Ep 179 - The Perils of Political Pandering in the Property Sector - Russell Quirk Part 2
Release Date: 07/31/2025
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info_outlineThis week, Vicki continues her frank and insightful conversation with Russell Quirk, political commentator and property expert. After the buzz around Part 1, Russell returns to dig even deeper into why Britain’s housing crisis shows no signs of being fixed – no matter which party is in charge.
The discussion explores how short-term political thinking is fundamentally at odds with long-term housing solutions, and why governments consistently fail to follow through on their promises.
Russell explains how big housebuilders operate within a system that actively disincentivises the rapid delivery of new homes, particularly when shareholder interests take priority over national need.
There’s a revealing look at the issue of land banking and how planning obstacles – both at local and national level – frustrate progress. The conversation also brings attention to the vital role of SME builders, who are nimble, efficient and not burdened by shareholders, yet receive little support or recognition. Russell shares his ideas on how the government could incentivise these small and mid-sized developers to help ease the housing shortfall.
The episode doesn’t shy away from controversial ground, either. There’s a candid conversation around the demonisation of landlords, growing entitlement in society, and the reality that population growth – both from net migration and an ageing population – is putting strain on an already overstretched housing market.
Whether you’re a property investor, housing campaigner or simply curious about how we got into such a mess, this episode delivers a sharp and unapologetic take on the future of the UK housing market. Russell and Vicki call out the headlines, the excuses, and the avoidable mistakes – and ask what it would really take to turn things around.
Key takeaway: If nothing changes, the housing shortage will only deepen – but with the right vision and long-term thinking, there are real solutions. The question is: who’s brave enough to implement them?
To watch this episode on YouTube:
Connect with Russell: linkedin.com/in/russell-quirk
Website: https://properpr.co.uk/
Connect with Vicki:
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Browse Books by Vicki:
Using Other People’s Money: How to invest in property 4th edition
Make More Money from Property: From investor thinking to a business mindset 2nd Edition
Property for the Next Generation: Securing your future in uncertain times 2nd Edition
The New Estate: Insights from the 22nd century
The Wealthy Retirement Plan: A revolutionary guide to living the rest of your in style
Or read the following Ebooks on VickiWusche.com:
9 Critical Property Principles
The De-Job Yourself Manual: Break your reliance on a monthly wage
The Values Manual: Understand what your values are and how they can be key to a successful business
The Goal Setting Manual: Create meaningful and practical goals then achieve them