Guy Kawasaki’s Advice for Marketing Teams of One
Marketing Team of One
Eric is joined by marketing icon and longtime brand evangelist Guy Kawasaki for an energizing conversation that’s equal parts practical, honest, and refreshingly grounded. Together, they explore what it really takes to build influence in today’s marketing landscape, especially when you’re doing it all yourself. From the role of evangelism in modern branding to the shifting realities of social media, Guy shares a candid perspective on what still works, what’s changed, and what solo marketers should focus on when time and resources are limited. If you’re managing your company’s...
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Uncover What Website Redesigns Get Totally Wrong!
Marketing Team of One
Website redesigns tend to start with frustration and end with exhaustion. In this episode, Eric and Mike unpack why so many website projects go off the rails and how most of that pain can be avoided with the right planning upfront. They walk through how to audit an existing site, clarify goals for both the organization and its users, and design an information architecture that actually supports how people use a website. From ADA compliance and SEO risks to content inventories, site maps, and content matrixes, this conversation offers a practical framework for anyone responsible for managing,...
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I Spoke with the WORLD'S Greatest Presentation Designers. Ryan and Cameron from Duarte Inc.
Marketing Team of One
In this episode of Marketing Team of One, Eric sits down with Ryan Orcutt and Cameron Flett from one of the world's most famous design firms, Duarte, to explore what goes into high-stakes presentations. From executive keynotes to internal decks that drive major decisions, Ryan and Cameron share how storytelling, design, and delivery come together when the pressure is on. They break down why empathy for the audience matters, how presentations shape outcomes more than most people realize, and what solo marketers can take from world-class presentation work even with limited time and resources....
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Content Calendars Explained (For People Who Hate Planning)
Marketing Team of One
Content calendars get a bad reputation. They sound rigid, corporate, and like something you “should” be doing instead of something that actually helps. In this episode, Eric and Mike reframe what a content calendar is really for: giving you clarity, consistency, and a system that doesn’t make you want to quit marketing altogether. They walk through how to organize your ideas, define what you should actually talk about, and build a realistic posting rhythm that fits your life. If your marketing feels scattered, overwhelming, or permanently stuck in planning mode, this episode will help...
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The Surprising Benefits of Starting a Podcast. Live Episode Recording from Design Week Sacramento.
Marketing Team of One
In this episode, Mike and Eric rewind the tape on how the Marketing Team of One Podcast went from a long-running idea to an actual, consistent show. They walk through the early days, starting from the “do we really need a podcast?” debates, down to the realization that talking out loud works a lot better for them than staring at a blinking cursor. Each share the moments that shaped the podcast: the practical reasons behind choosing video, the decision to keep things conversational, the push for consistency, and the way they use each episode to help solo marketers feel less buried by the...
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From MTV & Gaming to Credit Unions: A Creative Manager’s Playbook. An interview with Steve Joves.
Marketing Team of One
On this episode of Marketing Team of One, Eric sits down with Steve Joves, a creative leader and the Creative Manager for SAFE Credit Union. He has spent his career moving across industries and adapting to new challenges. They talk about what it means to guide brand expression inside a growing organization, how to build creative systems that scale, and why collaboration often matters more than headcount. Steve shares his perspective on staying inspired, making design decisions with intention, and leading a team through change with clarity and humor. This conversation offers...
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Can You Succeed with a $100 MARKETING Budget?
Marketing Team of One
Two podcasters. One $100 budget. In this episode of Marketing Team of One, Eric and Mike put their scrappy marketing instincts to the test, proving that creativity might just be the most valuable asset of all. It’s a playful showdown of ideas, strong opinions, and questionable coffee purchases — because when time and money are short, ingenuity has to pick up the slack. You’ll walk away with plenty of laughs, a few “why didn’t I think of that” moments, and some real talk about what actually works when you’re running marketing solo. Links mentioned in the show: Guerilla...
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Branding Secrets from Former Golden One Credit Union CMO - Doug Aguiar.
Marketing Team of One
In this episode of Marketing Team of One, Eric and Mike sit down with Doug Aguiar, former Chief Marketing Officer of Golden 1 Credit Union, to explore what small marketing teams can learn from large-scale brand operations. Doug shares insights from decades in financial-services marketing—covering brand reputation, consumer trust, storytelling, and the art of balancing creativity with measurable results. From managing multimillion-dollar campaigns to helping a one-person team stay strategic and scrappy, this episode connects the dots between high-level brand leadership and hands-on marketing...
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Answers To Your Brand Mess, Part 2. When Sales Goes Rogue and Other Marketing Nightmares.
Marketing Team of One
Your brand feels stuck in the past. Your marketing feels like guesswork. And you’re surrounded by competitors that all look and sound the same. In Part 2 of this special two-part episode of Marketing Team of One, Eric and Mike sit down again with returning guest Jill Felty to continue answering real listener questions about strategy, design, and messaging. In this follow-up conversation, they tackle the next round of questions—like how to define a niche that truly sets your business apart, create a clear “front door” offer, and refresh an outdated brand without scrapping everything...
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Brand + Strategy Problems? Fixed. Answering Audience Questions Part 1 of 2 with Jill Felty.
Marketing Team of One
What do you do when your brand feels stuck in the past, your marketing feels like guesswork, and you’re competing against a sea of lookalike businesses? In this episode of Marketing Team of One, Eric and Mike welcome back returning guest Jill Felty for a fun, no-fluff Q&A session. Together, they dive into real listener questions about strategy, design, and messaging. From finding a niche that helps your business stand out, to creating a simple “front door” offer, to breathing new life into an outdated brand without blowing it all up. Links Mentioned in the show: ...
info_outlineIn this episode of Marketing Team of One, Eric and Mike take a step back to reflect on a stretch of time when their own internal project hit a wall—not because of lack of effort, but because clarity was missing in action. They explore how easy it is to confuse motion with progress, and how fuzzy goals, undefined audiences, unclear messaging, or even vague project scopes can quietly create marketing bottlenecks. For solo marketers juggling strategy, execution, and everything in between, this episode is a reminder that clarity isn’t just helpful—it’s foundational. Tune in for relatable lessons, candid reflection, and a few metaphorical buckets of water.
Links Mentioned in the show:
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00:25 Struggles and Frustrations in Marketing
01:24 The Importance of Clarity
03:22 Strategy vs. Tactics
05:19 Defining Clear Goals
09:07 Understanding Your Target Audience
11:28 Branding and Messaging Essentials
17:04 Fine-Tuning Existing Systems
18:21 The Importance of Clarity in Projects
21:01 Lessons Learned from Past Projects
23:25 Aligning Leadership and Team Goals
28:27 The Value of Established Systems
31:28 Podcast Wrap-Up and Final Thoughts