Turning Data into Trust: How Ataccama Is Powering AI at Scale
Release Date: 11/20/2025
Turning Data into Trust: How Ataccama Is Powering AI at Scale
The Generative Edge
Before AI can transform your business, you have to trust your data—and your people have to trust the AI. Live from AWS Cloud Day in Prague, Ataccama CTO Martin Zahumensky joins Donovan Spronk (DT CE) and Vyasaraj Kulkarni (AWS EMEA) to unpack how data quality, Agentic AI, and engineering culture are colliding to reshape the future of enterprise AI. From wrangling unstructured data to training AI agents that can choose the right datasets themselves, Martin shares how Ataccama helps global companies move from AI experiments to AI at scale. We explore: Why data trust is the true foundation of...
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Breaking the Habit : From pilot purgatory to an AI-powered future at PMI
The Generative Edge
“We generated 450 AI initiatives — and killed them all.” That’s how Szymon Myslinski, VP of Enterprise Architecture & Technology Transformation at Philip Morris International (PMI), describes the company’s journey out of “pilot purgatory” and toward scaling AI for real impact. Historically rooted in the tobacco industry, PMI is now evolving its strategy toward wellness, pharma, and consumer goods — with AI playing a central role. Szymon explains how the company moved from scattered experiments to a set of 8–10 scalable AI capabilities, and now into enterprise-wide process...
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Beneath the Surface: AI, Water, and the Future of Urban Infrastructure
The Generative Edge
What do burst pipes, predictive AI, and flushing toilets all have in common? More than you'd think. Live from the AWS Summit in Katowice, hosts Don and Vyas sit down with Grzegorz Karlik, Manager at MPWiK S.A. (Wrocław WaterWorks), for a mind-opening conversation about how one Polish city is reengineering 100-year-old infrastructure with modern AI. From using machine learning to prevent leaks in a 5,000km underground network, to piloting generative AI for technical documentation—and even rolling out city-wide smart water meters—this episode reveals how digital transformation is redefining...
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Boardroom Signals: GenAI from the Executive Lens
The Generative Edge
Enterprise AI isn’t theoretical anymore. The questions are sharper, the stakes are higher—and the boardroom is listening. In this special episode, recorded live at AWS Summit Stockholm, two senior enterprise leaders—Tanuja Randery (Vice President & Managing Director, AWS EMEA) and Nishita Henry (Global Chief Commercial Officer for the Amazon Alliance, Deloitte)—share what they’re hearing in the boardroom, and how they’re helping organizations move from exploration to execution. We unpack: • What’s really driving executive urgency around GenAI • ...
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The Evangelist’s Playbook: How to Think, Build, and Experiment in the Age of GenAI
The Generative Edge
What do you get when you mix five decades of tech experience, a front-row seat to every major shift in computing, and one of the most recognizable voices at AWS? You get Jeff Barr — and in this special bonus episode, we dive deep into his journey from the dawn of personal computing to the fast-moving frontier of Generative AI. Jeff shares how GenAI fits into the larger story of software evolution, why today’s developers need to unlearn old habits, and how the next big innovation might come from a silly experiment — like turning 1,400 selfies into a perfectly aligned GIF. Tune in to hear:...
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Living on the (Generative) Edge: Mapping the Momentum of GenAI
The Generative Edge
Six months ago, The Generative Edge launched with one goal: demystify generative AI and help business leaders understand what it really takes to go from pilot to production. Now, in our Season 1 finale, we’re taking a beat to reflect on how far the GenAI landscape has come — and where it’s headed next. Join our hosts Donovan Spronk (Deloitte Central Europe), Vyasaraj Kulkarni (AWS), Brandon Eychaner (Deloitte Central Europe) and Executive Producers Ian Masters (AWS) and Stephanie Cohen (Deloitte Central Europe) as they revisit standout moments from the season, reflect on real-world...
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Slowing Down to Speed Up: Why Trust is GenAI’s Greatest Accelerator
The Generative Edge
In today’s race to deploy cutting-edge GenAI solutions, slowing down might be the smartest move your organization makes. In this episode of The Generative Edge, Donovan Spronk (Deloitte Central Europe) and Vyasaraj Kulkarni (AWS) sit down with David Thogmartin, AI Partner at Deloitte Germany, to unpack what it takes to build AI systems that are not just fast—but trustworthy, reliable, and ready for scale. Drawing from deep client experience and regulatory insight, David explains why trust isn’t a “nice to have”—it’s a core accelerator for AI adoption, performance, and long-term...
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Prompting Change: Greener Paths for Generative AI
The Generative Edge
What does it really cost to generate a meme, summarize an article, or run a chatbot? In this episode, we explore the often-overlooked environmental impact of Generative AI—especially when it comes to electricity and water use. Dr. Kristof Schum, a Generative AI Partner Leader from AWS EMEA, joins Brandon Eychaner (Deloitte Central Europe) to discuss how major players in the AI space are building for scale and sustainability. From designing more efficient infrastructure to rethinking the value of each prompt, we unpack what it means to use Generative AI responsibly. Whether you're an...
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What GenAI Is Really Good At—And Where You Still Need a Brain
The Generative Edge
Can Generative AI really make your life easier—or are we at risk of outsourcing our thinking? In this episode of The Generative Edge, Stephanie Cohen and Brandon Eychaner (Deloitte Central Europe) explore the top three ways people are using GenAI in their daily lives: Content creation (emails, LinkedIn posts, brainstorming ideas) Summarization (transcripts, reports, meeting notes) Question answering (especially with large documents or tools like ChatGPT) They also discuss the common pitfalls that come with over-relying on these tools, including: Generic, repetitive content Loss...
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People Before Platforms: The GenAI Transformation You Need
The Generative Edge
Technology may kick off the GenAI journey—but it’s your people who determine whether it actually works. In this episode, Donovan Spronk and Brandon Eychaner (Deloitte Central Europe) are joined by Hella Steinbrecher, a Senior Manager in Organizational Transformation in Human Capital from Deloitte Germany, to explore what most GenAI strategies overlook: trust, culture, and change management. From building workforce buy-in to measuring adoption KPIs, Hella shares hard-won lessons from large-scale GenAI transformations where people-first thinking made all the difference. Whether you’re...
info_outlineBefore AI can transform your business, you have to trust your data—and your people have to trust the AI.
Live from AWS Cloud Day in Prague, Ataccama CTO Martin Zahumensky joins Donovan Spronk (DT CE) and Vyasaraj Kulkarni (AWS EMEA) to unpack how data quality, Agentic AI, and engineering culture are colliding to reshape the future of enterprise AI.
From wrangling unstructured data to training AI agents that can choose the right datasets themselves, Martin shares how Ataccama helps global companies move from AI experiments to AI at scale.
We explore:
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Why data trust is the true foundation of AI success
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How Ataccama is making 85% of unstructured enterprise data usable
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What happens when leaders use AI to build solutions—no coding required
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How generative AI is transforming engineering culture and leadership
If you care about data, innovation, or the future of work—this episode will change how you think about all three.
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