the business, how it has grown, and which marketing tactics are driving results today. From digital marketing strategies to customer behavior, brand awareness, and customer acquisition, this conversation is packed with...
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Two Ways to Sell and Why Most Businesses Fail to Choose The Right One
Mastering Local Marketing: Marketing Strategies for Small Business Growth
Most sales conversations small business owners have break down long before price ever becomes the issue. In this episode of Mastering Local Marketing, we will explore a simple shift in how businesses sell and why many unintentionally slow down the buying process without realizing it. This conversation looks at what actually moves people from interested to buying and why saying more is often the problem. Instead of focusing on scripts or pressure tactics, this episode challenges how sales conversations are approached and highlights subtle changes to your sales strategy that can dramatically...
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Three Creative Customer Acquisition Tactics for Small Businesses That Actually Work
Mastering Local Marketing: Marketing Strategies for Small Business Growth
In this episode of Mastering Local Marketing, we explore marketing for small business owners who want practical, real-world ideas to improve customer acquisition. This episode focuses on how speed, human connection, and buyer psychology quietly influence purchasing decisions and why small businesses that apply simple marketing strategies often outperform larger competitors. You will learn how small adjustments in your follow-up, messaging, and visibility can improve response rates, build trust, and turn interest into action. These are marketing strategies for small business owners who want...
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Is Social Media a Marketing Tool or Just Entertainment?
Mastering Local Marketing: Marketing Strategies for Small Business Growth
Social media is one of the most talked-about yet misunderstood channels for small business marketing. In this episode of Mastering Local Marketing, we delve into whether social media truly functions as a powerful marketing tool that drives customer engagement and revenue, or if it has evolved into mere entertainment offering little real return. We explore how local businesses can develop an effective social media strategy by leveraging platforms like Facebook, Instagram, and TikTok within their overall marketing planning for small business growth. Many business owners feel overwhelmed or...
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10 Ways to Grow Your Small Business with Effective Marketing Strategies (Part 2)
Mastering Local Marketing: Marketing Strategies for Small Business Growth
Growth does not happen by accident. Too many small businesses chase tactics without building a solid marketing plan. In this episode, we break down what sustainable business growth looks like and how local business owners can move beyond short-term wins with effective marketing for small business. We discuss core components of a strong marketing strategy including hiring and systems, building a predictable sales funnel, improving customer experience, and expanding reach without overextending your business. You'll learn why strategic planning matter more than motivation, how to reduce risks...
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10 Ways to Grow Your Small Business with Effective Marketing Strategies (Part 1)
Mastering Local Marketing: Marketing Strategies for Small Business Growth
Growth does not happen by accident. Too many small businesses chase tactics without building a solid marketing plan. In this episode, we break down what sustainable business growth looks like and how local business owners can move beyond short-term wins with effective marketing for small business. We discuss core components of a strong marketing strategy including hiring and systems, building a predictable sales funnel, improving customer experience, and expanding reach without overextending your business. You'll learn why strategic planning matter more than motivation, how to reduce risks...
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Growing Facebook Followers: Social Media Marketing Strategies for Local Businesses
Mastering Local Marketing: Marketing Strategies for Small Business Growth
Many small businesses struggle with their social media marketing strategy, especially on Facebook, feeling like their efforts aren't yielding growth. In this episode, we dive into why typical approaches fall short and reveal what truly drives Facebook follower growth today without spending money on ads. This is essential listening for anyone interested in marketing for small businesses and online marketing for small business success. We explore foundational mistakes made with Facebook Pages and emphasize the importance of content quality, consistency, and social media engagement. Learn how...
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Your 2026 Marketing Challenge: Focused Marketing Strategies for Small Business Growth
Mastering Local Marketing: Marketing Strategies for Small Business Growth
2026 does not need more marketing tactics. It needs more commitment. In this episode, we introduce the 2026 Marketing Challenge. One intentional choice. No pressure to do everything. We challenge you to pick just one marketing initiative. Not the easiest one. Not the trendiest one. The one you are willing to stick with long enough to see results. This is not about chasing algorithms or trying to be everywhere. It is about focus, consistency, and building momentum that actually lasts. Pick one idea. Commit to it. Let 2026 be the year your marketing finally compounds. HAVE A SHOW...
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The Most Important Thing in Marketing Isn't Strategy. It's Belief.
Mastering Local Marketing: Marketing Strategies for Small Business Growth
Marketing rarely fails because of bad ideas. It usually fails because people quit before the work has time to compound. In this episode, we step away from tactics, trends, and tools to talk about the part of marketing no one prepares you for. The waiting. The silence. The stretch where you are showing up, doing the work, and wondering if any of it is actually working. This conversation is about belief. Belief in your product, your message, and yourself long before the results show up. We unpack why consistency matters more than creativity, why confidence transfers before strategy does, and...
info_outline In this episode of Mastering Local Marketing, we’re exposing one of the biggest issues holding small businesses back — cloning. From identical social posts and themed taglines to look-alike ads that blend into the feed, too many businesses are copying each other instead of standing out. Matt is going to explain why “safe” marketing is actually the riskiest strategy of all and how originality creates instant attention, loyalty, and higher conversion.
You’ll learn how to uncover your unique marketing DNA, use storytelling to separate your brand, and take creative risks that make customers remember you. If your ads feel flat or your engagement has stalled, this episode will help you break free from the clone factory and start creating marketing that’s unmistakably you.
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HAVE A SHOW IDEA?
Do you have an interesting idea for a show topic or a marketing problem that you’d like us to cover in a future episode of Mastering Local Marketing? Email matt@masteringlocalmarketing.com and we’ll add it to our future episodes.
Mastering Local Marketing is a small business podcast focused on local marketing strategies, marketing tactics, and digital marketing that drive real customer acquisition and business growth. Built for entrepreneurs and marketers, this show breaks down marketing strategies for business owners who want results, not fluff.
Each episode explores practical marketing strategies including local advertising strategies, social marketing, sales strategies, and digital marketing tactics designed to help you market a local business more effectively. Whether you run a retail store, restaurant, or service business, you’ll learn how to turn visibility into leads and leads into paying customers.
Hosted by marketing expert Matt Hanson, the podcast highlights real-world marketing for small business, common marketing mistakes, and proven systems used by masters of marketing to grow local brands. You’ll discover how to improve customer acquisition, strengthen local presence, and accelerate sustainable business growth.
If you’re looking for actionable marketing tactics, smarter local marketing, and strategies that actually move revenue, this is one of the top small business podcasts to add to your rotation. Subscribe and start mastering strategy that helps your business grow.