Marketing Team of One

Struggling as a solo marketer? Tune into our podcast for strategic insights, inspiring stories, and a dash of humor to empower you as a Marketing Team of One. With Eric and Mike's extensive experience in design, marketing, and running a successful agency, they are here to help transform your marketing challenges into victories.

Your WEBSITE HOMEPAGE may be sleeping on the job. Here’s why! 04/24/2025

Email Marketing MASTERY: Strategies the Pros Swear By 04/10/2025

What's REALLY Going On Between Your Sales and Marketing Teams? 03/27/2025

What's REALLY Going On Between Your Sales and Marketing Teams? In Episode 23 of Marketing Team of One, we chat with Lidia Zaragoza, VP of Marketing at Livly, about what it really takes to market smarter, not louder, in the world of multifamily real estate tech. With a career that spans leasing apartments to leading B2B marketing for a fast-moving startup, Lidia brings a sharp mix of industry know-how, human-first messaging, and analytics-driven decision-making — plus a LinkedIn presence that’s intentionally more “goofball” than buttoned-up. She shares how her anthropology background helps her decode customer behavior, why brand awareness alone won’t pay the bills, and how she builds tight alignment with sales (without losing her cool). It’s a witty, wise, and refreshingly real look at modern marketing from someone who’s doing it all — and doing it well. Links Mentioned in the show: _____________________________________ Subscribe to Our Channel: Don't miss out on future episodes filled with valuable insights and tips! 👉 Subscribe to YouTube and hit the bell icon to stay updated. Connect with Us on LinkedIn: Join our professional network and stay connected with the latest updates: 🔗 🔗 Download Free Tools: Enhance your marketing efforts with our exclusive free tools. Get access now! 📥 Download Free Tools - _____________________________________ Join Our Reddit Community: Engage in discussions, ask questions, and connect with fellow marketers: 👾 Visit Our Website: For more resources, articles, and information, check out our website: 🌐 _____________________________________ Referral Links: If you are considering signing up for this service, please use our referral link to help out the channel. These are some of the many products we use daily, and you can trust that they will serve you well. Fathom - The #1 rated AI notetaker. Instantly summarize your meetings so you can focus on the conversation instead of taking notes. /episode/index/show/a20e43eb-6540-4ff8-a038-296d62300be4/id/35877495

How to Quickly Fix a MARKETING MELTDOWN 03/06/2025

Is focusing on the wrong details RUINING your marketing? 02/20/2025

How to create INCREDIBLE marketing videos 02/06/2025

Why Website Accessibility is CRUCIAL for Your Business 01/23/2025

How to Actually Work With Vendors (a Practical Guide) 01/09/2025

Year of the Goat - A Look Back at 2024 12/19/2024

Marketing Positivity with Sheila Johnston of Luminari Partners in Sacramento 11/21/2024

Marketing Positivity with Sheila Johnston of Luminari Partners in Sacramento In this episode, Mike welcomes Sheila Johnston, co-founder and CEO of Luminari Partners, for an insightful conversation about her fascinating career journey. From her early days working for the state to becoming a marketing powerhouse in the association world, Sheila shares how her creativity and community-focused upbringing shaped her path. She opens up about her transition from government work to marketing, where she found her true calling in connecting people, ideas, and resources. Sheila also dives into the unique challenges and opportunities of working in small teams, the importance of event marketing, and how branding reflects a company’s energy. This episode is packed with wisdom and inspiration for anyone looking to navigate career pivots and embrace the power of positive connections. Links Mentioned in the show: https://luminaripartners.com/ _____________________________________ Subscribe to Our Channel: Don't miss out on future episodes filled with valuable insights and tips! 👉 Subscribe to YouTube and hit the bell icon to stay updated. Connect with Us on LinkedIn: Join our professional network and stay connected with the latest updates: 🔗 🔗 Download Free Tools: Enhance your marketing efforts with our exclusive free tools. Get access now! 📥 Download Free Tools - _____________________________________ Join Our Reddit Community: Engage in discussions, ask questions, and connect with fellow marketers: 👾 Visit Our Website: For more resources, articles, and information, check out our website: 🌐 _____________________________________ Referral Links: If you are considering signing up for this service, please use our referral link to help out the channel. These are some of the many products we use daily, and you can trust that they will serve you well. Fathom - The #1 rated AI notetaker. Instantly summarize your meetings so you can focus on the conversation instead of taking notes. /episode/index/show/a20e43eb-6540-4ff8-a038-296d62300be4/id/34039011

Picking the Right Website Platform - The considerations you need to take when building your website. 11/07/2024

Managing UP with Jake Brown, author of Leadersh!t: Tales & Tools to Survive a Bad Boss & Have Fun at Work 10/24/2024

JUST Make a Podcast - The word that will make you cry 10/10/2024

Igniting your Brand Spark - Tips to giving voice to your brand with Calvina Nguyen 09/26/2024

The Promise of Artificial Intelligence - Tales from the frontier of generative AI 09/19/2024

Brand Personalities - Using the right words to give your brand a personality with Jill Felty 09/05/2024

Brand Personalities - Using the right words to give your brand a personality with Jill Felty Mike sits down with Jill Felty, a master of words and StoryBrand Certified Guide who transforms ordinary copy into vibrant, personality-packed messaging that makes brands unforgettable. In this episode, Jill takes us on her journey from penning compelling letters for a major nonprofit to helping small businesses inject their unique voice into their marketing. She emphasizes the joys and struggles of managing social media, the art of storytelling, and why brand personality is the secret sauce to winning customers' hearts. Whether you're navigating the world of branding or simply love a good story, check out the insights this episode has to offer! Links Mentioned in the show: Jill’s Website - https://www.felty.co/ What Jan’s Problems Have to do With Your Brand - _____________________________________ Subscribe to Our Channel: Don't miss out on future episodes filled with valuable insights and tips! 👉 Subscribe to YouTube and hit the bell icon to stay updated. Connect with Us on LinkedIn: Join our professional network and stay connected with the latest updates: 🔗 🔗 Download Free Tools: Enhance your marketing efforts with our exclusive free tools. Get access now! 📥 Download Free Tools - _____________________________________ Join Our Reddit Community: Engage in discussions, ask questions, and connect with fellow marketers: 👾 Visit Our Website: For more resources, articles, and information, check out our website: 🌐 _____________________________________ Referral Link: If you are considering signing up for this service, please use our referral link to help out the channel. These are some of the many products we use daily, and you can trust that they will serve you well. Fathom - The #1 rated AI notetaker. Instantly summarize your meetings so you can focus on the conversation instead of taking notes. /episode/index/show/a20e43eb-6540-4ff8-a038-296d62300be4/id/32816077

The Art of Feedback - Mastering the subtle art of giving and receiving feedback 08/22/2024

DONE With Wordpress - Why WordPress might not be the best solution 08/08/2024

DONE With Wordpress - Why WordPress might not be the best solution In this episode, Mike and Eric dive into WordPress – the platform that powers a huge chunk of the internet. Despite its impressive success and the countless businesses that rely on it, Mike shares growing frustrations with its quirks, while weighing the pros and cons of its use after having built Wordpress sites for over 12 years. He takes us through his thought process and provides some things to consider when owning a Wordpress website. _____________________________________ Subscribe to Our Channel: Don't miss out on future episodes filled with valuable insights and tips! 👉 Subscribe to YouTube and hit the bell icon to stay updated. Connect with Us on LinkedIn: Join our professional network and stay connected with the latest updates: 🔗 🔗 _____________________________________ Download Free Tools: Enhance your marketing efforts with our exclusive free tools. Get access now! 📥 Download Free Tools - Join Our Reddit Community: Engage in discussions, ask questions, and connect with fellow marketers: 👾 Visit Our Website: For more resources, articles, and information, check out our website: 🌐 _____________________________________ Listen to Our Podcast: 🍏 Apple Podcasts - 🎧 Spotify - _____________________________________ Referral Links: If you are considering signing up for these services, please use our referral link to help out the channel. These are some of the many products we use daily, and you can trust that they will serve you well. Fathom - The #1 rated AI notetaker. Instantly summarize your meetings so you can focus on the conversation instead of taking notes. Figma - The leading collaborative design tool for building meaningful products. Seamlessly design, prototype, develop, and collect feedback in a single platform. Figjam - Figma - Professional - /episode/index/show/a20e43eb-6540-4ff8-a038-296d62300be4/id/32488882

Non-Profit Storytelling - Using stories to support your mission 08/01/2024

Files Done RIGHT - Sending the right file first will make your next project easier 07/25/2024

Files Done RIGHT - Sending the right file first will make your next project easier In episode 6, Files Done Right, Eric and Mike paint a picture of the wild world of file types and the notorious game of "file ping pong." Ever been sent a JPEG when a PDF was needed? Your pain is understandable. Alternatively, Ever been asked for an SVG file and you don’t have it? There’s a solution to that. With so many file types in the workplace, it's easy to overlook vendors' specific demands. Tune in to avoid color space disasters and learn why RGB and CMYK are more than just random letters, and learn how to talk like a file pro. Links Mentioned in the show: Adobe Bridge is a standard asset management tool: 🌉 Air is one of our favorite, cost-effective online digital asset management platforms: 💨 ____________________________________________ Subscribe to Our YouTube Channel: Don't miss out on future episodes filled with valuable insights and tips! 👉 Subscribe to YouTube and hit the bell icon to stay updated. Connect with Us on LinkedIn: Join our professional network and stay connected with the latest updates: 🔗 🔗 Download Free Tools: Enhance your marketing efforts with our exclusive free tools. Get access now! 📥 Download Free Tools - Join Our Reddit Community: Engage in discussions, ask questions, and connect with fellow marketers: 👾 Visit Our Website: For more resources, articles, and information, check out our website: 🌐 ____________________________________________ Referral Links: If you are considering signing up for these services, please use our referral link to help out the channel. These are some of the many products we use daily, and you can trust that they will serve you well. Fathom - The #1 rated AI notetaker. Instantly summarize your meetings so you can focus on the conversation instead of taking notes. Figma - The leading collaborative design tool for building meaningful products. Seamlessly design, prototype, develop, and collect feedback in a single platform. Figjam - Figma - Professional - /episode/index/show/a20e43eb-6540-4ff8-a038-296d62300be4/id/32278017

There’s a Budget? - Tips an tools for building marketing budgets 07/11/2024

Righting Branding Wrongs - Consistency is key when working with your brand 06/27/2024

Righting Branding Wrongs - Consistency is key when working with your brand In this episode, hosts Mike and Eric discuss the importance of maintaining brand consistency, emphasizing that a brand is more than just a logo—it's about using that logo and other brand elements consistently across all platforms. Mike shares a frustrating example of a company using three different logos at once, highlighting the challenges small teams face when one person handles multiple roles, leading to potential inconsistencies. They stress the necessity of having a brand guide or style guide to ensure uniformity and clarify the broader concept of a brand beyond just its visual symbols. Links Mentioned in the show: Standards online brand guideline solution Codo Design Beer rebranding guidebook. Subscribe to Our Channel: Don't miss out on future episodes filled with valuable insights and tips! 👉 Subscribe to YouTube and hit the bell icon to stay updated. Connect with Us on LinkedIn: Join our professional network and stay connected with the latest updates: 🔗 🔗 Download Free Tools: Enhance your marketing efforts with our exclusive free tools. Get access now! 📥 Download Free Tools - Join Our Reddit Community: Engage in discussions, ask questions, and connect with fellow marketers: 👾 Visit Our Website: For more resources, articles, and information, check out our website: 🌐 Listen to Our Podcast: 🍏 Apple Podcasts - 🎧 Spotify - Referral Links: If you are considering signing up for these services, please use our referral link to help out the channel. These are some of the many products we use daily, and you can trust that they will serve you well. Figma - The leading collaborative design tool for building meaningful products. Seamlessly design, prototype, develop, and collect feedback in a single platform. Figjam - Figma - Professional - Fathom - The #1 rated AI notetaker. Instantly summarize your meetings so you can focus on the conversation instead of taking notes. /episode/index/show/a20e43eb-6540-4ff8-a038-296d62300be4/id/31843402

Don't Say FUNNEL - Use a better word for "Marketing Funnel" 06/13/2024

Don't Say FUNNEL - Use a better word for "Marketing Funnel" Welcome to the inaugural episode of the Marketing Team of One podcast, where Eric and Mike dive into solo marketers' unique challenges and address the ever-evolving terminology in the marketing world. This episode starts with a lively discussion about the term "funnel" and its various interpretations; enlightening us on why the traditional funnel metaphor feels restrictive and outdated. As the conversation unfolds, Eric and Mike explore the importance of meeting customers where they are and offering value at each stage of their journey. They emphasize cost-effective and personal ways to maintain customer engagement without relying on the whims of social media algorithms. This video highlights the significance of understanding your audience's needs and providing them with relevant content and tools that can can empower your marketing strategies. Subscribe to Our Video Channel on Youtube: Don't miss out on future episodes filled with valuable insights and tips! 👉 Subscribe to YouTube and hit the bell icon to stay updated. Connect with Us on LinkedIn: Join our professional network and stay connected with the latest updates: 🔗 🔗 Download Free Tools: Enhance your marketing efforts with our exclusive free tools. Get access now! 📥 Download Free Tools - Join Our Reddit Community: Engage in discussions, ask questions, and connect with fellow marketers: 👾 Visit Our Websites: For more resources, articles, and information, check out our websites: 🌐 🌐 Referral Links: If you are considering signing up for these services, please use our referral link to help out the channel. These are some of the many products we use daily, and you can trust that they will serve you well. Figma - The leading collaborative design tool for building meaningful products. Seamlessly design, prototype, develop, and collect feedback in a single platform. Figjam - Figma - Professional - Fathom - The #1 rated AI notetaker. Instantly summarizes your meetings so you can focus on the conversation, instead of taking notes. /episode/index/show/a20e43eb-6540-4ff8-a038-296d62300be4/id/31368757

Campaign Balancing Acts - Find clarity in managing multiple marketing campaigns 06/13/2024

STOP Using PDFs - There are better options than sending pdfs 06/13/2024

Marketing Team of One Podcast Trailer 05/27/2024

Marketing Team of One

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