Discover Joe Rogan vs Farming, A Bathtub Full of Queso, & Full 1923 Recap
Release Date: 02/27/2025
Discover How Sugar Is Really Made, J-Lo at NFR, Taylor Sheridan's Stetson Airstream, & Why You May Want To Avoid Heavy Cream!
Discover Ag
Ep 240 | This week on Discover Ag, Natalie and Tara dig into homemade sugar, surprise Western collabs, celebrity cowboy boot shopping, and what's really in your heavy cream. A viral reel reveals the complex 12-step process of making sugar from sugarcane—and the shocking truth that natural sugar is brown, not white. The hosts debate why we bleach sugar, flour, and rice, then explore an unexpected collaboration between Airstream, Stetson, and Taylor Sheridan's Four Sixes Ranch for a limited-edition Western trailer. While Natalie sees brilliant marketing, Tara argues it's impractical...
info_outline
Discover Campbell's 3D Chicken Scandal, CMA's Record Low Ratings, Helping Veterans Farm & The Origins of Your Sesame Seeds
Discover Ag
Ep 239 | This week on Discover Ag, Natalie and Tara dig into a Campbell's soup scandal, the CMA Awards crisis, a heartwarming veterans program, and the viral sesame seed discovery that has everyone rethinking their burger buns. A leaked audio recording from a former Campbell's VP calling their food "bleep for poor people" and claiming their chicken comes from a 3D printer goes viral, but the hosts argue the real issue isn't false ingredient claims—it's corporate culture and classism. The CMA Awards hit rock bottom with only 6 million viewers (down from 16 million a decade ago), sparking...
info_outline
Discover Bezos & Gates Taking Over Beef, the 200-Year-Old Almanac ENDS, FFA Jackets Go Viral & Spoiler - Your Pecans Are From Mexico
Discover Ag
Ep 238 | This week on Discover Ag, Natalie and Tara dig into Jeff Bezos' role in the beef industry, the end of a 200-year-old publication, and why your FFA jacket just became a fashion statement. The hosts tackle viral claims about methane-reducing feed additives for cattle, separating Bill Gates' investments from Bezos' initiatives. They discuss the Bovaer controversy in Denmark where farmers are now required to use methane-reducing supplements, and explore the tension between environmental responsibility and farmer autonomy. Plus, the Farmer's Almanac is publishing its final edition after...
info_outline
Discover the Farm-to-Table Myth?, Buffalo Bills Celebrate Dairy Farmers, Abercrombie Goes Western & Viral Hippo Content!
Discover Ag
Ep 237 | This week on Discover Ag, Natalie and Tara serve up a lighthearted holiday episode packed with farm-to-table realities, football meets farming, Western fashion collabs, and viral hippo content. Celebrity chef Tim Love explains why true farm-to-table dining is almost impossible — from inconsistent supply to the direct-to-consumer “ribeye problem.” The hosts break down why local sourcing is so complex and why prices would have to rise by about 30% to make it viable. The Buffalo Bills celebrate National Farmer’s Day by partnering with local dairy farmer “Farmer Shin,”...
info_outline
Discover Argentinian Beef and America's $6 Steak Problem, McBee’s Prison Sentencing & Bougie Water Buffal
Discover Ag
Ep 236 | This week on Discover Ag, Natalie and Tara dig into the headlines shaping how we think about food’s worth, transparency, and trends — from America’s broken sense of food value to Japan’s farmer-forward labels and even Nara Smith’s $38 garlic oil collab. America’s “food value problem” takes center stage as the hosts unpack why Americans spend less than 10% of their income on food — among the lowest worldwide — and what that says about how we price nutrition versus convenience. Then they explore Japan’s photo-on-pack movement that connects consumers directly to...
info_outline
Discover Why Your Milk Expires So Fast, 75,000 Sheep on a Floating Ark & Lonesome Dove's Gen Z Revival
Discover Ag
Ep 235 | This week on Discover Ag, Natalie and Tara dig into viral food myths, western nostalgia, and the surprising ways agriculture moves around the globe. From debunking dairy misconceptions about why American milk "expires so fast" to dismantling an Italian chef's garlic myth, the hosts tackle the misinformation swirling through social media kitchens. They explore the unexpected Gen Z revival of the 1985 western epic Lonesome Dove, dive into Coca-Cola's AI-powered mission to save the orange juice industry from citrus greening disease, and unpack the reality behind viral footage of 75,000...
info_outline
Discover Joe Rogan & Taylor Sheridan Talk “Ethical Veganism”, Patagonia's Plan to Save Farming, & Did You Know Your Loofah is a Cucumber!!!
Discover Ag
Ep 234 | This week on Discover Ag, Natalie and Tara dig into viral loofahs, ethical eating debates, food allergies, and whether a billion-dollar clothing brand can save agriculture. From the cucumber family plant that keeps breaking the internet to Taylor Sheridan's fiery take on veganism with Joe Rogan, this episode tackles the misconceptions and trade-offs in our food system. Plus, discover why teal pumpkins matter for 1 in 13 kids, how Post Malone shut down Broadway for 30,000 fans, and whether Patagonia's venture into crackers and tinned fish can actually change farming—or if it's just...
info_outline
Discover Citrus Pulp-Fed Beef Has More Vitamins, Jack Daniels Ends 'Whiskey Beef' & NFL Farm Partnership
Discover Ag
Ep 233 | This week on Discover Ag, Natalie and Tara dig into the unexpected world of agricultural byproducts, whiskey waste, and the surprising ways innovation is reshaping how we think about feeding cattle and sustainability. First up: Pulp-fed beef is going viral. Texas rancher Nate from Pontius Ranches shared test results showing his cattle fed upcycled citrus pulp have 6x more vitamin B, 2x more vitamin E, and even traceable vitamin C. Then, Jack Daniels is ending its cow feeder program that served 100+ local livestock operations, redirecting spent grains to an anaerobic digester instead...
info_outline
Discover Luke Bryan vs Glyphosate Girl, Sticker Free Supermarkets & America’s Farm Stay Boom
Discover Ag
Ep 232 | This week on Discover Ag, Natalie and Tara dig into viral apple-splitting techniques, controversial rodeo documentaries, farm wellness tourism, and laser fruit labeling technology --- with their usual dose of snark and sincerity. From Apple Girl Kait's viral fruit-splitting powers (spoiler: the hosts can't replicate it) to the realities of 20-year apple farming lifecycles and GMO solutions for browning, the agriculture education is real. Then they dive into Boot Barn's "Hell on Wheels" docuseries featuring bad boy bareback rider Rocker Steiner, European-style agritourism booming in...
info_outline
Discover Seed Oil Grandma, Texas' Cotton Problem & Boston's Big Rodeo Return
Discover Ag
Ep 231 | This week on Discover Ag, Natalie and Tara dig into generational food debates, Boston's rodeo revival, and Texas' fight against an invasive pest — with plenty of banter along the way. First up: A viral reel sparks debate about seed oils and generational food culture. An "almond daughter" confronts her "seed oil grandmother" about pantry staples, but the comment section isn't having it. Natalie and Tara explore how different generations relate to food, why we're so divided on nutrition, and whether we've optimized ourselves into confusion. Then, the rodeo returns to Boston for the...
info_outline199 | Helloooo DISCOs! This week we discovered a controversial post by Joe Rogan talking about the carbon footprint of homegrown food and the debate between small- and large-scale farming. We also chatted about Benny Blanco filling an entire bathtub with Queso for Valentine's Day (literally)?! After that, we discussed the collaboration between Dale Earnhardt Jr. and Chris Stapleton for the 2025 Daytona 500, exploring the cultural crossover between NASCAR and country music. And lastly we discovered the need for more informed discussions about agriculture, the impact of viral content on food safety perceptions, and a full recap of the first episode of Season 2 of the Yellowstone Prequel '1923'.
Welcome to “Discover Ag” where agriculture meets pop culture. Hosted by a western tastemaker & millennial cattle rancher @NatalieKovarik and a sought-after dairy sustainability speaker & millennial dairy farmer @TaraVanderDussen - Discover is your go-to podcast for the latest informative and entertaining news in agriculture and Western culture.
SHOP Discover Ag Merch here
THANK YOU TO OUR SPONSORS!!!!
BERKELEY LIFE: Health goes where blood flows. Nitric Oxide (N.O.) is the foundation of great health and the key to unlocking your optimal well-being. Code "DISCOVER"
COZY EARTH: High-end luxury textiles, backed by a lengthy warranty as a testament to their confidence in quality and performance. Cozy earth will help you transform your home. Code “DISCOVER” for 40% off.
SUNRISE FLOUR MILL: Single source, organic, heritage flours using a renewed milling technology from the 1930’s. Code “DISCOVER”
TURTLEBOX: The loudest, most durable outdoor speaker on the market Code “DISCOVER”
ARMRA COLOSTRUM: Transform your health starting at its foundation. ARMRA Colostrum™ strengthens your body's barriers to defend against everyday threats and enhance vitality. Code “DISCOVER” tryarmra.com/DISCOVER
MANUKORA HONEY: Honey with Superpowers. Pure, high grade Mānuka honey with nutrients to support your immunity, digestion & more. Code “DISCOVER”
TOUPS & CO: 100% natural tallow-based skincare & makeup https://toupsandco.com/
DUCKWORTH: Merino Wool products are made exclusively in the USA with Montana-grown wool. Code “DISCOVER”
OUR FARM: America's Farm Direct Marketplace. Our Farms features a growing online directory of over 3,000+ farms and ranches across America to allow you to shop farm-direct.
Please note this episode may contain paid endorsements and advertisements for products and services. Individuals on the show may have a direct or indirect financial interest in products or services referred to in this episode.