Mastering Local Marketing
Mastering Local Marketing helps local small business owners like you understand what it takes to successfully market your business and drive new customers through your doors. We provide actionable insights, interview leading experts and business owners in various industries, as well as provide tips and tricks we’ve uncovered over the last 25 years in the field.
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Rich Dad Marketing Lessons
07/03/2025
Rich Dad Marketing Lessons
What does Rich Dad Poor Dad have to do with marketing your small business? A lot more than you’d think. In this episode, we break down seven powerful lessons from Robert Kiyosaki’s bestseller and apply them directly to your marketing strategy. From investing in assets like evergreen content to avoiding liabilities like vanity metrics, we explore how the mindset of the "rich dad" can help you build smarter, more profitable marketing systems. Whether you're stuck in reactive mode or ready to level up, this episode shows you how to shift your thinking and make marketing finally work for you. – LINKS: Follow us for more local marketing tips at Mastering Local Marketing – Instagram – YouTube – – SUBSCRIBE & REVIEW: If you're finding real value in our episodes, please take a moment to subscribe and leave a review on or . Thanks for listening and we'll see you next week with new episodes.
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Social Media Audits That Work
07/01/2025
Social Media Audits That Work
Is your social media stuck in neutral? In this episode, we break down how to run a smart, simple audit that shows you what’s working, what’s not, and where to focus next. You’ll learn how to review your profiles, posts, hashtags, engagement, and even your followers to make sure everything aligns with your business goals. Whether you're DIY-ing your marketing or managing a team, this audit will give you clarity and direction in just a few steps. Don’t waste time guessing. Get your social presence back on track with a proven system that actually drives results. – 8 STEPS: 1. Clarify Goals 2. Profile Completeness 3. Content and Posting Analysis 4. Caption and CTA Audit 5. Audience and Follower Quality 6. Competitive Analysis 7. Tools and Reporting 8. Action Plan – LINKS: Follow us for more local marketing tips at Mastering Local Marketing – Instagram – YouTube – – SUBSCRIBE & REVIEW: If you're finding real value in our episodes, please take a moment to subscribe and leave a review on or . Thanks for listening and we'll see you next week with new episodes.
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Meta's A.I.-Powered Ad Revolution w/Dr. Lori Feldman
06/27/2025
Meta's A.I.-Powered Ad Revolution w/Dr. Lori Feldman
Meta just announced its boldest move yet: fully AI-generated ads across Facebook and Instagram by 2026. On today’s episode, I’m joined by retired marketing professor and leadership coach Dr. Lori Feldman to unpack what this means for small business owners, marketers, and agencies alike. We explore how Meta’s Advantage AI tools are already helping businesses optimize performance—but at what cost? As Meta tightens its grip on data and decision-making, concerns around transparency, creative control, and bias are growing. Will small businesses benefit from automation, or become even more dependent on a walled garden they can’t see into? We break down what’s changing, what you need to watch for, and how to stay ahead of the curve in a world where ad creation may soon require little more than an image and a budget. – DR. LORI FELDMAN'S LINKS: – LINKS: Follow us for more local marketing tips at Mastering Local Marketing – Instagram – YouTube – – SUBSCRIBE & REVIEW: If you're finding real value in our episodes, please take a moment to subscribe and leave a review on or . Thanks for listening and we'll see you next week with new episodes.
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Marketing Lessons from the Flea w/Kristina Doukas
06/25/2025
Marketing Lessons from the Flea w/Kristina Doukas
<p>Kristina Doukas, Director of Marketing at Swap-o-Rama flea markets, reveals how small business owners and side hustlers can turn weekend booths into serious revenue. From choosing products that actually sell to setting up a booth that draws a crowd, Kristin shares proven strategies that help vendors stand out and boost their bottom line.</p> <p> Learn the most common mistakes new sellers make, the hidden tricks veteran vendors use to increase foot traffic, and how social media can amplify your flea market presence. Whether you’re launching a business or looking for your next growth channel, this conversation delivers actionable tips you can use right away. </p> <h3>–</h3> <h3>KRISTINA DOUKAS' LINKS:</h3> <p><a href="https://www.swap-o-rama.com/">Shop-O-Rama</a></p> <p><a href="https://www.linkedin.com/in/kristina-doukas-329b79106/">LinkedIn</a></p> <p><a href="https://www.instagram.com/swap_o_rama/%20">Instagram</a></p> <h3>–</h3> <h3>LINKS:</h3> <p><strong>Follow us for more local marketing tips at</strong></p> <p><em>Mastering Local Marketing</em> – <a href="https://www.masteringlocalmarketing/podcast">Website</a></p> <p><em>Instagram</em> – <a href="https://www.instagram.com/masteringlocalmarketing/">@MasteringLocalMarketing</a></p> <p><em>YouTube</em> – <a href="https://www.youtube.com/@MasteringLocalMarketing">@MasteringLocalMarketing</a></p> <h3>–</h3> <h3>SUBSCRIBE & REVIEW:</h3> <p>If you're finding real value in our episodes, please take a moment to subscribe and leave a review on <a href="https://podcasts.apple.com/us/podcast/mastering-local-marketing/id1793354281"> <strong>Apple Podcasts</strong></a> or <a href="https://open.spotify.com/show/3cdiPblI2maXPPJfMgf9TK"><strong>Spotify Podcasts</strong></a>. Thanks for listening and we'll see you next week with new episodes.</p> <p> </p>
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A.I. Influencers for Your Brand
06/23/2025
A.I. Influencers for Your Brand
Virtual influencers are digital personas. Some are powered by AI, others curated by creative teams designed to look, sound, and behave like real people. They’re now getting brand deals, hosting live events, and attracting millions of followers. But why are they so effective? And how can small businesses learn from their rise and use them for their own brands? – LINKS: Follow us for more local marketing tips at Mastering Local Marketing – Instagram – YouTube – – SUBSCRIBE & REVIEW: If you're finding real value in our episodes, please take a moment to subscribe and leave a review on or . Thanks for listening and we'll see you next week with new episodes.
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7 Ways to Upgrade Your Average Order
06/21/2025
7 Ways to Upgrade Your Average Order
Want to make every checkout more profitable? In this episode of Mastering Local Marketing, we reveal seven powerful strategies to lift your average order value—using real-world examples from small businesses that saw immediate results. From clever pricing frameworks to targeted promotions and checkout enhancements, you’ll get actionable steps to implement right away. Tune in to discover how a few smart adjustments can delight your customers, boost your revenue per sale, and transform your bottom line. Don’t miss these simple yet impactful ways to sell more. – LINKS: Follow us for more local marketing tips at Mastering Local Marketing – Instagram – YouTube – – SUBSCRIBE & REVIEW: If you're finding real value in our episodes, please take a moment to subscribe and leave a review on or . Thanks for listening and we'll see you next week with new episodes.
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Expose Your Competitors' Marketing Secrets
06/19/2025
Expose Your Competitors' Marketing Secrets
Unlock the hidden tactics driving your rivals’ success—without lifting a finger (well, almost). In this episode of Mastering Local Marketing, we show you how to peek behind the curtain at your competition’s secret playbook. From the ads they swear by to the emails, pages, and loyalty tricks that keep their customers coming back, you’ll learn clever, ethical ways to adapt proven strategies for your own brand. Tune in and turn their winning moves into your next breakthrough. – EPISODE LINKS: – LINKS: Follow us for more local marketing tips at Mastering Local Marketing – Instagram – YouTube – – SUBSCRIBE & REVIEW: If you're finding real value in our episodes, please take a moment to subscribe and leave a review on or . Thanks for listening and we'll see you next week with new episodes.
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Three Lever Minimalist Marketing Playbook
06/17/2025
Three Lever Minimalist Marketing Playbook
Tired of bloated marketing plans that go nowhere? In “Three Lever Minimalist Marketing Playbook,” Brittany Downey explains why most businesses spend too much time on tactics that don’t produce results. She reveals how focusing on three core levers can unlock real growth, why clarity matters more than complexity, and how to strip away the noise from your strategy. Tune in for practical guidance that shows you how to do less, achieve more, and build lasting momentum. – GUEST BRITTANY DOWNEY'S LINKS: – LINKS: Follow us for more local marketing tips at Mastering Local Marketing – Instagram – YouTube – – SUBSCRIBE & REVIEW: If you're finding real value in our episodes, please take a moment to subscribe and leave a review on or . Thanks for listening and we'll see you next week with new episodes.
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Sizzling Summer Activities That Work!
06/12/2025
Sizzling Summer Activities That Work!
Summer brings warm weather and longer days—but for many small businesses, it can also bring unpredictable foot traffic and shifting consumer priorities. In this episode of Mastering Local Marketing, we unpack proven tactics to turn the dog days of summer into your busiest season yet. We’ll walk through real-world examples and by the end of this episode, you’ll have eight new ideas for standing out in a crowded summer marketplace. Finally, you can heat up your sales even when things cool down elsewhere. Tune in for actionable tips you can implement today and get ready to make this your best summer yet. – LINKS: Follow us for more local marketing tips at Mastering Local Marketing – Instagram – YouTube – – SUBSCRIBE & REVIEW: If you're finding real value in our episodes, please take a moment to subscribe and leave a review on or . Thanks for listening and we'll see you next week with new episodes.
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Stop Building Fragmented Target Audiences
06/10/2025
Stop Building Fragmented Target Audiences
In this episode of Mastering Local Marketing, we debunk the myth that buyer personas start and end with age, gender, or location. Instead, we explore how understanding your ideal customer’s behaviors—where they consume content, what pain points drive them, and their decision triggers—leads to more effective marketing. We share real-world success stories and outline a clear, step-by-step framework for building behavioral avatars: defining media habits, mapping pain points, and designing offers that resonate. Tune in to redefine your customer profiles and boost engagement, conversions, and ROI. – MEDIA AND INFORMATION HABITS: 1. Channels and Platforms 2. Content Format 3. Timing and Frequency – PAIN POINTS AND TRIGGERS: 1. Top Frustrations 2. Emotional Drivers 3. Decision Triggers – BUYING AND RESEARCH BEHAVIORS: 1. Pre-purchase Behaviors 2. Decision Criteria 3. Post-purchase Behaviors – LINKS: Follow us for more local marketing tips at Mastering Local Marketing – Instagram – YouTube – – SUBSCRIBE & REVIEW: If you're finding real value in our episodes, please take a moment to subscribe and leave a review on or . Thanks for listening and we'll see you next week with new episodes.
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7 Ways to Turn Consideration into Buyers
06/08/2025
7 Ways to Turn Consideration into Buyers
In this episode of Mastering Local Marketing, we dive into seven proven “try-and-trust” tactics that move prospects from on-the-fence to sold. You’ll learn how simple but powerful offers—like at-home trial kits and iron-clad guarantees—can remove risk, build confidence, and give your small business an unmistakable edge when you find potential customers stuck at the consideration stage. Whether you’re a retailer, service provider, or maker, these strategies will help you cut through noise and turn curious shoppers into loyal customers. – 7 WAYS: 1. At-Home Trial Kits 2. Special Perk Bundles 3. Money Back Guarantee 4. Price Lock or Price Beat Promise 5. Custom Sample or Mini-Size 6. Skip the Line 7. Extended Warranty – LINKS: Follow us for more local marketing tips at Mastering Local Marketing – Instagram – YouTube – – SUBSCRIBE & REVIEW: If you're finding real value in our episodes, please take a moment to subscribe and leave a review on or . Thanks for listening and we'll see you next week with new episodes.
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Marketing Success with Cultural Currency, Not Clicks w/Connor Treacy
06/06/2025
Marketing Success with Cultural Currency, Not Clicks w/Connor Treacy
At just 19, Connor Treacy was recruited by Universal Music Group to scout and develop talent. Since then, he’s helped launch a Grammy-winning album, generated over a billion streams, and built a multimillion-dollar nightlife brand. But his story doesn’t stop at music and nightlife—Connor is now at the intersection of culture, politics, and grassroots engagement, curating experiences that unite artists and changemakers. In this episode, we unpack how he uses grassroots marketing, cultural currency, and word-of-mouth to move people—both on the dance floor and at the polls. – GUEST CONNOR TREACY: – LINKS: Follow us for more local marketing tips at Mastering Local Marketing – Instagram – YouTube – – SUBSCRIBE & REVIEW: If you're finding real value in our episodes, please take a moment to subscribe and leave a review on or . Thanks for listening and we'll see you next week with new episodes.
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Crafting Subject Lines That Get Opened
06/04/2025
Crafting Subject Lines That Get Opened
In today’s Mastering Local Marketing episode, we unpack seven high-impact tactics for writing email subject lines that break through the noise and drive opens. From curiosity hooks to data-backed A/B tests, you’ll learn how small businesses—from boutiques to service providers—can instantly boost their open rates and engagement. We’ll share real-world examples, actionable tips, and the “why” behind each approach so you can start writing clickable subject lines today. – 7 WAYS: 1. Curiousity Hooks 2. Personalization 3. Urgency and Scarcity 4. Clarity and Value 5. Emojis and Punctuation 6. Action Oriented Verbs 7. A/B Testing and Data – LINKS: Follow us for more local marketing tips at Mastering Local Marketing – Instagram – YouTube – – SUBSCRIBE & REVIEW: If you're finding real value in our episodes, please take a moment to subscribe and leave a review on or . Thanks for listening and we'll see you next week with new episodes.
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Unlocking ROI with a Digital Marketing Audit w/Grace Clemens
06/02/2025
Unlocking ROI with a Digital Marketing Audit w/Grace Clemens
Think your marketing is working just fine? You might be missing critical leaks, wasted ad spend, or underperforming channels. Today we’re joined by Grace Clemens, a seasoned digital strategist and global marketing expert who’s led growth for brands across e-commerce, B2B, nonprofit, travel, and fintech. Together, we dive into what a digital audit actually is, what it uncovers, and why it should be your first move before spending another dollar on marketing. You’ll hear how she uses data to unlock hidden opportunities, avoid common pitfalls, and help businesses build smarter strategies that truly align with their goals. If your campaigns feel stuck—or if you don’t even know what’s working—this episode is your roadmap to clarity, optimization, and measurable ROI. – GUEST GRACE CLEMENS: – LINKS: Follow us for more local marketing tips at Mastering Local Marketing – Instagram – YouTube – – SUBSCRIBE & REVIEW: If you're finding real value in our episodes, please take a moment to subscribe and leave a review on or . Thanks for listening and we'll see you next week with new episodes.
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What To Do When Bad Reviews Hit
05/29/2025
What To Do When Bad Reviews Hit
It’s not a matter of if—it’s when. Every small business will face a bad review, a salty comment, or a one-star rating that feels personal. In this episode of Mastering Local Marketing, we talk about how to handle negative feedback online like a pro—without tanking your reputation or sanity. You’ll learn how to respond with strategy (not emotion), when to engage versus ignore, and how to turn public criticism into a trust-building opportunity. Because great businesses aren’t defined by avoiding complaints—they’re defined by how they handle them. – LINKS: Follow us for more local marketing tips at Mastering Local Marketing – Instagram – YouTube – – SUBSCRIBE & REVIEW: If you're finding real value in our episodes, please take a moment to subscribe and leave a review on or . Thanks for listening and we'll see you next week with new episodes.
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3 Ways to Hire Marketing Help (Without Regret) w/Dr. Scott Cowley
05/26/2025
3 Ways to Hire Marketing Help (Without Regret) w/Dr. Scott Cowley
Are you ready to get marketing help but unsure where to start? In this episode of Mastering Local Marketing, we break down the three most common options small businesses consider: hiring a student, a freelancer, or a marketing agency. We cover what to expect from each, how to make the most of your budget, and how to avoid the most common hiring mistakes. Whether you’re overwhelmed or just tired of doing it all yourself, this episode will help you find the right fit—without the regret. – GUEST DR. SCOTT COWLEY: – LINKS: Follow us for more local marketing tips at Mastering Local Marketing – Instagram – YouTube – – SUBSCRIBE & REVIEW: If you're finding real value in our episodes, please take a moment to subscribe and leave a review on or . Thanks for listening and we'll see you next week with new episodes.
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How a 70-Year-Old Grocer Stays Relevant w/Renee Thometz
05/22/2025
How a 70-Year-Old Grocer Stays Relevant w/Renee Thometz
What does it take for a grocery store that opened its doors in the 1950s to not only survive—but thrive—in today’s crowded, convenience-obsessed market? In this episode of Mastering Local Marketing, we sit down with the Renee Thometz, Marketing Manager of one of the Midwest’s most beloved regional grocers—a 23-location chain that has become a cornerstone of its community over the last seven decades. Far from being a relic of the past, this grocery brand is winning today by blending timeless values with innovative, data-driven marketing. The secret? A 360-degree integrated marketing communications (IMC) approach that meets customers where they are—physically, digitally, and emotionally. From in-store signage and product placement to billboards, radio ads, local event sponsorships, streaming TV spots, personalized emails, and even neighborhood-specific food offerings, every touchpoint reinforces the same message: this is your neighborhood grocer. It's not just about groceries—it’s about being part of your life, your culture, and your community. This episode is packed with actionable insights for business owners, marketers, and entrepreneurs alike. Whether you run a single-location boutique or a growing regional brand, the lessons in this conversation will help you: Build a consistent, omnichannel brand presence Align your marketing to your community's unique needs Track what really matters—not just impressions Stay rooted in your values while evolving with your customers – GUEST RENEE THOMETZ: – LINKS: Follow us for more local marketing tips at Mastering Local Marketing – Instagram – YouTube – – SUBSCRIBE & REVIEW: If you're finding real value in our episodes, please take a moment to subscribe and leave a review on or . Thanks for listening and we'll see you next week with new episodes.
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Social Media Mistakes That Ruin Brands w/ Dr. Sharmin Attaran
05/20/2025
Social Media Mistakes That Ruin Brands w/ Dr. Sharmin Attaran
In a world where clicks come faster than facts, one careless post can derail years of brand trust. In this episode, we sit down with Dr. Sharmin Attaran—marketing professor, TEDx speaker, and digital transformation expert—to explore the growing risks of misinformation in small business marketing. We’ll uncover how the pressure to stay relevant online often leads to unintentional deception—and what business owners can do to stop it. From red flags in influencer content to real tools for fact-checking, Dr. Attaran shares a practical, no-nonsense approach to protecting your brand’s reputation. Whether you’ve accidentally shared false info or just want to avoid a PR mess, this episode is your guide to navigating the digital truth minefield—without sacrificing growth. – DR. ATTARAN LINKS: Reference Websites: TRUTH Framework T – Tracking R – Review U – Understand the Context T – Test Emotional Manipulation H – Hold Off – BUZZ MARKETING BOOK CHECKLIST: 1. The Taboo 2. The Unusual 3. The Outrageous 4. The Remarkable 5. The Secrets – LINKS: Follow us for more local marketing tips at Mastering Local Marketing – Instagram – YouTube – – SUBSCRIBE & REVIEW: If you're finding real value in our episodes, please take a moment to subscribe and leave a review on or . Thanks for listening and we'll see you next week with new episodes.
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The Best Small Business Marketing Campaigns Ever
05/14/2025
The Best Small Business Marketing Campaigns Ever
Not all great marketing comes from billion-dollar brands. In fact, some of the most creative, viral, and impactful campaigns have come from small businesses with big ideas. In this episode of Mastering Local Marketing, we look back at the greatest small business marketing campaigns of all time—campaigns that broke the mold, built movements, and proved that smart strategy beats big budgets. You'll walk away inspired and equipped with ideas you can adapt for your own business. – LINKS: Follow us for more local marketing tips at Mastering Local Marketing – Instagram – YouTube – – SUBSCRIBE & REVIEW: If you're finding real value in our episodes, please take a moment to subscribe and leave a review on or . Thanks for listening and we'll see you next week with new episodes.
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The 7 Deadly Sins of Marketing
05/12/2025
The 7 Deadly Sins of Marketing
You could have the best product in town—but if you’re making these seven marketing mistakes, your growth is at risk. In this episode of Mastering Local Marketing, we break down the "7 Deadly Sins of Marketing"—the most common (and costly) missteps we see small businesses make. From ignoring data to chasing trends, we’ll help you identify which sins might be hurting your business—and show you how to fix them. This episode is packed with no-fluff and ready-to-use advice to help you clean up your strategy and start seeing better results. – LINKS: Follow us for more local marketing tips at Mastering Local Marketing – Instagram – YouTube – – SUBSCRIBE & REVIEW: If you're finding real value in our episodes, please take a moment to subscribe and leave a review on or . Thanks for listening and we'll see you next week with new episodes.
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30 Days to 100 Customers & No Budget
05/10/2025
30 Days to 100 Customers & No Budget
EPISODE TOPIC: If I opened a local brick-and-mortar business tomorrow and couldn’t spend a single dollar on marketing for the first 30 days, what would I do to get people in the door? In this episode, I walk through the exact grassroots tactics I’d use—from strategic partnerships to attention-grabbing events, sidewalk-level buzz, and tapping into existing communities. Whether you're launching soon or just trying to cut back on marketing spend, these proven, free strategies can spark serious foot traffic—no ad budget required. – LINKS: Follow us for more local marketing tips at Mastering Local Marketing – Instagram – YouTube – – SUBSCRIBE & REVIEW: If you're finding real value in our episodes, please take a moment to subscribe and leave a review on or . Thanks for listening and we'll see you next week with new episodes.
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What Sobriety Taught Me About Starting a Business
05/09/2025
What Sobriety Taught Me About Starting a Business
Episode Topic At 26, most people are figuring life out. Our guest? He’s already turned his most difficult chapter—his journey to sobriety—into a powerful mission. In this episode, we sit down with a rising entrepreneur who built an online following by sharing his raw, unfiltered path to recovery and transformation. Now, he’s channeling that momentum into a new coaching business designed to help others do the same. We talk about what led to his breaking point, how vulnerability built his community, and what it really takes to turn personal growth into a purpose-driven business. Whether you’re navigating change, building a brand, or just looking for real inspiration—this episode delivers. Links: Special Guest: Tatenda Rukunda Unhinged Sanity – Instagram – Tiktok – Follow us for more local marketing tips at: Mastering Local Marketing – Instagram – YouTube –
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5 Must Have Tools for Your Website
05/02/2025
5 Must Have Tools for Your Website
Your website should be more than just a digital brochure — it should be a lead-generating, revenue-driving machine. But without the right tools in place, you’re missing out on major opportunities. In this episode of Mastering Local Marketing, Matt shares his five favorite website tools that every local business needs to track visitors, capture leads, and turn traffic into paying customers. These are the real, battle-tested tools he recommends after years of helping businesses improve their online performance. If you want a website that works harder for your business — and Matt’s personal recommendations to get you there — this episode is a must-listen. Follow us for more local marketing tips:
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The Only Ads You Need
04/29/2025
The Only Ads You Need
Ninety-nine percent of ads are bad! Most businesses throw ads out into the world and hope something sticks — but real results come from strategy, not guesswork. In this episode of Mastering Local Marketing, we break down the five essential types of ads every local business needs to have in their back pocket to stay relevant, drive sales, and create momentum year-round. From building brand awareness, to tapping into customer pain points, to maximizing holiday events, these aren’t just "nice to have" — they’re the backbone of a winning ad strategy. If you’ve ever wondered why your ads aren't hitting like they should — or what’s missing from your current marketing — this episode will connect the dots. Master these five, and you’ll never wonder what to post — or when — again. Follow us for more local marketing tips:
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Brewing Up Success: Pop-Up to Thriving Business w/Brianna Alba
04/23/2025
Brewing Up Success: Pop-Up to Thriving Business w/Brianna Alba
In this episode of Mastering Local Marketing, we’re joined by the young entrepreneur behind Crema Avenue Coffee, a mobile coffee business that’s been taking Chicago by storm—one handcrafted latte at a time. We dive into how Crema Avenue brewed up a brand from scratch, using three powerful strategies: showing up at the right local events, building genuine community relationships, and leveraging social media to turn followers into fans. Their story is a masterclass in creating buzz without a storefront—and without a huge marketing budget. Whether you’re a coffee lover, mobile business owner, or just looking for smart ways to grow your local brand—this one’s for you. Follow Brianna at Crema Avenue Coffee: Follow us for more local marketing tips:
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Gourmet Goddess' Growth Formula w/Katie Sannito
04/21/2025
Gourmet Goddess' Growth Formula w/Katie Sannito
In this episode of Mastering Local Marketing, we’re joined by Katie Sannito—better known as the Gourmet Goddess. What started as a passion for creating unforgettable food experiences has grown into a thriving business, featuring curated brunches, cocktail events, and show-stopping grazing tables. Katie shares the three core strategies that fueled her growth: smart collaborations with other local businesses, creating unforgettable value that drives strong referrals, and showing up authentically for her social media community. But even the most successful entrepreneurs have blind spots—Katie opens up about her biggest challenge right now: email marketing. We dive into what’s holding her back and explore practical ways to help her turn it into a strength. If you’re building a service-based business and want to learn how to grow through relationships, not just ads—this one’s for you. Follow Katie – The Gourmet Goddess: Follow us for more local marketing tips: 📺 📷
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Why Your Ads Aren't Working. Do This Instead!
04/13/2025
Why Your Ads Aren't Working. Do This Instead!
You’ve poured money into Facebook ads, boosted a few posts, maybe even hired someone to “run your marketing”… and still, no consistent results. So what’s the deal? In this episode of Mastering Local Marketing, we break down why your ads aren’t working—and it has nothing to do with your budget. We’re exposing the common mistakes small business owners make when they think more money will fix bad strategy. You’ll walk away with a smart, 7-step checklist to evaluate and optimize your current marketing efforts—before spending another dollar. Whether you’re running ads now or planning to, this episode could save you hundreds (maybe thousands) and set you up for better results. 🔗 Follow us for more local marketing tips: 📺 📷
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Customer Referrals Aren’t Luck. They’re a System.
04/11/2025
Customer Referrals Aren’t Luck. They’re a System.
Tired of waiting around for word-of-mouth to magically grow your business? In this episode of Mastering Local Marketing, we’re flipping the script on referrals. They’re not a happy accident—they’re a system you can build. We’ll break down a simple, three-part strategy to turn satisfied customers into your most powerful marketing channel. You’ll learn how to create natural referral moments, make sharing effortless, and build a system that keeps customers coming and bringing others with them. Whether you’re a service-based business, a boutique, or a local cafe, this episode will challenge how you think about growth—and give you the tools to take control of it. 🔗 Follow us for more local marketing tips: 📺 📷
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Want to Sell Online? Know This First! – Mastering Local Marketing
04/10/2025
Want to Sell Online? Know This First! – Mastering Local Marketing
Thinking about launching an online store? Before you dive into the world of eCommerce, there are some things you need to know—things that could save you time, money, and major headaches. In this episode of Mastering Local Marketing, we’re pulling back the curtain on what it really takes to sell online. From hidden costs and legal pitfalls to the pricing strategies and tech decisions that can make or break your success, we’re giving you the real talk most people don’t share. Whether you're adding eCommerce to your local business or starting fresh online, this episode will help you launch smarter, not harder. 🔗 Follow us for more local marketing tips: 📺 📷
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5 Local Events That Drive Foot Traffic – Mastering Local Marketing
04/08/2025
5 Local Events That Drive Foot Traffic – Mastering Local Marketing
In this episode of Mastering Local Marketing, we’ll share five types of in-person events that consistently bring new people through your doors, help you build community buzz, and increase sales — even on a tight budget. Whether you're a retail shop, service business, or something in between, these event ideas are designed to create energy, drive engagement, and get your local audience talking. 🔗 Follow us for more local marketing tips: 📺 📷
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