STOP Using PDFs - There are better options than sending pdfs
Release Date: 06/13/2024
Your WEBSITE HOMEPAGE may be sleeping on the job. Here’s why!
Marketing Team of One
You’ve got about five seconds to make a first impression online — and your homepage is either opening doors or quietly turning people away. In this episode of Marketing Team of One, Eric and Mike review three real-world websites and unpack the design, messaging, and user experience decisions that shape how people perceive your brand. From gut reactions and mobile responsiveness to clarity of content and common missteps, this episode offers a grounded, insight-packed walkthrough to help you see your site the way your visitors do — and make smarter, more confident decisions because of it. ...
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Email Marketing MASTERY: Strategies the Pros Swear By
Marketing Team of One
In this episode, Eric and Mike dig into email marketing—how to kick things off, what to focus on, and why “just start a newsletter” might not be the golden ticket. They walk through setting clear goals, whether that’s growing your list, boosting sales, or building awareness, and how those goals shape everything that follows. You’ll hear why trust beats tactics, how to strike the right balance between value and asks, and why email is only powerful if your audience actually wants to hear from you. If you're going to hit send, this episode will help make sure it’s worth it. ...
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What's REALLY Going On Between Your Sales and Marketing Teams?
Marketing Team of One
In Episode 23 of Marketing Team of One, we chat with Lidia Zaragoza, VP of Marketing at Livly, about what it really takes to market smarter, not louder, in the world of multifamily real estate tech. With a career that spans leasing apartments to leading B2B marketing for a fast-moving startup, Lidia brings a sharp mix of industry know-how, human-first messaging, and analytics-driven decision-making — plus a LinkedIn presence that’s intentionally more “goofball” than buttoned-up. She shares how her anthropology background helps her decode customer behavior, why brand awareness alone...
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How to Quickly Fix a MARKETING MELTDOWN
Marketing Team of One
Ever feel like you're constantly putting out fires in your marketing projects? In this episode of the Marketing Team of One Podcast, we're tackling the ever-important topic of damage control. We'll explore how to identify potential risks, communicate effectively with vendors and leadership, and navigate those "uh oh" moments when things go wrong. _____________________________________ Subscribe to Our Channel: Don't miss out on future episodes filled with valuable insights and tips! 👉 Subscribe to YouTube and hit the bell icon to stay updated. Connect with Us on LinkedIn: Join...
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Is focusing on the wrong details RUINING your marketing?
Marketing Team of One
Mike and Eric tackle the love-hate relationship every solo marketer has with design. They'll explore the tension between practicality and craft and when to call it quits on a pixel-perfect design. If you've ever questioned the ROI of your design efforts or felt lost in the social media wilderness, tune in for some much-needed guidance and a good laugh. _____________________________________ Subscribe to Our Channel: Don't miss out on future episodes filled with valuable insights and tips! 👉 Subscribe to YouTube and hit the bell icon to stay updated. Connect with Us on...
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How to create INCREDIBLE marketing videos
Marketing Team of One
Mike and Eric break down the wild world of video marketing, highlighting how to get started, and what to consider overall when making video. They discuss the importance of knowing your audience, optimizing your content, and mastering the technical aspects of video creation. Get ready to create videos that shine! Links Mentioned in the show: _____________________________________ Subscribe to Our YouTube Channel: Don't miss out on future episodes filled with valuable insights and tips! 👉 Subscribe to YouTube and hit the bell icon to stay updated. Connect with Us on LinkedIn:...
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Why Website Accessibility is CRUCIAL for Your Business
Marketing Team of One
In this episode, we're diving headfirst into the important world of web accessibility, exploring the hidden hurdles that many users face online. From confusing layouts to PDFs that seem determined to thwart us all, we'll uncover the common pitfalls that can make websites a nightmare to navigate. Links Mentioned in the show: Learn More About Accessibility Web accessibility: The ultimate guide: Introduction to Web Accessibility: Learn why web accessibility overlays aren’t a good solution: Accessibility tools for single pages: WAVE: Silktide Accessibility : ...
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How to Actually Work With Vendors (a Practical Guide)
Marketing Team of One
In this episode, we dive into the messy reality of vendor relationships. Eric unpacks the frustration of unmet promises and the emotional toll of constantly having to micromanage. But here’s the bigger question: when things go wrong, do you cut ties immediately, or do you step back, recalibrate, and give the relationship a chance to evolve? It’s not just about the vendor—it’s about how we communicate, set expectations, and manage the inevitable bumps in the road. If you’ve ever felt the tension between holding others accountable and showing grace, this one’s for you....
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Year of the Goat - A Look Back at 2024
Marketing Team of One
After speculating for years, Mike and Eric finally launched their podcast this 2024—and what a journey it’s been. In this special episode, they reflect on the moments that made it unforgettable: the conversations between one another, the interviews that left a lasting impact, and the surprising emotions that surfaced along the way. From laughter to tears (thanks in part to the power of the crying couch), they share the stories behind the scenes and revisit the moments that meant the most. Whether you’ve been here since the beginning or are just joining in, this episode offers a...
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Marketing Positivity with Sheila Johnston of Luminari Partners in Sacramento
Marketing Team of One
In this episode, Mike welcomes Sheila Johnston, co-founder and CEO of Luminari Partners, for an insightful conversation about her fascinating career journey. From her early days working for the state to becoming a marketing powerhouse in the association world, Sheila shares how her creativity and community-focused upbringing shaped her path. She opens up about her transition from government work to marketing, where she found her true calling in connecting people, ideas, and resources. Sheila also dives into the unique challenges and opportunities of working in small teams, the importance of...
info_outlineIn this Episode, Mike and Eric debate the practicalities and pitfalls of using PDFs in our current digital age. While Eric champions the format for its flexibility, Mike argues it's overused and impractical on mobile devices, citing real-life examples that highlight the need for better digital communication solutions that are better matched to the final application.
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