How Do I Know if my Marketing is Working?
The Milton Keynes Business Channel
Release Date: 08/02/2025
The Milton Keynes Business Channel
AI tools like ChatGPT have transformed the way content is created—but can they really replace human writers? In this episode of The Milton Keynes Business Channel, we explore the role of AI in blogging and SEO. We’ll cover the benefits of using AI to speed up research and content generation, while also examining the limitations of machine-written copy when it comes to tone, brand voice, and originality. We’ll also share tips on how to use ChatGPT ethically and effectively as part of your content strategy—combining automation with human editing for the best results. Need help building a...
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Buying followers might boost your numbers, but does it actually help your business? In this episode of The Milton Keynes Business Channel, we unpack the truth behind follower counts and why quality always beats quantity. Discover how fake followers can damage your reputation, reduce engagement rates, and even get you penalised by platforms like Instagram and Facebook. We also explore proven strategies to grow an authentic following through content, engagement, and paid social campaigns. Real influence is built over time—and we’ll show you how. Want a smarter social strategy? Speak with...
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When business slows down, marketing is often the first expense companies cut—but is that the right move? In this episode of The Milton Keynes Business Channel, we explore whether pausing your marketing activity actually saves money or harms your long-term visibility. Learn why consistency matters in SEO, PPC, and social media, and what alternatives you can consider during lean times. We’ll also cover cost-effective strategies to stay active online without breaking the bank. From retargeting campaigns to organic content, there are ways to keep your brand visible while reducing spend. This...
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Everyone wants to be on the first page of Google—but can any agency truly guarantee it? In this episode of The Milton Keynes Business Channel, we break down the myth of “guaranteed rankings” and explain how SEO really works. From Google’s ever-changing algorithms to your competition’s moves, many factors influence rankings. Learn the difference between ethical SEO strategies and shady “black hat” tactics, and why a long-term approach is always more sustainable than quick fixes. We’ll also discuss how to measure true SEO success beyond just rankings—including traffic,...
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Is your website helping—or hurting—your marketing efforts? In this deep-dive episode of The Milton Keynes Business Channel, we unpack how your site’s design, speed, mobile responsiveness and content all impact your ability to generate leads and close sales. We walk you through essential SEO factors, user experience principles, and CRO (conversion rate optimisation) techniques that make the difference between a visitor bouncing and a visitor buying. If your site hasn’t been updated in years, this is your wake-up call. Need a website audit? Contact our to find out how your website could...
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Blogs may seem like an old-school tactic, but they still pack a powerful SEO punch when done right. In this episode of The Milton Keynes Business Channel, we explain how blogging helps drive traffic, improve search rankings, and build authority in your industry. You’ll learn the best practices for modern blog writing, how to incorporate keywords without keyword stuffing, and why Google’s algorithms still favour fresh, relevant content. We also dive into content calendars, internal linking, and how to turn blog readers into paying customers. Want help writing SEO blogs that convert? Contact...
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Are hashtags still relevant in today’s digital landscape? In this quick-fire episode of The Milton Keynes Business Channel, we explore whether hashtags still play a role in expanding reach, improving engagement, and making your posts discoverable on social platforms. We’ll cover best practices across platforms like Instagram, LinkedIn, and TikTok, what types of hashtags drive the most value, and how to avoid common mistakes that waste your visibility potential. If you’ve been wondering whether your use of hashtags is helping or hurting your strategy, this one’s for you. To optimise...
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Do you really need a marketing plan, or can you just ‘wing it’? In this insightful episode of The Milton Keynes Business Channel, we explore why having a solid marketing plan is one of the best investments a business can make. Whether you’re a start-up, a growing SME or an established brand looking to scale, a clear roadmap is essential for measurable success. We cover what should go into an effective plan—from audience profiling and channel selection to content strategies and budget forecasting. Plus, we highlight the dangers of reactive marketing and how planning gives you a...
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Wondering if your marketing efforts are truly paying off? In this episode of The Milton Keynes Business Channel, we break down how to measure real results from your marketing activity. From tracking lead generation and analysing conversion rates to assessing website traffic, engagement metrics, and ROI, we offer practical advice tailored for small and medium-sized business owners. Learn how to stop guessing and start making data-driven decisions that actually move the needle. We also explore which tools and KPIs you should be using, how to set up dashboards that work for your business, and how...
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In this episode of The Milton Keynes Business Channel, we explore one of the most important questions in the digital age: how does AI fit into marketing? From predictive analytics and content creation to chatbots, ad optimisation and customer journey mapping, artificial intelligence is no longer a futuristic idea—it's here, reshaping how marketers work. Whether you're a small business owner, marketing manager, or agency director, understanding the role of AI in marketing can give you a significant edge. We break down the benefits, challenges, and tools shaping AI-driven campaigns and...
info_outlineWondering if your marketing efforts are truly paying off?
In this episode of The Milton Keynes Business Channel, we break down how to measure real results from your marketing activity.
From tracking lead generation and analysing conversion rates to assessing website traffic, engagement metrics, and ROI, we offer practical advice tailored for small and medium-sized business owners. Learn how to stop guessing and start making data-driven decisions that actually move the needle.
We also explore which tools and KPIs you should be using, how to set up dashboards that work for your business, and how to interpret what your results really mean. Whether you’re managing campaigns in-house or working with an external agency, this episode will help you feel confident that your investment is delivering value.
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Contact our digital marketing agency in Milton Keynes for a free consultation