Marketing Team of One
Struggling as a solo marketer? Tune into our podcast for strategic insights, inspiring stories, and a dash of humor to empower you as a Marketing Team of One. With Eric and Mike's extensive experience in design, marketing, and running a successful agency, they are here to help transform your marketing challenges into victories.
info_outline
Uncover What Website Redesigns Get Totally Wrong!
01/08/2026
Uncover What Website Redesigns Get Totally Wrong!
Website redesigns tend to start with frustration and end with exhaustion. In this episode, Eric and Mike unpack why so many website projects go off the rails and how most of that pain can be avoided with the right planning upfront. They walk through how to audit an existing site, clarify goals for both the organization and its users, and design an information architecture that actually supports how people use a website. From ADA compliance and SEO risks to content inventories, site maps, and content matrixes, this conversation offers a practical framework for anyone responsible for managing, rebuilding, or improving a website. If the thought of tackling your site makes you sigh, this episode brings clarity before the chaos. Links Mentioned in the show: _____________________________________ Subscribe to Our Channel: Don't miss out on future episodes filled with valuable insights and tips! 👉 Subscribe to YouTube and hit the bell icon to stay updated. Connect with Us on LinkedIn: Join our professional network and stay connected with the latest updates: 🔗 🔗 🔗 Download Free Tools: Enhance your marketing efforts with our exclusive free tools. Get access now! 📥 Download Free Tools - _____________________________________ Join Our Reddit Community: Engage in discussions, ask questions, and connect with fellow marketers: 👾 Visit Our Website: For more resources, articles, and information, check out our website: 🌐 com Buy our Merch: If you want to show your support and represent the show, check out our merch store: 🧢 _____________________________________ Referral Links: If you are considering signing up for this service, please use our referral link to help out the channel. These are some of the many products we use daily, and you can trust that they will serve you well. Fathom - The #1 rated AI notetaker. Instantly summarize your meetings so you can focus on the conversation instead of taking notes. _____________________________________ 00:00 Introduction and Host Welcome 00:28 Discussing Website Redesign Requests 01:38 Challenges in Website Redesign 02:26 Importance of Planning in Website Projects 03:30 Evaluating the Need for a Website Redesign 05:44 ADA Compliance and Website Redesign 11:56 Auditing Your Current Website 19:23 Setting Goals for Your Website 24:47 Starting with Drawing 24:54 Designing Information Architecture 25:06 Creating a Site Map 25:30 Using Digital Tools for Site Mapping 26:42 Testing Your Site Map 28:53 Prioritizing Content and Audiences 34:00 Building a Content Matrix 40:23 Planning and Scheduling 42:13 Avoiding Common Pitfalls 46:39 Recap and Final Thoughts
/episode/index/show/a20e43eb-6540-4ff8-a038-296d62300be4/id/39650150
info_outline
I Spoke with the WORLD'S Greatest Presentation Designers. Ryan and Cameron from Duarte Inc.
12/18/2025
I Spoke with the WORLD'S Greatest Presentation Designers. Ryan and Cameron from Duarte Inc.
In this episode of Marketing Team of One, Eric sits down with Ryan Orcutt and Cameron Flett from one of the world's most famous design firms, Duarte, to explore what goes into high-stakes presentations. From executive keynotes to internal decks that drive major decisions, Ryan and Cameron share how storytelling, design, and delivery come together when the pressure is on. They break down why empathy for the audience matters, how presentations shape outcomes more than most people realize, and what solo marketers can take from world-class presentation work even with limited time and resources. Links Mentioned in the show: _____________________________________ Subscribe to Our Channel: Don't miss out on future episodes filled with valuable insights and tips! 👉 Subscribe to YouTube and hit the bell icon to stay updated. Connect with Us on LinkedIn: Join our professional network and stay connected with the latest updates: 🔗 🔗 🔗 Download Free Tools: Enhance your marketing efforts with our exclusive free tools. Get access now! 📥 Download Free Tools - _____________________________________ Join Our Reddit Community: Engage in discussions, ask questions, and connect with fellow marketers: 👾 Visit Our Website: For more resources, articles, and information, check out our website: 🌐 com Buy our Merch: If you want to show your support and represent the show, check out our merch store: 🧢 _____________________________________ Referral Links: If you are considering signing up for this service, please use our referral link to help out the channel. These are some of the many products we use daily, and you can trust that they will serve you well. Fathom - The #1 rated AI notetaker. Instantly summarize your meetings so you can focus on the conversation instead of taking notes.
/episode/index/show/a20e43eb-6540-4ff8-a038-296d62300be4/id/39434650
info_outline
Content Calendars Explained (For People Who Hate Planning)
12/04/2025
Content Calendars Explained (For People Who Hate Planning)
Content calendars get a bad reputation. They sound rigid, corporate, and like something you “should” be doing instead of something that actually helps. In this episode, Eric and Mike reframe what a content calendar is really for: giving you clarity, consistency, and a system that doesn’t make you want to quit marketing altogether. They walk through how to organize your ideas, define what you should actually talk about, and build a realistic posting rhythm that fits your life. If your marketing feels scattered, overwhelming, or permanently stuck in planning mode, this episode will help you turn chaos into a system you can finally stick to. Links mentioned in the show: _____________________________________ Subscribe to Our Channel: Don't miss out on future episodes filled with valuable insights and tips! 👉 Subscribe to YouTube and hit the bell icon to stay updated. Connect with Us on LinkedIn: Join our professional network and stay connected with the latest updates: 🔗 🔗 🔗 Download Free Tools: Enhance your marketing efforts with our exclusive free tools. Get access now! 📥 Download Free Tools - _____________________________________ Join Our Reddit Community: Engage in discussions, ask questions, and connect with fellow marketers: 👾 Visit Our Website: For more resources, articles, and information, check out our website: 🌐 _____________________________________ Referral Links: If you are considering signing up for this service, please use our referral link to help out the channel. These are some of the many products we use daily, and you can trust that they will serve you well. Fathom - The #1 rated AI notetaker. Instantly summarize your meetings so you can focus on the conversation instead of taking notes.
/episode/index/show/a20e43eb-6540-4ff8-a038-296d62300be4/id/39230265
info_outline
The Surprising Benefits of Starting a Podcast. Live Episode Recording from Design Week Sacramento.
11/20/2025
The Surprising Benefits of Starting a Podcast. Live Episode Recording from Design Week Sacramento.
In this episode, Mike and Eric rewind the tape on how the Marketing Team of One Podcast went from a long-running idea to an actual, consistent show. They walk through the early days, starting from the “do we really need a podcast?” debates, down to the realization that talking out loud works a lot better for them than staring at a blinking cursor. Each share the moments that shaped the podcast: the practical reasons behind choosing video, the decision to keep things conversational, the push for consistency, and the way they use each episode to help solo marketers feel less buried by the work. It’s part origin story, part creative therapy session, and part reminder that sometimes the best marketing you can do is simply showing up as yourself whether it be on camera, in real time, or figuring it out as you go. NPR's Podcast Start Up Guide mentioned in the pod: _____________________________________ Subscribe to Our Channel: Don't miss out on future episodes filled with valuable insights and tips! 👉 Subscribe to YouTube and hit the bell icon to stay updated. Connect with Us on LinkedIn: Join our professional network and stay connected with the latest updates: 🔗 🔗 🔗 Download Free Tools: Enhance your marketing efforts with our exclusive free tools. Get access now! 📥 Download Free Tools - _____________________________________ Join Our Reddit Community: Engage in discussions, ask questions, and connect with fellow marketers: 👾 Visit Our Website: For more resources, articles, and information, check out our website: 🌐 _____________________________________ Referral Links: If you are considering signing up for this service, please use our referral link to help out the channel. These are some of the many products we use daily, and you can trust that they will serve you well. Fathom - The #1 rated AI notetaker. Instantly summarize your meetings so you can focus on the conversation instead of taking notes. _____________________________________ 00:00 Introduction and Welcome 00:56 Why Start a Podcast? 01:21 Choosing the Podcast Theme 03:13 Building Awareness and Trust 05:04 Commitment to Content Creation 06:24 Overcoming Initial Challenges 07:04 Defining the Podcast Audience 09:16 Setting Up the Podcast 13:07 Making the Podcast a Lifestyle Choice 15:17 Continuing the Podcast Journey 15:30 Building the Digital Platform 17:04 Recording Challenges and Practice Runs 18:23 Team Dynamics and Content Strategy 19:22 Launching and Scheduling Episodes 20:33 Editing and Production Insights 23:00 Strategic Shifts and Guest Appearances 24:55 SEO and Thumbnail Optimization 28:45 Evaluating Success and Future Plans 33:31 Concluding Thoughts and Gratitude
/episode/index/show/a20e43eb-6540-4ff8-a038-296d62300be4/id/39100150
info_outline
From MTV & Gaming to Credit Unions: A Creative Manager’s Playbook. An interview with Steve Joves.
11/06/2025
From MTV & Gaming to Credit Unions: A Creative Manager’s Playbook. An interview with Steve Joves.
On this episode of Marketing Team of One, Eric sits down with Steve Joves, a creative leader and the Creative Manager for SAFE Credit Union. He has spent his career moving across industries and adapting to new challenges. They talk about what it means to guide brand expression inside a growing organization, how to build creative systems that scale, and why collaboration often matters more than headcount. Steve shares his perspective on staying inspired, making design decisions with intention, and leading a team through change with clarity and humor. This conversation offers practical encouragement for marketers who work solo or lead small teams and want to create work that actually connects. Links Mentioned in the show: Wolves Amongst Zombies Movie - _____________________________________ Subscribe to Our Channel: Don't miss out on future episodes filled with valuable insights and tips! 👉 Subscribe to YouTube and hit the bell icon to stay updated. Connect with Us on LinkedIn: Join our professional network and stay connected with the latest updates: 🔗 🔗 🔗 Download Free Tools: Enhance your marketing efforts with our exclusive free tools. Get access now! 📥 Download Free Tools - _____________________________________ Join Our Reddit Community: Engage in discussions, ask questions, and connect with fellow marketers: 👾 Visit Our Website: For more resources, articles, and information, check out our website: 🌐 _____________________________________ Referral Links: If you are considering signing up for this service, please use our referral link to help out the channel. These are some of the many products we use daily, and you can trust that they will serve you well. Fathom - The #1 rated AI notetaker. Instantly summarize your meetings so you can focus on the conversation instead of taking notes. _____________________________________ 01:30 Steve Jovez's Educational Background 02:23 Career Journey in Design and Gaming 04:28 Transition to Credit Union Industry 07:10 Role and Responsibilities of a Creative Manager 13:06 Creative Direction and Campaigns 21:08 Website Redesign and Brand Refresh 25:10 The Challenge of Incorporating Orange 26:39 Designing a Museum-Like Website 28:27 Successful Website Launch and Team Collaboration 30:21 Creative Campaigns and Theme Development 31:18 Storyboarding and Visual Representation 32:58 Creating an Award-Winning Short Film 35:37 Balancing Creativity and Marketing 44:21 Efficient Marketing Strategies 46:47 Podcast Recap and Closing Remarks
/episode/index/show/a20e43eb-6540-4ff8-a038-296d62300be4/id/38930000
info_outline
Can You Succeed with a $100 MARKETING Budget?
10/23/2025
Can You Succeed with a $100 MARKETING Budget?
Two podcasters. One $100 budget. In this episode of Marketing Team of One, Eric and Mike put their scrappy marketing instincts to the test, proving that creativity might just be the most valuable asset of all. It’s a playful showdown of ideas, strong opinions, and questionable coffee purchases — because when time and money are short, ingenuity has to pick up the slack. You’ll walk away with plenty of laughs, a few “why didn’t I think of that” moments, and some real talk about what actually works when you’re running marketing solo. Links mentioned in the show: Guerilla Marketing Book 1998 version: _____________________________________ Subscribe to Our Channel: Don't miss out on future episodes filled with valuable insights and tips! 👉 Subscribe to YouTube and hit the bell icon to stay updated. Connect with Us on LinkedIn: Join our professional network and stay connected with the latest updates: 🔗 🔗 🔗 Download Free Tools: Enhance your marketing efforts with our exclusive free tools. Get access now! 📥 Download Free Tools - _____________________________________ Join Our Reddit Community: Engage in discussions, ask questions, and connect with fellow marketers: 👾 Visit Our Website: For more resources, articles, and information, check out our website: 🌐 _____________________________________ Referral Links: If you are considering signing up for this service, please use our referral link to help out the channel. These are some of the many products we use daily, and you can trust that they will serve you well. Fathom - The #1 rated AI notetaker. Instantly summarize your meetings so you can focus on the conversation instead of taking notes. _____________________________________ 00:43 Today's Topic: Affordable Marketing Strategies 00:54 Gorilla Marketing vs. Guerrilla Marketing 01:58 The $100 Marketing Challenge 05:50 Key Principles of Effective Marketing 10:01 Building a Strong Online Presence 18:29 Alternative Marketing Tactics 24:31 The Importance of Owning Your Web Presence 25:54 Optimizing Google My Business and Online Directories 26:51 Leveraging Google Reviews for Local Businesses 27:48 Debating the Use of Facebook for Business 29:16 Exploring Cost-Effective Marketing Strategies 34:38 The Role of Social Media in Modern Marketing 35:30 The Reality of Paid Social Media Strategies 40:11 Free and Affordable Marketing Tools 43:22 Final Thoughts and Friendly Debate 50:07 Conclusion and Podcast Information
/episode/index/show/a20e43eb-6540-4ff8-a038-296d62300be4/id/38750130
info_outline
Branding Secrets from Former Golden One Credit Union CMO - Doug Aguiar.
10/09/2025
Branding Secrets from Former Golden One Credit Union CMO - Doug Aguiar.
In this episode of Marketing Team of One, Eric and Mike sit down with Doug Aguiar, former Chief Marketing Officer of Golden 1 Credit Union, to explore what small marketing teams can learn from large-scale brand operations. Doug shares insights from decades in financial-services marketing—covering brand reputation, consumer trust, storytelling, and the art of balancing creativity with measurable results. From managing multimillion-dollar campaigns to helping a one-person team stay strategic and scrappy, this episode connects the dots between high-level brand leadership and hands-on marketing execution. Feel free to reach out to Doug at: _____________________________________ Subscribe to Our Channel: Don't miss out on future episodes filled with valuable insights and tips! 👉 Subscribe to YouTube and hit the bell icon to stay updated. Connect with Us on LinkedIn: Join our professional network and stay connected with the latest updates: 🔗 🔗 🔗 Download Free Tools: Enhance your marketing efforts with our exclusive free tools. Get access now! 📥 Download Free Tools - _____________________________________ Join Our Reddit Community: Engage in discussions, ask questions, and connect with fellow marketers: 👾 Visit Our Website: For more resources, articles, and information, check out our website: 🌐 _____________________________________ Referral Links: If you are considering signing up for this service, please use our referral link to help out the channel. These are some of the many products we use daily, and you can trust that they will serve you well. Fathom - The #1 rated AI notetaker. Instantly summarize your meetings so you can focus on the conversation instead of taking notes. _____________________________________ 00:00 Introduction and Casual Banter 00:26 Welcome to the Marketing Team of One Podcast 00:41 Introducing Doug Aguiar 01:24 Doug's Career Journey and Insights 02:24 The Importance of Storytelling in Marketing 03:40 Golden One Credit Union and the Arena Naming Rights 05:12 Challenges and Strategies in Marketing 07:01 The Value of Branding and Marketing Investments 11:08 Digital Marketing Focus for Small Teams 12:00 Influencer Marketing and Retargeting Strategies 14:56 The Importance of Building Trust in Marketing 15:06 The Power of Retargeting and Digital Marketing 15:36 The Shift from Traditional to Digital Media 16:01 Balancing Brand Awareness and Performance Marketing 17:42 The Role of Integrated Campaigns 19:11 Challenges of a One-Person Marketing Team 20:29 Effective Strategies for Small Marketing Budgets 21:47 Humanizing Your Brand 22:55 Recap and Key Takeaways for Marketing Teams of One 29:40 Final Thoughts and Contact Information
/episode/index/show/a20e43eb-6540-4ff8-a038-296d62300be4/id/38518595
info_outline
Answers To Your Brand Mess, Part 2. When Sales Goes Rogue and Other Marketing Nightmares.
09/25/2025
Answers To Your Brand Mess, Part 2. When Sales Goes Rogue and Other Marketing Nightmares.
Your brand feels stuck in the past. Your marketing feels like guesswork. And you’re surrounded by competitors that all look and sound the same. In Part 2 of this special two-part episode of Marketing Team of One, Eric and Mike sit down again with returning guest Jill Felty to continue answering real listener questions about strategy, design, and messaging. In this follow-up conversation, they tackle the next round of questions—like how to define a niche that truly sets your business apart, create a clear “front door” offer, and refresh an outdated brand without scrapping everything you’ve built. Links Mentioned in the show: _____________________________________ Subscribe to Our Channel: Don't miss out on future episodes filled with valuable insights and tips! 👉 Subscribe to YouTube and hit the bell icon to stay updated. Connect with Us on LinkedIn: Join our professional network and stay connected with the latest updates: 🔗 🔗 🔗 Download Free Tools: Enhance your marketing efforts with our exclusive free tools. Get access now! 📥 Download Free Tools - _____________________________________ Join Our Reddit Community: Engage in discussions, ask questions, and connect with fellow marketers: 👾 Visit Our Website: For more resources, articles, and information, check out our website: 🌐 _____________________________________ Referral Links: If you are considering signing up for this service, please use our referral link to help out the channel. These are some of the many products we use daily, and you can trust that they will serve you well. Fathom - The #1 rated AI notetaker. Instantly summarize your meetings so you can focus on the conversation instead of taking notes.
/episode/index/show/a20e43eb-6540-4ff8-a038-296d62300be4/id/38345095
info_outline
Brand + Strategy Problems? Fixed. Answering Audience Questions Part 1 of 2 with Jill Felty.
09/11/2025
Brand + Strategy Problems? Fixed. Answering Audience Questions Part 1 of 2 with Jill Felty.
What do you do when your brand feels stuck in the past, your marketing feels like guesswork, and you’re competing against a sea of lookalike businesses? In this episode of Marketing Team of One, Eric and Mike welcome back returning guest Jill Felty for a fun, no-fluff Q&A session. Together, they dive into real listener questions about strategy, design, and messaging. From finding a niche that helps your business stand out, to creating a simple “front door” offer, to breathing new life into an outdated brand without blowing it all up. Links Mentioned in the show: _____________________________________ Subscribe to Our Channel: Don't miss out on future episodes filled with valuable insights and tips! 👉 Subscribe to YouTube and hit the bell icon to stay updated. Connect with Us on LinkedIn: Join our professional network and stay connected with the latest updates: 🔗 🔗 🔗 Download Free Tools: Enhance your marketing efforts with our exclusive free tools. Get access now! 📥 Download Free Tools - _____________________________________ Join Our Reddit Community: Engage in discussions, ask questions, and connect with fellow marketers: 👾 Visit Our Website: For more resources, articles, and information, check out our website: 🌐 _____________________________________ Referral Links: If you are considering signing up for this service, please use our referral link to help out the channel. These are some of the many products we use daily, and you can trust that they will serve you well. Fathom - The #1 rated AI notetaker. Instantly summarize your meetings so you can focus on the conversation instead of taking notes. _____________________________________ 00:00 Introduction and Host Banter 01:46 Strategy Question: Standing Out in IT 04:32 Messaging and Branding Insights 11:33 Design Question: Making Boring Topics Engaging 19:38 Choosing the Right Marketing Strategy 20:06 Leveraging Existing Strengths 20:43 Creating Effective Offers 22:17 Exploring Referral Networks 23:02 Digital Advertising Considerations 24:03 Niche Marketing Tactics 27:27 Addressing Outdated Branding 32:03 Subtle Rebrands vs. Full Overhauls 37:55 Lessons from Major Brand Rebrands 41:53 Conclusion and Next Steps
/episode/index/show/a20e43eb-6540-4ff8-a038-296d62300be4/id/38174025
info_outline
Stop talking to everyone. How to identify your ideal audience.
08/28/2025
Stop talking to everyone. How to identify your ideal audience.
If your “audience profile” sounds more like a census report than a real person, it might be time to rethink things. In this episode, Eric and Mike dive into the art of defining who you’re actually marketing to. They share stories about vague briefs, explore why knowing your audience means going deeper than broad demographics, and discuss how the right details can turn generic messaging into something that truly connects. They also touch on practical ways to uncover what customers really care about—without drowning in data or overcomplicating the process. _____________________________________ Subscribe to Our Channel: Don't miss out on future episodes filled with valuable insights and tips! 👉 Subscribe to YouTube and hit the bell icon to stay updated. Connect with Us on LinkedIn: Join our professional network and stay connected with the latest updates: 🔗 🔗 🔗 Download Free Tools: Enhance your marketing efforts with our exclusive free tools. Get access now! 📥 Download Free Tools - _____________________________________ Join Our Reddit Community: Engage in discussions, ask questions, and connect with fellow marketers: 👾 Visit Our Website: For more resources, articles, and information, check out our website: 🌐 _____________________________________ Referral Links: If you are considering signing up for this service, please use our referral link to help out the channel. These are some of the many products we use daily, and you can trust that they will serve you well. Fathom - The #1 rated AI notetaker. Instantly summarize your meetings so you can focus on the conversation instead of taking notes.
/episode/index/show/a20e43eb-6540-4ff8-a038-296d62300be4/id/37966445
info_outline
Ways To Make Videos Your Audience Will Actually Engage With
08/14/2025
Ways To Make Videos Your Audience Will Actually Engage With
In this episode of Marketing Team of One, we dive into the practical side of video storytelling. Eric talks with Taylor McMahon of Weather Light Media about the creative and strategic choices that make videos effective, from understanding the audience to selecting the right storytelling style. The conversation touches on why authenticity often outperforms high polish, how to adapt content for different platforms, and the steps that take a project from concept to finished piece. It is an episode for marketers who want to tell stories that stick, keep budgets in check, and maybe even avoid producing another forgettable “corporate video” that no one finishes watching. Links Mentioned in the show: _____________________________________ Subscribe to Our YouTube Channel: Don't miss out on future episodes filled with valuable insights and tips! 👉 Subscribe to YouTube and hit the bell icon to stay updated. Connect with Us on LinkedIn: Join our professional network and stay connected with the latest updates: 🔗 🔗 🔗 Download Free Tools: Enhance your marketing efforts with our exclusive free tools. Get access now! 📥 Download Free Tools - _____________________________________ Join Our Reddit Community: Engage in discussions, ask questions, and connect with fellow marketers: 👾 Visit Our Website: For more resources, articles, and information, check out our website: 🌐 _____________________________________ Referral Links: If you are considering signing up for this service, please use our referral link to help out the channel. These are some of the many products we use daily, and you can trust that they will serve you well. Fathom - The #1 rated AI notetaker. Instantly summarize your meetings so you can focus on the conversation instead of taking notes. 00:00 Introduction 00:40 Meet the Guest: Taylor McMahon 00:59 Diving into Video Storytelling 02:41 Understanding Your Audience 03:30 Creating Engaging Content 03:53 Role Play: Selling Drills 08:09 Types of Video Content 12:50 Authenticity in Marketing 14:19 Authenticity in Company Culture 14:38 Using Humor in Product Demos 15:04 The Power of Testimonials 15:31 Influencer Marketing Strategies 17:24 The Importance of Repetition in Advertising 18:03 Crafting a Compelling Story 21:11 Understanding the Creative Brief 23:27 Video Production Workflow 25:44 Budgeting and Cost Considerations 29:55 Final Thoughts
/episode/index/show/a20e43eb-6540-4ff8-a038-296d62300be4/id/37803925
info_outline
Marketing Is Dead — But Brand Still Works
07/31/2025
Marketing Is Dead — But Brand Still Works
In this episode of Marketing Team of One, Eric and Mike dive into a provocative question: Is marketing losing its edge, or is it simply evolving? As they debate the decline of traditional tactics like content marketing and cold outreach, they uncover a deeper issue: the blurred boundary between sales and marketing and how smaller teams can adapt when resources are tight. They explore why brand differentiation is critical in today’s noisy landscape, how to make marketing and sales work together instead of at odds, and why marketers must be more intentional than ever in defining their audience. Expect a candid conversation on the existential crisis facing modern marketing teams and why there is still hope for those willing to rethink the playbook. _____________________________________ Subscribe to Our Channel: Don't miss out on future episodes filled with valuable insights and tips! 👉 Subscribe to YouTube and hit the bell icon to stay updated. Connect with Us on LinkedIn: Join our professional network and stay connected with the latest updates: 🔗 🔗 🔗 Download Free Tools: Enhance your marketing efforts with our exclusive free tools. Get access now! 📥 Download Free Tools - _____________________________________ Join Our Reddit Community: Engage in discussions, ask questions, and connect with fellow marketers: 👾 Visit Our Website: For more resources, articles, and information, check out our website: 🌐 _____________________________________ Referral Links: If you are considering signing up for this service, please use our referral link to help out the channel. These are some of the many products we use daily, and you can trust that they will serve you well. Fathom - The #1 rated AI notetaker. Instantly summarize your meetings so you can focus on the conversation instead of taking notes. _____________________________________ 0:00 Introduction & Banter 0:24 Questioning Marketing’s Effectiveness 1:46 Content Marketing & Organic Traffic 2:48 Marketing vs. Sales 4:11 Performance Marketing & Budget Constraints 6:31 AI, Automation, and the Personal Touch 8:31 Cold Outreach & Oversaturation 10:46 Brand Building & Differentiation 13:45 GoDaddy vs. Squarespace 16:07 Branding and Market Positioning 18:45 Pitching a Rebrand to Leadership 21:07 Differentiation and Niche Marketing 23:45 The Value of Outside Perspective 26:00 Marketing’s Role in Business Growth 28:45 Marketing Evolution & Final Thoughts 32:00 Outro & Where to Find More
/episode/index/show/a20e43eb-6540-4ff8-a038-296d62300be4/id/37612895
info_outline
You're Not Scrappy. You're Just Disorganized.
07/17/2025
You're Not Scrappy. You're Just Disorganized.
This episode of Marketing Team of One takes a closer look at one of the most overlooked marketing bottlenecks: assets. Eric and Mike explore the ripple effect that disorganized files, missing templates, and chaotic content libraries can have on your day-to-day work—especially in small teams or volunteer-run groups. Along the way, they unpack what makes an “essential” asset, share ways to build a more useful toolkit, and swap war stories from the frontlines of marketing mayhem. It’s part practical advice, part relatable vent session, and entirely focused on making your job a little more efficient. Links Mentioned in the show: Air Asset Management : _____________________________________ Subscribe to Our Channel: Don't miss out on future episodes filled with valuable insights and tips! 👉 Subscribe to YouTube and hit the bell icon to stay updated. Connect with Us on LinkedIn: Join our professional network and stay connected with the latest updates: 🔗 🔗 🔗 Download Free Tools: Enhance your marketing efforts with our exclusive free tools. Get access now! 📥 Download Free Tools - _____________________________________ Join Our Reddit Community: Engage in discussions, ask questions, and connect with fellow marketers: 👾 Visit Our Website: For more resources, articles, and information, check out our website: 🌐 _____________________________________ Referral Links: If you are considering signing up for this service, please use our referral link to help out the channel. These are some of the many products we use daily, and you can trust that they will serve you well. Fathom - The #1 rated AI notetaker. Instantly summarize your meetings so you can focus on the conversation instead of taking notes. _____________________________________ 00:54 Discussing Marketing Assets 01:22 Challenges with Volunteer Organizations 04:32 Essentials for Marketing 08:51 The Importance of Being Prepared 14:00 Analogy: Marketing Assets and Sprinkler Repairs 16:05 The Power of Templates in Marketing 17:14 Essential Marketing Tools and Assets 19:17 Organizing and Accessing Marketing Assets 22:03 Digital Storage Solutions for Marketing 23:31 Best Practices for File Management 28:02 Ensuring Asset Accessibility and Efficiency 33:13 Final Thoughts and Conclusion
/episode/index/show/a20e43eb-6540-4ff8-a038-296d62300be4/id/37433355
info_outline
This One Word Saved Our Campaign (and Sanity)
07/03/2025
This One Word Saved Our Campaign (and Sanity)
In this episode of Marketing Team of One, Eric and Mike take a step back to reflect on a stretch of time when their own internal project hit a wall—not because of lack of effort, but because clarity was missing in action. They explore how easy it is to confuse motion with progress, and how fuzzy goals, undefined audiences, unclear messaging, or even vague project scopes can quietly create marketing bottlenecks. For solo marketers juggling strategy, execution, and everything in between, this episode is a reminder that clarity isn’t just helpful—it’s foundational. Tune in for relatable lessons, candid reflection, and a few metaphorical buckets of water. Links Mentioned in the show: _____________________________________ Subscribe to Our Channel: Don't miss out on future episodes filled with valuable insights and tips! 👉 Subscribe to YouTube and hit the bell icon to stay updated. Connect with Us on LinkedIn: Join our professional network and stay connected with the latest updates: 🔗 🔗 🔗 Download Free Tools: Enhance your marketing efforts with our exclusive free tools. Get access now! 📥 Download Free Tools - _____________________________________ Join Our Reddit Community: Engage in discussions, ask questions, and connect with fellow marketers: 👾 Visit Our Website: For more resources, articles, and information, check out our website: 🌐 _____________________________________ Referral Links: If you are considering signing up for this service, please use our referral link to help out the channel. These are some of the many products we use daily, and you can trust that they will serve you well. Fathom - The #1 rated AI notetaker. Instantly summarize your meetings so you can focus on the conversation instead of taking notes. _____________________________________ 00:25 Struggles and Frustrations in Marketing 01:24 The Importance of Clarity 03:22 Strategy vs. Tactics 05:19 Defining Clear Goals 09:07 Understanding Your Target Audience 11:28 Branding and Messaging Essentials 17:04 Fine-Tuning Existing Systems 18:21 The Importance of Clarity in Projects 21:01 Lessons Learned from Past Projects 23:25 Aligning Leadership and Team Goals 28:27 The Value of Established Systems 31:28 Podcast Wrap-Up and Final Thoughts
/episode/index/show/a20e43eb-6540-4ff8-a038-296d62300be4/id/37180860
info_outline
Maximize Your Productivity by Doing Less! Tips to unlock your capacity bottleneck.
06/19/2025
Maximize Your Productivity by Doing Less! Tips to unlock your capacity bottleneck.
When time is tight and demands keep growing, how do you actually “do more with less”? In this episode, Eric and Mike dive into the daily pressures solo marketers face and share real-world strategies for reclaiming bandwidth. From identifying what truly moves the needle to using AI for micro-efficiencies, minimizing meetings, and learning when to just stop doing certain things (yes, even the fun ones), this conversation blends practical tactics with an honest look at the trade-offs required to stay effective—and sane. Whether you're navigating chaos or considering outside help, this one’s a roadmap for doing less, better. Links Mentioned in the show: Make Time book - Michael Hyatt Free to Focus : https://fullfocusstore.com/products/free-to-focus _____________________________________ Subscribe to Our Channel: Don't miss out on future episodes filled with valuable insights and tips! 👉 Subscribe to YouTube and hit the bell icon to stay updated. Connect with Us on LinkedIn: Join our professional network and stay connected with the latest updates: 🔗 🔗 🔗 Download Free Tools: Enhance your marketing efforts with our exclusive free tools. Get access now! 📥 Download Free Tools - _____________________________________ Join Our Reddit Community: Engage in discussions, ask questions, and connect with fellow marketers: 👾 Visit Our Website: For more resources, articles, and information, check out our website: 🌐 _____________________________________ Referral Links: If you are considering signing up for this service, please use our referral link to help out the channel. These are some of the many products we use daily, and you can trust that they will serve you well. Fathom - The #1 rated AI notetaker. Instantly summarize your meetings so you can focus on the conversation instead of taking notes. _____________________________________ 00:41 Discussing Bandwidth Challenges 02:32 Small Steps to Increase Efficiency 05:10 Leveraging AI for Productivity 14:16 The Role of Meetings in Productivity 16:11 Questioning Organizational Norms 18:17 Embracing Chaos in Workflows 20:48 Making Strategic Decisions to Optimize Time 23:04 Evaluating Your Goals and Tasks 23:33 The Challenge of Letting Go 24:46 Finding Joy in Your Work 25:16 Dealing with External Requests 28:58 Using Data to Make Decisions 32:59 Seeking Help and Delegating Tasks 41:28 Building Systems Around Chaos 42:46 Conclusion and Takeaways
/episode/index/show/a20e43eb-6540-4ff8-a038-296d62300be4/id/37034810
info_outline
Is AI Taking Over Content Marketing?
06/05/2025
Is AI Taking Over Content Marketing?
In this episode, Eric and Mike explore how AI is shaking up the world of content marketing. They unpack what’s changed—from how people search to how content is created—and why the old playbook might need a refresh. It’s a conversation about finding clarity, staying relevant, and creating content that still connects in an increasingly automated landscape. A smart listen for anyone wondering where content marketing goes from here. Links Mentioned in the show: Podcast link to Liquid Death interview: _____________________________________ Subscribe to Our Channel: Don't miss out on future episodes filled with valuable insights and tips! 👉 Subscribe to YouTube and hit the bell icon to stay updated. Connect with Us on LinkedIn: Join our professional network and stay connected with the latest updates: 🔗 🔗 🔗 Download Free Tools: Enhance your marketing efforts with our exclusive free tools. Get access now! 📥 Download Free Tools - _____________________________________ Join Our Reddit Community: Engage in discussions, ask questions, and connect with fellow marketers: 👾 Visit Our Website: For more resources, articles, and information, check out our website: 🌐 _____________________________________ Referral Links: If you are considering signing up for this service, please use our referral link to help out the channel. These are some of the many products we use daily, and you can trust that they will serve you well. Fathom - The #1 rated AI notetaker. Instantly summarize your meetings so you can focus on the conversation instead of taking notes.
/episode/index/show/a20e43eb-6540-4ff8-a038-296d62300be4/id/36840925
info_outline
Sherry Horowitz Creates INCREDIBLE AI Art - and Wins Awards Doing It
05/22/2025
Sherry Horowitz Creates INCREDIBLE AI Art - and Wins Awards Doing It
Eric is joined by award-winning generative AI artist and educator Sherry Horowitz for a mind-expanding conversation about creativity, technology, and the evolving role of AI in the creative process. With a background that bridges traditional art and modern design, Sherry brings a unique perspective on how language, visuals, and innovation collide. Together, they explore what it means to collaborate with AI, how creative professionals can adapt to new tools, and why staying curious is more important than ever. Whether you're cautiously curious or fully immersed in the world of generative design, this episode offers inspiration, insight, and a fresh take on what’s possible when art meets algorithms. Links Mentioned in the show: _____________________________________ Subscribe to Our Channel: Don't miss out on future episodes filled with valuable insights and tips! 👉 Subscribe to YouTube and hit the bell icon to stay updated. Connect with Us on LinkedIn: Join our professional network and stay connected with the latest updates: 🔗 🔗 Download Free Tools: Enhance your marketing efforts with our exclusive free tools. Get access now! 📥 Download Free Tools - _____________________________________ Join Our Reddit Community: Engage in discussions, ask questions, and connect with fellow marketers: 👾 Visit Our Website: For more resources, articles, and information, check out our website: 🌐 com _____________________________________ Referral Links: If you are considering signing up for this service, please use our referral link to help out the channel. These are some of the many products we use daily, and you can trust that they will serve you well. Fathom - The #1 rated AI notetaker. Instantly summarize your meetings so you can focus on the conversation instead of taking notes.
/episode/index/show/a20e43eb-6540-4ff8-a038-296d62300be4/id/36664880
info_outline
6 Epic MARKETING BOTTLENECKS and How to Overcome them.
05/08/2025
6 Epic MARKETING BOTTLENECKS and How to Overcome them.
Marketing roadblocks slowing you down? In this episode, Eric and Mike break down the six bottlenecks that keep marketers spinning their wheels—from time crunches to missing assets and muddy messaging. It’s a clever, honest look at what stalls progress—and how to start clearing the way forward. _____________________________________ Subscribe to Our Channel: Don't miss out on future episodes filled with valuable insights and tips! 👉 Subscribe to YouTube and hit the bell icon to stay updated. Connect with Us on LinkedIn: Join our professional network and stay connected with the latest updates: 🔗 🔗 Download Free Tools: Enhance your marketing efforts with our exclusive free tools. Get access now! 📥 Download Free Tools - _____________________________________ Join Our Reddit Community: Engage in discussions, ask questions, and connect with fellow marketers: 👾 Visit Our Website: For more resources, articles, and information, check out our website: 🌐 com _____________________________________ Referral Links: If you are considering signing up for this service, please use our referral link to help out the channel. These are some of the many products we use daily, and you can trust that they will serve you well. Fathom - The #1 rated AI notetaker. Instantly summarize your meetings so you can focus on the conversation instead of taking notes.
/episode/index/show/a20e43eb-6540-4ff8-a038-296d62300be4/id/36462305
info_outline
Your WEBSITE HOMEPAGE may be sleeping on the job. Here’s why!
04/24/2025
Your WEBSITE HOMEPAGE may be sleeping on the job. Here’s why!
You’ve got about five seconds to make a first impression online — and your homepage is either opening doors or quietly turning people away. In this episode of Marketing Team of One, Eric and Mike review three real-world websites and unpack the design, messaging, and user experience decisions that shape how people perceive your brand. From gut reactions and mobile responsiveness to clarity of content and common missteps, this episode offers a grounded, insight-packed walkthrough to help you see your site the way your visitors do — and make smarter, more confident decisions because of it. Sign up for your OWN Roast and Toast: See the video podcast on our channel to SEE the websites mentioned in the podcast: Don't miss out on future episodes filled with valuable insights and tips! 👉 Subscribe to YouTube and hit the bell icon to stay updated. _____________________________________ Connect with Us on LinkedIn: Join our professional network and stay connected with the latest updates: 🔗 🔗 Download Free Tools: Enhance your marketing efforts with our exclusive free tools. Get access now! 📥 Download Free Tools - _____________________________________ Join Our Reddit Community: Engage in discussions, ask questions, and connect with fellow marketers: 👾 Visit Our Website: For more resources, articles, and information, check out our website: 🌐 _____________________________________ Referral Links: If you are considering signing up for this service, please use our referral link to help out the channel. These are some of the many products we use daily, and you can trust that they will serve you well. Fathom - The #1 rated AI notetaker. Instantly summarize your meetings so you can focus on the conversation instead of taking notes.
/episode/index/show/a20e43eb-6540-4ff8-a038-296d62300be4/id/36255730
info_outline
Email Marketing MASTERY: Strategies the Pros Swear By
04/10/2025
Email Marketing MASTERY: Strategies the Pros Swear By
In this episode, Eric and Mike dig into email marketing—how to kick things off, what to focus on, and why “just start a newsletter” might not be the golden ticket. They walk through setting clear goals, whether that’s growing your list, boosting sales, or building awareness, and how those goals shape everything that follows. You’ll hear why trust beats tactics, how to strike the right balance between value and asks, and why email is only powerful if your audience actually wants to hear from you. If you're going to hit send, this episode will help make sure it’s worth it. Links Mentioned in the show: _____________________________________ Subscribe to Our Channel: Don't miss out on future episodes filled with valuable insights and tips! 👉 Subscribe to YouTube and hit the bell icon to stay updated. Connect with Us on LinkedIn: Join our professional network and stay connected with the latest updates: 🔗 🔗 Download Free Tools: Enhance your marketing efforts with our exclusive free tools. Get access now! 📥 Download Free Tools - _____________________________________ Join Our Reddit Community: Engage in discussions, ask questions, and connect with fellow marketers: 👾 Visit Our Website: For more resources, articles, and information, check out our website: 🌐 _____________________________________ Referral Links: If you are considering signing up for this service, please use our referral link to help out the channel. These are some of the many products we use daily, and you can trust that they will serve you well. Fathom - The #1 rated AI notetaker. Instantly summarize your meetings so you can focus on the conversation instead of taking notes.
/episode/index/show/a20e43eb-6540-4ff8-a038-296d62300be4/id/35981870
info_outline
What's REALLY Going On Between Your Sales and Marketing Teams?
03/27/2025
What's REALLY Going On Between Your Sales and Marketing Teams?
In Episode 23 of Marketing Team of One, we chat with Lidia Zaragoza, VP of Marketing at Livly, about what it really takes to market smarter, not louder, in the world of multifamily real estate tech. With a career that spans leasing apartments to leading B2B marketing for a fast-moving startup, Lidia brings a sharp mix of industry know-how, human-first messaging, and analytics-driven decision-making — plus a LinkedIn presence that’s intentionally more “goofball” than buttoned-up. She shares how her anthropology background helps her decode customer behavior, why brand awareness alone won’t pay the bills, and how she builds tight alignment with sales (without losing her cool). It’s a witty, wise, and refreshingly real look at modern marketing from someone who’s doing it all — and doing it well. Links Mentioned in the show: _____________________________________ Subscribe to Our Channel: Don't miss out on future episodes filled with valuable insights and tips! 👉 Subscribe to YouTube and hit the bell icon to stay updated. Connect with Us on LinkedIn: Join our professional network and stay connected with the latest updates: 🔗 🔗 Download Free Tools: Enhance your marketing efforts with our exclusive free tools. Get access now! 📥 Download Free Tools - _____________________________________ Join Our Reddit Community: Engage in discussions, ask questions, and connect with fellow marketers: 👾 Visit Our Website: For more resources, articles, and information, check out our website: 🌐 _____________________________________ Referral Links: If you are considering signing up for this service, please use our referral link to help out the channel. These are some of the many products we use daily, and you can trust that they will serve you well. Fathom - The #1 rated AI notetaker. Instantly summarize your meetings so you can focus on the conversation instead of taking notes.
/episode/index/show/a20e43eb-6540-4ff8-a038-296d62300be4/id/35877495
info_outline
How to Quickly Fix a MARKETING MELTDOWN
03/06/2025
How to Quickly Fix a MARKETING MELTDOWN
Ever feel like you're constantly putting out fires in your marketing projects? In this episode of the Marketing Team of One Podcast, we're tackling the ever-important topic of damage control. We'll explore how to identify potential risks, communicate effectively with vendors and leadership, and navigate those "uh oh" moments when things go wrong. _____________________________________ Subscribe to Our Channel: Don't miss out on future episodes filled with valuable insights and tips! 👉 Subscribe to YouTube and hit the bell icon to stay updated. Connect with Us on LinkedIn: Join our professional network and stay connected with the latest updates: 🔗 🔗 Download Free Tools: Enhance your marketing efforts with our exclusive free tools. Get access now! 📥 Download Free Tools - _____________________________________ Join Our Reddit Community: Engage in discussions, ask questions, and connect with fellow marketers: 👾 Visit Our Website: For more resources, articles, and information, check out our website: 🌐 ____________________________________ Referral Links: If you are considering signing up for this service, please use our referral link to help out the channel. These are some of the many products we use daily, and you can trust that they will serve you well. Fathom - The #1 rated AI notetaker. Instantly summarize your meetings so you can focus on the conversation instead of taking notes. 00:00 Introduction and Welcome 00:34 Today's Topic: Damage Control 01:32 Identifying and Managing Risks 05:08 Communication Strategies 09:28 Handling Mistakes and Staying Calm 17:38 Digital Marketing Challenges 20:37 Email Campaign Pitfalls 25:16 Reflecting and Learning from Mistakes 37:43 Conclusion and Final Thoughts
/episode/index/show/a20e43eb-6540-4ff8-a038-296d62300be4/id/35549540
info_outline
Is focusing on the wrong details RUINING your marketing?
02/20/2025
Is focusing on the wrong details RUINING your marketing?
Mike and Eric tackle the love-hate relationship every solo marketer has with design. They'll explore the tension between practicality and craft and when to call it quits on a pixel-perfect design. If you've ever questioned the ROI of your design efforts or felt lost in the social media wilderness, tune in for some much-needed guidance and a good laugh. _____________________________________ Subscribe to Our Channel: Don't miss out on future episodes filled with valuable insights and tips! 👉 Subscribe to YouTube and hit the bell icon to stay updated. Connect with Us on LinkedIn: Join our professional network and stay connected with the latest updates: 🔗 🔗 Download Free Tools: Enhance your marketing efforts with our exclusive free tools. Get access now! 📥 Download Free Tools - _____________________________________ Join Our Reddit Community: Engage in discussions, ask questions, and connect with fellow marketers: 👾 Visit Our Website: For more resources, articles, and information, check out our website: 🌐 _____________________________________ Referral Links: If you are considering signing up for this service, please use our referral link to help out the channel. These are some of the many products we use daily, and you can trust that they will serve you well. Fathom - The #1 rated AI notetaker. Instantly summarize your meetings so you can focus on the conversation instead of taking notes.
/episode/index/show/a20e43eb-6540-4ff8-a038-296d62300be4/id/35342505
info_outline
How to create INCREDIBLE marketing videos
02/06/2025
How to create INCREDIBLE marketing videos
Mike and Eric break down the wild world of video marketing, highlighting how to get started, and what to consider overall when making video. They discuss the importance of knowing your audience, optimizing your content, and mastering the technical aspects of video creation. Get ready to create videos that shine! Links Mentioned in the show: _____________________________________ Subscribe to Our YouTube Channel: Don't miss out on future episodes filled with valuable insights and tips! 👉 Subscribe to YouTube and hit the bell icon to stay updated. Connect with Us on LinkedIn: Join our professional network and stay connected with the latest updates: 🔗 🔗 Download Free Tools: Enhance your marketing efforts with our exclusive free tools. Get access now! 📥 Download Free Tools - _____________________________________ Join Our Reddit Community: Engage in discussions, ask questions, and connect with fellow marketers: 👾 Visit Our Website: For more resources, articles, and information, check out our website: 🌐 _____________________________________ Referral Links: If you are considering signing up for this service, please use our referral link to help out the channel. These are some of the many products we use daily, and you can trust that they will serve you well. Fathom - The #1 rated AI notetaker. Instantly summarize your meetings so you can focus on the conversation instead of taking notes.
/episode/index/show/a20e43eb-6540-4ff8-a038-296d62300be4/id/35162990
info_outline
Why Website Accessibility is CRUCIAL for Your Business
01/23/2025
Why Website Accessibility is CRUCIAL for Your Business
In this episode, we're diving headfirst into the important world of web accessibility, exploring the hidden hurdles that many users face online. From confusing layouts to PDFs that seem determined to thwart us all, we'll uncover the common pitfalls that can make websites a nightmare to navigate. Links Mentioned in the show: Learn More About Accessibility Web accessibility: The ultimate guide: Introduction to Web Accessibility: Learn why web accessibility overlays aren’t a good solution: Accessibility tools for single pages: WAVE: Silktide Accessibility : Tools for entire sites: Accessibility Test: MyWebAudit: Tools for BIG Sites: SiteImprove: SilkTide: _____________________________________ Subscribe to Our Channel: Don't miss out on future episodes filled with valuable insights and tips! 👉 Subscribe to YouTube and hit the bell icon to stay updated. Connect with Us on LinkedIn: Join our professional network and stay connected with the latest updates: 🔗 🔗 Download Free Tools: Enhance your marketing efforts with our exclusive free tools. Get access now! 📥 Download Free Tools - _____________________________________ Join Our Reddit Community: Engage in discussions, ask questions, and connect with fellow marketers: 👾 Visit Our Website: For more resources, articles, and information, check out our website: 🌐 _____________________________________ Referral Links: If you are considering signing up for this service, please use our referral link to help out the channel. These are some of the many products we use daily, and you can trust that they will serve you well. Fathom - The #1 rated AI notetaker. Instantly summarize your meetings so you can focus on the conversation instead of taking notes.
/episode/index/show/a20e43eb-6540-4ff8-a038-296d62300be4/id/34963515
info_outline
How to Actually Work With Vendors (a Practical Guide)
01/09/2025
How to Actually Work With Vendors (a Practical Guide)
In this episode, we dive into the messy reality of vendor relationships. Eric unpacks the frustration of unmet promises and the emotional toll of constantly having to micromanage. But here’s the bigger question: when things go wrong, do you cut ties immediately, or do you step back, recalibrate, and give the relationship a chance to evolve? It’s not just about the vendor—it’s about how we communicate, set expectations, and manage the inevitable bumps in the road. If you’ve ever felt the tension between holding others accountable and showing grace, this one’s for you. _____________________________________ Subscribe to Our Channel: Don't miss out on future episodes filled with valuable insights and tips! 👉 Subscribe to YouTube and hit the bell icon to stay updated. Connect with Us on LinkedIn: Join our professional network and stay connected with the latest updates: 🔗 🔗 Download Free Tools: Enhance your marketing efforts with our exclusive free tools. Get access now! 📥 Download Free Tools - _____________________________________ Join Our Reddit Community: Engage in discussions, ask questions, and connect with fellow marketers: 👾 Visit Our Website: For more resources, articles, and information, check out our website: 🌐 _____________________________________ Referral Links: If you are considering signing up for this service, please use our referral link to help out the channel. These are some of the many products we use daily, and you can trust that they will serve you well. Fathom - The #1 rated AI notetaker. Instantly summarize your meetings so you can focus on the conversation instead of taking notes.
/episode/index/show/a20e43eb-6540-4ff8-a038-296d62300be4/id/34761930
info_outline
Year of the Goat - A Look Back at 2024
12/19/2024
Year of the Goat - A Look Back at 2024
After speculating for years, Mike and Eric finally launched their podcast this 2024—and what a journey it’s been. In this special episode, they reflect on the moments that made it unforgettable: the conversations between one another, the interviews that left a lasting impact, and the surprising emotions that surfaced along the way. From laughter to tears (thanks in part to the power of the crying couch), they share the stories behind the scenes and revisit the moments that meant the most. Whether you’ve been here since the beginning or are just joining in, this episode offers a genuine, heartfelt look at a year of connection, growth, and the occasional Mike or Eric rant. Here’s to the first year of the Marketing Team of One! _____________________________________ Subscribe to Our Channel: Don't miss out on future episodes filled with valuable insights and tips! 👉 Subscribe to YouTube and hit the bell icon to stay updated. Connect with Us on LinkedIn: Join our professional network and stay connected with the latest updates: 🔗 🔗 Download Free Tools: Enhance your marketing efforts with our exclusive free tools. Get access now! 📥 Download Free Tools - _____________________________________ Join Our Reddit Community: Engage in discussions, ask questions, and connect with fellow marketers: 👾 Visit Our Website: For more resources, articles, and information, check out our website: 🌐 _____________________________________ Referral Links: If you are considering signing up for this service, please use our referral link to help out the channel. These are some of the many products we use daily, and you can trust that they will serve you well. Fathom - The #1 rated AI notetaker. Instantly summarize your meetings so you can focus on the conversation instead of taking notes.
/episode/index/show/a20e43eb-6540-4ff8-a038-296d62300be4/id/34490885
info_outline
Marketing Positivity with Sheila Johnston of Luminari Partners in Sacramento
11/21/2024
Marketing Positivity with Sheila Johnston of Luminari Partners in Sacramento
In this episode, Mike welcomes Sheila Johnston, co-founder and CEO of Luminari Partners, for an insightful conversation about her fascinating career journey. From her early days working for the state to becoming a marketing powerhouse in the association world, Sheila shares how her creativity and community-focused upbringing shaped her path. She opens up about her transition from government work to marketing, where she found her true calling in connecting people, ideas, and resources. Sheila also dives into the unique challenges and opportunities of working in small teams, the importance of event marketing, and how branding reflects a company’s energy. This episode is packed with wisdom and inspiration for anyone looking to navigate career pivots and embrace the power of positive connections. Links Mentioned in the show: https://luminaripartners.com/ _____________________________________ Subscribe to Our Channel: Don't miss out on future episodes filled with valuable insights and tips! 👉 Subscribe to YouTube and hit the bell icon to stay updated. Connect with Us on LinkedIn: Join our professional network and stay connected with the latest updates: 🔗 🔗 Download Free Tools: Enhance your marketing efforts with our exclusive free tools. Get access now! 📥 Download Free Tools - _____________________________________ Join Our Reddit Community: Engage in discussions, ask questions, and connect with fellow marketers: 👾 Visit Our Website: For more resources, articles, and information, check out our website: 🌐 _____________________________________ Referral Links: If you are considering signing up for this service, please use our referral link to help out the channel. These are some of the many products we use daily, and you can trust that they will serve you well. Fathom - The #1 rated AI notetaker. Instantly summarize your meetings so you can focus on the conversation instead of taking notes.
/episode/index/show/a20e43eb-6540-4ff8-a038-296d62300be4/id/34039011
info_outline
Picking the Right Website Platform - The considerations you need to take when building your website.
11/07/2024
Picking the Right Website Platform - The considerations you need to take when building your website.
In this episode, Eric and Mike tackle the all-important question for website builders: which platform is right for you? From WordPress to Wix, they cover key factors like project scope and skill level to help you make a confident, practical choice for your site. Whether you're building a simple brochure site or a full e-commerce operation, they discuss the options to find the best fit. __________________________________________ Subscribe to Our Channel: Don't miss out on future episodes filled with valuable insights and tips! 👉 Subscribe to YouTube and hit the bell icon to stay updated. __________________________________________ Connect with Us on LinkedIn: Join our professional network and stay connected with the latest updates: 🔗 🔗 __________________________________________ Download Free Tools: Enhance your marketing efforts with our exclusive free tools. Get access now! 📥 Download Free Tools - __________________________________________ Join Our Reddit Community: Engage in discussions, ask questions, and connect with fellow marketers: 👾 __________________________________________ Visit Our Website: For more resources, articles, and information, check out our website: 🌐 __________________________________________ Referral Link: If you are considering signing up for Fathom, please use our referral link to help out the channel. You can trust it will serve you well. Fathom - The #1 rated AI notetaker. Instantly summarize your meetings so you can focus on the conversation instead of taking notes.
/episode/index/show/a20e43eb-6540-4ff8-a038-296d62300be4/id/33784712
info_outline
Managing UP with Jake Brown, author of Leadersh!t: Tales & Tools to Survive a Bad Boss & Have Fun at Work
10/24/2024
Managing UP with Jake Brown, author of Leadersh!t: Tales & Tools to Survive a Bad Boss & Have Fun at Work
In this episode, Mike and Eric interview Jake Brown, author of Leadersh!t: Tales & Tools to Survive a Bad Boss & Have Fun at Work. Jake shares his journey of escaping a toxic job and how 200 conversations with friends dealing with less-than-ideal bosses inspired his book, which breaks down the four roles we play in bad workplaces. With humor and insight, Jake reflects on both the absurdities of office life and the power of sharing stories to survive and thrive in tough work environments. Links Mentioned in the show: Visit Jakes Website to get the book _____________________________________ Subscribe to Our Channel: Don't miss out on future episodes filled with valuable insights and tips! 👉 Subscribe to YouTube and hit the bell icon to stay updated. Connect with Us on LinkedIn: Join our professional network and stay connected with the latest updates: 🔗 Download Free Tools: Enhance your marketing efforts with our exclusive free tools. Get access now! 📥 Download Free Tools - _____________________________________ Join Our Reddit Community: Engage in discussions, ask questions, and connect with fellow marketers: 👾 Visit Our Website: For more resources, articles, and information, check out our website: 🌐 _____________________________________ Referral Links: If you are considering signing up for this service, please use our referral link to help out the channel. These are some of the many products we use daily, and you can trust that they will serve you well. Fathom - The #1 rated AI notetaker. Instantly summarize your meetings so you can focus on the conversation instead of taking notes.
/episode/index/show/a20e43eb-6540-4ff8-a038-296d62300be4/id/33589757