Becoming an Advocate for Your Audience
REAL MARKETERS
Keeping up with emails, Slack notifications, texts, etc. is overwhelming. That's why it's so important to be an advocate for your audience so you can provide them with the content they truly need.
In this episode, we chat with Jay Kern, Senior Communications Manager at Roche. Jay is an innovative communications professional with more than 20 years of experience. Prior to his current role, Jay held marketing leadership roles at John Wiley and Sons.
We're talking abo
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Finding a Work-life Balance as a Founder, CEO, and Mom
REAL MARKETERS
What works for you may not work for everyone else. And guess what? That's okay. Setting up boundaries, especially as marketers, is the key in maintaining a work-life balance.
In this episode, we chat with Amanda Goetz, Founder and CEO of House of Wise. Amanda has 15 years of marketing experience overseeing brand and product marketing at various organizations. She's previously worked at Teal, The Knot, and founded a technology startup intended for the wedding industry.
We
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Defining the Modern Day Marketer
REAL MARKETERS
If you're focused on creating thoughtful experiences, not concerned about volume gain, and are results-driven, then you may just be the embodiment of the modern day marketer.
In this episode, we're chatting with Brett McGrath, Vice President of Marketing at The Juice. Brett has spent the past 12 years in the B2B SaaS industry in various marketing functions and leadership roles. Brett believes the content marketing function is the catalyst for change in B2B marketing and spends his
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Rebranding Isn't a Silver Bullet
REAL MARKETERS
There's a time and a place for a rebrand. But changing the organization's logo isn't the silver bullet we think it is.
In this episode, we're welcoming back Connie Glover, Senior Marketing Manager at Trava, and Principal Owner of CMarie Marketing Studio. Connie is an accomplished marketing communications, PR, and sales leader who has an impressive career bringing visibility to companies and brands to life.
We're talking about why logos aren't exactly a rebrand, exa
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Practicing Ruthless Prioritization
REAL MARKETERS
A lot of us talk about wanting to narrow down our to-do list. But actually implementing it? That's another story...until now.
In this episode, we chat with Jon Falker, Director of Marketing for Prime Data Centers. Jon brings over a decade of B2B and B2C marketing leadership to Prime, from small SaaS startups to Fortune 100 tech bellwethers like Intel. As a serial marketing team of one, Jon has experience leading all aspects of marketing, including branding, messaging, strategic positioni
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Pulling Back the Curtain on a Rebrand
REAL MARKETERS
It can be tough to decide when your organization should go through a rebran. That's why we're pulling back the curtain on a huge rebrand during this week's episode.
In this episode, we chat with Mary Catharine Grau, Vice President of Brand and Communications at Resultant. In her current role, Mary Catharine leads a team of marketers, writers, designers, and brand strategists to craft and share stories with the world about Resultant's people, work, and mission. Mary Catharine started at R
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Debunking Misconceptions Around Product-led Growth
REAL MARKETERS
There is no viral button for marketing or product-led growth (PLG). Fortunately, there are a number of ways to get users to feel that "aha" moment from your product.
In this episode, we chat with Martin "Gonto" Gontovnikas, Co-Founder and General Partner at HyperGrowth Partners. Gonto is a software engineer turned marketer and has made a career of combing his passions to create an "engineering thinking" model to marketing. Prior to his current role, Gonto led the marketing team at
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Do Companies Need a Chief Market Officer or a Chief Marketing Officer?
REAL MARKETERS
Should the title of a CMO be Chief Marketing Officer or Chief Market Officer?
In this episode, we chat with Kimberly Storin, Chief Marketing Officer at Zayo Group. Kimberly has more than 15 years working in enterprise technology. Prior to her current role, Kimberly held marketing leadership roles at RapidDeploy, IBM, and AMD.
We’re talking about how CMOs can become more strategic, who should own digital transformation, advice for future CMOs, and so much more.&n
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Rethinking Marketing Attribution
REAL MARKETERS
Most of the time, consumers don't purchase directly from an ad. They probably received an email, viewed an ad, and then went to Google to search for the brand's website. In order to get a clear understanding of what's going on, you need to look at the bigger picture. In this episode, we're chatting with John Readman, Founder and Product Owner at Ask BOSCO™. He has more than 20 years of experience working in digital marketing and eCommerce with brands like ASOS, Pepsi, and GAP. We’re talking abo
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Everything You Wanted to Know About Influencer Marketing
REAL MARKETERS
Influencer marketing has skyrocketed in popularity over the last few years. It's time for companies of all types to jump on the trend.
In this episode, we chat with Mae Karwowski, CEO and Founder at Obviously, an influencer marketing agency. Mae has over 10 years of marketing experience and has partnered with top brands like Sephora, Saks Fifth Avenue, and L'Oréal Paris.
We’re talking about how both B2C and B2B brands can get started with influencer market
info_outlineMarketing isn’t about optimizing paid ads, sending emails, etc. Marketing is no longer a volume game and the old marketing tactics that we’ve used in the past don't work anymore. It’s about passionately believing in your company’s message and getting others to believe in it too. In this episode, we chat with Justin Keller, Vice President of Marketing at Terminus. He has more than 15 years of marketing experience and previously held marketing leadership roles at Sigstr, Whil Concepts, Jazz.co, Visage, and ChaCha Search. We’re talking about why focusing on leads drives the wrong behavior for marketers, how to think about brand marketing, why shitty marketing needs to stop, and so much more.