Decoding Market Psychology with David Keller
The Advisor's Fuel Podcast with Adam Koos
Release Date: 09/25/2025
The Conversation Advisors Should Be Having With Business Owners (But Often Aren’t)
The Advisor's Fuel Podcast with Adam Koos
This episode is a repurposed conversation from Get Your Fill: Financial Independence and Long Life, where Adam Koós joined the show as a guest to talk candidly about what actually happens when business owners approach an exit — and where advisors often underestimate the risk. In this discussion, Adam breaks down why the majority of business owners never monetize the asset that represents most of their net worth, and why “I’ll deal with that later” is one of the most expensive assumptions advisors inherit from business-owner clients. Rather than focusing on tactics or deal...
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Scaling Without Burnout: Systems, Staff, and Smarter Growth
The Advisor's Fuel Podcast with Adam Koos
In this repurposed episode, Adam Koós joins Scottie Taylor for a wide-ranging conversation on what it actually takes to grow a financial advisory practice without working 70-hour weeks. Adam shares the real lessons from building and scaling multiple businesses — including his RIA, Elevate & Exit (focused on business transition and exit planning), and Adrenaline Advisor (education and community for financial advisors) — while staying focused on systems, delegation, and long-term sustainability. This conversation goes beyond surface-level growth tactics. Adam and Scottie dig into...
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Global Value Cycles, Home-Country Bias & the Discipline Behind ‘Good Losses’: Part 2 with Meb Faber
The Advisor's Fuel Podcast with Adam Koos
In Part 2 of Adam’s conversation with Cambria CIO and researcher Meb Faber, they dig into the realities of global investing, why home-country bias hurts more portfolios than advisors realize, and how disciplined rules can turn “losses” into part of a long-term edge. They also discuss value cycles, trend signals, real assets, and why diversification still works—even when it feels uncomfortable. Whether you're refining your portfolio process, rethinking risk, or helping clients understand how markets really behave, this episode offers clear, practical insight advisors can put to...
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“Trend Following, Market Volatility, and Portfolio Strategy: Meb Faber’s Guide for Financial Advisors”
The Advisor's Fuel Podcast with Adam Koos
In this episode, Adam sits down with Cambria CIO and renowned researcher Meb Faber for a candid, high-impact conversation on what advisors consistently misunderstand about markets. They dig into trend following, global diversification, performance chasing, drawdowns, investor behavior, and the uncomfortable truths that shape real-world outcomes for clients. Whether you're building portfolios, coaching clients through volatility, or refining your own advisory process, this episode will sharpen how you think about risk, return, and discipline in an industry full of noise. Episode...
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Carl Richards on Sketches, Conversations, and the Future of Advice
The Advisor's Fuel Podcast with Adam Koos
Adam Koós welcomes Carl Richards, speaker, author, and creator of the Sketch Guy column in The New York Times. Carl shares the story of how a simple whiteboard sketch changed the trajectory of his career, leading to books, speaking events, and his new release, Your Money: Reimagining Wealth in Simple Sketches. Together, Adam and Carl explore the intersection of money, meaning, and communication, and why advisors must focus on presence, listening, and guiding clients through uncertainty. From “conversation grenades” to the sketch advisors use most (“Less Wrong Tomorrow”), this...
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Decoding Market Psychology with David Keller
The Advisor's Fuel Podcast with Adam Koos
Adam Koós sits down with David Keller, CMT - President and Chief Strategist at Sierra Alpha Research, former Director of Research at Fidelity, and host of Market Misbehavior. David’s unique background in music and psychology led him into technical analysis, where he’s spent decades helping advisors and portfolio managers understand market cycles, manage risk, and avoid costly behavioral biases. From Bloomberg to Fidelity’s legendary chart room, to launching his own research firm, David has built a career around making complex market ideas clear and actionable. This conversation is...
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The Hidden Fuel Behind Explosive Practice Growth
The Advisor's Fuel Podcast with Adam Koos
In this special episode, we flip the mic - Adam Koós joins The Purpose Focused Advisor podcast with Rob Brown to unpack the strategies, mindset shifts, and systems that led to massive growth at Libertas Wealth. Adam shares how he doubled his firm’s AUM and revenue in just two years, not by chasing gimmicks, but by committing to systems, vision-driven leadership, and client-first experiences. He dives deep into why he calls Libertas a “marketing firm that happens to do financial planning,” and how that shift unlocked new levels of trust, growth, and fulfillment. You’ll hear...
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High Performers Don’t “Wing It”
The Advisor's Fuel Podcast with Adam Koos
If you want to scale your advisory practice, grow with intention, and spend more time in your zone of genius, this episode is for you. In this solo episode, Adam Koós shares the same 5-part planning framework he teaches inside the Adrenaline Program. You’ll learn how high-performing financial advisors reverse-engineer their ideal life, align their calendar with their values, and focus only on the work that moves the needle. This isn’t fluff. It’s the operating system behind firms that scale without chaos. Whether you’re tired of feeling reactive or ready to build a business...
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Tactical Models, Trend Following, and the Mindset Shift That Changed My Practice
The Advisor's Fuel Podcast with Adam Koos
In this episode of The Advisors Fuel Podcast, Adam Koós flips the mic and joins George G on The Aligned Money Show for a candid conversation about managing money, market uncertainty, and the hard lessons that shaped his investing philosophy. He shares the story of how two major crashes nearly drove him out of the industry, and how discovering technical analysis and trend following not only saved his practice but reshaped the way he serves clients. Adam pulls back the curtain on his hybrid investment approach, combining strategic models with tactical trend-following, and explains how he...
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Unlock the Power of Tech in Finance: Automation Strategies for Advisors with Arielle Minicozzi
The Advisor's Fuel Podcast with Adam Koos
In this episode of the Advisors Fuel Podcast, host Adam Koós interviews Arielle Minicozzi, founder of Sphynx Automation. Arielle shares insights on how financial advisors can work smarter by automating business processes using low or no-code technology tools. Drawing from her extensive background as a financial planner, Arielle emphasizes the importance of proper documentation, understanding workflow, and leveraging automation to minimize errors and free up time for more meaningful client interactions. They discuss common misconceptions about automation, the benefits of AI, and practical...
info_outlineAdam Koós sits down with David Keller, CMT - President and Chief Strategist at Sierra Alpha Research, former Director of Research at Fidelity, and host of Market Misbehavior.
David’s unique background in music and psychology led him into technical analysis, where he’s spent decades helping advisors and portfolio managers understand market cycles, manage risk, and avoid costly behavioral biases. From Bloomberg to Fidelity’s legendary chart room, to launching his own research firm, David has built a career around making complex market ideas clear and actionable.
This conversation is packed with lessons on technical analysis, investor psychology, and the daily routines that separate average advisors from exceptional ones.
Episode Timestamps:
01:00 – David’s unconventional path from music and psychology into finance
04:00 – Early days at Bloomberg and discovering technical analysis
06:00 – Running Fidelity’s technical research department and the chart room legacy
13:00 – Why David launched Sierra Alpha Research and Market Misbehavior
18:00 – Breaking down myths about technical analysis and “predicting the future”
22:00 – How momentum, price, and relative strength guide smarter investing
27:00 – Famous quotes and lessons from Buffett, Templeton, and others
31:00 – Behavioral biases that derail both clients and advisors
38:00 – Why routines matter more than predictions in successful investing
46:00 – David’s go-to indicators and risk management tools
52:00 – Practical advice for the next generation of financial advisors
Key Takeaways:
💡 Technical analysis isn’t about fortune telling; it’s about recognizing reality in the markets.
💡 Advisors face the double challenge of managing both client and personal biases.
💡 Routines and consistent processes matter more than “perfect calls.”
💡 Behavioral finance and momentum studies validate what technicians have practiced for decades.
💡 Staying objective requires tools, indicators, and humility.
💡 The best investors don’t know everything; they ask the best questions.
Key Quotes from David Keller:
🗣 “It’s okay to be wrong. It’s not okay to stay wrong.”
🗣 “Price is fact - and it has information just like earnings do.”
🗣 “A consistent but imperfect process beats a perfect but inconsistent one.”
🗣 “The most successful investors aren’t the smartest — they’re the most self-aware.”
🗣 “Relative strength is about putting your money with the playoff teams.”
Connect with David Keller and Market Misbehavior:
Website: https://www.marketmisbehavior.com
YouTube https://www.youtube.com/@DKellerCMT
LinkedIn: https://www.linkedin.com/in/dckeller/
Connect with Adam Koós and Adrenaline Advisor:
Facebook: https://facebook.com/adrenalineadvisorconsulting
Instagram: https://www.instagram.com/adrenaline.advisor
Threads: https://www.threads.com/@adrenaline.advisor
LinkedIn: https://www.linkedin.com/company/adrenaline-advisor-consulting/
Tiktok: https://www.tiktok.com/@adrenalineadvisor
email: info@adrenalineadvisor.com
Website: www.adrenalineadvisor.com