REAL MARKETERS

It can be tough to decide when your organization should go through a rebran. That's why we're pulling back the curtain on a huge rebrand during this week's episode.

In this episode, we chat with Mary Catharine Grau, Vice President of Brand and Communications at Resultant. In her current role, Mary Catharine leads a team of marketers, writers, designers, and brand strategists to craft and share stories with the world about Resultant's people, work, and mission. Mary Catharine started at R /episode/index/show/a5055880-1acb-4a22-ad47-8cb20330095a/id/27894369

There is no viral button for marketing or product-led growth (PLG). Fortunately, there are a number of ways to get users to feel that "aha" moment from your product. 

In this episode, we chat with Martin "Gonto" Gontovnikas, Co-Founder and General Partner at HyperGrowth Partners. Gonto is a software engineer turned marketer and has made a career of combing his passions to create an "engineering thinking" model to marketing. Prior to his current role, Gonto led the marketing team at /episode/index/show/a5055880-1acb-4a22-ad47-8cb20330095a/id/27894372

Should the title of a CMO be Chief Marketing Officer or Chief Market Officer? 

In this episode, we chat with Kimberly Storin, Chief Marketing Officer at Zayo Group. Kimberly has more than 15 years working in enterprise technology. Prior to her current role, Kimberly held marketing leadership roles at RapidDeploy, IBM, and AMD.

We’re talking about how CMOs can become more strategic, who should own digital transformation, advice for future CMOs, and so much more.&n /episode/index/show/a5055880-1acb-4a22-ad47-8cb20330095a/id/27894375

Most of the time, consumers don't purchase directly from an ad. They probably received an email, viewed an ad, and then went to Google to search for the brand's website. In order to get a clear understanding of what's going on, you need to look at the bigger picture. In this episode, we're chatting with John Readman, Founder and Product Owner at Ask BOSCO™. He has more than 20 years of experience working in digital marketing and eCommerce with brands like ASOS, Pepsi, and GAP.  We’re talking abo /episode/index/show/a5055880-1acb-4a22-ad47-8cb20330095a/id/27894378

Influencer marketing has skyrocketed in popularity over the last few years. It's time for companies of all types to jump on the trend. 

In this episode, we chat with Mae Karwowski, CEO and Founder at Obviously, an influencer marketing agency. Mae has over 10 years of marketing experience and has partnered with top brands like Sephora, Saks Fifth Avenue, and L'Oréal Paris. 

We’re talking about how both B2C and B2B brands can get started with influencer market /episode/index/show/a5055880-1acb-4a22-ad47-8cb20330095a/id/27894381

SEO can put your content on the map...you just have to do work. 

Brad Beutler is the Content Marketing Director at Terminus. Brad has more than nine years of leading, orchestrating, writing, and designing strategic content marketing that powers all stages of the sales funnel. Prior to his current role, Brad has worked at organizations like hc1.com.

We’re talking about how to make B2B marketing more fun with content, the ins and outs of SEO, how to promote pieces o /episode/index/show/a5055880-1acb-4a22-ad47-8cb20330095a/id/27894384

You've probably attended your fair share of virtual, simulive, or in-person events, but what makes a particular event stand out from the rest? In this episode, we chat with Stephanie Baiocchi, Director of Membership & Events at IMPACT. Stephanie has more than 10 years of marketing experience leading event and membership strategies, public relations, content, and more. In addition to her current role, Stephanie is a co-leader of the Chicago HubSpot User Group. We’re talking about what makes a b /episode/index/show/a5055880-1acb-4a22-ad47-8cb20330095a/id/27894387

Analyst relations probably wasn't a part of your curriculum in school yet many marketers find they take on this critical role. The question begs: what goes into a well-thought-out analyst relations strategy? In this episode, we chat with Sunshine Levin, Director of Customer and Analyst Relations at SalesLoft. Sunshine is a product manager turned product marketer turned customer marketer with more than 20 years of experience. Prior to her current role, Sunshine has worked at organizations including I /episode/index/show/a5055880-1acb-4a22-ad47-8cb20330095a/id/27894390

Raise your hand if you've heard, "PR is bullsh*t." When done correctly, PR has the power to create invaluable momentum for your organization. In this episode, we chat with Lindsey Groepper, President at BLASTmedia. Lindsey has been with BLASTmedia for the past 15 years and has experience managing campaigns, overseeing the strategic direction of the company, and so much more. In addition to her role, Lindsey is the owner at Statwax and hosts the podcast, SaaS Half Full. We’re talking about why PR isn't /episode/index/show/a5055880-1acb-4a22-ad47-8cb20330095a/id/27894393

One size does not fit all and neither does the role of a Chief Marketing Officer, especially in today's rapidly changing world. In this episode, we chat with Lauren Kelly, Chief Marketing Officer at ThoughtExchange. Lauren is an experienced marketing leader holding previous leadership roles at Dell and PepsiCo. We’re talking about expectations of the CMO, where to focus your efforts, why more marketers should take on product management, and so much more.

Consolidating 23 domains into one site may seem like a daunting task to some, but for this marketing executive, it's been his reality for the last 18 months.  In this episode, we chat with Kacy Maxwell, Executive Marketing Director at Ramsey Solutions. For the past 15+ years, Kacy has worked in all areas of marketing, from managing large-scale social media and website marketing campaigns to launching and managing eight eCommerce websites. Today Kacy leads a cross-functional team of marketers, w /episode/index/show/a5055880-1acb-4a22-ad47-8cb20330095a/id/27894399

Have you heard our attention spans are now shorter than a goldfish? Whether that's a myth or a fact, we only have a few seconds to capture the attention of the public, which is why we have to rethink our PR strategies.  In this episode, we chat with Connie Glover, Senior Marketing Manager at Trava, and Principal Owner of CMarie Marketing Studio. Connie is an accomplished marketing communications, PR, and sales leader who has an impressive career bringing visibility to companies and brands to life.&n /episode/index/show/a5055880-1acb-4a22-ad47-8cb20330095a/id/27894402

This is a very special episode of Real Marketers - we're celebrating the 100th episode of our show this week! In this episode, we're turning the tables on Stephanie Cox reveals her biggest tips for hosting a podcast. We're sharing a behind-the-scenes look at how our show got started, how to land your dream guest, how to get yourself noticed by podcast hosts, and so much more. Thank you to our listeners and guests for helping us reach this huge milestone! You have helped us turn the show into what it is /episode/index/show/a5055880-1acb-4a22-ad47-8cb20330095a/id/27894405

Sometimes we as marketers are so focused on selling to our customers that we lose sight of what help they really need as a practitioner.  In this episode, we chat with Guilda Hilaire, Senior Manager of Product Marketing at Salesforce. Over the last fifteen years, Guilda has spearheaded the use of Salesforce Marketing Cloud, Pardot, Marketo, and Silverpop at companies like Aetna/CVS, Athenahealth, Boston Consulting Group, Liberty Mutual, and Johnson and Johnson. We’re talking about what custom /episode/index/show/a5055880-1acb-4a22-ad47-8cb20330095a/id/27894408

A lot of marketers aspire to become CMOs, but only a few envision a CRO role. What prevents us from thinking like that? How can we as marketers move into more revenue leadership roles? In this episode, we chat with Amrita Gurney, Chief Revenue Officer of Juno College. Prior to her current role, Arita was a revenue-focused marketing leader at high growth startups in Toronto including CrowdRiff, Audiobooks.com and Asigra. We’re talkin /episode/index/show/a5055880-1acb-4a22-ad47-8cb20330095a/id/27894411

Raise your hand if you’re social media feed is plagued with vague marketing advice. Now, raise your hand if you tired of being fed said advice. In this episode, we chat with Louis Grenier, Founder of Everyone Hates Marketers. He has 10 years of experience in marketing and has previously worked with brands such as Hotjar and Dropbox. We’re talking about why you should stop listening to bullsh*t marketing advice, why you should start taking risks, how to get noticed, and so much more.

If you're not incorporating video as a major part of every aspect of your business from marketing to sales, to customer success and so on, you're missing out. In this episode, we chat with Tyler Lessard, VP of Marketing and Chief Video Strategist at Vidyard. Tyler is also the author of The Visual Sale. He has more than 15 years of marketing experience and was previously CMO at Fixmo and had multiple roles at Blackberry. We’re talking about how to embrace video, ways to incorporate video throughout /episode/index/show/a5055880-1acb-4a22-ad47-8cb20330095a/id/27894417

Real talk: there are things all of us do that just aren't worth our time...which is why you should outsource the bottom 10 percent of your job. In this episode, we chat with Andy Jolls, CMO at FastSpring and Advisor at CloudZero and Mission. He has more than 20 years of marketing experience and previously held marketing leadership roles at Mission, Research Now SSI, Instantly, Inc., Digital Post Mail, Cooking.com, and more. We’ /episode/index/show/a5055880-1acb-4a22-ad47-8cb20330095a/id/27894420

As marketers, we all want instant gratification. But how do you balance that with SEO? Short answer: dedication, time, and strategy. In this episode, we chat with Devin Pickell, Growth Marketer at Nextiva. He has more than five years of marketing experience and previously held roles at G2, Sphere Software, Jerry Thomas Public Relations, and Around Media Group. We’re talking about why you should invest in SEO today, balancing the need for instant gratificatio /episode/index/show/a5055880-1acb-4a22-ad47-8cb20330095a/id/27894423

Creativity and speed-to-market - how do you balance the two? In this episode, we chat with Lisa Vielee, President at Well Done Marketing. She has more than 20 years of marketing and communications experience and previously worked at Gracie Communications, Office of the Governor of Indiana, Hetrick Communications, The Children’s Museum of Indianapolis, and more. We’re talking about balancing creativity and the need for instant grat /episode/index/show/a5055880-1acb-4a22-ad47-8cb20330095a/id/27894429

Hot take: you haven't really lived as a marketer until you've been on a marketing team of one. In this episode, we chat with Anna Schott, Director of Marketing at EcSell Institute. She has nearly 10 years of marketing experience and is known for promoting a 3.7 million viewed TEDx Talk and book. We’re talking about how she transitioned from list buying to creating an inbound machine, the pros and cons of being a marketing army of one, de /episode/index/show/a5055880-1acb-4a22-ad47-8cb20330095a/id/27894435

Brand marketing: We all know the importance of brand, but why is it the first area of marketing that seems to get cut when there needs to be a budget reduction? After all, brand is what really pays out in the long run.

In this episode, we chat with Elisa Padilla, former Senior Vice President of Creative Strategy and Partnership Marketing at Roc Nation. She has more than 25 years /episode/index/show/a5055880-1acb-4a22-ad47-8cb20330095a/id/27894438

Marketing isn’t about optimizing paid ads, sending emails, etc. Marketing is no longer a volume game and the old marketing tactics that we’ve used in the past don't work anymore. It’s about passionately believing in your company’s message and getting others to believe in it too. In this episode, we chat with Justin Keller, Vice President of Marketing at Terminus. He has more than 15 years of marketing experience and previously held marketing leadership roles at Sigstr, Whil Concepts, Jazz.co, Vis /episode/index/show/a5055880-1acb-4a22-ad47-8cb20330095a/id/27894447